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Who is Stephanie Soo aka MissMangoButt?

Stephanie Soo is a dynamic content creator and podcaster, best known for her true crime podcast 'Rotten Mango' and engaging food-themed YouTube channels, MissMangoButt and Stephanie Soo. With millions of followers across platforms, she has built a loyal audience that connects with her unique mix of storytelling, food challenges, and lifestyle content.

December 9, 2024
Jeremy Boissinot
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Stephanie Soo: Captivating Audiences with True Crime and Food Entertainment

Stephanie Soo is a South Korean content creator and podcaster who has gained worldwide recognition for her unique blend of storytelling, food entertainment, and lifestyle content. Known for hosting the true crime podcast 'Rotten Mango', Stephanie captivates her audience with gripping psychological thrillers and crime stories, showcasing her talent for in-depth research and engaging narration. Her ability to seamlessly combine entertainment with thought-provoking themes has made her a standout figure in the podcasting world. Stephanie’s success extends beyond audio, as her vibrant presence across platforms demonstrates her versatility as a creator.

In addition to her podcasting success, Stephanie has built a loyal audience through her two YouTube channels, MissMangoButt and Stephanie Soo, where she explores her love for food, family, and travel. Her mukbang videos and food challenges are not just entertaining but also deeply relatable, often featuring personal anecdotes and family interactions. This unique storytelling style allows her to connect with her audience on a personal level, making her content feel intimate and engaging. From sharing her favorite recipes to filming exciting food challenges, Stephanie keeps her audience entertained while staying authentic to her brand.

Stephanie Soo's Wedding Day in July 2023 (Source: Instagram)

Stephanie’s content is not limited to food and crime; she often shares snippets of her personal life, including her recent wedding preparations, which have resonated with her followers. Her openness and authenticity allow her fans to feel like they are part of her journey, building a strong emotional connection with her audience. Whether she’s narrating a chilling true crime story or sharing a joyful moment from her personal life, Stephanie’s content feels genuine and relatable, creating a sense of community among her viewers and listeners.

As a content creator, Stephanie’s mission goes beyond just entertaining; she seeks to inform, inspire, and connect with her audience. Her ability to switch effortlessly between lighthearted mukbang videos and serious, research-driven crime stories highlights her versatility and depth as a creator. By offering a diverse range of content, Stephanie has cultivated a dedicated fanbase that appreciates her creativity, relatability, and passion. Whether through her podcasts, YouTube videos, or social media updates, Stephanie continues to innovate and inspire in the digital entertainment space.

An Influencer active on social media

Stephanie Soo boasts over 3.5 million combined followers across YouTube, Instagram, and TikTok, with her YouTube channel MissMangoButt leading the way with 1.9 million subscribers.

Stephanie Soo's Social Media Strategy Analysis

YouTube: A Hub for Food Challenges and Storytelling

YouTube is Stephanie Soo’s most influential platform, where her channel MissMangoButt boasts 1.9 million subscribers. Known for her food challenges, mukbangs, and family-centric content, her videos offer a unique mix of entertainment and storytelling. From exciting challenges like “Dress to Impress in Real Life with My Family” to heartfelt moments with her loved ones, Stephanie’s YouTube channel combines humor, drama, and relatability to captivate her audience. Each video is crafted to entertain while providing an authentic glimpse into her life.

Stephanie’s content is not just about food—it’s about weaving personal anecdotes and narratives into her videos, making them both engaging and emotionally resonant. Her natural ability to combine mukbangs with relatable topics such as relationships and family dynamics allows her to stand out in the crowded food entertainment niche. With 427.6K average views per video and a 1.16% engagement rate, Stephanie maintains a strong connection with her audience while consistently growing her reach.

Consistency is a key element of Stephanie’s YouTube strategy, with a posting schedule of 3.3 videos per month, often uploaded in the morning at 8 AM to maximize audience engagement. Despite her moderate posting frequency, she focuses on quality over quantity, ensuring that each video is polished and engaging. Her ability to create a sense of community among her subscribers helps foster loyalty, turning casual viewers into dedicated fans.

