Who is Rubén Doblas Gundersen aka El Rubius?

‍

‍

Rubén Doblas Gundersen aka El Rubius: Shaping Gaming and Internet Culture with Humor and Influence

‍

‍

Rubén Doblas Gundersen, known globally as El Rubius, was born in 1990 and raised between Spain and Norway. He launched his YouTube channel in 2011, quickly gaining fame through comedic "Gayplays," chaotic montages, and raw gaming parodies. His humorous edits and unfiltered reactions distinguished him from the early wave of Spanish YouTubers. By 2014, Rubius had already become one of the most subscribed Spanish-speaking creators in the world.

‍

Rubius’s popularity exploded with gameplay from titles like GTA V, Minecraft, and Skyrim, often layered with absurd humor and exaggerated commentary. His distinctive approach to "random moments" montages helped pioneer a new format for gaming content. Fans appreciated his refusal to script or heavily polish videos, creating a closer sense of friendship between creator and audience. His casual style made gaming content feel relatable and unscripted.

‍

‍

Over time, Rubius expanded to TikTok, Twitch, and Instagram without losing his spontaneous humor. He maintained a loyal fan base even when posting less frequently, relying on unpredictable streams, reaction videos, and culturally specific memes. His Twitch streams in particular became gathering spaces for the Spanish-speaking gaming community. Rubius’s success lies in his consistency of tone rather than volume of content.

‍

Today, Rubius continues to rank among the top gaming entertainers worldwide, with over 40M YouTube subscribers and a strong Twitch following. His content strategy remains rooted in humor, improvisation, and direct fan engagement. Unlike many creators, Rubius has kept commercial partnerships selective to protect his brand identity. His legacy is defined not just by scale, but by the authenticity and influence he built across a decade of digital evolution.

‍

‍

An Influencer Active on Social Media

‍

‍

El Rubius is active on YouTube, Twitch, TikTok, Instagram, and X, maintaining a loyal and diverse gaming and entertainment audience.

‍

‍

Ruben Doblas Gundersen’s Social Media Strategy Analysis

‍

‍

YouTube: The Heart of El Rubius’s Legacy

‍

‍

Rubius’s main YouTube channel, elrubiusOMG, with 40.7M subscribers, centers on spontaneous gaming sessions, parody videos, and absurd real-life anecdotes. He posts around 0.8 videos per month, focusing on quality humor over high frequency. His uploads like “random moments” in GTA V and “Gayplays” from Minecraft attract millions of loyal viewers. Despite a slower upload rhythm recently, YouTube remains his creative anchor.

‍

The comedic editing style Rubius applies — fast cuts, exaggerated effects, and meme overlays — differentiates his videos from traditional gameplay channels. His willingness to embrace chaotic humor while preserving an organic tone has proven effective at retaining audience engagement. Even older uploads continue to gain traction through algorithmic recommendations. His YouTube channel operates like a content library rather than a newsfeed.

‍

‍

Rubius’s channel benefits from extremely high average views per upload, reaching around 3.9M views per video despite low posting frequency. His videos feature minimal branded content, reinforcing authenticity. Viewers tune in expecting personality-driven randomness rather than trend-driven material. This approach supports his relevance across both old and new YouTube audiences.

‍

The balance between humor, chaos, and relatability defines his YouTube dominance. Rubius does not rely heavily on gaming skills but rather on entertainment value. His use of parody subverts standard gaming commentary tropes, making him accessible beyond hardcore gaming circles. His posting habits — about once a year now — prioritize memorable impact over constant visibility.

‍

• Username: @elrubiusOMG
• Influence Score: 91.4/100
• Followers: 40.7M
• Activity: 0.8 videos/month
• Engagement Rate: 0.98%
• Growth (30 days): 0%
• Average Engagement: 400K
• Posting Habits: Once a year at 7 PM EST

‍

‍

TikTok: A Lighter, Faster Side of Rubius

‍

‍

On TikTok, @rubius offers bite-sized versions of his trademark chaotic humor through short video montages. His account has 6.8M followers and posts infrequently, around 0.5 videos per week. Content focuses on meme adaptations, random gaming clips, and self-deprecating humor, closely mirroring his YouTube vibe. This low-volume but familiar format appeals to longtime fans.

