Who is Sadaf Masaeli aka Sadaf Beauty?

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Sadaf Masaeli: Empowering Viewers with Honest Beauty Content and Travel Insights

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Sadaf Beauty is a San Francisco-based lifestyle creator with a distinct focus on beauty tutorials and personal storytelling. She began creating content around makeup techniques, gradually integrating product reviews and travel vlogs into her brand. Her followers are drawn to her clear explanations, warm tone, and consistent delivery across platforms. She often uses humor and first-hand insight to connect with viewers on topics like skincare and styling.

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With over 4.1M followers on Instagram, Sadaf's reach is among the top 1% of creators in the beauty space. Her audience includes a mix of makeup enthusiasts, fashion lovers, and travel-curious viewers. Her content stands out through detailed "Get Ready With Me" (GRWM) videos and honest product breakdowns. She simplifies the decision-making process for viewers by offering firsthand experiences with beauty items.

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Her collaborations include partnerships with SHEIN, where she’s tagged the brand 6 times, and fragrance company Ellis Brooklyn, tagged 3 times. These partnerships showcase her appeal to both mainstream and niche labels. Sadaf’s style prioritizes clarity, relatability, and polish—delivering campaign content that fits naturally within her regular uploads.

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Despite maintaining a polished image, Sadaf keeps her content grounded. She avoids overproduction, opting for a casual tone that mirrors real-life experiences. This approach not only humanizes her brand but also strengthens loyalty among her growing community. Her $20K–$80K per post estimate reflects the value brands place on that trust and scale.

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An Influencer Active on Social Media

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Sadaf Beauty is active across four platforms, with a primary presence on Instagram and YouTube, reaching more than 4.3M followers in total.

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Sadaf Masaeli’s Social Media Strategy Analysis

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Instagram: Polished Aesthetic and Consistent Posting Rhythm

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Sadaf’s Instagram is the foundation of her influence, with 4.1M followers and an active posting rhythm that averages 10 times per month. Her visuals range from GRWM videos to sponsored fashion looks, often tagged with promo codes and brand mentions. Posts like her Valentine’s Day SHEIN collab, which received over 173,000 likes, highlight her ability to drive visibility. She usually posts at 1 PM EST, targeting a global audience across time zones.

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Her engagement rate of 3.36% is especially strong for a creator of her size, reflecting loyal and repeat viewership. She frequently combines beauty content with personal moments—vacation photos, date night outfits, or behind-the-scenes shots. These themes create a mix of aspiration and relatability. Most of her product reviews are integrated smoothly, rarely reading as overt promotions.

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The account performs well due to its aesthetic consistency—light backgrounds, warm filters, and a balanced mix of solo shots and product visuals. This level of curation helps maintain brand safety while still letting her personality show. Her long-running partnership with SHEIN is clearly embedded into her feed, from clothing hauls to style breakdowns. These posts maintain organic engagement while serving commercial objectives.

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Sadaf’s ability to introduce product-driven content without compromising her overall aesthetic is a key reason brands trust her. Reels, static posts, and carousels are used interchangeably, depending on the campaign or moment. The audience knows what to expect: glam looks, friendly captions, and product clarity. Combined with strong visual storytelling, Instagram remains her highest-converting platform.

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• ‍Username: @sadaf_beauty‍
• Influence Score: 94.8/100
• Followers: 4.1M
• Activity: 10 posts/month
• Engagement Rate: 3.36%
• Growth: +0.6%
• Average Engagement: 137.4K
• Posting Habits: Twice a week at 1 PM EST

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YouTube: Reviews, Routines, and Long-Form Beauty Content

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Sadaf uses YouTube to provide long-form content like product reviews, tutorials, and routine breakdowns. She uploads about 3 videos per month, typically in the morning around 7 PM EST, allowing viewers to start their day with her content. Each video draws around 78.8K views, with consistent engagement from 7.1K average users. Her style is informative without being overly produced—clear lighting, steady delivery, and structured formats.

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Her engagement rate of 4.82% exceeds expectations, particularly for mid-tier beauty YouTubers. Sadaf often opens videos with a teaser question, then walks through the process of application or unboxing. Most clips include links to mentioned products and time stamps for easier navigation. This technical precision keeps her videos user-friendly and bingeable.

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Videos frequently feature GRWM themes or comparative reviews—such as drugstore vs. luxury products—catering to her followers' decision-making process. She speaks with a calm, confident tone, positioning herself as an experienced yet approachable figure. Her followers often comment with follow-up questions, which she occasionally answers directly in pinned comments or follow-up posts.

