Who's Who on Social Media
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Who is Sherin Ammara, aka Sherin's Beauty?

Sherin Ammara has rapidly ascended as one of the most influential fashion and beauty creators, captivating audiences across multiple platforms with her stunning visuals, relatable content, and engaging storytelling. Known for her effortless elegance and natural style, Sherin combines her expertise in fashion and beauty with her vibrant personality to inspire millions worldwide.

November 16, 2024
Jeremy Boissinot
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Sherin Ammara has rapidly ascended as one of the most influential fashion and beauty creators, captivating audiences across multiple platforms with her stunning visuals, relatable content, and engaging storytelling. Known for her effortless elegance and natural style, Sherin combines her expertise in fashion and beauty with her vibrant personality to inspire millions worldwide. With a robust presence on Instagram, YouTube, and TikTok, Sherin showcases the latest beauty trends, personal milestones, and lifestyle updates that connect deeply with her audience. Her content is not only aspirational but also authentic and relatable, making her one of the most prominent influencers in her niche.

Sherin Ammara: A Rising Star in Fashion and Beauty Influence

Sherin Ammara is a renowned fashion and beauty influencer from Syria, who has gained widespread recognition for her creative and dynamic approach to digital content. What started as a simple passion for fashion and beauty has blossomed into a thriving career, with Sherin captivating millions of followers across the globe. Through her dedication to high-quality content, a natural flair for style, and authentic storytelling, Sherin has become a household name in the beauty industry. Her ability to connect deeply with her audience stems from her unique ability to blend natural elegance, trendy makeup tutorials, and personal reflections that resonate with her followers’ everyday experiences. Whether sharing her thoughts on self-expression, providing beauty advice, or celebrating her cultural heritage, Sherin’s content consistently strikes a balance between relatability and inspiration.

Sherin’s presence on platforms like Instagram, TikTok, and YouTube has positioned her as one of the most trusted voices in the beauty industry. She uses these platforms not only to share her personal milestones and life experiences but also to offer expert product recommendations and tutorials, making her a go-to influencer for beauty enthusiasts seeking honest and engaging content. Her ability to create visually stunning posts and thoughtful, impactful storytelling has earned her a loyal, engaged fan base, as well as collaborations with some of the world’s most prestigious brands. By combining her roots as a modern Middle Eastern woman with a global outlook on beauty trends, Sherin has positioned herself as a cultural bridge between regional traditions and international appeal. Her unique approach is further bolstered by her unwavering commitment to high production value and authenticity, ensuring her content is memorable in an oversaturated digital landscape.

Known for her stunning visuals and empowering message, Sherin has become a role model for young women seeking to blend their personal passions with professional aspirations. Her collaborations with luxury beauty brands, industry leaders, and fashion designers reflect her growing influence and credibility within the beauty space. By celebrating her heritage while embracing global trends, Sherin has not only carved a unique niche for herself but has also elevated the representation of Middle Eastern women in the global beauty industry. Her dedication to delivering relatable yet aspirational content has enabled her to connect with audiences across cultural and geographical boundaries, cementing her reputation as a trailblazer in beauty and fashion. What truly sets Sherin apart is her ability to foster a genuine connection with her followers, creating a strong sense of community and relatability. Whether through interactive Instagram posts, engaging TikTok videos, or personal milestones shared on YouTube, Sherin doesn’t just share content—she invites her audience into her world. Her transparency, coupled with her down-to-earth personality, allows her followers to see beyond the glamour and connect with her on a personal level. Sherin’s influence is underscored by an impressive 9.7 million combined followers across her platforms, a testament to her ability to resonate with people on a deeper level. As both a cultural ambassador and digital creator, Sherin is redefining beauty standards and empowering others to embrace their individuality with pride. Her story reflects the perfect blend of passion, professionalism, and cultural representation, inspiring countless individuals to pursue their dreams while staying true to their roots.

Social Coverage: An Influencer active on social media

Sherin Ammara’s influence spans across Instagram, TikTok, and YouTube, where she captivates her audience with visually stunning, relatable, and trend-driven content that celebrates both modern beauty and cultural pride.

Sherin Ammara's Social Media Strategy

Instagram: A Portfolio of Style, Elegance, and Community Engagement

Sherin Ammara’s Instagram (@sherinsbeauty) is her most influential platform, with an impressive 8.9 million followers. This platform is where Sherin truly shines as a fashion and beauty influencer, blending stunning visuals, lifestyle moments, and interactive content to engage her audience. Her posts range from personal milestones, such as a recent Reel of her proposal that garnered 125.2 million views, 5.3 million likes, and 795.8K comments, to highly detailed makeup tutorials and beauty transformations. Sherin’s ability to combine emotional storytelling with aspirational visuals ensures her posts consistently go viral, creating a unique blend of relatability and aspiration.