Stephanie’s YouTube presence also ties into her broader brand strategy, acting as a platform to promote her podcast, ‘Rotten Mango,’ and engage with her followers. By cross-promoting her work across channels, she drives traffic to her other platforms and maximizes her influence. Her YouTube channel continues to be the foundation of her digital presence, showcasing her creativity and passion for storytelling.

  • Username: MissMangoButt
  • Influence Score: 87/100
  • Followers: 1.9M
  • Activity: 3.3 videos/month
  • Engagement Rate: 1.16%
  • Growth: +0.87% (+16.5K followers)
  • Average Engagement: 22.2K
  • Posting Habits: Once a month at 8 PM EST

Instagram: A Window into Stephanie’s Personal and Professional Life

Stephanie’s Instagram profile, with 895.2K followers, serves as a blend of her personal life and professional achievements, offering fans a closer look into her world. Through her posts, she shares highlights from her wedding preparations, family moments, and occasional promotional updates for her podcast and YouTube videos. This combination of personal and professional content gives her profile a sense of authenticity that resonates deeply with her audience.

Although Stephanie has been inactive on Instagram for the past three months, the platform remains a vital tool for her brand. Her profile is a visual extension of her storytelling, allowing her to showcase not only food and lifestyle content but also behind-the-scenes glimpses of her creative process. Instagram Stories have been a particularly effective way for Stephanie to engage with her audience, offering more candid and immediate updates.

Stephanie’s potential on Instagram lies in her ability to create more short-form video content, such as reels that highlight her food challenges or snippets from her true crime podcast. By leveraging Instagram’s emphasis on video and trends, she could re-engage her audience and attract new followers. Collaborations with brands and creators within the food, lifestyle, and entertainment spaces could also amplify her reach and add variety to her content.

Despite her inactivity, Stephanie’s established follower base and creative storytelling ability provide a strong foundation for reactivation. A more consistent posting schedule and an emphasis on visually engaging content could transform her Instagram into a key driver of growth for her brand.

  • Username: @missmangobutt
  • Influence Score: 18.2/100
  • Followers: 895.2K
  • Activity: Inactive for 3 months
  • Engagement Rate: 0%
  • Growth: +0.69% (+6.1K followers)
  • Average Engagement: 0
  • Posting Habits: N/A

TikTok: A Missed Opportunity for Bite-Sized Content

TikTok presents Stephanie Soo with an opportunity to reach younger audiences through short-form, fast-paced content, with her account @mistermangobutt already boasting 716.9K followers. Known for its potential to go viral, TikTok aligns perfectly with Stephanie’s creative and engaging storytelling style. Previously, her TikTok videos focused on food trends, humorous takes on daily life, and snippets of her personality, which resonated well with the platform’s audience.

However, Stephanie’s TikTok account has been inactive for over a year, leaving untapped potential for growth. Given her natural storytelling abilities, Stephanie could re-enter the platform by leveraging trends, creating short true crime summaries, or producing fun, snackable content related to her mukbangs. These videos could serve as teasers for her long-form YouTube content or her podcast episodes, driving traffic across her platforms.

One of TikTok’s key advantages is its ability to foster virality through creativity and relatability, both of which are strengths in Stephanie’s content. By repurposing existing content from her other platforms into shorter, more engaging formats, she could establish a consistent presence on TikTok with minimal additional effort. Additionally, collaborating with other creators in the food and true crime niches could help her expand her audience and relevance on the platform.

TikTok also presents Stephanie with a unique opportunity to connect with brands that target younger demographics. Whether through sponsored food trends or partnerships with podcast-related companies, her presence on TikTok could become a significant driver of both audience growth and monetization.

