Who is Sofia Barbosa?

Sofia Barbosa is a Portuguese content creator and influencer based in Lisbon who has gained recognition for her unique approach to travel, fashion, and lifestyle content. Combining her love for exploration and creativity, Sofia shares her experiences through vlogs, tutorials, and captivating visual storytelling on platforms like Instagram, TikTok, and YouTube. Her content reflects her vibrant personality and attention to detail, resonating with an audience that values both authenticity and style.

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Sofia Barbosa: Elevating Travel, Fashion, and Lifestyle with Style and Authenticity

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Sofia began her journey as a content creator by sharing her daily experiences, recommendations, and style tips, quickly earning a loyal following. Her expertise in curating engaging travel content has made her a trusted voice for audiences seeking travel inspiration and fashion advice. Sofia’s posts often highlight picturesque locations, chic fashion ensembles, and lifestyle hacks, showcasing her ability to create a seamless blend of practicality and aesthetics.

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Her creativity extends beyond visuals, as seen in her podcast "Na Lua", where Sofia delves into deeper discussions on topics ranging from personal growth to cultural experiences. This addition to her content repertoire reflects her multidimensional personality and her ability to connect with audiences beyond traditional social platforms. It also underscores her versatility as a creator.

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Sofia’s ability to maintain a consistent online presence has led to collaborations with leading brands in the fashion and beauty industries, such as Maybelline, H&M, and Lancôme. These partnerships not only enhance her profile but also demonstrate her capability to represent globally recognized brands authentically. As an Aquarius, Sofia enjoys expressing her creativity and individuality, which is evident in the originality and warmth of her content.

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Her knack for storytelling and visual branding has helped her carve a niche in the competitive influencer landscape. By combining her love for travel and fashion, Sofia provides her audience with an aspirational yet relatable glimpse into her world, making her one of Portugal’s most prominent influencers in the travel and lifestyle category.

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An Influencer active on social media

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Sofia Barbosa dominates the travel and lifestyle niche in Portugal, with her largest following on Instagram (354.3k followers) and a strong presence on TikTok and YouTube. Her ability to maintain engagement across platforms while diversifying her content highlights her strategic use of social media.

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Sofia's Social Media Strategy Analysis

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Instagram: A Visual Showcase of Travel and Fashion

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Sofia’s Instagram account, with 354.3k followers, is her largest platform and serves as the cornerstone of her content strategy. With an influence score of 88.7/100, she posts 17 times a month, ensuring her feed remains fresh and engaging. Her content primarily revolves around travel shots, fashion photography, and glimpses of her everyday life, which appeal to her audience’s aspirational and aesthetic sensibilities.

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Her engagement rate of 2.34% underscores the consistent connection she maintains with her audience. Sofia’s posts, like her recent trip to Paris and her fashionable appearances, receive an average engagement of 8.3k likes and comments per post, demonstrating her ability to captivate her followers visually. The strategic use of high-quality images and relatable captions fosters a sense of intimacy with her audience.

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Sofia also utilizes Instagram Stories and Reels to provide more dynamic and behind-the-scenes content, complementing her curated feed. These short-form videos often showcase her travels, collaborations, and personal moments, adding depth to her visual storytelling. Her ability to balance professionalism and relatability makes her Instagram a top-performing platform.

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Brands looking to collaborate with Sofia on Instagram can expect polished, authentic, and visually appealing content that aligns with her followers’ preferences. Her evening posting habits (6 PM) ensure her audience engages with fresh content, further enhancing her reach and visibility.

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• Username: @sofia.barbosa
• Influence Score: 88.7/100
• Followers: 354.3k
• Activity: 17 posts last month
• Engagement Rate: 2.34%
• Growth: +0.67% (+2.3k followers)
• Average Engagement: 8.3k
• Posting Habits: Every day at 6 PM EST

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TikTok: Short-Form Videos with Personality

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On TikTok, Sofia has 44.7k followers, making it her second most engaging platform. With an influence score of 77.1/100, she maintains a strong presence by uploading two to three videos weekly, showcasing her ability to create concise and entertaining content. TikTok’s algorithm has allowed Sofia to reach new audiences with her relatable and engaging posts.

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Her TikTok content features a mix of travel highlights, beauty tips, and fashion moments, offering a balance of entertainment and utility. Sofia’s ability to adapt to TikTok trends while incorporating her unique style ensures her videos resonate with her audience. With an engagement rate of 4.3% and an average of 34.9k views per video, she successfully leverages the platform’s potential for viral content.

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Videos like her Lisboa Fashion Week outfit showcase and GQ Portugal appearance highlight her versatility and aspirational appeal. These posts allow her to connect with both fashion enthusiasts and general audiences, diversifying her reach. Her frequent updates keep her profile active, and her early-morning posts at 5 AM cater to peak engagement times.

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Sofia’s TikTok is an essential platform for short-form storytelling, making it ideal for beauty, travel, and lifestyle brands seeking vibrant and trend-conscious collaborations.

