Who is Siiara?

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Siara: Blending Beauty, Humor, and Everyday Charm for a New Era of Lifestyle Influence

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Siara is a bold and charismatic beauty and lifestyle content creator based in Madrid and Oxford, known for her razor-sharp wit and trend-savvy approach to digital storytelling. Her content effortlessly blends comedy, glamour, and real-life chaos, making her one of the most relatable creators in Spain’s influencer scene. She connects with her followers by showing the highs and lows of everyday life through makeup routines, personal moments, and entertaining skits. Siara isn’t just a creator—she’s a full-on digital personality.

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Her signature phrase, “cutre pero maja” (“a little messy, but nice”), perfectly captures her self-deprecating, humorous tone that audiences love. Whether she’s joking about emotional breakdowns, testing out beauty products, or dragging her friends into content chaos, Siara keeps things lighthearted and real. Her content feels like a warm chat with a best friend—full of laughter, honesty, and sass. This balance of authenticity and humor has earned her millions of loyal fans.

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She’s also become a go-to partner for global beauty brands like Maybelline New York España, NYX Professional Makeup, and Garnier España, proving that her influence extends well beyond entertainment. Through brand campaigns, tutorials, and shoutouts, she maintains trust while delivering creative and impactful product content. Siara seamlessly integrates sponsored posts into her feed, always maintaining her signature tone. Her audience responds with enthusiasm and high engagement, making her a true asset to any beauty brand.

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With over 8 million followers across TikTok and Instagram, Siara has established herself as a powerhouse in the digital creator space. Her ability to evolve content while staying true to her roots keeps her growth steady and her community loyal. Whether she’s glowing in a red lip or laughing through life’s weirdest moments, Siara shows up with confidence and character. She’s not just a creator to watch—she’s a digital icon in the making.

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An Influencer Active on Social Media

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8M+ followers across TikTok and Instagram, with high performance on both platforms—TikTok for storytelling and viral skits, Instagram for fashion-forward visuals and beauty inspiration.

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Siiara's Social Media Strategy Analysis

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TikTok Strategy: Relatable Humor with a Glamorous Twist

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Siara’s TikTok is a hub of humor, authenticity, and personality-driven content. With over 6.8 million followers, she leverages the platform to share makeup routines, daily frustrations, and spontaneous moments—all delivered with her signature comedic flair. She doesn’t try to look perfect—instead, she embraces real-life chaos and turns it into viral entertainment. This genuine approach makes her deeply relatable and widely shareable.

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Her viral content often stems from universal experiences: bad hair days, emotional breakdowns, or chaotic friend dates. What sets her apart is how she packages those moments with cinematic storytelling, dramatic voiceovers, or clever edits. She balances beauty influencer aesthetics with comedy queen delivery, offering a unique mix not often seen in the beauty niche. Her fans don’t just follow her—they binge her videos.

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She maintains a consistent posting rhythm with 5.8 videos per week, often uploading in the early morning hours when engagement spikes. Her visuals are clean, expressive, and often include transitions or props, adding polish without losing authenticity. Siara knows how to capitalize on trends while still injecting originality—her TikToks feel current but never predictable. This balance helps her stay relevant without being trend-dependent.

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Despite a large audience, Siara keeps interaction personal. She responds to comments, shares community-based jokes, and often references inside moments from past videos. This sense of continuity builds a tight-knit digital family. Whether it's a beauty product plug or a goofy challenge, her TikToks feel like entertainment-first content—with a promotional twist that never feels forced.

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• Username: @siara_
• Influence Score: 90.5/100
• Followers: 6.8M
• Activity: 5.8 videos/week
• Engagement Rate: 1.24%
• Growth: 0% (stable)
• Average Engagement: 84.2K
• Posting Habits: Daily at 3 PM EST

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Instagram Strategy: Beauty Influence with Editorial Vibes

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Instagram is where Siara showcases her boldest beauty looks, elegant styling, and behind-the-scenes moments of her influencer life. With 1.2 million followers, she leans into aesthetic visuals and polished reels that highlight both her comedic timing and glam presence. Her feed reflects a careful curation of playful elegance and real-life charm. It’s part magazine, part diary, and all Siara.

