Who's Who on Social Media
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Who is Solai Wicker?

Solai Wicker is a rising beauty and lifestyle influencer known for her engaging tutorials and entrepreneurial insights. Her content blends creativity, self-care, and personal growth, making her a standout voice in beauty and business.

March 13, 2025
Jeremy Boissinot
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Solai Wicker: Inspiring Young Creators with Beauty and Lifestyle Content

Solai Wicker is a content creator known for her engaging beauty tutorials, lifestyle vlogs, and nail artistry. She has built a strong audience across social media, sharing her journey in personal growth and entrepreneurship. Her passion for beauty and creativity is evident in her posts, which often feature detailed nail designs and self-care tips. With a growing influence, she continues to inspire young creators to express themselves through fashion and artistry.

Her presence on Instagram, TikTok, and YouTube allows her to reach a broad and engaged audience. She frequently shares content about makeup, hairstyling, and skincare, keeping her followers updated with the latest trends. Her ability to blend entertainment with informative content has helped her stand out in the beauty space. Solai's focus on self-expression resonates with a younger demographic, making her a favorite among Gen Z viewers.

Solai is also an advocate for education, offering online nail classes to help others develop their skills. She regularly celebrates her milestones, such as hitting 100K subscribers on YouTube, to encourage her followers to chase their own goals. Her emphasis on growth and learning sets her apart from many lifestyle influencers. Through her platforms, she creates an inclusive space where creativity and business go hand in hand.

Her influence extends to brand partnerships, collaborating with well-known companies in beauty and fashion. She has worked with WestKiss Hair Store, a brand known for high-quality hair products, to showcase different hairstyles. Solai’s credibility as a beauty expert has made her a sought-after influencer for campaigns. By maintaining a positive and authentic presence, she continues to strengthen her reputation in the beauty and lifestyle industry.

An Influencer Active on Social Media

Solai Wicker’s strong digital presence is reflected in her Favikon Influence Score of 8,777 points, ranking among the top creators in beauty, lifestyle, and video entertainment.

Solai's Social Media Strategy Analysis

Instagram: Showcasing Beauty and Daily Life

Solai’s Instagram account is a hub for high-quality beauty and lifestyle content, offering her audience a mix of fashion, self-care, and behind-the-scenes moments. She shares polished photos and reels that highlight her nail artistry, outfit inspirations, and personal achievements. With an influence score of 79.7/100, she has built a strong community on the platform. Her aesthetic-driven content allows her to connect with beauty enthusiasts who appreciate her expertise.

She posts once a week, ensuring each upload is well-crafted and visually appealing. Her engagement rate stands at 0.48%, reflecting the strong interaction from her followers. Her average engagement per post reaches 7.8K, demonstrating that her audience remains active and interested. Solai’s Instagram strategy focuses on visually compelling content that aligns with popular beauty trends.

She frequently collaborates with brands, featuring sponsored products in her posts and stories. Solai’s partnerships with WestKiss Hair Store and other beauty-related companies help her monetize her platform while staying true to her niche. Her followers appreciate her honest reviews and product recommendations, leading to strong brand trust. By maintaining a consistent theme, she ensures her content remains cohesive and professional.

Her Instagram reels often highlight trending beauty hacks, allowing her to stay relevant in the competitive influencer landscape. She uses stories and interactive features to keep her audience engaged beyond regular posts. Solai’s strategy involves balancing personal moments with professional collaborations, making her page both relatable and aspirational. Through consistent posting, she continues to grow her audience while solidifying her influence in the beauty space.

  • Username: @itssolai
  • Influence Score: 79.7/100
  • Followers: 1.6M
  • Activity: 5 posts/month
  • Engagement Rate: 0.48%
  • Growth: -0.36%
  • Average Engagement: 7.8K
  • Posting Habits: Once a week at 6 PM EST

TikTok: Engaging and Educational Beauty Content

Solai Wicker’s TikTok presence is centered around beauty tutorials, nail artistry, and engaging lifestyle content. She consistently shares videos showcasing detailed nail designs, step-by-step tutorials, and trendy fashion looks. Her ability to create short, visually appealing content has earned her a strong and engaged audience. With an influence score of 85.1/100, she maintains a steady level of activity and interaction.

She posts 5.2 videos per week, ensuring her audience remains engaged with fresh and creative content. Her engagement rate stands at an impressive 7.05%, highlighting her ability to keep viewers interested. The average views on her TikTok posts reach 82.8K, showing strong reach and visibility. Her ability to stay consistent in both quality and posting frequency helps her maintain a strong community on the platform.

Her growth on TikTok remains stable, as she maintains an active posting schedule. She frequently engages in trending challenges, keeping her content aligned with what is popular among Gen Z users. Her followers look forward to her interactive tutorials, which help them recreate her beauty and nail looks. Solai’s use of TikTok’s features, such as duets and live streams, allows her to connect with her audience on a more personal level.