Sherin maintains an engagement rate of 12.77%, with an average of 1.1 million interactions per post, making her one of the most impactful influencers in the beauty space. Her posting frequency of twice weekly at 11 PM aligns perfectly with her audience’s peak activity times, ensuring maximum visibility and engagement. By leveraging Instagram Reels, she creates bite-sized, impactful content that allows her audience to stay engaged while gaining value from her expertise. Whether she’s featuring close-ups of glamorous makeup looks, collaborating with luxury brands, or simply connecting with her followers through behind-the-scenes glimpses, Sherin’s strategy on Instagram highlights her versatility and influence as a modern beauty creator.

  • Username: @sherinsbeauty
  • Influence Score: 99.5/100
  • Followers: 8.9 million
  • Activity: 9 posts/month
  • Engagement Rate: 12.77%
  • Growth: +63.47% (+4.2M followers in the past 30 days)
  • Average Engagement: 1.1M
  • Posting Habits: Twice weekly at 11 PM

TikTok: A Hub for Relatable Trends and Viral Content

Sherin’s TikTok (@sherinsbeauty), with 2.2 million followers, is her gateway to a younger, trend-focused audience. This platform allows Sherin to express her creativity and humor, blending trending challenges, fun collaborations, and quick makeup tutorials to engage her followers. For example, a collaborative video she posted garnered 8.3 million views and 519.2K likes, showcasing her ability to connect with audiences through playful yet relevant content. TikTok serves as an important complement to Sherin’s polished Instagram presence, offering a more casual and approachable view of her personality.

Her engagement rate of 14.93%, combined with an average of 328.4K interactions per video, highlights the effectiveness of her strategy on TikTok. By posting approximately 1.6 videos per week, Sherin balances consistency with quality, ensuring her content remains fresh and aligned with trends. Her TikTok growth has been exponential, with an increase of 70.93% (+912.9K followers in 30 days), demonstrating the platform’s role in expanding her reach. Whether she’s participating in lighthearted dances, offering quick product reviews, or sharing moments with her followers, Sherin leverages TikTok’s format to foster deeper connections and viral appeal.

  • Username: @sherinsbeauty
  • Influence Score: 96.2/100
  • Followers: 2.2 million
  • Activity: 1.6 videos/week
  • Engagement Rate: 14.93%
  • Growth: +70.93% (+912.9K followers in 30 days)
  • Average Engagement: 328.4K
  • Posting Habits: Twice weekly at 11 PM

YouTube: A Space for Long-Form Content and Personal Milestones

Sherin’s YouTube channel (@SherinAmara), with 6.8 million subscribers, is where she shares her most detailed and immersive content, including beauty tutorials, lifestyle vlogs, and personal milestones. While YouTube has historically been a significant part of her strategy, she has been inactive on the platform for the past three months, which has impacted her recent engagement. Nevertheless, her historical content continues to resonate with her audience, showcasing her ability to craft long-form videos that combine professional-quality visuals with personal storytelling.

Despite her inactivity, Sherin’s YouTube channel remains a valuable platform for re-engaging her audience. Her followers have come to expect high-quality tutorials and personal updates, which create a deeper sense of connection than short-form platforms. With a growth rate of +3.13% (+208.1K subscribers) in the past 30 days, Sherin has the potential to revitalize her YouTube presence through consistent uploads, leveraging her expertise and influence to expand her reach further.

  • Username: @SherinAmara
  • Influence Score: 25.8/100
  • Followers: 6.8 million
  • Activity: 0 videos/month (inactive)
  • Engagement Rate: 0%
  • Growth: +3.13% (+208.1K followers in 30 days)
  • Average Engagement: 0
  • Posting Habits: -

Sherin Ammara's Social Media Influence Summary

Sherin Ammara’s Favikon authority score of 9,758 places her among the social media elite, with top rankings in Syria, including #1 on Instagram and #2 in the beauty category. With 9.7 million combined followers and consistently high engagement rates, Sherin has established herself as a trusted voice in the beauty and fashion space. Her rapid growth—+63.47% on Instagram and +70.93% on TikTok in the past 30 days—underscores her relevance and ability to connect with a global audience. Sherin’s exceptional rankings and influence reflect her role as both a regional leader and a global cultural ambassador for modern beauty.

Content Strategy Deep Dive: Authenticity Meets High Production Value

Sherin’s content strategy is rooted in authenticity, relatability, and high production value, enabling her to stand out in a highly competitive market. By blending personal milestones, beauty tutorials, and engaging storytelling, Sherin creates content that resonates deeply with her audience on an emotional and practical level. Her unique ability to adapt her content across platforms, from Instagram Reels to TikTok trends and long-form YouTube videos, ensures her consistent growth and influence while maintaining her core identity. This thoughtful approach has allowed Sherin to foster a loyal, engaged community and cement her place as a leading voice in the beauty and fashion industry.

Sherin Ammara is redefining the beauty influencer landscape by combining aspirational content with authentic connections. With her growing influence, high engagement rates, and untapped potential on platforms like YouTube and newsletters, Sherin is poised to expand her reach and solidify her status as a leading figure in the fashion and beauty industry.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.