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Who is Saskia Katerina Herd?

Saskia Katerina Herd stands out in the lifestyle creator space with a deep-rooted passion for horses and authentic personal storytelling. Known for seamlessly blending equestrian themes with everyday reflections, she captivates a loyal audience on TikTok and Instagram.

April 14, 2025
Justine Castany
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Saskia Katerina Herd: Sharing Life’s Most Honest Moments Through Equestrian Lifestyle Content

Saskia Katerina Herd is a U.S.-based creator best known for her connection to the equestrian lifestyle and her honest approach to personal storytelling. Her TikTok videos frequently show her horses, riding routines, and intimate reflections, creating a narrative that feels grounded and emotionally resonant. With over 1.2M followers on TikTok, she has built a niche rooted in trust and vulnerability. Her captions often reflect on mental health and the bonds formed with animals.

Beyond horses, Saskia often includes her partner, Christian Vierling, in her videos, adding a layer of romantic connection that strengthens her storytelling. Her audience appreciates the rawness of her moments, from dealing with challenges to celebrating joy in simple routines. This unique duo dynamic allows her to craft couple-centered content without losing her core lifestyle focus. Many fans return for both the relationship dynamic and her equestrian authenticity.

Saskia Katerina Herd: A Natural Bond Between Equestrian Life and Personal Expression (Source: @saskiakatarinaherd, Instagram, February 2025)

On Instagram, Saskia shares glimpses into her private life—slow mornings, unfiltered emotions, and her favorite stable-side memories. With 245.8K followers and rapid +36.67% growth, her feed is less about aesthetics and more about emotional connection. Her visual style leans soft and organic, often using natural light and quiet settings. The growth in her audience suggests a demand for exactly this type of presence: real, personal, and niche-driven.

Saskia’s growing appeal has attracted brands like Christian Dior, Waterboy, and Peppermayo, showing her crossover into fashion and wellness spaces. With an Favikon Influence Score of 9,044 points, she ranks in the Top 2% globally. Unlike creators who scale quickly then stall, her metrics show steady growth, with loyal followers rather than viral spikes. This stability, paired with her niche, makes her a valuable partner for long-term brand campaigns.

An Influencer Active on Social Media

Saskia Katerina Herd combines TikTok and Instagram to connect with equestrian enthusiasts and lifestyle followers, reaching over 1.4M people with high engagement rates and consistent growth.

Saskia Katarina’s Social Media Strategy Analysis

TikTok: Where Horses and Honesty Take Center Stage

Saskia’s TikTok presence centers on equestrian life, with videos that highlight her deep bond with her horse, daily routines, and partner Christian. Her clips often show tranquil barn scenes or heartfelt reflections, making her feed feel like a digital diary. She averages 3.9 videos per week, paired with an impressive 11.97% engagement rate, reflecting consistent viewer investment. Her 973.3K average views prove that authenticity and niche passion can sustain high attention.

She uses trending sounds subtly—never compromising her aesthetic—to participate in platform culture while staying grounded in her message. Many videos include raw storytelling, making her more than just a lifestyle page. Fans often comment on the emotional impact of her content, especially those that reference grief or gratitude. These personal themes help explain her consistent 143.6K average engagements on TikTok.

While her growth rate currently sits at 0%, her base is stable and loyal—followers actively engage through comments and reposts. This reflects a platform strategy based on depth over reach. Saskia’s emotional narratives and horse-focused lifestyle clips carve out a unique position rarely saturated in the algorithm. Her Influence Score of 90.5/100 reinforces her as a trusted niche creator.

Sponsored content is limited but intentional. Collaborations like those with Christian Dior and Waterboy are integrated into existing content types without disrupting flow. Saskia is not reliant on virality to convert—it’s her ongoing story that sustains campaign relevance. With over 1.2M followers, her platform is mature and emotionally driven, attracting partners who value resonance over mass exposure.

