Who is Sofia Santos?

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Sofia Santos: Blending Fashion, Lifestyle, and Streaming with Elegance

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Sofia Santos is an Argentinian model and streamer known for her captivating fashion and lifestyle content. With a strong presence across TikTok, Instagram, YouTube, and Twitch, she shares glimpses of her life, from high-profile events to everyday moments. Her content reflects a perfect balance between elegance and authenticity, making her a favorite among fashion enthusiasts. She frequently collaborates with luxury brands, showcasing stylish outfits and exclusive event experiences.

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With a dedicated audience of 1.2M followers across platforms, Sofia has established herself as a top influencer in Argentina. Her TikTok content highlights fashion trends, beauty tips, and behind-the-scenes moments from runway shows and brand campaigns. On Instagram, she curates a mix of professional photoshoots and personal snapshots, keeping her audience engaged. Her ability to blend high fashion with relatability makes her a standout personality in the digital space.

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Sofia's passion for fashion extends beyond static visuals, as she engages her audience through live content on Twitch. With 52.2K followers on the platform, she occasionally interacts with fans, discussing fashion trends and lifestyle topics. Although her YouTube channel has been less active recently, it remains a space where she can expand her storytelling. As digital media continues to evolve, Sofia's versatility allows her to explore new formats and engage her audience in innovative ways.

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Her collaborations with brands like Tiger Mist, Universal Pictures Argentina, and Kellery Jewelry demonstrate her influence in the industry. With a brand-safe and cheerful approach, she creates content that appeals to both luxury and mainstream fashion brands. Her $6K–$15K per post partnership rate reflects the high engagement and credibility she brings to campaigns. As she continues to expand her reach, Sofia remains a leading voice in the fashion influencer community.

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An Influencer Active on Social Media

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Sofia maintains a dynamic social media presence, with over 1.2 million followers across her platforms, mainly engaging her audience through TikTok and Instagram.

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Sofia’s Social Media Strategy Analysis

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TikTok: A Fashion-Forward Approach to Short-Form Content

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Sofia’s TikTok presence is her most influential, with 793.5K followers engaging with her high-quality fashion and beauty content. She shares outfit inspirations, event highlights, and exclusive behind-the-scenes moments from her modeling career. Her visually appealing videos, often featuring trending sounds and stylish aesthetics, resonate with a young, fashion-forward audience. With 122.4K average views per video, her content consistently reaches a broad audience.

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Despite a -0.32% drop in follower growth over the past month, Sofia maintains strong engagement with a 1.12% engagement rate. Her ability to connect with her audience through stylish yet relatable content keeps her engagement high. With 8.9K average interactions per post, her TikTok presence remains strong despite a lower posting frequency. By uploading once a week at 6 PM EST, she ensures consistent visibility while keeping her content fresh.

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Her TikTok content is a mix of polished and casual fashion moments, showcasing everything from high-end looks to everyday styling tips. She incorporates brand collaborations naturally, making her sponsorships feel organic and engaging. The platform allows her to experiment with different formats, from quick outfit changes to more detailed beauty routines. Her ability to create both aspirational and accessible fashion content has cemented her influence.

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Brands looking for fashion influencers value her ability to make sponsored content blend seamlessly with her organic posts. Sofia has partnered with high-profile brands like Tiger Mist and Kellery Jewelry, further proving her impact in the industry. Her brand-safe content makes her an ideal ambassador for fashion, luxury, and lifestyle campaigns. With an engaged audience and high-quality visuals, TikTok remains one of her strongest platforms for growth.

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• Username: @sofisantosok
• Influence Score: 78.7/100
• Followers: 793.5K
• Activity: 0.8 videos per week
• Engagement Rate: 1.12%
• Growth: -0.32% in the past month (-2.6K followers)
• Average Engagement: 8.9K
• Average Views: 122.4K
• Posting Habits: Once a week at 6 PM EST

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Instagram: Aesthetic and Influential Lifestyle Content

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Sofia’s Instagram serves as a digital portfolio where 320.6K followers engage with her visually appealing content. She carefully curates her feed to feature a mix of editorial-style photos, fashion shoots, and travel experiences. Whether attending major events or sharing casual moments, she maintains a polished yet relatable aesthetic. Her mix of aspirational and real-life content makes her highly engaging to a diverse audience.