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Though not as viral-facing as Instagram, YouTube gives her room to deepen trust with her community. These videos allow her to reinforce opinions already expressed on Instagram, providing longer context for curious viewers. For brands, it’s a channel that offers shelf life—content stays relevant and discoverable for months. Her YouTube is ideal for anchoring more detailed campaigns.

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• ‍Username: @SadafBeauty‍
• Influence Score: 76.8/100
• Followers: 147K
• Activity: 3 videos/month
• Engagement Rate: 4.82%
• Growth: 0%
• Average Engagement: 7.1K
• Posting Habits: Twice a week at 7 PM EST

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TikTok: Low Activity and Dormant Engagement

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Sadaf’s TikTok account (@sadaf_beauty_diary) has 39.7K followers, but she has not posted in the last five months, resulting in 0% engagement and growth. The inactivity makes it an outlier in her otherwise strong platform presence. TikTok was previously used for repurposed Instagram reels or brief beauty tips. Despite the format shift, it hasn’t received her focus in recent content strategy.

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The TikTok channel lacks the editing and cadence seen in her other platforms, suggesting it was an experimental space. Earlier posts included quick face beats and product close-ups, but didn’t maintain a consistent format. Without fresh uploads, the existing audience remains stagnant. There are no recent trends, audio usage, or storytelling arcs to re-engage viewers.

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• ‍Username: @sadaf_beauty_diary‍
• Influence Score: 9.3/100
• Followers: 39.7K
• Activity: 0 posts/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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X (formerly Twitter): Inactive Platform

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Sadaf’s X profile (@sadafbeautyy) has been inactive for over five years, with 15.8K followers and 0% engagement across all metrics. This platform is not part of her current content plan and shows no signs of recent brand interaction. The last recorded growth change was -13 followers, highlighting its negligible role in her outreach strategy.

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Previously, X may have served as a repost hub or thought-sharing tool, but it has since been left behind in favor of visual platforms. No updates, replies, or retweets signal that her brand messaging is handled elsewhere. While the account still exists, it offers no new visibility, campaign opportunities, or interaction touchpoints.

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• ‍Username: @sadafbeautyy‍
• Influence Score: 8.4/100
• Followers: 15.8K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.09%
• Average Engagement: 0
• Posting Habits: Once a year at 11 AM EST

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Sadaf Beauty’s Social Media Influence Summary

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With a Favikon Influence Score of 9,171 pts, Sadaf Beauty ranks in the Top 1% for Instagram in the United States (#345) and globally (#1834). She is also ranked #23 in Makeup US and #113 globally in the same category. These rankings reflect her reliability, audience trust, and strong performance in beauty campaigns. Her cross-platform consistency makes her an impactful figure for brands looking to reach makeup and skincare buyers.

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Learn more about the Favikon Methodology here

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Content Strategy: Real Reviews and Relatable Routines

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Sadaf's content is structured around transparency and ease. She rarely overcomplicates her messages—reviews are concise, demonstrations are clear, and captions are designed for accessibility. Her style is very safe and cheerful, with minimal political input, making her suitable for a wide variety of brands. She uses formats like GRWM, first impressions, and side-by-side product comparisons to educate and entertain. Travel posts act as visual breaks between her beauty content, adding lifestyle flair without straying too far from her niche.

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Reachability and Partnerships

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Sadaf is most reachable for brand partnerships through Instagram and YouTube, where she posts consistently and maintains a clear tone. She publishes about 13 pieces of content monthly, with a combined average of 144.5K engagements per platform. Her captions often include promo codes and detailed product tags, making her easy to collaborate with for campaign execution. Brands like SHEIN and Ellis Brooklyn have appeared repeatedly, indicating strong retention and trust.

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She typically works with beauty, skincare, and fashion brands looking for high-visibility placements and relatable messaging. Her commercial posts don’t deviate from her organic tone, and she includes content-specific CTAs that drive conversions. With an estimated post rate between $20K–$80K, Sadaf delivers high-value performance backed by audience loyalty. Her punctual posting habits and responsive tagging make her a reliable collaborator in influencer campaigns.

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Conclusion: Elevating Everyday Glam with Credibility and Consistency

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Sadaf Beauty has positioned herself as a reliable voice in the digital beauty space, blending consistency with authenticity. Her content spans makeup tutorials, travel insights, and lifestyle recommendations—all grounded in real-world application. With top-tier engagement on Instagram and steady performance on YouTube, she continues to be a key creator for brands targeting beauty-conscious consumers. Whether reviewing foundation or planning a trip, Sadaf delivers trust with every post.

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View the AI-powered profile

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