Who is Ryan Leader aka RyanTheLeader?

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Ryan Leader: Making Comedy Personal in the Age of Online Entertainment

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Ryan Leader is a U.S.-based digital creator known for comedic skits and blunt relationship commentary. He began posting skit-based content but gained attention through TikToks and vlogs addressing his personal life—particularly his relationship with his girlfriend, who is also a creator. This transparency, paired with humor, gave Ryan a unique place in the entertainment category.

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His humor leans absurdist, often exaggerating internet behavior, comment section culture, and identity tropes. Unlike creators who avoid controversial themes, Ryan openly addresses awkward or misunderstood topics in a way that sparks laughs without hostility. His perspective resonates with fans who value boldness and authenticity—especially within Gen Z circles.

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Ryan’s content is grounded in visual exaggeration, fast-paced delivery, and commentary that mimics live reactions to internet drama. He’s as likely to post about a viral moment as he is to riff on relationship dynamics. These patterns reflect his focus on culturally fluent humor. Across platforms, Ryan maintains high brand safety while staying minimally political and consistently positive.

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He also uses his growing audience to promote his personal brand, COOL GUYZ ONLINE, and often features collaborators from the same circle. His community-based approach adds loyalty and identity value to his content. With a Favikon Influence Score of 8,739 pts and a Tier 3 ranking, Ryan is a rising voice in video entertainment and meme-adjacent storytelling.

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An Influencer Active on Social Media

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Ryan’s most visible platforms are YouTube and Instagram, supported by lower activity on TikTok, X, and Twitch.

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Ryan Leader’s Social Media Strategy Analysis

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YouTube: Where Commentary Meets Community

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Ryan’s YouTube channel (@RyanTheLeader) holds 798K followers and served as his core outlet for longform sketches and video commentary. His signature approach includes vlogs mocking social media trends or spotlighting his relationship with absurd humor. With only 0.2 videos per month, uploads have slowed, but his previous content still draws passive attention. The average engagement is 3.3K, supported by 39.9K views per upload.

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His last upload was 3 months ago, and while inactive, his library maintains relevance due to meme-driven titles and layered punchlines. His visuals mix jump cuts, lo-fi editing, and expressive reactions, favoring humor over polish. These choices reflect the tone of his brand—a mix of chaotic and intimate comedy. Uploads were scheduled for 7 PM EST, targeting casual morning scrollers and replay value.

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Ryan’s channel themes often revolve around digital culture: commentary on influencers, parasocial dynamics, or fake news edits. This includes viral moments like the MCU "Piss-Man" spoof, which blurred parody and performance. These videos resonate due to their meta-narrative and exaggerated sincerity. His fans recognize that irony is part of the format—and that’s what keeps them engaged.

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Despite a flat growth rate, YouTube still positions Ryan as a credible comedic voice among alternative video creators. His influence continues through network reach and archived content with residual traction. If reactivated with a focused content series, the channel could quickly regain rhythm. YouTube remains his most scalable platform for higher-effort narrative humor.

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• ‍Username: @RyanTheLeader‍
• Influence Score: 65/100‍
• Followers: 798K‍
• Activity: 0.2 videos/month‍
• Engagement Rate: 0.41%‍
• Growth: 0%‍
• Average Engagement: 3.3K‍
• Posting Habits: Once a year at 7 PM EST

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Instagram: High Impact with Humor and Intimacy

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Ryan’s Instagram (@ryantheleader) is his most active and engaging platform, featuring 129.6K followers and a massive 15.32% engagement rate. He posts 6 times per month, often blending absurdist memes, surreal edits, and self-deprecating captions. His image formats are purposefully chaotic—mirroring his overall comedic identity. He averages 19.9K engagements per post.

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Ryan frequently uses Instagram to test punchline formats visually, like satirical fake news screenshots or hyperreal cosplay jokes. His MCU April Fools post with over 19,000 likes is a perfect example of image-based parody executed with viral finesse. Posts are timed at 1 PM EST, aimed at night owls or international viewers active during off-peak U.S. hours. His style thrives in meme-culture cycles, not mainstream influencer trends.

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What sets Ryan apart is his caption tone—casual, confrontational, and layered with in-jokes aimed at longtime followers. He often references his girlfriend’s creator work, weaving humor and emotional loyalty into a relatable narrative. These moments deepen fan connection while preserving his offbeat voice. Instagram is his playground for visual satire and commentary.

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His personal brand, COOL GUYZ ONLINE, also integrates well into his feed, with sporadic self-merch promotion disguised as jokes. This platform allows Ryan to lean fully into creator identity while maintaining audience trust. With performance numbers above average for his size, Instagram is his most valuable engagement channel.

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• ‍Username: @ryantheleader‍
• Influence Score: 86.5/100‍
• Followers: 129.6K‍
• Activity: 6 posts/month‍
• Engagement Rate: 15.32%‍
• Growth: +0.04%‍
• Average Engagement: 19.9K‍
• Posting Habits: Twice a week at 1 PM EST

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TikTok: Paused But Not Forgotten

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Ryan’s TikTok (@RyanTheLeader) has 348.6K followers but is currently inactive, with no posts in the last month. Formerly his growth engine, TikTok hosted quick skits, stitched commentary, and ironic reactions tied to online drama. Despite being dormant, his past format—tight cuts, exaggerated faces, and direct callouts—still defines his humor DNA. His engagement rate now sits at 0%.

