Who is Nicole Reis?

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Nicole Reis: Blending Humor, Fitness, and Lifestyle with Relatable Brazilian Charm

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Nicole began gaining recognition through humorous videos on TikTok that resonated with young Brazilian women navigating fitness, relationships, and daily life. Her mix of fitness tips, dance trends, and candid moments created a content identity that feels both stylish and down-to-earth. Over time, she extended that personality across Instagram and X, becoming a household name among Gen Z viewers in Brazil.

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Her content is often informed by everyday struggles and wins—whether it’s a funny gym story or a casual mirror selfie. Nicole's versatility allows her to post everything from fitness routines and Reels-based skits to TikTok duets and fashion-forward tweets. Her strong grasp of content rhythm has made her one of Brazil’s most engaging casual influencers.

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Nicole’s impact is driven by authenticity. Her tone is cheerful, with slight doses of sass or sarcasm, depending on the platform. She stays brand-safe but isn’t afraid to joke about dating, beauty routines, or awkward social moments, making her highly relatable to her core audience.

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Represented in part through Trevo Marketing and collaborating with brands like SHEGLAM and Pink de Luxo, Nicole has cultivated a profile that is both playful and professional. Her follower growth, engagement consistency, and broad format adaptability position her as a cornerstone creator in the Brazilian digital scene.

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An Influencer Active on Social Media

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Nicole Reis connects with millions through relatable lifestyle content, humor, and dance, making her a standout creator in Brazil’s youth-driven influencer market.

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Nicole Reis' Social Media Strategy Analysis

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TikTok Strategy: Humor-First Storytelling with Viral Consistency

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Nicole’s TikTok strategy centers on short, humorous videos that depict relatable everyday scenarios—especially around relationships, self-image, and social behavior. Her expressive facial reactions and comedic timing allow her to turn simple scenes into highly shareable content. A standout post from March 19, where she pokes fun at body image norms, drew over 2.1M views and 317.3K likes, highlighting her instinct for tapping into widely felt emotions.

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With 47.1 videos per week, Nicole ranks as one of the most prolific Brazilian TikTok creators in her niche. Her content output is built for volume, with quick setups, minimal props, and sharp editing that doesn’t sacrifice quality for speed. Her caption style includes punchy phrases or ironic commentary that amplify engagement in the comments.

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Nicole posts around 11 PM, aligning with Brazil’s mid-morning scrolling habits, and averages nearly 70K views per video. Her engagement rate of 0.29% reflects a stable response rate, considering her high frequency and massive following. She uses native text overlays and embraces meme-like formats that are already familiar to Gen Z users.

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Her use of culturally specific slang and inside jokes makes her especially resonant within the Brazilian TikTok community. Nicole understands that humor is not just about the joke—it’s about how you say it, when you post it, and who you include in the story. This makes her videos feel like private jokes between friends, driving repeat viewers.

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• Username: @niccolereis
• Influence Score: 88.6/100
• Followers: 2.5M
• Activity: 47.1 videos/week
• Engagement Rate: 0.29%
• Growth: +3.28%
• Average Engagement: 7.2K
• Posting Habits: 7 times/day at 11 PM EST

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Instagram Strategy: High-Impact Reels with Social Energy

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On Instagram, Nicole (@niccolereis) prioritizes Reels that feel bold, collaborative, and vibrant. She often features coordinated outfit challenges, skits, or beauty transformations alongside friends or fellow creators. Her March 31 Reel, which gathered 10M views and 610.1K likes, showcases how group-based visual storytelling boosts shareability and virality.

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She posts around 18 times per month, typically at 4 PM, allowing her Reels to gain early traction and dominate morning feeds. Her engagement rate of 2.43% is notably strong, with each post averaging 50.1K engagements and 1.2M views, proving she’s not just present—she’s leading performance among lifestyle creators.

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Nicole keeps her captions minimal—often emoji-only—so the focus stays on the visual and audio rhythm of her Reels. Her content combines beauty, comedy, and attitude, often juxtaposing bold poses with humorous on-screen text. She uses her background in choreography subtly, with well-timed transitions and outfit reveals.

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Her Instagram is also where she showcases partnerships, including with brands like SHEGLAM and Pink de Luxo. The content remains visually consistent with her style—never feeling overbranded—while integrating products naturally into scenes. This ability to blend native content with sponsor goals makes Nicole a reliable Instagram performer.

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• Username: @niccolereis
• Influence Score: 93.3/100
• Followers: 2.1M
• Activity: 18 posts/month
• Engagement Rate: 2.43%
• Growth: +1.11%
• Average Engagement: 50.1K
• Posting Habits: Every day at 4 PM EST

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X Strategy: Visual Confidence and Beach-Focused Branding

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Nicole’s X profile (@niccoleoficial) serves as a secondary platform where she showcases high-impact beach and lifestyle photography. These tweets don’t rely on dialogue or humor but focus on strong visuals—often in swimwear—projecting confidence and aesthetic appeal. Her top-performing tweet from March 14 brought in 104.1K views and 4.7K likes, relying purely on visual pull.

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She tweets about 2.6 times per week, primarily at 11 PM, and averages 1.5K engagements per tweet. Her 0.59% engagement rate is healthy given the platform’s volatility and her photo-first content strategy. Most tweets include shortened links (to TikTok or other media), emojis, and little to no commentary.

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The tone of her X content is more assertive and self-assured compared to her playful Instagram and TikTok tone. She leans into glam shots, curated poses, and filtered aesthetics to build a premium lifestyle image. Her tweet visuals are often repurposed from Instagram content, but perform independently thanks to their distinct vibe.

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Although she isn’t a frequent replier or thread-writer, her audience continues to engage due to visual appeal and brand consistency. X serves as a complementary branding channel—offering space for alternative visibility that aligns with Nicole’s growing lifestyle persona.

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• Username: @niccoleoficial
• Influence Score: 86.2/100
• Followers: 258.4K
• Activity: 2.6 tweets/week
• Engagement Rate: 0.59%
• Growth: +0.11%
• Average Engagement: 1.5K
• Posting Habits: 3 times/week at 11 PM EST

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Nicole Reis' Social Media Influence Summary

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Nicole Reis ranks in the top 1% of creators in Brazil and worldwide for both Instagram and Dance & Choreography, highlighting her strong influence and engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Frequency, Fun, and Female Relatability

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Nicole’s strategy revolves around volume and relatability. She posts across platforms daily, often multiple times a day, using humor, confidence, and simplicity as her key ingredients. Her TikTok videos feel like conversations with friends, while her Instagram Reels are more visual and cinematic.

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Reachability & Partnerships

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Nicole is highly active with brand tags and campaign participation. She has tagged Trevo Marketing 43 times, SHEGLAM 6 times, and Pink de Luxo 3 times, indicating sustained collaboration. Her partnerships are natural fits within her lifestyle and fashion-first content flow.

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She is brand-safe, shows consistent performance across platforms, and ranks highly in engagement. Her audience is Portuguese-speaking, female-dominant, and primarily based in Brazil, ideal for targeting young consumers in beauty, fitness, or casual fashion.

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Conclusion: Building Brazil’s Brightest Lifestyle Empire, One Relatable Reel at a Time

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Nicole Reis represents the best of Brazil’s emerging creator class—smart, funny, and fiercely consistent. With an unmistakable voice and a talent for turning daily moments into viral clips, she’s mastered the art of digital connection. Whether through dance, humor, or style, Nicole’s influence is built on realness, rhythm, and results.

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