Who is RoRo Bueno?

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RoRo Bueno: Blending Fashion, Food, and Influencer Marketing with Creativity

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RoRo is a Madrid-based influencer who has made a name for herself by blending fashion, food, and lifestyle content into a compelling and engaging social media presence. With a passion for both styling and cooking, she has successfully created a unique space in the digital world, appealing to a diverse audience. Whether she’s sharing outfit inspirations, delicious homemade recipes, or collaborations with top brands, RoRo consistently delivers content that feels both authentic and aspirational. Her ability to merge creativity with relatability has made her one of Spain’s most versatile influencers.

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Beyond her personal content, RoRo is also an entrepreneur and marketing strategist, running her own influencer marketing agency. This gives her a distinct edge in the industry, as she not only creates content but also understands the business side of brand partnerships. Her expertise in digital marketing allows her to seamlessly integrate sponsored content into her social media while maintaining a strong personal brand. This dual role as a creator and business owner has solidified her reputation as a professional and strategic influencer.

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RoRo's appeal goes beyond aesthetics—her personality-driven storytelling is what keeps her audience engaged. Whether she’s sharing personal experiences, cooking tutorials, or funny behind-the-scenes moments, she ensures her followers feel like they are part of her journey. Her ability to connect with her audience on an emotional level has resulted in a loyal fanbase that eagerly engages with her content. This authenticity makes her a highly effective brand ambassador, as her recommendations feel genuine and trustworthy.

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Her growing influence has led to major collaborations with brands like Coca-Cola, Vichy Laboratoires, and McDonald's, positioning her as a key player in both the food and fashion industries. With an explosive following on TikTok, a strong presence on Instagram, and a growing YouTube audience, RoRo continues to expand her digital footprint. As she evolves in the influencer space, her ability to adapt to trends, create high-quality content, and engage her audience ensures that she remains one of Spain’s most impactful content creators.

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An Influencer Active on Social Media

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RoRo has built an extensive and high-impact social media presence, with an explosive following on TikTok (8.1M), a strong Instagram presence (3.2M), and a growing YouTube channel (79.6K). Her content combines humor, fashion, and food inspiration, making her a highly versatile and marketable digital creator.

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RoRo Bueno's Social Media Strategy Analysis

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TikTok: The Dominant Platform for Viral Growth

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RoRo’s TikTok presence is unparalleled, boasting an impressive 8.1 million followers and an influence score of 99.1/100. She has mastered the platform’s fast-paced nature, regularly creating viral videos centered around food, fashion, and humor. Her ability to blend trendy challenges with engaging storytelling has made her one of the top content creators in Spain. With a strong Spanish-speaking audience, her content is widely shared, amplifying her reach even further.

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Her TikTok content strategy focuses on authenticity and relatability, often featuring cooking experiments, outfit try-ons, and lighthearted skits. Unlike many influencers who prioritize polished videos, RoRo embraces a casual and spontaneous style, making her feel approachable to her audience. She integrates humor and storytelling to keep her videos engaging while ensuring her content remains relevant to trends. This makes her highly appealing to younger audiences, who crave entertaining yet informative content.

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Despite posting only 1.3 videos per week, RoRo maintains an extraordinarily high engagement rate of 35.48%, averaging 2.9 million interactions per post. This means that even with limited content, she can generate massive impact, proving her ability to maximize visibility without oversaturation. Her growth rate of +25.06% over the last 30 days is a testament to her skyrocketing influence, positioning her as a dominant force in the TikTok space.

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For brands, TikTok is the perfect platform for RoRo’s collaborations, as her content feels natural, engaging, and highly shareable. She has worked with Coca-Cola, McDonald’s, and Vichy Laboratoires, seamlessly integrating their products into her content without making it feel overly promotional. Given her high viral potential and interactive audience, RoRo remains an ideal influencer for brands looking to tap into Spain’s Gen Z and millennial markets.

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• Username: @roro.bueno
• Influence Score: 99.1/100
• Followers: 8.1M
• Activity: 1.3 videos/week
• Engagement Rate: 35.48%
• Growth: +25.06%
• Average Engagement: 2.9M
• Posting Habits: Once a week at 12 PM EST

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Instagram: A Stronghold for Lifestyle and Brand Collaborations

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RoRo’s Instagram account is a powerhouse of lifestyle, food, and fashion content, with a strong 3.2 million followers and an influence score of 97.2/100. Unlike her fast-paced and humorous TikTok approach, her Instagram presence is more polished, visually appealing, and focused on aesthetics. Her feed is carefully curated to showcase high-quality imagery, outfit inspirations, and branded collaborations, making her a top-tier lifestyle and fashion influencer.

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Her content strategy revolves around a mix of static posts, carousel images, and Instagram Reels, ensuring she maintains high engagement across different formats. Her Reels frequently go viral, further amplifying her reach and keeping her content relevant to Instagram’s algorithm. She also uses longer captions to add personal stories, deepening her connection with her audience. This combination of visual storytelling and personal relatability makes her Instagram presence highly engaging.

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She maintains an engagement rate of 10.37%, with an average of 336.4K interactions per post, proving that her audience is not only large but also highly interactive. Posting 8 times per month, she balances quality and consistency, ensuring each upload delivers maximum impact. Her 15.43% growth in the last 30 days reflects her continued upward trajectory, cementing her as a leading figure in the fashion and food blogging spaces.

