Who's Who on Social Media
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Who is Simon Høiberg?

Simon Hoiberg is a dynamic SaaS entrepreneur and founder of FeedHive, widely recognized for his insights into tech startups, scaling businesses, and product development. His social media channels are a testament to his dedication to sharing actionable advice, strategies, and personal growth stories that resonate with tech enthusiasts, entrepreneurs, and startup founders worldwide.

November 25, 2024
Jeremy Boissinot
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Simon Hoiberg is a dynamic SaaS entrepreneur and founder of FeedHive, widely recognized for his insights into tech startups, scaling businesses, and product development. His social media channels are a testament to his dedication to sharing actionable advice, strategies, and personal growth stories that resonate with tech enthusiasts, entrepreneurs, and startup founders worldwide. This analysis delves into Simon’s digital presence across platforms, highlighting his influence, engagement metrics, and strategy, along with a review of his outreach and partnerships.

Simon Hoiberg: A Visionary SaaS Founder and Startup Leader

Simon Hoiberg is a software developer turned entrepreneur with an impressive track record in the tech space. Based in Switzerland, Simon has combined his technical expertise and business acumen to bootstrap and scale successful SaaS ventures. His journey exemplifies the potential of leveraging skills in both technology and entrepreneurship, making him a standout figure in the world of startups.

At the heart of his success is FeedHive, a flagship product that has revolutionized social media automation. The platform reflects Simon’s vision of simplifying and optimizing online business processes, enabling businesses to scale efficiently. His ability to identify gaps in the market and deliver intuitive solutions has established FeedHive as a go-to platform, helping countless entrepreneurs enhance their social media strategies.

Simon’s content tells the compelling story of his transformation from a freelancer earning $300K/year to a SaaS founder generating $1M ARR. Through his posts and insights, Simon showcases a growth mindset and a commitment to empowering others in the entrepreneurial community. By sharing lessons from his journey, he inspires aspiring founders to pursue their goals with confidence and determination, embodying the values of innovation and resilience.

 A Leading Voice Across Social Platforms

Simon Hoiberg maintains an active presence on LinkedIn, X (formerly Twitter), YouTube, Instagram, and TikTok. Each platform serves a distinct purpose, from professional thought leadership to personal anecdotes and technical insights. His diverse content appeals to a wide audience, ranging from SaaS founders to aspiring entrepreneurs.

Simon Hoiberg's Social Media Strategy

LinkedIn: A Hub for Thought Leadership

Simon Hoiberg’s most impactful platform is LinkedIn, where he connects with a wide audience by sharing in-depth insights on bootstrapping SaaS businesses, scaling operations, and navigating the challenges of entrepreneurship. His content stands out for its blend of practical advice and personal reflections, making it both relatable and actionable. Simon regularly addresses topics such as growth strategies, product development, and operational scaling, offering a roadmap for aspiring entrepreneurs to follow. His posts also emphasize the importance of mindset, resilience, and adaptability in the fast-paced startup ecosystem, resonating deeply with tech professionals and founders alike.

In addition to his professional expertise, Simon brings a human touch to his LinkedIn presence by sharing personal milestones, such as his journey into parenthood and how it has shaped his perspective as a business leader. His twice-daily posts consistently spark high engagement, fostering meaningful discussions and connections with his audience. By blending professional advice with authentic personal stories, Simon has cultivated a loyal following of individuals eager to learn from his experiences. This approach has solidified his reputation as a thought leader in the tech space, with his content empowering a global community of innovators and entrepreneurs.

  • Username: @simonhoiberg
  • Influence Score: 86.4/100
  • Followers: 73.8K
  • Activity: 69 posts/month
  • Engagement Rate: 0.13%
  • Growth: +1.41% (+1K followers in 30 days)
  • Average Engagement: 99
  • Posting Habits: Twice a day at 12 AM

X (Twitter): A Platform for Snappy Insights

On X (formerly Twitter), Simon Hoiberg shares concise and actionable advice on SaaS growth, addressing the unique challenges faced by startup founders and offering insights drawn from his entrepreneurial journey. His posts are crafted to deliver value quickly, making them highly shareable among tech professionals and business enthusiasts. By focusing on topics such as scaling SaaS businesses, managing operational hurdles, and navigating the complexities of entrepreneurship, Simon has positioned himself as a go-to resource for those seeking practical solutions in the startup ecosystem.

Simon maintains an active presence on the platform, averaging 18 tweets weekly, which keeps his audience engaged and fosters a steady dialogue with his followers. His content includes a mix of thought-provoking threads that explore in-depth strategies for SaaS growth, as well as quick tips on managing the day-to-day aspects of running a SaaS business. By balancing insightful commentary with actionable advice, Simon ensures his posts resonate with both seasoned entrepreneurs and newcomers looking to make their mark in the tech industry. This consistent approach has helped him build a vibrant and interactive community on X, where ideas are exchanged, and meaningful conversations are sparked.

  • Username: @simonhoiberg
  • Influence Score: 82.7/100
  • Followers: 142.6K
  • Activity: 18.1 tweets/week
  • Engagement Rate: 0.02%
  • Growth: +0.21% (+301 followers in 30 days)
  • Average Engagement: 34
  • Posting Habits: Three times a day at 12 AM

YouTube: Long-Form Tutorials and Deep Dives

YouTube serves as a powerful platform for Simon Hoiberg to share long-form content, offering deeper insights into SaaS growth strategies and practical tutorials. Through his videos, Simon provides detailed guidance on topics such as bootstrapping businesses, scaling SaaS ventures, and overcoming common challenges faced by entrepreneurs. He also shares behind-the-scenes glimpses into the development of FeedHive, showcasing his innovative approach to product development and problem-solving. This level of transparency not only builds trust with his audience but also offers invaluable lessons for those looking to replicate his success in the tech space.