  • Username: @mistermangobutt
  • Influence Score: 14.8/100
  • Followers: 716.9K
  • Activity: Inactive for over a year
  • Engagement Rate: 0%
  • Growth: +0.42% (+3K followers)
  • Average Engagement: 0
  • Posting Habits: N/A

Podcast: Rotten Mango

Stephanie Soo’s podcast, ‘Rotten Mango,’ is a captivating true crime series that delves into psychological thrillers, mysterious cases, and high-profile crimes. Known for her thorough research and engaging storytelling, Stephanie brings complex narratives to life with a blend of empathy and compelling analysis. The podcast offers listeners a deeper, more reflective side of her creativity, setting her apart in the true crime genre. By tackling serious topics with authenticity and sensitivity, Stephanie has built a dedicated audience that values her ability to inform and entertain simultaneously. ‘Rotten Mango’ seamlessly ties into her broader content strategy, reinforcing her position as a versatile and impactful creator.

Stephanie Soo's Social Media Influence and Rankings Summary

Stephanie Soo’s Favikon authority score of 8,733 places her among the top 35 influencers in South Korea’s food entertainment niche. Her YouTube channel ranks in the top 1% globally, underscoring her strong presence in the food and storytelling space. Despite limited activity on Instagram and TikTok, Stephanie’s established influence on YouTube highlights her potential for continued growth.

Content Strategy: Merging True Crime, Food, and Personal Stories

Stephanie’s content strategy revolves around merging true crime storytelling with food and lifestyle themes, creating a unique mix that appeals to diverse audiences. Her ability to narrate complex stories while engaging in food challenges sets her apart from other creators. By focusing on consistent uploads, cross-platform promotion, and collaborations, Stephanie could further amplify her reach and influence.

Reachability and Partnerships

Stephanie Soo’s reachability is categorized as “Difficult,” with an estimated sponsored post cost of $15.8K, reflecting the value and exclusivity of her brand. Her multifaceted content, which spans true crime, food challenges, and lifestyle, makes her a sought-after collaborator for brands targeting a diverse audience. While her reachability may be challenging, this exclusivity enhances her perceived value and aligns her partnerships with high-quality, well-aligned brands. Her influence, particularly in the food and podcasting niches, ensures a strong return on investment for her collaborators.

Stephanie’s influence across multiple platforms provides numerous opportunities for brands to align their campaigns with her unique content. For example, her YouTube food challenges offer a natural integration point for food and beverage brands, while her ‘Rotten Mango’ podcast is ideal for true crime-related sponsorships, such as book publishers or streaming platforms. Her ability to seamlessly weave promotions into her storytelling ensures authenticity, making her partnerships feel organic and trusted by her audience.

Stephanie's top influential connections across key industries (Source: Favikon)

Despite her “Difficult” reachability, Stephanie’s high-quality content and loyal audience base make her a highly valuable partner. Her partnerships have the potential to extend beyond product placements to long-term collaborations in areas like branded podcast episodes, exclusive YouTube series, or even co-branded product lines. Brands willing to invest in her authenticity and creativity gain access to a highly engaged and diverse audience spanning multiple niches, from food enthusiasts to true crime aficionados.

Stephanie’s global appeal also opens doors for collaborations with international brands, particularly those targeting English-speaking or South Korean markets. With her ability to connect across cultures and platforms, she is a strong candidate for campaigns in the food, lifestyle, and entertainment sectors, as well as industries like travel and wellness. Her unique blend of authenticity, creativity, and relatability makes her an ideal partner for brands looking to leave a lasting impression on a wide-reaching audience.

Conclusion: Stephanie Soo – Innovating Food Entertainment with Storytelling

Stephanie Soo has redefined food entertainment by combining true crime storytelling with mukbang and lifestyle content. Her ability to captivate audiences across platforms, particularly on YouTube, highlights her versatility as a creator. With a loyal fanbase and significant influence, Stephanie has the potential to expand her reach through reactivation on Instagram and TikTok, consistent uploads, and strategic collaborations. As a creator, podcaster, and storyteller, Stephanie Soo remains a trailblazer in the digital entertainment space.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.