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For brands, RoRo’s Instagram offers a premium space for collaborations, particularly in fashion, beauty, and food industries. With previous partnerships with brands like Coca-Cola and Vichy Laboratoires, she has demonstrated her ability to create visually appealing yet authentic sponsored content. Her high engagement levels and storytelling approach make her an excellent choice for brands looking to connect with an engaged and style-conscious audience.

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• Username: @whoisroro
• Influence Score: 97.2/100
• Followers: 3.2M
• Activity: 8 posts/month
• Engagement Rate: 10.37%
• Growth: +15.43%
• Average Engagement: 336.4K
• Posting Habits: Twice a week at 12 PM EST

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YouTube: A Growing Space for Long-Form Content

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RoRo’s YouTube channel, though smaller compared to her other platforms, is steadily growing, currently boasting 79.6K subscribers and an influence score of 84.1/100. Unlike TikTok and Instagram, which prioritize short-form content, YouTube allows her to dive deeper into cooking tutorials, lifestyle vlogs, and in-depth collaborations. This platform gives her the ability to provide more detailed and informative content, adding value to her audience in a different way.

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Her YouTube content features recipe breakdowns, food-related challenges, and collaborations with brands. She has also embraced YouTube Shorts, utilizing the platform’s short-form video feature to maximize reach while maintaining engagement. Her ability to balance quick, engaging Shorts with long-form videos allows her to cater to different audience preferences. As a result, her channel continues to attract new subscribers despite her relatively low posting frequency.

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With an engagement rate of 88.44%, RoRo’s YouTube community is highly active, averaging 70.4K interactions per video. She posts approximately 3.3 videos per month, ensuring her audience remains engaged while allowing her to focus on producing high-quality, well-edited content. Although her growth has remained at 0% in the past 30 days, her high interaction levels suggest a loyal and dedicated audience.

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For brands, YouTube presents an opportunity for longer, more in-depth brand partnerships, particularly in the food and beauty industries. With her expertise in cooking and lifestyle content, she is an ideal choice for brands looking to showcase products in a more immersive and tutorial-based format. As her channel continues to grow, YouTube is poised to become an even more valuable platform for her content strategy.

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• Username: @roroobueno
• Influence Score: 84.1/100
• Followers: 79.6K
• Activity: 3.3 videos/month
• Engagement Rate: 88.44%
• Growth: 0%
• Average Engagement: 70.4K
• Posting Habits: Once a week at 8 PM EST

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RoRo Bueno’s Social Media Influence Summary

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RoRo is among the top influencers in Spain, ranking #4 in Food Bloggers worldwide and #4 in TikTok influencers in Spain. Her influence spans across multiple industries, from fashion to food and influencer marketing, making her a highly versatile digital creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Mastering the Art of Engaging Content Through Food, Fashion, and Authenticity

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RoRo’s content strategy is centered on high-energy, engaging content that blends food, fashion, and humor. She is a prime influencer for brand collaborations, with an estimated campaign rate of $20K - $80K per post.

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Reachability and Partnerships

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RoRo is an extremely accessible and marketable influencer, making her an ideal choice for brands in fashion, food, and beauty industries. Her ability to engage audiences across multiple platforms—TikTok, Instagram, and YouTube—ensures that brand campaigns reach a diverse and highly engaged audience. With her mix of humor, authenticity, and aesthetic storytelling, she effortlessly integrates sponsored content into her posts, making them feel organic rather than overly promotional. This approach has earned her the trust of her followers, making her a valuable partner for brands looking to maximize influence.

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Her estimated campaign cost ranges from $20K to $80K per post, reflecting her high engagement and premium market position. RoRo’s TikTok dominance makes her an ideal partner for short-form video campaigns, while her Instagram offers a curated space for visually appealing promotions. YouTube, though still growing, provides opportunities for in-depth product showcases and tutorial-based collaborations. This multi-platform versatility allows brands to create customized partnerships that align with their marketing goals.

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RoRo has already collaborated with major brands such as Coca-Cola, McDonald's, and Vichy Laboratoires, proving her ability to work with both global and local companies. These partnerships highlight her credibility and adaptability, as she can seamlessly incorporate a wide range of products into her content. Whether she is promoting a beauty brand, showcasing a food product, or sharing a fashion collaboration, her content remains genuine and engaging. Her strong connection with her audience makes her recommendations feel trustworthy, which is a key factor in successful influencer marketing.

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With a highly engaged, Spanish-speaking audience, RoRo is a top-tier influencer for brands targeting Gen Z and millennial demographics in Spain and Latin America. She is open to various types of collaborations, including sponsored posts, brand ambassadorships, affiliate marketing, and event partnerships. Brands looking for an authentic, creative, and highly influential digital creator will find RoRo to be a perfect fit for their campaigns, ensuring maximum impact and audience engagement.

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Conclusion: Why RoRo is a Leading Food and Lifestyle Creator

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RoRo has mastered the art of social media storytelling, creating content that is both highly entertaining and commercially valuable. With her multi-platform dominance, high engagement rates, and growing brand collaborations, she continues to shape the influencer landscape in Spain.

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