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Despite experiencing a -1.07% decline in follower growth, Sofia maintains an impressive 1.34% engagement rate. Her posts receive an average of 4.3K interactions, proving that her audience is active and engaged. Her 108.7K average views per post highlight the reach and impact of her content. She follows a structured posting schedule of once a week at 7 PM EST, ensuring consistent audience interaction.

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Her Instagram content blends professional modeling images with everyday moments, allowing followers to see different sides of her personality. She often shares behind-the-scenes clips from photoshoots, styling tips, and event coverage. Instagram Stories allow her to interact more informally, keeping her audience engaged beyond her main feed. This combination of high-quality visuals and interactive content helps her maintain a strong connection with her followers.

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Sofia has collaborated with well-known brands like Universal Pictures Argentina and Tiger Mist, leveraging her Instagram influence for high-impact marketing. Her ability to seamlessly integrate sponsored content into her feed makes her an attractive partner for luxury and mainstream brands. She consistently delivers authentic and engaging promotional campaigns that align with her audience’s interests. Instagram remains a key platform for her long-term brand partnerships and engagement.

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• Username: @sofisantos
• Influence Score: 77/100
• Followers: 320.6K
• Activity: 3 posts per month
• Engagement Rate: 1.34%
• Growth: -1.07% in the past month (-3.5K followers)
• Average Engagement: 4.3K
• Average Views: 108.7K
• Posting Habits: Once a week at 7 PM EST

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X (Twitter): Quick Updates and Community Engagement

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Sofia maintains a smaller but active presence on X (formerly Twitter) with 39.4K followers. She frequently shares her thoughts, interacts with fans, and posts updates about her fashion ventures. Unlike her polished content on TikTok and Instagram, X allows her to showcase a more casual and unfiltered side. This platform gives her audience an inside look at her daily experiences and real-time opinions.

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Her engagement rate of 0.21% reflects a more passive audience compared to her other platforms. Despite this, her posts still generate 81 average engagements per post, indicating that her followers remain interested in her content. She uses X to share quick thoughts, react to trends, and stay connected with her audience. While not her most interactive space, it serves as an additional extension of her brand identity.

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Sofia posts 7.4 times per week, maintaining a consistent presence on the platform. Her regular updates ensure that her audience stays engaged, even if interactions are lower compared to TikTok and Instagram. By keeping up with trending topics and industry news, she remains relevant in conversations about fashion and lifestyle. Her posting habits at 6 PM EST daily help her reach her followers at optimal times.

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While her growth rate has slightly declined by -0.3%, her consistency helps her retain audience interest. Despite slower engagement, X provides her with a space to express herself outside of curated content. She has the potential to further develop this platform by increasing interactions through Q&A sessions, live discussions, or fashion commentary. As digital engagement continues to evolve, X remains a valuable tool for expanding her online presence and influence.

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• Username: @sofisantos_
• Influence Score: 75.6/100
• Followers: 39.4K
• Activity: 7.4 tweets per week
• Engagement Rate: 0.21%
• Growth: -0.3% in the past month (-120 followers)
• Average Engagement: 81
• Average Views: 4.4K
• Posting Habits: Daily at 6 PM EST

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YouTube: A Platform for In-Depth Fashion and Lifestyle Content

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Sofia’s YouTube channel has 27.6K followers but has been inactive for the past four months. Previously, she used YouTube for long-form fashion content, styling tips, and lifestyle vlogs. Her content ranged from event coverage to more in-depth beauty and modeling discussions. With the right strategy, she has potential to expand her reach by reviving this platform.

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Currently, her YouTube growth is at 0%, with no new followers or content posted in recent months. However, her presence on other platforms suggests that she could bring her TikTok and Instagram audience over. By repurposing her short-form content into longer videos, she could increase engagement. If she resumes posting, her in-depth storytelling style could help her establish a stronger YouTube presence.

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• Username: @SofiSantoss
• Influence Score: 18.4/100
• Followers: 27.6K
• Activity: 0 videos per month
• Engagement Rate: 0%
• Growth: 0% in the past month
• Average Engagement: 0
• Average Views: 0
• Posting Habits: Once a year at 7 PM EST

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Twitch: Interactive Streaming for Her Dedicated Followers

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Sofia’s Twitch account has 52.2K followers, offering a space for more interactive content. Unlike her other platforms, Twitch allows her to engage with her audience in real-time through fashion discussions, Q&A sessions, and live styling tips. Although she currently has low activity, this platform presents an opportunity for more personal engagement. With an increase in live-streamed fashion content, Twitch could become an important part of her digital presence.

