Who's Who on Social Media
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Who is Sophie Hesri?

Sophie Hesri is a dynamic content creator who brings a youthful blend of lifestyle and beauty content across TikTok, Instagram, and YouTube. With her cheerful delivery and brand-safe style, she connects with a fast-growing audience seeking authenticity, skincare tips, and everyday style inspiration.

April 18, 2025
Justine Castany
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Sophie Hesri: Blending Beauty, Lifestyle, and Sisterhood into Viral Influence

Sophie Hesri emerged as a distinct digital personality through her signature mix of beauty tutorials, lifestyle commentary, and relatable slice-of-life videos. Her content often features direct-to-camera storytelling about skincare favorites, sibling moments, or mood-based outfit changes. Over the past month, her TikTok account grew by +524.2K followers, driven by her fast-paced, playful video format. These clips are grounded in personal tone, making even product mentions feel authentic and casual.

Sophie maintains a strong presence on Instagram, where she shares curated moments, brand collaborations, and visual highlights from daily life. Her aesthetic combines a soft, feminine color palette with short captions and high-frequency Story activity. With 512.1K followers and an average engagement of 25.5K, her visual style helps her stand out in the crowded beauty space. Despite no current growth on Instagram, her stable audience shows lasting loyalty.

Sophie Hesri Captures Sunset Elegance in Batroun with Effortless Glow (Source: @sophiehesrii, Instagram, July 2023)

YouTube is Sophie’s smallest but still branded channel, acting as a placeholder for longer-form lifestyle content. She currently has 8.9K subscribers, though with 0% activity and no engagement reported in the last month. Her earlier posts appear tied to brand redirects or aesthetic experimentation. While inactive, the platform still gives Sophie an expanded presence across social networks and potential for growth via Shorts or vlog-style storytelling.

Sophie is also part of a broader family creator network, with strong links to creators like Keemokazi and Serene Hesri. These connections drive crossover traffic and reinforce her content style as light, optimistic, and family-connected. She ranks at #176 for U.S. TikTok and #214 for U.S. Video Entertainment, backed by an Favikon Influence Score of 9,233 pts. Her rising metrics and platform consistency show a creator with strong upward momentum.

An Influencer Active on Social Media

Sophie Hesri ranks in the Top 1% on TikTok U.S. and worldwide for video entertainment and lifestyle content, with strong support from Instagram and light presence on YouTube.

Sophie’s Social Media Strategy Analysis

TikTok: Personal, Playful, and Rapidly Growing

TikTok is Sophie’s strongest platform, where she posts an average of 7.8 videos per week at 2 PM EST. Her content is driven by lifestyle snippets, daily routines, product integrations, and relatable Q&As. She mixes humor and authenticity, with phrases like “get ready with me” and “watch me try this for the first time.” These familiar formats support her rapid growth of +25.25% monthly.

Her tone is upbeat but soft-spoken, often recorded in natural lighting with minimal editing. Sophie uses direct-to-camera interaction with casual transitions, inviting viewers into her space without forced scripting. She averages 2.3M views per video, fueled by TikTok’s algorithmic push and her aesthetic consistency. Most clips follow a structured style, lasting between 15–30 seconds.

Recurring TikTok themes include morning smoothies, night skincare steps, and product unpacking videos. She often tags Bloom Nutrition during health-related clips and uses trending sounds to boost discovery. Her audience shows high retention with an average of 146.1K engagements, making the platform her top community driver. These insights are reflected in her U.S. ranking of #176.

Sophie’s videos avoid political topics and maintain a brand-safe, visually pleasing atmosphere. Her 5.62% engagement rate exceeds platform norms for beauty creators, confirming her strong connection with her niche. Videos are filmed with her back camera for higher resolution, often with home backgrounds. This approach blends quality with approachability, key to her TikTok success.

  • Username: @sophiehesri
  • Influence Score: 95.8/100
  • Followers: 2.6M
  • Activity: 7.8 videos/week
  • Engagement Rate: 5.62%
  • Growth: +25.25%
  • Average Engagement: 146.1K
  • Posting Habits: Every day at 2 PM EST

Instagram: Curated Visual Identity with Consistent Brand Tags

Sophie’s Instagram is a visual complement to her TikTok, emphasizing curated imagery and aesthetic brand storytelling. She posts roughly 8 times per month at 8 PM EST, using her grid for fashion photos, soft-glam looks, and travel sunsets. Her audience of 512.1K followers engages at a rate of 4.97%, driven by authentic beauty posts rather than over-filtered edits.

