Who is Stephany Ribeiro?

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Stephany Ribeiro: Blending Gaming, Lifestyle, and Travel with Gen Z Energy

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Stephany Ribeiro has steadily emerged as one of Brazil’s most engaging lifestyle streamers, capturing the attention of Gen Z with her unfiltered humor, love of gaming, and distinct voice. She began her digital journey on TikTok, where her dance trends, reactions, and street-style skits resonated with a youthful audience. Stephany's success isn't driven by elaborate concepts—it’s her natural charisma and community-centric tone that fuel her appeal.

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On Instagram, she adds a personal layer to her brand, sharing moments with friends, stylish outfits, and high-energy Reels. Despite working in the highly competitive gaming and lifestyle niches, Stephany maintains a grounded tone that sets her apart from heavily commercial creators. Her posts feel personal, yet highly engaging, with reactions and interactions consistently driving high comment rates.

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Stephany’s content mixes everyday realism with aspirational aesthetics, showing off both nightlife and casual city moments. Whether she’s dancing, exploring, or goofing around with friends, she comes across as accessible and fun—someone who doesn't take herself too seriously. Her authenticity is key to her audience retention and repeat engagement.

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Today, with active representation and brand partnerships like VPR Brasil and Trevo, Stephany is expanding into mainstream campaigns while preserving the informal, youthful edge that made her popular. She remains a versatile creator who bridges gaming, humor, and street lifestyle in a format tailor-made for TikTok’s and Instagram’s mobile audiences.

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An Influencer Active on Social Media

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Stephany Ribeiro has a dominant presence on TikTok and a strong secondary presence on Instagram, covering lifestyle, gaming, and entertainment for Portuguese-speaking audiences.

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Stephany Ribeiro's Social Media Strategy Analysis

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TikTok Strategy: Energized Daily Drops with Street Humor and Travel Vibes

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Stephany Ribeiro’s TikTok is the core of her digital presence, with over 3.1 million followers and an 89.6/100 influence score. Her content thrives on short, high-impact clips featuring dance, gaming humor, and friends in dynamic urban settings. Whether it’s a sync routine or a travel highlight, each video captures her fun, self-assured tone.

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She posts at a rapid pace—10.5 videos per week, with a habit of uploading twice daily at 5PM. This consistent rhythm keeps her in TikTok’s discovery cycles, allowing her to maintain visibility and react to trends in real time. Her audience expects frequency and spontaneity, and she delivers both.

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Her top-performing TikToks often involve group choreography or iconic backgrounds like her video filmed in London near Big Ben (1.7M views). She uses trending sounds creatively and isn’t afraid to mix gaming edits with humor, bringing variety to her feed. Her average views per post are around 96K, a strong mid-range stat for creators in her niche.

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Stephany’s visual identity is rooted in confidence, streetwear, and real-life context—no studio setups or forced skits. Her engagement rate of 0.38% reflects healthy interaction considering her size, with 11.8K average likes per post. TikTok is clearly her most powerful platform in terms of influence and reach.

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• ‍Username: @stephanyribeiiro‍
• Influence Score: 89.6/100‍
• Followers: 3.1M‍‍
• ‍Activity: 10.5 videos/week‍
• Engagement Rate: 0.38%‍
• Growth (30 days): +4.62%
• ‍Average Engagement: 11.8K‍
• Posting Habits: Twice a day at 5 PM EST

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Instagram Strategy: Lifestyle Reels and Street Aesthetic for Loyal Fans

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On Instagram, Stephany Ribeiro offers a slightly more polished version of her content, aimed at her 1.4 million followers. Her posts focus on style, friendship, and reactions, and she blends these with her signature humor and attitude. She maintains a casual feel while leveling up visuals for brand appeal.

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She posts around 11 times per month, favoring Reels over static content. Standout clips like her beachside group Reel from April 23 hit 763.5K views and 19.5K likes, showing the power of real moments over filtered glamor. Her 2.76% engagement rate here is particularly strong for a creator of her size.

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Stephany uses Instagram to showcase her personality beyond TikTok trends—posing confidently, showing tattoos, and documenting nights out and travel. Her followers feel they’re keeping up with her real life, not just her highlight reel. This relatable intimacy is a core driver of her engagement on the platform.

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She posts three times a week around 6 PM, aligning with early scroll hours in Brazil. Her average engagement sits at 39.6K with 1M average views per video, confirming that her followers are highly active. Instagram remains her key platform for fashion and lifestyle partnerships that require visual storytelling.

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• ‍Username: @ssribeiross‍
• ‍‍Influence Score: 84/100‍
• Followers: 1.4M‍‍
• ‍Activity: 11 posts/month‍
• Engagement Rate: 2.76%‍
• Growth (30 days): -0.09%‍
• Average Engagement: 39.6K‍
• Posting Habits: 3 times a week at 6 PM EST

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Stephany Ribeiro's Social Media Influence Summary

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Stephany Ribeiro ranks in the top 1% of creators in Brazil for TikTok and Video Entertainment, highlighting her strong influence in gaming and lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: Real-Time Relatability with Energy and Travel Appeal

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Stephany’s strategy is built around authentic moments, expressive movement, and tight social circles. Whether she’s in São Paulo or traveling abroad (as seen in her London post from March 28), she maintains her casual tone and uses culturally resonant humor and trending audio to stay visible.

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Reachability and Partnerships

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Stephany Ribeiro is brand-friendly, scoring “Very Safe” in brand safety metrics and ranking as Cheerful and Casual in content tone. She is open to sponsored collaborations, and already works with brands like VPR Brasil and Trevo Marketing de Influência.

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Her success in both lifestyle and gaming makes her a strong dual-niche creator, ideal for campaigns across fashion, entertainment, tech, and tourism. While she doesn't promote heavily branded content, her audience responds well to organic product placements and events-based partnerships.

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Conclusion: Stephany Ribeiro — Leading Brazil’s Gen Z Culture with Street Charm and Gaming Firepower

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Stephany Ribeiro has cultivated a loyal following by blending street energy, humor, and gaming passion into a consistent digital presence. With high-frequency content, strong engagement, and a grounded tone, she continues to build an influence that feels accessible and aspirational. Her relevance in TikTok’s algorithm and Instagram’s visual culture positions her as a high-impact content creator for modern, mobile-first audiences.

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