With a focus on education, her TikTok presence is not just about showcasing beauty but also teaching techniques. She collaborates with brands in beauty and lifestyle to integrate sponsored products naturally into her content. Her authenticity is key to maintaining trust with her audience, as she promotes items she genuinely uses. Through consistent engagement, Solai continues to build a loyal following while expanding her reach.

  • Username: @notyonkaa
  • Influence Score: 85.1/100
  • Followers: 216.6K
  • Activity: 5.2 videos/week
  • Engagement Rate: 7.05%
  • Growth: 0%
  • Average Engagement: 15.3K
  • Posting Habits: Every day at 7 PM EST

YouTube: Sharing Personal Growth and Tutorials

Solai’s YouTube channel is where she shares long-form beauty tutorials, vlogs, and personal experiences. With an influence score of 73/100, she has carved out a niche in beauty education. She uploads 3.8 videos per month, focusing on detailed nail tutorials, skincare routines, and lifestyle content. Her channel is a space where she provides in-depth guidance on self-care and beauty techniques.

Her engagement rate on YouTube is 1.33%, with an average of 1.4K interactions per video. She reaches 23.1K average views per video, showing strong audience retention for her niche. Her growth rate remains steady, as she continues to attract viewers interested in beauty and entrepreneurship. Through informative content, Solai ensures her videos are both educational and entertaining.

She often shares milestone updates, such as reaching 100K subscribers, to celebrate her journey with her audience. She also integrates brand sponsorships, featuring beauty products that align with her expertise. Her tutorials include step-by-step guidance, making them accessible to both beginners and advanced beauty enthusiasts. By providing value-driven content, she has built a dedicated community on YouTube.

Solai’s YouTube content is carefully curated to reflect her passion for beauty and entrepreneurship. She uses Q&A sessions and vlogs to connect with her audience on a deeper level. Her uploads provide viewers with insights into her personal growth, making her relatable and inspiring. With a focus on teaching, she continues to position herself as a leader in beauty education.

  • Username: @solaii
  • Influence Score: 73/100
  • Followers: 106K
  • Activity: 3.8 videos/month
  • Engagement Rate: 1.33%
  • Growth: 0%
  • Average Engagement: 1.4K
  • Posting Habits: Once a week at 7 PM EST

Solai Wicker's Social Media Influence Summary

Solai Wicker holds a Favikon Influence Score of 8,777 points, ranking among the top influencers in beauty, lifestyle, and video entertainment. She is in the top 1% worldwide for Video Entertainment, the top 3% in the United States, and the top 8% on TikTok. Her ability to stay engaging and relevant in the beauty industry makes her a standout creator.

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Content Strategy: A Mix of Beauty, Entrepreneurship, and Inspiration

Solai’s content is a balance of beauty education, personal growth, and business tips. She connects with her audience by sharing real-life experiences, from product recommendations to challenges in her entrepreneurial journey. Her tutorials make beauty and nail artistry accessible to her viewers, while her milestone celebrations inspire others to pursue their passions. She maintains a bright and cheerful tone, creating a positive space for her followers.

Reachability and Partnerships

Solai Wicker is highly reachable for brand collaborations, particularly in the beauty, lifestyle, and self-care industries. She actively engages with her followers through comments, Q&A sessions, and real-time interactions. Her content remains approachable and authentic, making her an ideal partner for companies looking to connect with young beauty enthusiasts. By consistently maintaining her posting schedule, she ensures her audience stays engaged with her latest updates.

Her Instagram DMs and business email provide direct access for brands seeking sponsorships and product placements. She has successfully partnered with WestKiss Hair Store, among other beauty and haircare brands. Solai prioritizes quality partnerships, selecting brands that align with her niche and personal values. Her influence score of 79.7/100 highlights her reliability as a trusted influencer.

An overview of Solai’s top influential connections across key industries. (Source: Favikon)

On TikTok, Solai leverages viral trends and challenges to boost brand visibility. With an engagement rate of 7.05%, her content reaches thousands of viewers, making her an attractive option for organic promotions. Brands looking to promote beauty products, nail kits, or skincare essentials benefit from her ability to seamlessly integrate promotions. Her daily uploads ensure that brand collaborations receive consistent audience exposure.

Her YouTube channel allows for long-form, in-depth brand sponsorships, where she showcases detailed product demonstrations. She often integrates advertisements into her beauty tutorials, providing her audience with informative content while supporting sponsored campaigns. Her average view count of 23.1K per video makes YouTube an effective platform for brands looking for longer engagement. With a balance of authenticity and promotion, Solai continues to expand her influence in the digital marketing space.

Conclusion: Inspiring Beauty and Lifestyle Enthusiasts with Creativity and Passion

Solai Wicker continues to grow as a beauty influencer, inspiring her audience through tutorials, business insights, and personal achievements. Her strong engagement across TikTok, Instagram, and YouTube makes her a key figure in the industry. With a focus on nail artistry, entrepreneurship, and self-expression, she remains a valuable creator in digital media.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.