  • Username: @saskiakaterinaherd
  • Influence Score: 90.5/100
  • Followers: 1.2M
  • Activity: 3.9 videos/week
  • Engagement Rate: 11.97%
  • Growth: 0%
  • Avg. Engagement: 143.6K
  • Posting Habits: Everyday at 11 PM EST

Instagram: Soft Visuals and High Growth in Personal Lifestyle

On Instagram, Saskia shares polished yet personal snapshots from her day-to-day, including morning routines, outdoor walks, and stable time. Her content is focused on quiet lifestyle themes—emphasizing slowness, love, and authenticity. With 245.8K followers and +36.67% growth, she’s one of the few creators whose visuals are driven by meaning, not trend-chasing. This growth is reflected in an above-average 9.03% engagement rate.

She posts 12 times a month, typically at 4 PM EST, aligning with a calm early-morning vibe that complements her content tone. Many of her captions mirror thoughts from her TikTok, creating cross-platform storytelling coherence. Her reels mix casual moments with poetic energy—often layering nature scenes or voiceovers about personal milestones. The average 22.2K engagements highlight how much emotional traction her audience invests.

Visually, she leans into earthy tones and soft contrast, rarely using heavy filters. Her feed feels more like a scrapbook than a highlight reel, offering intimate glimpses rather than showy edits. Horses appear in both portrait and candid formats, reinforcing the consistency of her niche. This artistic choice differentiates her from creators in the fashion or beauty verticals.

Brand-wise, her integration is seamless. Collaborations with Peppermayo and Dior match the muted elegance of her style and lifestyle. The lack of product overload gives her partnerships added weight—making each one feel more curated and trusted. With a platform score of 90.9/100, her Instagram is an extension of her personality, not a polished brand billboard.

  • Username: @saskiakaterinaherd
  • Influence Score: 90.9/100
  • Followers: 245.8K
  • Activity: 12 posts/month
  • Engagement Rate: 9.03%
  • Growth: +36.67%
  • Avg. Engagement: 22.2K
  • Posting Habits: 3 times a week at 4 PM EST

Saskia Katerina Herd’s Social Media Influence Summary

Saskia Katerina Herd holds an Favikon Influence Score of 9,044 pts, placing her in the Top 2% overall. She ranks #478 in Video Entertainment (U.S.) and #2145 on Instagram (U.S.), reflecting strong domestic traction. Her consistent growth and engagement across platforms reinforce her rising status in the lifestyle and equestrian content space.

Learn more about the Favikon Methodology here

Content Strategy: Blending Equestrian Realism with Lifestyle Intimacy

Saskia's strategy revolves around emotional resonance, using both video and photo content to offer transparency, vulnerability, and inspiration. On TikTok, she prioritizes storytelling over trends—leveraging horses, voiceovers, and candid scenes to build emotional connection. Her Instagram plays a supporting role, enriching that story with peaceful imagery and detailed captions. Her strategy also includes visible romantic partnership content, which adds an extra layer of connection with followers. Her success lies in balancing a niche (equestrian life) with universal themes like trust, love, and simplicity.

Reachability and Partnerships

Saskia’s audience is largely made up of English-speaking young women from North America and Europe, particularly those engaged in equestrian, fashion, or mindful living communities. Her highest activity occurs on TikTok, where she posts nearly 4 times per week, maintaining consistent engagement. This routine, paired with a 11.97% engagement rate, makes her highly visible to niche-focused brands. Followers often return for her slow-living visuals, vulnerable storytelling, and references to daily horse care routines.

An overview of Saskia Katerina’s top influential connections across key industries. (Source: Favikon)

Her Instagram audience has shown notable momentum, growing by +36.67% in just 30 days and averaging 22.2K engagements per post. Saskia posts around 12 times a month, typically early in the morning at 4 PM EST, appealing to followers seeking calm, intentional content. Her collaborations with Christian Dior, Peppermayo, and Waterboy reflect her ability to attract brands aligned with aesthetics and sincerity. This balance of global reach and lifestyle depth makes her a standout in equestrian-focused brand activations.

Conclusion: Saskia Herd  Riding Life with Purpose and Authenticity

Saskia Katerina Herd represents a refreshing direction for digital lifestyle content—grounded in real life, horses, and emotional depth. Her ability to bring warmth and community to a niche subject makes her stand out in a saturated influencer space. As her platforms grow, Saskia remains consistent in her voice and values, setting the foundation for long-term relevance both online and in brand campaigns.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.