Who's Who on Social Media
5 min to read

Who is SANANAS?

SANANAS is a well-known French beauty and lifestyle content creator who has made a name for herself across multiple platforms, captivating audiences with her engaging posts and videos. With a focus on beauty, fashion, and personal life, she has cultivated a strong presence on platforms like YouTube, Instagram, TikTok, and X.

December 19, 2024
Jeremy Boissinot
See AI-Powered Profile ✨

SANANAS: A Beauty Icon and Social Media Influencer

SANANAS, based in Paris, is a fashion, beauty, and travel enthusiast whose journey in content creation began with her love for makeup and style. Her charismatic personality and relatable content quickly attracted a loyal following, making her a prominent voice in the French influencer space. She shares a diverse range of content, including tutorials, product reviews, and glimpses of her personal life. Known for her passion for cosmetics and lifestyle, SANANAS captivates her audience with authenticity and engagement.

Beyond beauty tips, SANANAS delves into her daily routines, shares her travel experiences, and connects with followers on a personal level. Her openness and enthusiasm for her interests have cemented her as a trusted influencer. Highlighting emerging beauty trends, she consistently offers fresh insights and honest recommendations. Her ability to balance authenticity with innovation makes her stand out in the competitive influencer industry.

Sananas Celebrates Becoming an Aunt Again with Heartwarming Moment (Source:@sananas2106, Instagram, November 2024)

SANANAS’s content strategy is impressively diverse, spanning multiple platforms and formats such as short videos, tutorials, and reels. She demonstrates a deep understanding of content diversification and audience engagement by tailoring her content to meet her followers' preferences. Known as a trendsetter, she stays ahead of the curve by sharing insights on the latest beauty trends. Her multi-platform presence ensures her content remains relevant and widely accessible.

Collaborating with top beauty brands like Erborian, NYX Cosmetics, and CeraVe, SANANAS showcases her influence in the beauty industry. Despite her brand partnerships, she remains committed to her audience, offering honest reviews and genuine recommendations. Her credibility and trustworthiness continue to solidify her position as a leading beauty and lifestyle influencer. Through her authentic connection with her followers, SANANAS has become a reliable resource and inspiration for her audience.

An Influencer active on social media

SANANAS engages audiences on YouTube, Instagram, TikTok, and X, reaching millions through diverse, captivating content.

SANANAS' Social Media Strategy

YouTube: The Core of SANANAS Content

YouTube is SANANAS’s most influential platform, where she combines high-quality videos with valuable insights on beauty and lifestyle. Her videos, ranging from product reviews and tutorials to vlogs, attract thousands of views, creating a sense of intimacy and connection with her audience. The platform enables her to dive deep into topics and establish herself as an authority in the beauty niche. Her ability to engage audiences through detailed, relatable content solidifies her position as a trusted creator.

Her engagement rate on YouTube highlights a loyal following, with viewers actively interacting through comments and likes. SANANAS maintains a consistent posting schedule, ensuring her audience always has fresh content to enjoy. By delivering content that resonates with her viewers, she fosters a strong community and maintains steady growth. Her focus on consistent quality keeps her audience coming back for more.

With over 3 million followers, SANANAS leverages YouTube to build meaningful connections and drive brand collaborations. The platform is her go-to space for promoting emerging beauty trends and showcasing her expertise. By pairing her authenticity with brand partnerships, she successfully bridges the gap between influencer and professional advocate. Her unique approach strengthens her brand influence in the beauty industry.

SANANAS’s YouTube metrics further emphasize her success: an Influence Score of 85.9/100, activity rate of 8.7 videos per month, and an average engagement of 4.6K per post. With a posting habit of twice a week at 7 PM EST, she demonstrates an understanding of her audience's preferences. Her stable growth and active engagement make her a standout influencer on the platform, continuously expanding her reach and impact.