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She posts around 12 times per month, most frequently during the early morning hours. Her reels vary from funny reaction-style clips to chic fashion montages, showing her versatility in content creation. Her bright lipstick looks and candid facial expressions have become iconic features of her brand. It’s clear that she puts thought into every post while still maintaining a relaxed vibe.

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Siara uses Instagram as a storytelling tool just as much as she does on TikTok—only here, the storytelling is more visual and stylized. Whether she’s lounging in fur-trimmed winterwear or playfully eating fries, she finds a way to weave emotion or humor into every frame. Her captions often add depth, making her audience feel connected to the story behind the image. This approach builds trust and loyalty with her fans.

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She also uses the platform to strengthen her role as a beauty brand ambassador, showcasing frequent collaborations with Maybelline, NYX, and Garnier. These partnerships feel natural in her content flow and are often positioned as personal recommendations rather than obvious promotions. With high engagement and brand safety, her Instagram strategy is a perfect example of style meeting substance.

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• Username: @siara_
• Influence Score: 92/100
• Followers: 1.2M
• Activity: 12 posts/month
• Engagement Rate: 3.12%
• Growth: +1.32% (15.4K new followers)
• Average Engagement: 37K
• Posting Habits: Daily at 1 PM EST

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Siiara's Social Media Influence Summary

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Siara ranks in the top 1% of Instagram and Travel Bloggers in Spain, showcasing her elite status as one of the country’s most influential beauty and lifestyle creators.

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Learn more about the Favikon Methodology here

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Content Strategy: Bold, Relatable, and Brand-Ready

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Siara’s content strategy revolves around being both glamorous and grounded. She doesn’t just share makeup routines—she makes them hilarious. She doesn’t just pose for the camera—she tells a story, shares a laugh, or calls out something real. This blend of self-deprecating humor and influencer polish makes her one of the most unique creators in her niche.

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Reachability and Partnerships

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Siara is highly open to brand collaborations, especially within the beauty, lifestyle, and fashion industries. Her profile marks her as "very safe", "cheerful", and with minimal political involvement, making her ideal for brands seeking clean, engaging representation. Her ability to consistently integrate sponsored content into her signature style ensures campaigns feel authentic. Brands can trust her to deliver creativity with clarity.

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She has already partnered with some of the biggest names in the beauty world, including Maybelline New York España, NYX Professional Makeup, and Garnier España. These repeated collaborations—tagging NYX over 10 times and Maybelline 12 times—show her long-term value as a brand ambassador. Her audience responds positively to these partnerships, viewing them as genuine endorsements. That trust translates into impressive engagement and brand recall.

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What makes Siara particularly effective in partnerships is her versatility across content formats. Whether she’s demonstrating a haircare routine in a comedic skit or highlighting a lipstick in a glam photo, she knows how to adapt her storytelling to fit the product. She doesn’t just “post”—she performs. This narrative-driven approach makes her content memorable and highly effective for campaigns.

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In terms of logistics, Siara is consistently active—posting daily across platforms—and is likely to respond positively to new sponsorship opportunities. Her steady engagement, regular posting habits, and visually strong content make her an appealing choice for both product launches and long-term ambassadorships. For brands targeting young, Spanish-speaking audiences with personality and style, Siara is a perfect match.

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Conclusion: Siara—Beauty, Brains, and a Whole Lot of Personality

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Siara is redefining what it means to be a beauty and lifestyle creator in 2025. She brings laughs, lessons, and lipstick in equal measure—blending bold looks with bold thoughts, always keeping it real. Her ability to consistently entertain, inform, and influence across platforms has positioned her as one of Spain’s most valuable digital voices.

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View the AI-powered profile

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