The feed includes tagged partnerships with Versed Skin, PacSun, and SHEIN, often styled into carousel posts. She frequently matches her captions to moods or scenes, enhancing photo relatability without writing long essays. Her strongest posts are beauty closeups or vacation content from places like Batroun, often posted during brand cycles. She leverages Instagram as her static storytelling platform.

Stories are used to tease TikToks, poll skincare preferences, and share casual behind-the-scenes moments. She occasionally reposts fan tags or brand reshared content, adding credibility to her collaborations. Unlike TikTok, where her storytelling is rapid, Instagram allows for visual breathing room. It reinforces her soft but cheerful brand tone.

While her follower growth is currently 0%, she maintains strong posting discipline and consistent brand alignment. Every post fits into a clean, warm color scheme, and her captions are usually one-liners or emojis. This tone helps her stand out as both aspirational and accessible in the saturated beauty space.

  • Username: @sophiehesrii
  • Influence Score: 86.2/100
  • Followers: 512.1K
  • Activity: 8 posts/month
  • Engagement Rate: 4.97%
  • Growth: 0%
  • Average Engagement: 25.5K
  • Posting Habits: Twice a week at 8 PM EST

YouTube: Inactive but Brand-Aligned

Sophie’s YouTube account remains inactive but maintains a clean channel identity under the name @Sophiehesriofficial. With 8.9K subscribers and 0 videos per month, she has not prioritized this platform yet. Her account still reflects brand consistency with matching profile images and header banners. Despite 0% growth, she gained initial traction through cross-platform redirects.

There is currently no engagement, no Shorts, and no active community section—but the potential is evident. Sophie’s strong TikTok storytelling and Instagram visuals could easily translate into YouTube’s Shorts ecosystem or longer GRWM-style vlogs. She would likely find success with 5–7 minute product trial videos or aesthetic skincare routines.

Past uploads (now archived or deleted) were likely tied to brand pushes or short-term experiments. YouTube functions as a holding space in her ecosystem—unused, but not abandoned. The channel retains a 71.1/100 score, which reflects modest backend optimization despite no publishing rhythm.

Her average posting habit is listed as once a year at 7 PM EST, confirming that it’s not an active growth channel. However, she’s uniquely positioned to expand here, especially if she adapts her existing vertical content to YouTube’s visual format. With her growing TikTok authority, a reactivation could quickly pull in thousands of views.

  • Username: @Sophiehesriofficial
  • Influence Score: 71.1/100
  • Followers: 8.9K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Sophie Hesri’s Social Media Influence Summary

With an Favikon Influence Score of 9,233 pts, Sophie Hesri ranks #176 on TikTok U.S., #740 worldwide, and #214 in U.S. Video Entertainment. She also holds a spot in the Top 1% of global lifestyle creators. Her sharp TikTok growth of +524.2K new followers in a single month shows standout visibility in the Gen Z beauty niche.

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Content Strategy: Elevating Everyday Beauty with Consistency and Charm

Sophie’s content strategy is built around fast-moving, relatable videos featuring beauty, daily routines, and casual conversation. Her charm lies in the accessibility of her videos—she speaks directly to the camera, skips over-polishing, and leans into her personality. On TikTok, her mix of humor and skincare lands perfectly with viewers, while Instagram adds visual refinement and consistency.

Reachability and Partnerships

Sophie is highly reachable through her consistent TikTok activity, where she posts 7.8 videos per week at 2 PM EST, maintaining a stable rhythm for high visibility. Her content drives strong performance with an average of 146.1K engagements and 2.3M views per video. She frequently tags brands mid-video, using conversational prompts like “let me show you what I use.” This approach allows seamless product integration without breaking her storytelling flow.

An overview of Sophie’s top influential connections across key industries. (Source: Favikon)

Her Instagram strategy complements this by spotlighting brands such as Versed Skin, Bloom Nutrition, and SHEIN through clearly tagged posts. Although growth has remained at 0%, she still engages 512.1K followers with an average of 25.5K interactions per upload. She posts twice a week at 8 PM EST, reinforcing consistent exposure for campaigns. With a very safe and cheerful content style, Sophie offers a dependable space for recurring collaborations.

Conclusion: Building a Beauty Empire Through Relatable Content and Loyal Engagement

Sophie Hesri is redefining lifestyle influence through cheerful storytelling, accessible beauty content, and consistent platform performance. Her growth on TikTok signals breakout potential, while her Instagram feed reinforces her visual identity. As she continues to blend personal life with polished posts, Sophie proves that beauty influence thrives when it stays personal, optimistic, and interactive.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.