Although his activity on YouTube is less frequent compared to his other platforms, the value of his videos lies in their depth and relevance. Simon targets aspiring entrepreneurs and small business owners, addressing their most pressing questions with actionable advice and real-world examples. His ability to break down complex concepts into digestible, step-by-step strategies ensures his content resonates with viewers across varying levels of expertise. By leveraging YouTube to deliver high-quality, informative content, Simon continues to establish himself as a thought leader, empowering his audience to navigate the dynamic world of SaaS and entrepreneurship.

  • Username: @SimonHoiberg
  • Influence Score: 68.4/100
  • Followers: 208K
  • Activity: 0.5 videos/month
  • Engagement Rate: 0.78%
  • Growth: +1% (+2.1K followers in 30 days)
  • Average Engagement: 1.6K
  • Posting Habits: Twice a month at 8 AM

Instagram: Polished Personal Branding

Simon Hoiberg’s Instagram content offers a more personal and relatable glimpse into his life, complementing the professional focus of his other platforms. His posts highlight a mix of lifestyle updates, team celebrations, and SaaS success stories, providing his audience with a holistic view of his journey as an entrepreneur. Whether he’s sharing moments from his day-to-day life, reflecting on milestones in his FeedHive journey, or celebrating wins with his team, Simon’s content adds a human element to his brand. This approach helps foster a deeper connection with his audience, making him not just a SaaS founder, but also an inspiring figure who balances professional achievements with personal growth.

While his growth on Instagram has slowed compared to his other platforms, Simon maintains steady engagement through his visually curated posts. His use of high-quality imagery and thoughtful captions ensures his content continues to resonate with his followers. By showcasing his personal side, Simon appeals to a broader audience that values authenticity and relatability. Instagram serves as a space where he can share the behind-the-scenes moments of his entrepreneurial journey, reinforcing his commitment to transparency and providing inspiration for others navigating similar paths. This balanced approach between professional success and personal authenticity makes his Instagram presence a valuable part of his overall brand.

  • Username: @simonhoiberg
  • Influence Score: 50.4/100
  • Followers: 27.6K
  • Activity: 9 posts/month
  • Engagement Rate: 0.08%
  • Growth: -0.47% (-129 followers in 30 days)
  • Average Engagement: 22
  • Posting Habits: Daily at 1 AM

TikTok: Untapped Potential

Simon Hoiberg’s presence on TikTok is currently minimal, with no recent activity, leaving this platform as an untapped area in his otherwise diverse social media strategy. Despite having a modest following, TikTok holds significant potential for Simon to connect with younger, tech-savvy audiences interested in SaaS and entrepreneurship. The platform’s format, which emphasizes short-form video content, could allow Simon to repurpose his existing insights into bite-sized, engaging videos that resonate with the dynamic and fast-paced nature of TikTok’s audience. By sharing quick tips, success stories, and behind-the-scenes glimpses of his entrepreneurial journey, Simon could build a strong presence and establish himself as a relatable and insightful figure for emerging professionals and aspiring entrepreneurs.

While his lack of activity on TikTok represents a gap, it also signals an opportunity for growth and experimentation. The platform’s algorithm rewards consistent posting and engaging content, offering Simon a chance to reach a wider audience organically. By leveraging TikTok’s potential for virality, Simon could effectively promote FeedHive and share his expertise in a format that appeals to younger demographics. Engaging in trending challenges, showcasing work-life balance, or breaking down SaaS strategies in simple, digestible formats could quickly boost his visibility. With TikTok’s growing influence in shaping trends and connecting professionals, this platform represents a valuable frontier for Simon to expand his reach and influence in the tech and entrepreneurial space.

  • Username: @simonhoiberg
  • Influence Score: 6.3/100
  • Followers: 21.8K
  • Activity: No posts in the last 30 days
  • Engagement Rate: 0%
  • Growth: -0.47% (-103 followers in 30 days)
  • Average Engagement: 0
  • Posting Habits: N/A

Newsletter: The SaaS Insider

Simon’s newsletter complements his social media presence by offering exclusive insights into SaaS growth strategies, tech trends, and personal anecdotes. Subscribers gain early access to his product launches and actionable advice, creating a tight-knit community of engaged readers.

Simon Hoiberg's Social Media Influence: Favikon Authority Score

Simon ranks highly across platforms, with an impressive overall score of 8,327 points. He holds the #1 spot in Marketing & Sales in Switzerland, reflecting his strong influence in SaaS and entrepreneurship. His high rankings on LinkedIn and X underscore his ability to reach professional and tech-oriented audiences effectively.

Content Strategy: Insights and Authenticity

Simon’s content strategy revolves around providing real-world advice, demystifying SaaS growth, and sharing personal milestones. By balancing professional insights with human stories, he builds trust and engagement with his audience. His use of diverse formats—long-form YouTube videos, snappy X posts, and visually appealing Instagram reels—ensures he reaches a wide demographic.

Reachability and Partnerships

Simon’s reachability is classified as Normal, with an estimated sponsored post cost of $1.1K. His content aligns with brands targeting SaaS professionals, entrepreneurs, and tech startups. Potential collaborations could include SaaS tools, tech gadgets, and online learning platforms.

Simon Hoiberg stands out as a leader in the SaaS and startup ecosystem, leveraging his social media platforms to inspire, educate, and connect with his audience. His authenticity, technical expertise, and storytelling ability make him a compelling figure in the tech community. With room to expand his presence on TikTok and increase his YouTube activity, Simon is well-positioned to further grow his influence and cement his status as a thought leader in the entrepreneurial space.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.