Who is Sophie Cross? | B2B Influencer

Sophie Cross is a prominent figure in the freelance writing and content creation space. Known for her authenticity and dedication to fostering a community of like-minded professionals, Sophie uses her social media presence to offer valuable insights, advice, and support to freelancers worldwide. This analysis delves into her social media strategy, influence, and the unique voice she brings to the creator economy.

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Sophie Cross: Building a Community of Freelance Expertise and Inspiration

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Sophie Cross is a UK-based freelance copywriter and editor with a deep-seated passion for supporting the freelance community. Over the years, she has built a reputation as a dedicated mentor and industry leader, offering invaluable insights into the challenges and rewards of freelance work. Sophie’s approach to content creation is marked by authenticity and transparency, as she openly shares her personal journey, experiences, and advice. She believes in empowering freelancers by not only providing practical tips but also by creating a sense of belonging and community for those navigating the often solitary path of freelancing.

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Beyond her social media presence, Sophie is the editor of Freelancer Magazine, a publication designed specifically for freelance professionals. Through the magazine, she covers topics that resonate with freelancers, from the nuances of securing clients to managing mental health and personal growth. Her work in Freelancer Magazine has further established her as a thought leader in the freelance space, with a commitment to highlighting diverse voices and experiences. By consistently addressing relevant and sometimes challenging subjects, Sophie has created a platform where freelancers can find support, inspiration, and practical knowledge.

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Sophie’s influence extends into her regular newsletter, where she provides more intimate reflections on her experiences, challenges, and successes. Her newsletter goes beyond mere tips and tricks, offering heartfelt insights that have endeared her to a growing community of followers. Through her writing, Sophie builds meaningful connections with her readers, inspiring them to take pride in their freelance journey. Her ability to balance relatable storytelling with actionable advice has made her a trusted figure in the freelance and creative sectors, helping freelancers feel seen, supported, and empowered.

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An Influencer active on social media

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Sophie Cross leverages LinkedIn as her primary platform to engage her audience, with supplementary engagement on X. Her focus is on the freelance and creator economy, providing advice and building a supportive network for professionals in the industry.

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Sophie Cross' Social Media Strategy

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LinkedIn: A Platform for Freelance Networking and Industry Insights

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LinkedIn is Sophie Cross's primary platform, where she shares content aimed at supporting and educating freelance writers and business professionals. Her posts cover a variety of topics, from freelance tips to community building, often sparking meaningful interactions. Sophie’s presence on LinkedIn is marked by her engaging tone and authentic connection with followers, making her a trusted voice in the creator economy.

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With a consistent posting schedule of about twice a week, Sophie’s content is carefully crafted to resonate with her target audience. Her posts not only inform but also create a sense of community by encouraging discussions in the comments. By sharing her magazine, Freelancer Magazine, and other industry insights, Sophie keeps her audience updated and involved in the freelance landscape. Her approach on LinkedIn has allowed her to achieve a moderate engagement rate, reflecting the impact and relatability of her content.

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• Username: @sophcross
• Influence Score: 71.3/100
• Followers: 14.1K
• Activity: Moderate (Last active 8 days ago, 7 posts last month)
• Engagement Rate: 0.77%
• Growth: Stable
• Average Engagement: 109
• Posting Habits: Twice a week at 9 PM

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Newsletter: A Cornerstone of Community and Freelance Education

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Sophie’s newsletter is a vital part of her content strategy, offering subscribers valuable insights into the world of freelancing. Through this platform, she dives deeper into industry trends, shares personal stories, and provides actionable advice that is both inspiring and practical for freelancers. Her newsletter allows her to build a closer relationship with her audience, as she delivers content that resonates on a more personal level.

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Her dedication to authenticity shines through in her newsletter, where she offers unfiltered thoughts and advice, often sharing challenges and triumphs from her own freelance journey. This transparency has helped her cultivate a loyal following, with readers who appreciate her candor and insights. The newsletter also serves as a channel for promoting Freelancer Magazine, her own publication dedicated to freelance professionals, further establishing her as a thought leader in the creator economy.

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Through her consistent and engaging content, Sophie’s newsletter has become a trusted resource for freelancers, positioning her as a mentor and advocate in the industry.

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Sophie Cross' Social Media Influence Summary

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Based on her Favikon authority score and rankings, Sophie Cross holds a solid position as a respected voice in the UK’s freelance and creator economy. Her LinkedIn activity places her among the top 1% in her field, a testament to the impact and reliability of her content. With an overall authority score of 5,571, Sophie’s influence may not be widespread across multiple platforms, but she remains a valuable figure within her niche, particularly for freelance professionals.

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Content Strategy: Engaging, Informative, and Community-Focused

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Sophie’s content strategy revolves around providing practical insights and building a supportive freelance community. Her posts are informative, but they also have a unique personal touch that reflects her dedication to her craft. By sharing stories, experiences, and recommendations, she creates content that is not only useful but also relatable, making her audience feel connected and understood.

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Her strategic focus on LinkedIn enables her to engage directly with professionals in the freelance and business sectors, while her newsletter offers a more intimate view of her expertise. Sophie’s content resonates particularly well with individuals seeking guidance, mentorship, and a sense of belonging in the freelance world.

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Reachability and Partnerships

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Sophie Cross’s reachability is very easy, with an estimated sponsored post cost of $75. Her accessible rate makes her an appealing partner for brands aiming to connect with a freelance and creative audience. Sophie’s influence within her community, combined with her genuine approach to content creation, makes her a strong candidate for collaborations focused on professional development tools, freelance platforms, and educational resources. Potential partnerships could benefit from her authority in the creator economy and her trusted reputation among freelancers.

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Sophie Cross is a rising star in the freelance and creator economy, leveraging LinkedIn and her newsletter to connect deeply with her audience. Her genuine, insightful content has fostered a loyal following, making her a respected voice in the industry. Through her dedicated approach to community building, Sophie continues to inspire and support freelancers, providing valuable resources and creating spaces for meaningful connections. As she expands her influence, Sophie’s commitment to authenticity and expertise will undoubtedly enhance her impact in the creator economy.

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