Who is Shadé Zahrai | B2B Influencer

Shadé Zahrai is a powerhouse in the world of leadership, personal development, and organizational performance. As an award-winning leadership strategist, international keynote speaker, and social media influencer, Shadé blends her expertise in neuroscience and positive psychology to deliver powerful insights that help individuals and businesses excel. Known for her ability to inspire and empower, she has built a global following across platforms like LinkedIn, Instagram, and TikTok, where she shares actionable advice on leadership, confidence-building, and overcoming challenges. Learn how she's used social media to her advantage!

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Shadé Zahrai: a key figure in the leadership space

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Shadé Zahrai is a globally recognized thought leader, keynote speaker, and leadership strategist who has made a significant impact in the world of leadership and personal development. With a background in law (MBA LLB) and deep expertise in psychology and neuroscience, she specializes in helping individuals and teams unlock their potential, improve performance, and overcome obstacles. Shadé is particularly well-known for her motivational content and practical strategies that focus on building resilience, confidence, and high performance in the workplace.

Shadé’s rise to prominence can be attributed to her ability to break down complex leadership and performance concepts into relatable, actionable insights. She has a unique talent for inspiring both individuals and organizations to embrace a growth mindset and pursue excellence. In addition to being a TEDx speaker, she has collaborated with Fortune 500 companies and international organizations to deliver leadership training and high-impact keynote speeches.

Shadé co-founded Influenceo Global LLC with her husband, which provides leadership training, coaching, and consulting services. The organization focuses on empowering professionals and leaders to overcome their challenges and improve their overall performance. Her work emphasizes neuroscience-backed techniques for achieving personal and professional growth.

Her social media presence is also a major component of her influence. Shadé shares leadership tips, motivational content, and personal development strategies across platforms like LinkedIn, Instagram, TikTok, and YouTube, where she has built an audience of millions. Her ability to communicate and connect with followers through various formats, from short-form videos on TikTok to in-depth discussions on YouTube, has solidified her role as a top B2B influencer in the management and leadership space.

Shadé’s thought leadership has earned her numerous accolades and recognition, including being listed among the Top 100 Women of Influence by the Australian Financial Review. Through her speaking engagements, social media influence, and leadership coaching, Shadé Zahrai continues to inspire and impact professionals and leaders around the world.

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A B2B Creator active on Social Media

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Naturally, Shadé Zahrai understands the power of social media. Here's a breakdown on her activity:

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LinkedIn: Empowering Leadership and Career Development

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LinkedIn is Shadé Zahrai’s primary platform for professional content, where she shares insights on management and leadership. Her activity is impressive, with 20 posts in the past month and a strong engagement rate of 0.39%, reaching 1.5K average engagements per post. She has a growing audience of decision-makers and professionals who look to her for advice on leadership, confidence-building, and navigating career challenges.

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• Followers: 398.3K

• ‍Influence Score: 93.4/100‍

• Content Strategy: Her LinkedIn posts are largely focused on actionable tips for leaders, encouraging her audience to think critically about their personal growth and leadership styles. The steady follower growth of +3.78% (adding 14.5K followers in the past month) highlights her strong impact on the business community.

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Instagram: Visual Storytelling for Personal and Professional Growth

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Shadé Zahrai uses Instagram to visually connect with her audience, posting five times in the last month. Despite fewer posts, her engagement rate is strong at 3.32%, and her content averages around 50.4K interactions per post. Her Instagram presence emphasizes motivational content and personal growth, offering a more visual approach to the leadership advice she shares on LinkedIn.

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• Followers: 398.3K

• ‍Influence Score: 93.4/100‍

• Content Strategy: Through a mix of videos and photos, Shadé emphasizes authenticity and vulnerability, sharing insights into both her professional and personal life. Her content is geared toward uplifting her audience with positive affirmations and tangible leadership advice.

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TikTok: Relatable and Engaging Leadership Content

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Shadé Zahrai taps into the younger demographic on TikTok, producing highly engaging content that resonates with emerging leaders. Despite only posting 0.4 videos per week, her engagement rate is notably high at 7.24%, with an average of 26.8K engagements per video.

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• Followers: 1.7M

• Influence Score: 82.1/100

• Content Strategy: On TikTok, she adopts a casual yet informative style, blending motivational advice with relatable scenarios. Her short-form videos are easily digestible and offer quick, actionable insights into leadership and performance improvement. Although her follower count hasn’t increased in the last 30 days, her existing audience remains highly engaged, showcasing the quality of her content.

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X (Formerly Twitter): Real-Time Marketing Thoughts and Insights

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Shadé Zahrai has not posted on X in over a year, yet her engagement rate from previous activity remains at 2.91%.

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• Followers: 7.5K

• Influence Score: 11.6/100

• Content Strategy: Historically, her presence on X focused on short-form leadership tips and quick motivational quotes. Though she isn’t currently active, her prior content continues to hold relevance for her followers.

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YouTube: In-Depth Leadership and Motivational Videos

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Shadé posts longer-form video content on YouTube, but her posting rate is relatively low (no posts in the last month). Despite this, her engagement rate stands at 4.54%, reflecting the depth of engagement from her audience when she does upload new content.

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• Followers: 1.3M

• Influence Score: 75.2/100

• Content Strategy: YouTube allows Shadé to explore topics in more depth, offering extended leadership coaching sessions, keynote speeches, and personal development advice. Her videos cater to those looking for detailed guidance on leadership challenges, making this platform a valuable resource for her audience despite her infrequent uploads.

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Shadé Zahrai's content strategy explained

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Shadé Zahrai’s authority score of 9,474 points solidifies her standing as a top-tier thought leader and influential figure online, particularly in the realms of leadership and management. While her reachability for sponsored posts may be considered limited due to her high stature, brands greatly value her endorsement. With an estimated sponsored post cost of around $6.8K, Shadé’s ability to authentically engage with her audience makes her a highly impactful influencer. Her cross-platform expertise, from delivering concise leadership advice on TikTok to deeper insights on LinkedIn, ensures that her voice resonates strongly with professionals and leaders alike. Shadé’s strategic, neuroscience-backed content positions her as a powerhouse in helping individuals and organizations unlock their full potential.​

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Lara’s content centers around offering practical strategies for businesses looking to strengthen their personal branding and audience-building efforts. Her approach mixes storytelling, offering in-depth knowledge and actionable tips, all while staying consistent across multiple platforms. Lara builds trust with her audience by providing clear value and focusing on authenticity, making her a key influencer in the marketing and sales space.

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Shadé Zahrai has built a multi-platform empire by focusing on motivational leadership and personal growth content. She excels in delivering actionable insights across a variety of formats—from short, engaging TikTok clips to in-depth YouTube videos. Her ability to connect with her audience and inspire positive change has made her a top influencer in the management and leadership space, particularly in Australia.

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