Who's Who on Social Media
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Who is Ryane Roy?

Ryane Roy is a dynamic fashion and lifestyle influencer making waves across TikTok, Instagram, and YouTube. Known for her trendy fashion sense, uplifting messages, and faith-driven approach, Ryane engages her audience with a blend of dance videos, outfit hauls, and snippets from her daily life.

January 9, 2025
Jeremy Boissinot
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Ryane Roy: Spreading Style, Positivity, and Faith Through Digital Influence

Ryane Roy is a fashion and lifestyle influencer who has captivated audiences with her trendy fashion sense, upbeat personality, and relatable content. Hailing from the United States, she uses her platforms to showcase her love for fashion, music festivals, and everyday moments. Her ability to combine stylish outfit inspirations with authentic storytelling has earned her a loyal and growing fanbase. Ryane’s cheerful energy makes her a source of inspiration for her followers, who turn to her for positivity and style tips.

A unique aspect of Ryane’s content is her emphasis on faith and values, which sets her apart in the digital fashion space. She often incorporates her belief system into her posts, spreading messages of kindness, gratitude, and self-love. This faith-driven approach resonates with her audience, making her more than just a fashion influencer—she’s a role model for many. By blending her personal beliefs with lifestyle content, Ryane has created a community that values both style and substance.

Ryane Roy: Embracing Festive Vibes and Friendship in Christmas Style (Source: @ryane.rr, Instagram, December 2023)

Ryane’s versatility as a creator shines through in her diverse content offerings, from TikTok dance videos to YouTube vlogs and Instagram Reels. Whether she’s showcasing her favorite brands or documenting her experiences at music festivals, her content reflects her vibrant personality. Ryane’s ability to adapt her style to different platforms ensures that her content remains fresh and relevant, appealing to a wide range of followers. Her growing partnerships with major brands further underscore her influence in the fashion and lifestyle niche.

Beyond her polished online presence, Ryane is a relatable and down-to-earth personality who genuinely connects with her followers. She frequently shares snippets of her daily life, giving her audience a glimpse into the person behind the influencer. This relatability, combined with her commitment to positivity and faith, makes her a standout figure in the competitive world of social media. Ryane Roy is more than an influencer—she’s a source of inspiration, creativity, and joy for her audience.

An Influencer Active on Social Media

With a combined total of over 1.7 million followers, Ryane dominates TikTok with 1.2 million followers, followed by her growing presence on YouTube (322K) and Instagram (182.2K). Her multi-platform strategy ensures her content reaches diverse audiences while showcasing her versatility as a creator.

Ryane Roy's Social Media Strategy Analysis

TikTok: Ryane's Creative Playground

TikTok is Ryane Roy’s most dominant platform, with an impressive 1.2 million followers and a highly engaging 4.57% engagement rate. This platform allows her to showcase her vibrant personality and fashion-forward content while embracing TikTok's trend-driven culture. From dance challenges to viral outfit transitions, her videos reflect her creativity and relatability. With daily posting at 6 PM, Ryane ensures her followers are always entertained and inspired.

Ryane’s ability to stay on top of trends is a key driver of her TikTok success. She uses popular sounds and trending hashtags to boost discoverability while maintaining her authentic style. Her videos are not just entertaining; they often feature collaborations with major brands like ELF Cosmetics and Patrick Ta Beauty, seamlessly integrating sponsored content. This approach keeps her content relevant and dynamic, appealing to both her audience and brand partners.

Her content strategy on TikTok balances lighthearted fun with more intentional posts, such as beauty tutorials and product reviews. By leveraging her charisma and relatable personality, she builds trust with her followers, who look to her for both inspiration and advice. With some videos reaching millions of views, Ryane proves her ability to consistently captivate a wide audience.

Ryane’s rapid growth on TikTok (+6.53% over 30 days) demonstrates her knack for engaging with her audience and attracting new followers. Her ability to sustain high engagement while expanding her reach makes TikTok the cornerstone of her social media strategy. As her following continues to grow, TikTok remains her most effective platform for amplifying her influence and connecting with her audience.

  • Username: @ryane.rr
  • Influence Score: 92.5/100
  • Followers: 1.2M
  • Activity: 7.1 videos per week
  • Engagement Rate: 4.57%
  • Growth: +6.53% (73.6K new followers in 30 days)
  • Average Engagement: 54.8K likes/comments per video
  • Posting Habits: Daily at 6 PM EST

YouTube: Long-Form Engagement and Potential

On YouTube, Ryane Roy has amassed 322K subscribers, carving out a space for long-form content that complements her TikTok and Instagram strategies. YouTube gives her the freedom to dive deeper into her interests, such as fashion hauls, beauty tutorials, and vlogs about her personal life. While her posting frequency is limited to 0.8 videos per month, her uploads consistently draw loyal viewers who appreciate her authenticity and creativity.

Ryane’s YouTube Shorts have been particularly effective, with some garnering over 150K views. These bite-sized videos allow her to repurpose content from other platforms while engaging with her audience in a format optimized for discoverability. Her longer videos, such as detailed product reviews or behind-the-scenes glimpses of her life, offer a more personal connection with her followers.

YouTube also provides Ryane with an opportunity to establish herself as a trusted authority in fashion and lifestyle. By expanding her content library with more tutorials, Q&A sessions, and collaborations, she could further strengthen her presence on the platform. This would not only enhance her brand but also create more opportunities for monetization and partnerships.