‍

Rubius’s TikTok videos prioritize maintaining authenticity over following trending audio memes. His clips often feature deliberately absurd captions and offbeat editing rather than platform-optimized trends. Despite this, his engagement rate remains strong at 5.33%, a testament to his built-in audience loyalty. His humor style transcends TikTok norms, staying true to his origins.

‍

‍

Although his TikTok audience is smaller compared to YouTube, it plays a critical role in reaching younger demographics. His average video gathers around 2M views, proving his ability to adapt long-form humor into punchy short-form snippets. Notably, he refrains from excessive hashtag use, relying more on organic discovery. His account remains active, though not hyper-consistent.

‍

Rubius uses TikTok more as a touchpoint rather than a core content pillar. His presence reinforces his overall digital identity without forcing adaptation to TikTok-native trends. Fans appreciate the crossover content without feeling like it compromises his original chaotic brand. TikTok thus supports Rubius’s legacy rather than reshaping it.

‍

• Username: @rubius
• Influence Score: 89.6/100
• Followers: 6.8M
• Activity: 0.5 videos/week
• Engagement Rate: 5.33%
• Growth (30 days): 0%
• Average Engagement: 362.3K
• Posting Habits: Twice a month at 10 AM EST

‍

‍

Instagram: A Visual Extension of Gaming Humor

‍

‍

On Instagram, elrubiuswtf showcases a curated mix of memes, reaction screenshots, and occasional personal updates. With 17.6M followers, the page served as a more casual extension of Rubius’s humor. However, activity has stalled, with no new posts recorded in the last two months. Despite dormancy, it still holds significant historical engagement.

‍

Unlike polished lifestyle Instagram profiles, Rubius uses Instagram primarily for direct humor and community references. His posts often involve surreal edits, gaming jokes, or inside jokes shared among his fans. This strategy built a highly loyal following that interacted heavily without requiring constant uploads. His fan base sees the account as a secondary meme archive.

‍

‍

The last active metrics reveal a sharp decline: a 0% engagement rate and a decrease of over 60K followers in 30 days. However, the account’s most popular posts continue to circulate through fan pages and reposts. Rubius’s unique meme style — blending irony and randomness — helps maintain passive brand awareness. His Instagram needs reactivation to regain momentum.

‍

Rubius’s Instagram success was built on a low-effort, high-relatability model rather than curated aesthetics. His posts rarely promote products or polished endorsements. Instead, humor is treated like social currency, rewarding followers with in-jokes and nostalgic content. This strategy maintains a sense of intimacy uncommon for accounts of his size.

‍

• Username: @elrubiuswtf
• Influence Score: 32.4/100
• Followers: 17.6M
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth (30 days): -0.34%
• Average Engagement: 0
• Posting Habits: Once a year at 11 AM EST

‍

‍

X (Twitter): Dormant but Historically Vibrant Community

‍

‍

On X (formerly Twitter), @rubiusspotify serves more as an archive of Rubius’s older memes and cultural references. With only 6.6K followers, the account is largely dormant, with no tweets posted for over a year. Growth is negative, losing a small fraction of followers monthly. Despite inactivity, older viral tweets continue to circulate among Spanish-speaking meme communities.

‍

Rubius’s Twitter strategy historically focused on rapid humor, meme sharing, and pop culture reactions. His posts aligned with internet humor meta-trends popular between 2014 and 2019. The tone was informal, self-deprecating, and often absurdist — matching his video style. Even his username choice ("spotify") reflected ironic, meme-first branding.

‍

• Username: @rubiuspotify
• Influence Score: 6.1/100
• Followers: 6.6K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.38%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

‍

‍

Twitch: Live Chaos and Real-Time Audience Interaction

‍

‍

On Twitch, @rubius commands a powerful 15.7 million followers, making him one of the largest Spanish-speaking streamers globally. His streams often serve as headline events in the gaming world, especially when centered around games like Minecraft, GTA V, or Fortnite. Viewership peaks during major collaborations, tournaments, or live challenges, reinforcing his place as a central figure in Spanish-language streaming culture.

