Who is Selena Mosca?

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Selena Mosca: Beauty and Lifestyle Content with a Personal Touch

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Selena Mosca is an Argentine content creator with a passion for makeup, travel, and fashion. She started her online journey by sharing beauty tutorials and gradually expanded into lifestyle content. Her unique style and engaging personality have helped her amass a strong following across platforms. Through her content, she connects with her audience on a personal level, offering beauty tips and glimpses into her daily life.

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Her brand, Mosquiano, plays a key role in her social media identity, allowing her to merge content creation with entrepreneurship. She frequently promotes her products through tutorials and collaborations, reinforcing her authority in the beauty industry. Her content often features behind-the-scenes insights into product development. This combination of influencer marketing and business ownership strengthens her brand credibility.

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Beyond beauty, Selena shares lifestyle content, including travel vlogs and event coverage. Her posts document her experiences at major beauty events and collaborations with international brands. She engages her audience with humor and authenticity, making her content both relatable and aspirational. This blend of beauty, lifestyle, and entertainment has made her a favorite among beauty enthusiasts.

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With a strong social media presence, Selena continues to grow her audience while exploring new opportunities. Her ability to balance personal storytelling with branded content sets her apart from other influencers. By maintaining a consistent posting schedule, she ensures high engagement across all platforms. As she continues to innovate, her influence in the beauty and lifestyle industry is set to expand even further.

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An Influencer Active on Social Media

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Selena Mosca maintains a strong presence across TikTok, Instagram, YouTube, and X, focusing on beauty, lifestyle, and travel content, with TikTok and Instagram as her primary engagement platforms due to their high influence scores and consistent audience interaction.

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Selena’s Social Media Strategy Analysis

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TikTok: Selena’s Most Engaging Platform

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Selena Mosca’s TikTok is her most active platform, with 741.6K followers and a 91.2/100 Influence Score. Her content revolves around beauty tutorials, lifestyle trends, and interactive challenges. She posts 6.2 videos per week, ensuring constant engagement with her audience. Her consistency helps her maintain an average engagement of 39.6K interactions per post.

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Her engagement rate stands at 5.34%, highlighting strong audience interaction and participation. She frequently collaborates with beauty brands, integrating promotional content in an organic way. Her content style balances personal experiences with professional product showcases. These collaborations contribute to her overall growth, which increased by 5.12% in the last month.

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Her videos achieve an average of 310.1K views, proving her reach in the short-form video market. She leverages trending sounds and effects, making her content more discoverable. Her interactive approach, including Q&As and challenge participation, keeps viewers engaged. She posts every day at 6 PM EST, optimizing visibility for her audience.

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With a growing audience and consistent performance, TikTok remains Selena’s strongest digital asset. She could expand further by experimenting with longer-form videos and collaborative content. Implementing interactive series or beauty challenges could increase engagement and brand opportunities. TikTok’s format allows her to remain a key figure in the beauty and lifestyle space.

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• Username: @selemosca
• Influence Score: 91.2/100
• Followers: 741.6K
• Activity: 6.2 videos per week
• Engagement Rate: 5.34%
• Growth: +5.12%
• Average Engagement: 39.6K
• Posting Habits: Daily at 6 PM EST

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Instagram: A Platform for Visual Branding

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Selena’s Instagram presence is steadily growing, with 275.5K followers and a 90.4/100 Influence Score. She posts a mix of aesthetic content, brand collaborations, and personal updates. Her engagement rate is 6.48%, reflecting high interaction levels. With an average of 17.9K interactions per post, she maintains a highly active audience.

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Her Instagram strategy includes stories, reels, and carousel posts to keep her content dynamic. She shares fashion inspiration, makeup looks, and glimpses of her personal life. Her content resonates with her followers, offering a mix of professional and candid moments. She posts three times a week at 6 PM EST, aligning with audience engagement peaks.

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Her average post reaches 771.3K views, showcasing her strong visibility. She frequently works with beauty brands, ensuring authentic promotions that align with her personal style. By integrating sponsored content into her organic feed, she maintains trust with her audience. Increasing IG Live sessions could further boost engagement and interaction.

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With a balance of personal storytelling and sponsored partnerships, Instagram remains a key platform for Selena. She could further leverage giveaways and interactive Q&As to deepen audience engagement. A shift towards behind-the-scenes beauty content might enhance her authority. Her presence in the beauty industry continues to expand through strategic content planning.

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• Username: @selenamosca
• Influence Score: 90.4/100
• Followers: 275.5K
• Activity: 13 posts per month
• Engagement Rate: 6.48%
• Growth: +2.11%
• Average Engagement: 17.9K
• Posting Habits: 3 times a week at 6 PM EST

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YouTube: A Platform with Untapped Potential

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Selena’s YouTube channel has 351K subscribers, but her 22.6/100 Influence Score suggests inactivity. Her last video was uploaded four months ago, indicating a gap in content creation. Despite this, YouTube offers an opportunity for long-form beauty and lifestyle content. Her audience engagement could be revitalized with consistent uploads.