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• Username: @sofiasbarbosa
• Influence Score: 77.1/100
• Followers: 44.7k
• Activity: 2.3 videos per week
• Engagement Rate: 4.3%
• Growth: 0% (no follower change)
• Average Engagement: 1.9k
• Average Views: 34.9k
• Posting Habits: Twice a week at 5 PM EST

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YouTube: Long-Form Content with Depth

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Sofia’s YouTube channel, with 269k followers, serves as a hub for her long-form content, including travel vlogs, beauty tutorials, and lifestyle videos. Her influence score of 67.5/100 reflects her ability to attract a dedicated audience, though her posting frequency of 1.3 videos per month limits her channel’s growth potential.

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Recent uploads, such as her “Paris Get Ready With Me” video, highlight her talent for combining storytelling with actionable tips. These videos often receive an average of 29.4k views and 1.7k engagements, showcasing a loyal viewership. Her aesthetic filming style and engaging narration make her content both informative and enjoyable.

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YouTube allows Sofia to dive deeper into her experiences, offering a platform for detailed content that complements her shorter Instagram and TikTok posts. Collaborations with beauty and travel brands often feature prominently in her videos, providing sponsors with valuable exposure to her engaged audience.

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By increasing her posting frequency and exploring trending topics within the travel and beauty space, Sofia could further capitalize on YouTube’s potential as a key growth platform.

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• Username: @SofiaBBeauty
• Influence Score: 67.5/100
• Followers: 269k
• Activity: 1.3 videos per month
• Engagement Rate: 0.64%
• Growth: 0% (no follower change)
• Average Engagement: 1.7k
• Average Views: 29.4k
• Posting Habits: Once a month at 8 PM EST

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Exploring “Na Lua”: Sofia Barbosa’s Journey Through Conversation and Connection

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Sofia Barbosa’s podcast, “Na Lua,” is an extension of her creative personality, offering a unique platform where she dives into meaningful conversations beyond the visuals she shares on social media. Translating to "On the Moon" in English, the podcast reflects Sofia’s curious and introspective nature, exploring topics that resonate with her audience in a more personal and intimate format. From lifestyle and travel insights to broader themes like personal growth and cultural discussions, “Na Lua” showcases Sofia’s versatility as a creator.

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Through “Na Lua,” Sofia creates a space for reflective and relatable dialogue. Each episode allows her to share her thoughts on a variety of subjects, offering a more unfiltered glimpse into her personality. Whether discussing her experiences traveling abroad, her perspective on the fashion industry, or even everyday struggles and aspirations, Sofia connects with her listeners on a deeper level. Her conversational tone and ability to weave personal stories into broader discussions make the podcast feel like a candid chat with a close friend.

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One of the standout aspects of “Na Lua” is Sofia’s ability to seamlessly blend entertainment with practical advice. Episodes often include takeaways or actionable tips, whether it’s advice on navigating solo travel, curating a sustainable wardrobe, or staying motivated in creative pursuits. This balance of relatability and value has made the podcast a favorite among her audience, particularly those who admire her for her authenticity and thoughtfulness.

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“Na Lua” complements Sofia’s broader content strategy by giving her audience a multidimensional way to engage with her brand. While her social media platforms focus on visual storytelling, the podcast provides an auditory experience that allows her followers to connect with her on an intellectual and emotional level. It’s this ability to engage through multiple mediums that solidifies Sofia Barbosa as a dynamic and impactful creator in the digital space.

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Sofia Barbosa's Social Media Influence Summary

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With a Favikon authority score of 8,646, Sofia ranks #7 among travel bloggers in Portugal. This demonstrates her influence in the travel and lifestyle niche, making her a go-to creator for brands seeking partnerships in these categories.

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Content Strategy: The Art of Blending Aspirational and Relatable

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Sofia Barbosa’s content strategy is a masterclass in balancing aspirational lifestyle themes with relatable storytelling, allowing her to connect with her audience on a personal level while inspiring them with her creativity and experiences. By focusing on three key pillars—travel, fashion, and lifestyle—Sofia has successfully carved out her niche in the influencer world, offering a diverse yet cohesive digital presence that resonates across platforms.

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Reachability and Partnerships: A Gateway for Brand Collaborations

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Sofia’s reachability is classified as “Normal,” with an estimated $563 per sponsored post. Her history of collaborating with notable brands like Maybelline, H&M, and Lancôme showcases her ability to align with campaigns that emphasize style, beauty, and travel.

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Her diverse content allows her to represent multiple industries authentically, from high-fashion to practical lifestyle products. Sofia’s engaging yet relatable approach ensures her collaborations resonate with her audience, delivering meaningful results for partners.

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Sofia’s growing authority in the travel and beauty sectors positions her as a strategic partner for brands looking to connect with European and Portuguese audiences. Through well-curated posts and authentic storytelling, she brings visibility and credibility to her collaborations.

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Sofia Barbosa masterfully combines her passions for travel, fashion, and lifestyle into a cohesive digital presence. With consistent engagement across platforms and a growing reputation in Portugal, she exemplifies the power of authentic and aesthetic content. By continuing to refine her strategy and explore new opportunities, Sofia is poised to further elevate her influence in the digital creator space.

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