Who is Sophie Giraldo?

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Sophie Giraldo: Guiding Gen Z with Positivity, Habits, and Daily Wellness

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Sophie Giraldo is a Colombian content creator known for combining Gen Z lifestyle storytelling with personal development. Her focus lies in morning routines, beauty tips, and mental health habits that resonate strongly with her young audience. She uses her platforms to share snippets of her everyday life, from school challenges to wellness discoveries.

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Her tone is casual, sincere, and informative—qualities that have helped her build trust across Spanish-speaking audiences. Sophie’s viewers connect with her not just for tips, but for her grounded and authentic presence. From journaling sessions to wellness vlogs, her content offers a window into teen life with a positive lens.

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Beyond short videos, Sophie expands her influence by promoting her own book and collaborating with wellness-focused brands like Nivea Colombia and Mitho Wellness Club. She uses her voice to advocate for self-care and mental clarity in a high-pressure digital world. Her messages consistently center on self-worth, daily intention, and mindful habits.

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Despite her young age, Sophie balances professionalism and relatability. She’s become a frequent collaborator for lifestyle, wellness, and fashion campaigns, targeting young women in Latin America. Her quiet consistency and thoughtful content style set her apart in an entertainment space often driven by trends.

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An Influencer Active on Social Media

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Sophie Giraldo reaches over 5.9 million followers, with the most active communities on YouTube and TikTok, where she shares teen-focused lifestyle content.

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Sophie Giraldo's Social Media Strategy Analysis

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YouTube Strategy: Legacy Presence with Long-Term Potential

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Sophie’s YouTube (@Estilosophie) once served as her primary stage, housing vlogs, organization hacks, and habit-building videos. With 3.3 million subscribers, the channel established her early digital presence. However, she hasn’t posted in over 2 years, making it currently inactive.

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Despite the inactivity, YouTube still offers long-term value due to her past engagement and subscriber count. Her content was heavily themed around morning routines, school tips, and wellness talk. These videos helped shape her image as a structured, grounded teen creator. Her past library could still attract new audiences via search.

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• Username: @Estilosophie
• Influence Score: 21.3/100
• Followers: 3.3M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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TikTok Strategy: Intentional Routines and Soft Wellness Vibes

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Sophie uses TikTok to create calming, reflective videos that focus on daily wellness habits. Her audience values the aesthetic of her routines—sunrise journaling, quiet mornings, or visits to wellness spaces. Each video is subtly styled and paced to soothe, not to shock. Her presence feels more like a digital safe space than traditional entertainment.

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She posts roughly 0.8 videos per week, carefully curating each clip with minimal editing, muted lighting, and authentic narration. TikTok is where she shares the most intimate, grounded content. This slow-content approach aligns with her focus on sustainable wellness, distinguishing her from trend-heavy creators.

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Engagement is strong at 1.67%, thanks to emotional resonance and trust. Sophie’s followers engage through comments and shares rather than virality-driven metrics. Her captions often reinforce the intention behind each post, like #wellness or #morningroutine. These subtle hashtags build community rather than chase algorithms.

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Her strategy is not to follow what’s viral, but what’s valuable to her audience. Whether it's documenting a simple breakfast setup or trying a new workout space in Bogotá, she connects through mindfulness and relatability. For brands, this makes her an ideal partner for campaigns focused on routine, care, and authenticity.

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• Username: @sophiegiraldo.of
• Influence Score: 84.5/100
• Followers: 1.5M
• Activity: 0.8 videos/week
• Engagement Rate: 1.67%
• Growth: 0%
• Average Engagement: 25K
• Posting Habits: Once a week at 7 PM EST

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Instagram Strategy: Minimalism, Balance, and Visual Reflection

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Instagram functions as Sophie’s journal—where she shares moments of personal peace, fashion simplicity, and lifestyle reflections. Her posts vary from café snapshots to wellness updates and dog walks. This space is curated for stillness and thought, not high-frequency engagement. Her aesthetic is soft, desaturated, and calm.

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With 1.1M followers, Sophie posts roughly once per month, and her engagement rate is 0.43%. Her visuals lean toward beige, black-and-white, and natural tones. She avoids filters or overly polished edits, which reinforces her credibility in the wellness space. Her captions often include bullet lists or personal thoughts.

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Her Instagram feed mirrors her life philosophy: slow living, intentional choices, and mindful time management. It’s where she reflects, not performs. This tone has carved a loyal base that engages quietly but consistently. Her average engagement of 4.8K likes per post reflects that subtle success.

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Sophie uses this platform more for long-form captions and emotional updates rather than promotional spikes. When she does feature a product, it feels native to the mood of the post. This low-noise, high-authenticity strategy is highly attractive to brands that want meaningful exposure over short-lived reach.

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• Username: @sophiegiraldo
• Influence Score: 76.9/100
• Followers: 1.1M
• Activity: 1 post/month
• Engagement Rate: 0.43%
• Growth: -0.3%
• Average Engagement: 4.8K
• Posting Habits: Twice a week at 7 PM EST

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Sophie Giraldo's Social Media Influence Summary

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Sophie Giraldo ranks in the Top 1% worldwide for Video Entertainment and among the Top 11% of TikTok creators in Colombia, highlighting her niche teen influence.

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Learn more about the Favikon Methodology here

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Content Strategy: Calm, Consistent, and Connected

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Sophie’s content is defined by bright positivity, minimal politics, and a casual-yet-grounded tone. She avoids trend-hopping in favor of habit-led, consistent storytelling that reflects her real life. Her messaging always centers on daily rituals, emotional check-ins, and self-growth.

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Reachability and Partnerships

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Sophie has worked with wellness and beauty brands such as Nivea Colombia, Mitho Wellness Club, and Ballen. All partnerships align with her lifestyle values—clean beauty, emotional balance, and self-care. She is highly reachable for sponsored product reviews, especially on TikTok.

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Her influencer network includes creators and experts in personal growth and skincare, such as Manuela Angel, Case Kenny, and Amaría. This strong connection to health-conscious brands makes her a go-to figure in Colombia’s wellness-influencer ecosystem.

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Conclusion: Cultivating Balance, Positivity, and Purpose in Gen Z Life

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Sophie Giraldo has become a standout digital voice for teens seeking direction, wellness, and confidence. Her consistency, message clarity, and quiet leadership make her one of Colombia’s most unique Gen Z influencers. With strong engagement on TikTok and a wellness-first content strategy, she remains a trusted partner for lifestyle, education, and wellness campaigns. For brands looking to build meaningful connections with Latin American youth, Sophie delivers substance beyond the scroll.

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