  • Username: @Sananas
  • Influence Score: 85.9/100
  • Followers: 3M
  • Activity: 8.7 videos/month
  • Engagement Rate: 0.15%
  • Growth: Stable
  • Average Engagement: 4.6K
  • Posting Habits: Twice a week at 7 PM EST

Instagram: A Visual Showcase

SANANAS’ Instagram serves as a visual diary, blending aesthetic imagery with personal updates that resonate with her audience. With 2.7 million followers, she captivates through a mix of posts, reels, and stories. Her content primarily focuses on fashion and beauty, presenting an aspirational yet relatable persona. This combination of style and authenticity keeps her followers engaged and loyal.

Reels have become a cornerstone of her Instagram strategy, driving high engagement and allowing her to showcase products in creative ways. These short, dynamic videos highlight her ability to stay on top of trending formats while maintaining her brand identity. Her use of storytelling through collaborations and glimpses into her personal life creates a well-rounded profile. This approach makes Instagram an ideal platform for both audience connection and brand partnerships.

Despite her success, SANANAS’ Influence Score of 81.8/100 reflects room for growth amid challenges like a 6.19% decline in follower growth. Her engagement rate of 0.37% and average engagement of 10.3K show she still maintains strong interaction with her core audience. By posting every day at 11 AM EST, she ensures her content is consistent and optimized for her followers' viewing habits. These efforts continue to position her as a relevant and influential figure.

With 18 posts last month, SANANAS remains highly active and demonstrates her commitment to content creation. Her ability to balance personal storytelling with professional branding makes Instagram a key platform for her success. By staying authentic and visually engaging, she continues to solidify her role as a leading beauty and lifestyle influencer.

  • Username: @sananas2106
  • Influence Score: 81.8/100
  • Followers: 2.7M
  • Activity: 18 posts last month
  • Engagement Rate: 0.37%
  • Growth: Decline (-6.19%)
  • Average Engagement: 10.3K
  • Posting Habits: Everyday at 11 AM EST

TikTok: Short-Form Content Leader

TikTok is where SANANAS’ creative flair truly shines through her short, engaging videos. With 1.2 million followers, she uses the platform to share beauty hacks, humorous clips, and trending content that resonate with her audience. Her ability to adapt to TikTok’s fast-paced nature has ensured her relevance, particularly among younger audiences. This adaptability keeps her content fresh and in line with the platform's ever-changing trends.

SANANAS’s TikTok strategy focuses on relatability and virality, showcasing content that is both entertaining and informative. Her videos frequently feature product recommendations, light-hearted skits, and content that aligns with current trends. This approach highlights her authentic personality, enabling her to form deeper connections with her followers. Her emphasis on fun, digestible content makes TikTok a key platform for audience engagement.

With an Influence Score of 88.2/100, SANANAS demonstrates strong performance on TikTok, bolstered by a positive growth trend. Her engagement rate of 1.54% and average engagement of 18.5K reflect the platform's effectiveness in reaching and resonating with her audience. Posting 9.9 videos per week, SANANAS ensures a steady stream of content, keeping her followers entertained and engaged. Her ability to sustain this level of activity highlights her commitment to TikTok as a vital part of her strategy.

Posting consistently every day at 12 PM EST, SANANAS maximizes her content’s visibility and engagement potential. TikTok allows her to explore creative storytelling while showcasing her authentic self. This dynamic approach reinforces her position as a leading beauty influencer, capable of capturing the attention of both her existing followers and new audiences. By blending humor, style, and expertise, SANANAS thrives in the fast-moving world of TikTok.

  • Username: @sananas
  • Influence Score: 88.2/100
  • Followers: 1.2M
  • Activity: 9.9 videos/week
  • Engagement Rate: 1.54%
  • Growth: Positive
  • Average Engagement: 18.5K
  • Posting Habits: Everyday at 12 PM EST

X (formerly Twitter): Minimal Impact

On X (formerly Twitter), SANANAS maintains a modest presence with 446.2K followers, leveraging the platform for personal updates and promotions. While her presence helps her stay active in broader online conversations, engagement on this platform is relatively low compared to her other channels. This platform serves a secondary role in her overall strategy, complementing her more dynamic platforms like TikTok and Instagram. Despite its limited engagement, it adds value to her diversified online presence.