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Her YouTube videos typically cover beauty tutorials, travel vlogs, and lifestyle discussions. She previously maintained an upload rate of 1.4 videos per month, which is relatively low. A structured posting schedule could increase her visibility and audience retention. Long-form videos allow for deeper connections and more detailed beauty insights.

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• Username: @selemosca
• Influence Score: 22.6/100
• Followers: 351K
• Activity: 1.4 videos per month
• Engagement Rate: 0%
• Growth: +0.39%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (Twitter): A Platform for Quick Engagement and Brand Visibility

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Selena’s X (Twitter) has a modest but engaged audience, with 77.6K followers and an 88.5/100 Influence Score. She tweets about beauty trends, daily experiences, and industry updates. Her engagement rate stands at 12.87%, making it her most interactive platform. With an average of 10K interactions per tweet, her audience remains active.

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She posts 0.8 tweets per week, making her Twitter activity lower than her other platforms. However, her content receives an average of 235.4K views, proving her potential reach. Her tweets often include personal anecdotes, beauty discussions, and brand collaborations. Increasing her posting frequency could further enhance engagement.

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Her Twitter presence allows her to engage in real-time conversations with her followers. She could leverage this platform for live Q&As, product teasers, and event promotions. By increasing tweet frequency, she can further strengthen her digital influence. Currently, she posts once a week at 10 AM, but more consistency could improve reach.

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Although Twitter is not her primary platform, it offers a unique way to connect with her audience. She could enhance her presence by integrating thread-based content, interactive polls, and exclusive previews. More engagement with beauty communities could establish her as a thought leader. Strengthening her Twitter presence would diversify her digital footprint.

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• Username: @selemosca
• Influence Score: 88.5/100
• Followers: 77.6K
• Average Engagement: 10K per post
• Posting Habits: Once a week at 9 PM EST

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Selena Mosca’s Social Media Influence Summary

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Selena Mosca holds a Favikon Authority Score of 8,999 points, establishing her as a key figure in beauty and lifestyle content. She ranks #109 on TikTok in Argentina and #4 in Makeup in Argentina, placing her in the top 1% worldwide for makeup-related content. Her consistent engagement and loyal audience make her an ideal partner for beauty brands seeking authentic and influential collaborations.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Beauty, Lifestyle, and Travel for Maximum Engagement

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Selena Mosca has built a strong digital presence by balancing beauty, lifestyle, and travel content across multiple platforms. Her strategy revolves around authenticity, consistency, and audience interaction, making her one of the most engaging beauty influencers in Argentina. She seamlessly integrates personal storytelling with brand partnerships, ensuring that her sponsored content feels organic and relatable. Her content mix includes makeup tutorials, product reviews, daily vlogs, and travel experiences, catering to a wide audience that values both informative and entertaining content.

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Reachability and Partnerships

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Selena Mosca is highly reachable across multiple platforms, making her an attractive choice for brands. Her engagement rates on TikTok (5.34%) and Instagram (6.48%) indicate strong audience interaction. She actively collaborates with beauty companies, integrating product promotions in an organic way. Her content authenticity strengthens her credibility for potential partnerships.

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Her personal makeup brand, Mosquiano, showcases her ability to drive product sales. She has partnered with major beauty companies, including Maybelline New York, expanding her influence in the cosmetic industry. By leveraging her audience trust, she successfully promotes both her own and external brands. This makes her an ideal ambassador for skincare, fashion, and lifestyle campaigns.

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With a structured content strategy, Selena consistently posts on TikTok (daily) and Instagram (three times a week). This regular posting schedule makes her a reliable collaborator for promotional campaigns. She aligns her brand collaborations with her lifestyle content, ensuring that sponsored posts feel authentic. This approach allows her to balance paid promotions with genuine engagement.

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Selena’s ability to connect with her followers across TikTok, Instagram, and Twitter enhances her brand visibility. She engages in real-time interactions, responding to comments, participating in Q&As, and sharing behind-the-scenes content. Increasing her YouTube activity could unlock more monetization and partnership opportunities. With a growing audience, she is well-positioned for future collaborations.

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Conclusion: A Rising Force in Beauty, Lifestyle, and Digital Influence

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Selena Mosca is a rising force in beauty and lifestyle content creation. With high engagement on TikTok and Instagram, she continues to grow her influence. Expanding her YouTube and maintaining content consistency will further boost her presence. As she balances influencer marketing with her personal brand, Selena’s digital career remains on an upward trajectory.

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View the AI-powered profile

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