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Her Twitch activity has been minimal, with no regular posting schedule in place. However, live streaming remains an untapped area for fashion influencers, giving them a way to engage with audiences beyond curated posts. By incorporating more live sessions, she could strengthen her brand and develop a loyal, interactive fan base. As digital content moves towards interactivity, Twitch could be a valuable addition to her influencer strategy.

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Her Twitch content could range from live fashion hauls to answering audience styling questions in real-time. She could also use the platform to provide insights into upcoming trends, do live makeup tutorials, or discuss fashion events she attends. Unlike pre-recorded content, Twitch offers a unique space for spontaneous, engaging conversations. With a dedicated audience, she could build a stronger sense of community around her brand.

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For brand partnerships, Twitch provides a space for real-time product showcases, making it ideal for interactive campaigns. Many fashion and beauty brands are exploring live streaming for instant audience engagement, which aligns with her expertise. If she leverages Twitch correctly, it could become a major platform for exclusive brand deals and more direct audience interaction. With the right approach, she could elevate her fashion influence even further.

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• Username: @sofisantoss
• Followers: 52.2K
• Activity: Inactive
• Posting Habits: Once a year at 7 PM EST

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Sofia Santos’ Social Media Influence Summary

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Sofia ranks in the top 3% of TikTok influencers in Argentina and the top 6% of models in Argentina. Globally, she holds a top 12% position on TikTok and ranks within the top 3% of models worldwide. Her Favikon Influence Score of 8,530 points highlights her standing in the influencer market.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending High Fashion and Relatable Storytelling for a Captivating Digital Presence

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Sofia's content revolves around fashion, lifestyle, and personal moments, giving her followers an inside look at her career and experiences. She maintains a very safe brand rating, making her an attractive choice for high-end collaborations. With a cheerful positivity rating and minimal political content, her page remains engaging yet neutral. Her audience values her polished content and genuine personality, ensuring long-term follower retention.

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Reachability and Partnerships

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Sofia Santos is a highly approachable influencer, making her an excellent partner for fashion, beauty, and lifestyle brands. With a brand-safe rating marked as "very safe" and a cheerful positivity level, she ensures that collaborations align with a broad audience. Her minimal involvement in political content keeps her platform neutral, making her an attractive choice for global campaigns. Her ability to create organic, high-quality content makes her an ideal ambassador for both luxury and commercial brands.

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Her strong engagement across multiple platforms guarantees that sponsored content reaches an active and invested audience. On TikTok, she averages 122.4K views per video, while her Instagram posts reach 108.7K views on average. Despite a slight decline in follower growth, her 1.12% engagement rate on TikTok and 1.34% on Instagram prove her continued influence. Brands partnering with her can expect meaningful interactions and consistent audience engagement.

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Sofia has collaborated with well-known companies such as Tiger Mist, Universal Pictures Argentina, and Kellery Jewelry. These partnerships showcase her ability to promote both high-end fashion labels and mainstream brands in an authentic way. Her estimated collaboration fee of $6K–$15K per post reflects the value she brings to sponsored campaigns. With a dedicated following and trusted recommendations, her brand promotions feel natural and engaging.

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For businesses looking to expand their reach, Sofia offers a diverse presence across TikTok, Instagram, Twitch, and YouTube. Her ability to adapt to different content formats makes her a strong candidate for multi-platform marketing campaigns. Whether through live streaming, short-form videos, or curated Instagram posts, she tailors her content to fit each brand’s needs. With her growing influence and professional approach, Sofia remains a top choice for brand partnerships in the fashion and lifestyle space.

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Conclusion: Elevating Fashion and Lifestyle Influence with Authenticity

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Sofia Santos is a rising fashion influencer whose content seamlessly blends modeling, lifestyle, and digital entertainment. With a strong presence on TikTok and Instagram, she captivates her audience with high-quality visuals and engaging storytelling. Her partnerships with major brands further solidify her position as a key player in the fashion and lifestyle space. As she continues to grow her influence, Sofia remains a top choice for brands seeking an elegant and impactful digital ambassador.

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View the AI-powered profile

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