Despite a relatively low engagement rate of 0.17%, Ryane’s loyal subscriber base and consistently high viewership suggest untapped potential. By increasing her posting frequency and experimenting with different content styles, she could make YouTube a more significant part of her overall strategy. With the platform's emphasis on storytelling and community-building, YouTube remains a valuable asset for Ryane’s personal brand.

  • Username: @ryane.rr
  • Influence Score: 85.4/100
  • Followers: 322K
  • Activity: 0.8 videos per month
  • Engagement Rate: 0.17%
  • Growth: +0.42% (1.3K new followers in 30 days)
  • Average Engagement: 556 likes/comments per video
  • Posting Habits: Twice a month at 8 PM EST

Instagram: Showcasing Style and Festivals

Instagram serves as Ryane’s visual portfolio, where she showcases her love for fashion, music festivals, and lifestyle adventures. With 182.2K followers and an engagement rate of 3.61%, her content includes a mix of outfit inspiration, behind-the-scenes moments, and collaborations with major brands. Her carefully curated feed strikes a balance between aspirational and approachable, making it a key platform for connecting with her audience.

Ryane effectively uses Instagram Reels to reach new audiences, with some of her posts exceeding 400K views. Her Reels often feature fun dance trends, vibrant festival looks, and creative transitions that keep her content dynamic. These short-form videos complement her static posts, adding variety to her content strategy while leveraging Instagram’s algorithm to boost visibility.

Collaborations play a significant role in her Instagram presence. Brands like Saie and Charlotte Tilbury frequently feature in her posts, with Ryane seamlessly integrating products into her lifestyle content. This approach not only strengthens her partnerships but also reinforces her credibility as a fashion and beauty influencer. Her ability to incorporate branded content while staying authentic is a hallmark of her strategy.

Although she posts less frequently on Instagram compared to TikTok, her content remains impactful. Her posting habits of twice a month at 10 PM align with peak engagement times, ensuring her posts receive maximum visibility. Instagram continues to be a key platform for showcasing Ryane’s personality and style while maintaining meaningful connections with her audience.

  • Username: @ryane.rr
  • Influence Score: 84.3/100
  • Followers: 182.2K
  • Activity: 2 posts last month
  • Engagement Rate: 3.61%
  • Growth: +1% (1.8K new followers in 30 days)
  • Average Engagement: 6.6K likes/comments per post
  • Posting Habits: Twice a month at 10 AM EST

Ryane Roy's Social Media Influence Summary

Ryane Roy’s Favikon Authority Score of 8,978 points places her among the top 1% of TikTok influencers in the United States and among the top 10% in the fashion niche. Her ability to combine creativity with authenticity across platforms makes her a sought-after collaborator for brands targeting young, style-conscious audiences.

Content Strategy:

Ryane’s content is a seamless blend of fashion, lifestyle, and faith, tailored to engage and inspire her audience. Her TikTok videos focus on creativity and relatability, often leveraging trends to reach a wider audience. On Instagram, her content is visually curated, focusing on storytelling through fashion and festival adventures. Meanwhile, YouTube serves as a platform for more in-depth content, though it remains underutilized.

Reachability and Partnerships

Ryane Roy’s reachability score is classified as “Normal,” with an estimated sponsored post cost of $10,500. This reflects her ability to engage brands and audiences alike, making her an attractive partner for companies in the fashion, beauty, and lifestyle sectors. Her combined audience of over 1.7 million followers across TikTok, Instagram, and YouTube ensures that her collaborations reach a diverse and engaged demographic. Ryane’s approachable and relatable persona adds an extra layer of trust, which is crucial for successful partnerships.

Her portfolio of partnerships highlights her growing influence in the fashion and beauty industries. Ryane has worked with high-profile brands like ELF Cosmetics, Saie, and Patrick Ta Beauty, integrating their products seamlessly into her content. These collaborations often appear as part of her daily life, making them feel organic and authentic. This authenticity resonates with her audience, ensuring that sponsored posts are as impactful as her personal content.

An overview of Ryane Roy’s top influential connections across key industries. (Source: Favikon)

Ryane’s partnerships extend beyond individual products to encompass broader campaigns. For example, her collaborations often align with seasonal trends or major events, such as music festivals or holiday-themed content. This approach not only boosts the visibility of the brands she works with but also aligns her promotions with the lifestyle her followers aspire to. Ryane’s ability to create compelling narratives around her partnerships sets her apart in a competitive market.

Looking forward, Ryane has the potential to expand her reach even further by exploring partnerships outside her current niches. Her faith-driven approach and emphasis on positivity open doors for collaborations with wellness brands, faith-based organizations, or even charitable campaigns. As her influence continues to grow, Ryane remains a highly approachable and effective collaborator, capable of driving both engagement and brand loyalty across her platforms. Her reachability and authenticity make her an influencer who bridges commercial goals with genuine audience impact.

Conclusion: Fashion Meets Faith in the Digital Age

Ryane Roy has built a thriving social media presence that blends style, positivity, and authenticity. With a strong following across TikTok, Instagram, and YouTube, she continues to inspire audiences with her fashion-forward content and uplifting messages. Her ability to balance creativity with meaningful connections ensures her influence will only grow, making her a force to watch in the world of digital content creation.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.