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His videos previously targeted Gen Z with fast-scroll visual cues like zoom-ins, facial distortion, and duet-style banter. These clips often referenced specific events or creators, relying on timing for virality. Many clips racked up thousands of likes quickly due to shareable humor and his relationship transparency. TikTok also helped establish his meme persona, which now lives stronger on Instagram.

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Ryan’s posting habits had dropped to once a year, with no content currently circulating on the For You page. His TikTok persona mirrored his YouTube tone but condensed into bite-sized sketches. Past content included fictionalized updates about being a “supportive boyfriend,” amplifying his unique comedic lane. However, without new uploads, momentum has fully shifted to Instagram.

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If Ryan resumes activity, TikTok remains a viable pipeline for fandom memes and brand-friendly satire. His followers are still substantial, and revival could be timed around a collaboration or launch from COOL GUYZ ONLINE. Without updates, however, it serves as a paused extension of his past work.

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• ‍Username: @RyanTheLeader‍
• Influence Score: 14.5/100‍
• Followers: 348.6K‍
• Activity: 0 videos/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 3 PM EST

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X: Offline and Archived

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Ryan’s X account (@ryantheleader) has 20.5K followers but hasn’t seen activity in over 2 years, resulting in 0% engagement and no active reach. The account previously housed text-based jokes, links to skits, and commentary on social culture. Now, it’s archived with no new tweets, and the score remains low at 7.6/100. Its inactivity reflects a platform shift to video-centric storytelling.

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His prior use of X mirrored his humor—unfiltered, sarcastic, and casually inflammatory without being divisive. He rarely engaged in threads and focused instead on one-off posts. Today, any legacy impact it had is absorbed into more visual platforms like Instagram and YouTube. X holds no current relevance in his creator strategy.

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• ‍Username: @ryantheleader‍
• Influence Score: 7.6/100‍
• Followers: 20.5K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.27%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 3 PM EST

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Twitch: Dormant But Branded

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Ryan’s Twitch account (@RyanTheLeader69) has 6.4K followers but shows no signs of regular use or live broadcast activity. The channel contains 0 videos, no recorded streams, and has never established a recurring schedule. Its presence appears tied to his COOL GUYZ ONLINE brand rather than content strategy, serving more as a digital placeholder than an active engagement tool. The platform logs a single post per year at 7 PM EST, reflecting symbolic use over substance.

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Unlike his Instagram and YouTube, Twitch lacks the humor-driven edits or commentary Ryan is known for. There are no stream clips, overlays, or integrations connected to his sketch content, suggesting the channel was claimed early but never activated. Without evidence of brand tags or cross-promotion, Twitch plays no role in driving visibility or partnerships. Its current value lies in name ownership only, not in community-building or creator-fan interaction.

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• ‍Username: @RyanTheLeader69‍
• Influence Score: –‍
• Followers: 6.4K‍
• Activity: 0 videos/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Ryan The Leader’s Social Media Influence Summary

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Ryan has a total Favikon Influence Score of 8,739 pts, placing him in Tier 3. He ranks in the Top 3% for Video Entertainment – U.S. and Top 2% on Instagram – U.S., demonstrating his unique connection with fans. His best platform in terms of raw performance is Instagram, while YouTube holds his largest subscriber base. His positioning is strongest among comedic creators with relatable relationship-based humor.

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Learn more about the Favikon Methodology here

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Content Strategy: Punchlines with Personal Stakes

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Ryan’s content thrives on direct humor, absurdity, and unfiltered opinions on internet relationships. He keeps brand safety intact while still pushing the envelope in tone and delivery. Most posts are structured like punchlines with visual exaggerations—big eyes, zooms, and awkward pauses. His comedic timing mimics sketch format even in informal content.

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Reachability and Partnerships

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Ryan’s brand presence is anchored by COOL GUYZ ONLINE, a sketch-based personal project that adds structure to his humor. He regularly interacts with creators like Chad LeBaron, Jeff Wittek, and Matt Shaver, all known for sketch or podcast humor. These relationships support Ryan’s position as a peer-recognized creator in alternative media comedy.

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With a pricing range of $6K–$15K per post, Ryan is an attractive candidate for brands targeting meme culture, video entertainment, or casual apparel. He has previously worked with Cool Shirtz, reinforcing his style-focused audience appeal. His network graph shows connections to notable meme accounts and entertainers like Gus Johnson, affirming his role in comedy-driven content spaces.

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Conclusion: Turning Chaos, Comedy, and Connection into Creator Currency

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Ryan Leader has turned personal jokes into public resonance, building an audience that values his unfiltered perspective and emotional honesty. With humor as his tool and cultural commentary as his playground, Ryan continues to carve out space in the world of digital entertainment. His Instagram leads in engagement, but his voice echoes strongest in how real—and ridiculous—he’s willing to be.

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View the AI-powered profile

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