‍

Rubius’s Twitch content is characterized by unscripted humor, frequent improvisation, and spontaneous interaction with fans. Unlike his highly edited YouTube videos, his Twitch sessions allow his audience to see a more relaxed, playful side, with real-time jokes and off-the-cuff commentary. This format suits his quick-witted personality, often leading to viral clips and memes generated during live broadcasts.

‍

‍

Twitch also enables Rubius to execute large-scale community projects, like mass gaming events or live meetups within games. He has previously organized "ElRubiusOMG servers" on Minecraft, where thousands of fans could join and interact. These initiatives position him not just as an entertainer, but as a community leader capable of coordinating huge digital gatherings across continents.

‍

Although his Twitch activity has become less frequent in the past year, each stream still generates significant excitement across Spanish-speaking social media. His ability to pull six-figure concurrent viewership despite long absences shows a unique loyalty from his fanbase. Rubius’s Twitch presence continues to bolster his overall brand strength, offering a dynamic platform distinct from his pre-recorded content.

‍

• Username: @rubius
• Influence Score: –
• Followers: 15.7M
• Activity: Rare
• Engagement Rate: –
• Growth (30 days): +0.29%
• Average Engagement: –
• Posting Habits: Once a year at 7 PM EST

‍

‍

El Rubius’s Social Media Influence Summary

‍

‍

El Rubius holds a Favikon Influence Score of 9,717 points, placing him firmly in the Top 1% across major global and Spanish-speaking categories. He ranks #57 on YouTube Spain, #1,809 on YouTube Worldwide, #3 in Video Games & Streaming Spain, and #5 in Video Games & Streaming Worldwide. These rankings confirm Rubius’s status as one of the most powerful Spanish-speaking gaming influencers today.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Energizing Global Gaming Culture Through Humor, Parody, and Immersive Storytelling

‍

Rubius’s content strategy thrives on spontaneity, humor, and nostalgia-driven relatability. His "Gayplays" and chaotic gaming edits offer a fresh, unscripted energy that stands apart from polished gaming content trends. Rubius taps into cultural memes, viral challenges, and gaming milestones to keep his humor timeless yet topical. Across platforms, Rubius tailors his presence to match user expectations — short, meme-based content for TikTok; spontaneous interactions for Twitch; longer, iconic parodies and montages for YouTube. His ability to adjust while maintaining an unmistakable tone has helped preserve audience loyalty even during slower posting periods.

‍

‍

Reachability and Partnerships

‍

‍

Rubius remains highly reachable for brands focused on gaming, entertainment, and digital culture campaigns targeting Spanish-speaking audiences. His collaborations with Fortnite LATAM and Twitch Rivals events demonstrate his ability to amplify gaming launches through authentic humor. His estimated cost for high-impact collaborations ranges between $60K and $200K per activation, depending on platform and project scale. YouTube and Twitch remain his most strategic entry points for long-term audience engagement.

‍

‍

Although his posting frequency is lower compared to emerging creators, Rubius’s established loyalty and massive cross-generational reach offer significant brand visibility. His humor-driven, politically neutral tone ensures a safe environment for global gaming partnerships and entertainment campaigns. Sponsored content must align with his chaotic, spontaneous humor style to be well-received by his audience. Rubius’s unique standing as a legacy Spanish creator offers unmatched emotional connection within the gaming and meme sectors.

‍

‍

Conclusion: Rubén Doblas Gundersen aka El Rubius: A Defining Force in Digital Entertainment

‍

El Rubius has built a legacy through humor, authenticity, and creative chaos, shaping how millions engage with gaming culture online. His blend of spontaneous humor, personal storytelling, and audience loyalty sets him apart as a pioneer in Spanish-speaking digital entertainment. Even today, he remains one of the most recognizable and influential names in gaming content worldwide.

‍

‍

View the AI-powered profile