SANANAS’s tweets are a mix of personal content and promotional material, reflecting her efforts to maintain a connection with her followers. However, her engagement rate of 0% and average engagement of 10 suggest limited audience interaction. The platform’s text-based nature contrasts with the visual storytelling that defines her content on Instagram and TikTok. This disparity highlights the challenge of adapting her highly visual brand to X's primarily written format.

With an Influence Score of 67.6/100, SANANAS’ activity on X reflects a decline in growth (-0.09%), signaling the platform’s reduced priority in her content strategy. Her posting habits, with 1.6 tweets per week, show consistency but lack the frequency and engagement seen on her other platforms. By posting twice a week at 5 AM EST, SANANAS ensures visibility but may not fully align with her audience's active hours. Adjusting her content style and timing could help boost engagement.

Although X is not a primary focus for SANANAS, it remains a supporting platform for maintaining her visibility and participating in conversations beyond her core audience. To maximize its potential, she could explore interactive content like polls, Q&A sessions, or trending discussions. By leveraging X’s unique dynamics, SANANAS could enhance her overall online presence and further connect with her diverse audience.

  • Username: @sananas2106
  • Influence Score: 67.6/100
  • Followers: 446.2K
  • Activity: 1.6 tweets/week
  • Engagement Rate: 0%
  • Growth: Decline (-0.09%)
  • Average Engagement: 10
  • Posting Habits: Twice a week at 5 AM EST

SANANAS' Social Media Influence: Authority and Rankings

SANANAS’ Favikon Authority Score of 9,123 ranks her among the top influencers in the beauty niche. She is in the Top 1% of beauty bloggers in France, showcasing her significant impact. Her ability to maintain authority across platforms highlights her consistency and dedication.

Content Strategy: The Key to SANANAS' Success

SANANAS’s content strategy revolves around authenticity and variety, blending personal insights with professional expertise. She ensures her content is relatable, informative, and visually appealing, catering to her diverse audience. Her multi-platform approach maximizes her reach and helps her maintain strong engagement.

Reachability and Partnerships

SANANAS is a highly sought-after partner for brands, renowned for her influence and authentic connection with her audience. With an estimated charge of $9K per sponsored post, her premium pricing reflects her ability to drive results while maintaining credibility and engagement. Her partnerships with major beauty and luxury brands like Chanel and Dior highlight her ability to represent high-end labels effectively.

Her content strategy remains focused on authenticity and alignment with her personal brand, ensuring that sponsored posts blend seamlessly with her organic content. This approach solidifies her audience trust and fosters strong relationships with both her followers and collaborating brands. Despite her premium rates, her campaigns consistently achieve measurable results, underlining her value in the influencer marketing space.

An overview of SANANAS' top influential connections across key industries. (Source: Favikon)

However, SANANAS' reachability poses a challenge due to her high demand among brands. For those able to secure a partnership, the investment is well worth it, given her proven track record of delivering quality content and driving audience engagement. Her ability to balance professionalism with creativity makes her a valuable asset for brands seeking impactful campaigns.

Conclusion: The Influence of SANANAS

SANANAS is a trailblazing beauty influencer whose multi-platform presence and engaging content have solidified her status as a trusted voice in the industry. Her dedication to authenticity, creativity, and community-building sets her apart, making her an influential figure in the world of beauty and lifestyle.

You might also find interesting:

✨ Baghera Jones - Complete Social Media Analysis

✨ Jenny Myoff - Complete Social Media Analysis

✨ Colin Sicre- Complete Social Media Analysis

About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.