Who is Rosanna Pansino?

Rosanna Pansino has established herself as a leading voice in the online world, leveraging her passion for baking and creating educational content for her millions of followers. Known for her Nerdy Nummies series, Pansino has built a strong digital presence across multiple platforms, cementing her status as an influencer in the food and baking industry. Her authentic engagement with fans and consistent posting habits make her a high-ranking figure in the social media world, particularly in the food and nutrition niche.

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Rosanna Pansino: A Baking Icon with Digital Influence

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Rosanna Pansino’s journey to becoming one of the internet’s most beloved baking personalities started with a passion for creativity and a love of sharing her knowledge. Originally pursuing a career in acting, Pansino found herself gravitating towards YouTube in 2010, where she could blend her love of performance with her culinary interests. It was on this platform that she launched Nerdy Nummies, a unique baking show that combined her love for geek culture with intricate, themed desserts. Her channel quickly gained momentum, captivating viewers with its charming mix of pop culture references, creative cake designs, and easy-to-follow tutorials. The success of Nerdy Nummies transformed Pansino into a YouTube sensation, and she became one of the platform’s top content creators in the cooking niche.

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Beyond her YouTube success, Pansino expanded her brand by publishing multiple best-selling cookbooks, including The Nerdy Nummies Cookbook, which offers fans a collection of her signature creative recipes. She also ventured into television, making guest appearances on popular shows like Food Network’s Cake Wars and NCIS: Los Angeles, showcasing her versatility both as a baker and entertainer. Her ability to seamlessly transition between digital and traditional media has broadened her reach, allowing her to connect with a more diverse audience. Moreover, Pansino's entrepreneurial spirit led her to launch her own line of bakeware and kitchen products, further solidifying her position as a multifaceted businesswoman in the culinary world.

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Pansino’s influence goes beyond baking, as she champions sustainability and positive lifestyle choices through her eco-friendly home organization products. By promoting sustainability and eco-conscious living, she has effectively used her platform to encourage her followers to consider the environmental impact of their choices. Whether through her baking tutorials, product reviews, or collaborative content, Rosanna Pansino continues to resonate with her millions of followers due to her authenticity, creativity, and passion for what she does. She remains a leading figure in the influencer world, and her content continues to inspire both novice bakers and professionals alike.

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An Influencer active on social media

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Rosanna’s social media presence spans multiple platforms where she combines educational baking content, product reviews, and personal insights into her daily life.

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Social Media Strategy Breakdown

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YouTube – Leading the Baking Space

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Pansino's most significant platform is YouTube, where her channel serves as the cornerstone of her influence. With over 14.6 million subscribers, Pansino focuses on long-form content that spans across baking tutorials, challenge videos, and product reviews. The strength of her YouTube content lies in its high-quality production, as well as her ability to adapt to trending topics in food and culture.

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She posts regularly, maintaining a strong connection with her audience by responding to comments and incorporating user-generated requests into her content. Pansino’s collaboration with other YouTubers and brands, such as Amazon and MrBeast, shows her strategic approach to expanding her reach within and beyond her niche.

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• Username: @RosannaPansino
• Influence Score: 90.4/100
• Followers: 14.6M
• Activity: 5.7 videos/month
• Engagement Rate: 5.09%
• Growth (last 30 days): 0% (Stable)
• Average Engagement: 22.9K
• Posting Habits: Once a week at 8AM

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Instagram – Visually Showcasing Creativity

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With 4.4 million followers, Rosanna’s Instagram is a vibrant display of her creativity. She uses this platform to showcase behind-the-scenes moments, lifestyle updates, and still photography of her baking projects. Her Instagram Stories are particularly effective for engaging with fans through quick tutorials, Q&A sessions, and polls.

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Her posts are typically aligned with ongoing trends or campaigns, which allows her to stay relevant while also driving engagement. By incorporating lifestyle content such as her favorite recipes or daily routines, she maintains a personal connection with her followers.

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• Username: @rosannapansino
• Influence Score: 83.3/100
• Followers: 4.4M
• Activity: 7 posts last month
• Engagement Rate: 0.48%
• Growth (last 30 days): -0.2%
• Average Engagement: 21.1K
• Posting Habits: Twice a week at 2AM

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TikTok – Capturing Viral Moments

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On TikTok, Pansino has amassed 1.6 million followers by posting short, highly engaging videos. She uses the platform to provide quick recipes, viral challenges, and reaction videos. The short-form video content is crafted to captivate a younger demographic, tapping into TikTok's viral nature. Her mix of humorous, educational, and collaborative videos allows her to appeal to a diverse audience, driving significant engagement.

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• Username: @rosannapansino
• Influence Score: 94.4/100
• Followers: 1.6M
• Activity: 0.2 videos/week
• Engagement Rate: 12.78%
• Growth (last 30 days): +5.67% (+85.8K)
• Average Engagement: 198K
• Posting Habits: Twice a week at 4AM

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X (formerly Twitter) – Quick Updates and Commentary

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Rosanna’s Twitter presence is characterized by her ability to engage with trending topics and interact directly with her audience. With over 943.9K followers, Pansino uses this platform to share her thoughts on current events, promote her YouTube videos, and interact with fans through retweets and replies. She is highly active on this platform, frequently sharing updates multiple times a day.

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• Username: @rosannapansino
• Influence Score: 95.8/100
• Followers: 943.9K
• Activity: 27.7 Tweets/week
• Engagement Rate: 1.52%
• Growth (last 30 days): +4.05% (+36.4K)
• Average Engagement: 14.4K
• Posting Habits: 3 times a day at 12AM

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Social Media Influence Summary

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Rosanna Pansino’s influence on social media is substantial, as reflected in her high Favikon authority score of 9,533, ranking her as a leading voice in the baking and food space. Pansino ranks #1 in the U.S. for the baking category, and her influence is further cemented by her top 1% ranking on both X (Twitter) and TikTok. These metrics highlight her ability to reach a wide audience with consistently high engagement across platforms.

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Deep Dive into Content Strategy

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Rosanna’s content strategy revolves around creating valuable, informative, and entertaining content that resonates with her audience. She balances her baking expertise with lifestyle content, which helps maintain her relatability while growing her following. Her collaborations with high-profile creators, along with timely product reviews, ensure that her content remains relevant and engaging.

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Her ability to adapt her content style to different platforms, such as shorter, viral-driven videos on TikTok versus long-form tutorials on YouTube, shows her flexibility as a creator. Additionally, her use of Instagram to share polished visuals and TikTok for viral challenges allows her to appeal to a broad audience.

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Reachability and Partnerships

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Rosanna's reachability is considered “very difficult,” as seen from her Favikon reachability score. This level of exclusivity, paired with her strategic partnerships with brands like Amazon and collaborations with creators like MrBeast, highlights her selective approach to brand deals and partnerships. Her ability to blend authentic collaborations with valuable content makes her a highly sought-after influencer in the food and nutrition space.

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Rosanna Pansino stands as a baking icon in the digital age, blending creativity, expertise, and strategy to create a dominant social media presence. With a comprehensive approach across platforms, her influence continues to grow, making her a role model for content creators aiming to balance educational content with entertainment.

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