Who is Ricky Limon?

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Ricky Limon: Reigning Mexico’s YouTube Scene with High-Energy Comedy and Challenges

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Ricky Limon is a YouTuber, TikTok personality, and comedic content creator from Mexico, widely recognized for his challenge-based videos and humor-forward tone. His viral rise is closely tied to his ability to orchestrate chaotic group experiments that push entertainment limits. From public stunts to in-studio skits, Ricky consistently pulls high engagement from his Gen Z fanbase. His energetic editing and strategic use of music hooks have become part of his signature style.

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With over 28.4M subscribers on YouTube, Ricky holds the #1 rank in both the YouTube and Video Entertainment categories for Mexico. His channel thrives on spectacle—whether that’s facing phobias, custom obstacle courses, or parody competitions. Each video is tightly structured, often including countdowns, punishments, or dramatic plotlines. His collaborations with fellow influencers further fuel shareability and multi-platform buzz.

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On TikTok, where he has 22.1M followers, Ricky maintains momentum with shorter versions of his comedic concepts. These videos are more spontaneous, built on trending audios and quick jokes, offering a contrast to his polished YouTube content. His growth rate of +0.46% still secures a steady stream of new followers weekly. TikTok acts as his teaser reel, driving fans toward his long-form work.

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Beyond numbers, Ricky’s digital persona is marked by fan interaction and surprise cameos—from fellow Mexican influencers to international stars like MrBeast. His photo ops and celebratory posts often turn into viral moments themselves, adding to his cult following. He also manages a strong Instagram presence, leveraging his 5.3M followers to cross-promote merch, projects, and behind-the-scenes action. His consistency and originality have made him a standout in Latin America's creator space.

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An Influencer Active on Social Media

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Ricky Limon ranks #1 on YouTube Mexico and Video Entertainment Mexico, placing him in the Top 1% of creators worldwide in both YouTube and video entertainment.

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Ricky’s Social Media Strategy Analysis

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YouTube: Long-Form Comedy Experiments that Lead the Market

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Ricky Limon’s YouTube channel is the core of his content empire, where his 28.4M subscribers flock to watch daring challenges and humorous experiments. He posts around 5 videos per month, with an average of 1.9M views and 44.1K engagements per upload. His format often mimics reality TV, featuring countdowns, punishments, and competitions among friends. Ricky’s visuals, pacing, and storytelling mimic game shows more than typical vlogs.

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His videos lean into theatricality—fire, slime, costumes, and surprise guests are common ingredients. Ricky designs each upload to hold attention from second one, often placing the twist or reward at the midpoint to boost watch time. He rarely repeats formats, keeping each video distinct in theme and location. His 97.1/100 score shows both quality and reliability, keeping his spot at the #1 rank on YouTube Mexico.

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Ricky’s YouTube presence also functions as a collaboration hub, featuring other Latin creators like Federico Vigevani or influencers from the Prime Video and H-E-B México network. These collabs are never subtle—he leans into their personas to build themed episodes around joint chaos. Crossovers help him tap into fan bases while maintaining his voice. These partnerships elevate his visibility beyond the algorithm.

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His posting time—once a week at 7 PM EST—is consistent and optimized for weekday traffic. Despite only 0.16% engagement rate, the sheer volume of interactions keeps his average high. His style caters to viewers who enjoy staged unpredictability and cinematic chaos. Ricky uses YouTube more like a television channel than a casual content feed.

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• ‍Username: @RickyLimon‍
• Influence Score: 97.1/100
• Followers: 28.4M
• Activity: 5 videos/month
• Engagement Rate: 0.16%
• Growth: +3.33%
• Average Engagement: 44.1K
• Posting Habits: Once a week at 7 PM EST

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TikTok: Daily Energy Bursts with Comedy Skits and Reactions

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Ricky’s TikTok presence (@rickylimon99) draws 22.1M followers with high-energy clips designed to go viral fast. His output—4.3 videos per week—includes reenactments of YouTube bits, physical stunts, and punchline reactions. With 138.9K average engagements and 1.6M views per post, his content reaches beyond his subscriber base. The 0.63% engagement rate is driven by massive reach and efficient storytelling.

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TikTok is where Ricky tests raw ideas—unedited fails, fast-paced pranks, or ironic recaps of challenges. His most viral videos often mirror trends but with his over-the-top twist. He excels at compressing his YouTube humor into 15–30 second skits, focusing on punchline payoffs. He avoids filters and effects in favor of bold text overlays and real-time reactions.

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His growth rate on TikTok is +0.46%, reflecting a steady stream of new followers from his YouTube migration strategy. He rarely speaks directly to camera here—he lets visuals and music do the heavy lifting. Audience familiarity is reinforced with recurring characters and location setups. Even without deep commentary, his identity remains instantly recognizable.

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Ricky posts daily at 8 PM EST, aligning with his YouTube rhythm to build a predictable content ecosystem. His TikTok score of 95.3/100 confirms the platform’s strength as a top-level distribution tool. Every upload reinforces his brand as Mexico’s prank king. The platform serves as a virality engine, pushing viewers into his long-form content.

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• ‍Username: @rickylimon99‍
• Influence Score: 95.3/100
• Followers: 22.1M
• Activity: 4.3 videos/week
• Engagement Rate: 0.63%
• Growth: +0.46%
• Average Engagement: 138.9K
• Posting Habits: Every day at 8 PM EST

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Instagram: Behind-the-Scenes and Personal Branding Visuals

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Ricky uses Instagram (@rickylimon99) as his lifestyle lens, where his 5.3M followers see curated behind-the-scenes photos and creator collaborations. With 12 posts per month, he generates 118.6K average engagements and 3M views—more than his TikTok. His 2.23% engagement rate reflects how well his fanbase responds to static visuals and reels.

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Photo dumps of big collabs—like MrBeast or local stars—dominate his feed. His visuals are high-resolution, often showing reaction faces, group setups, or stylized thumbnails. Reels typically clip from his YouTube or TikTok, syncing visual storytelling across platforms. These cross-platform touchpoints are key to keeping followers invested in every stage of his process.

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His tone on Instagram is more reflective, offering celebratory captions or personal milestones. He posts frequently from branded sets, hinting at his production partnerships with Prime Video LATAM and H-E-B México. Merch drops and campaign teasers are often previewed here. It’s also the platform where his 95.6/100 score helps him attract high-paying sponsors.

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Ricky posts daily at 8 PM EST, matching the timing across other platforms to increase visibility. Instagram acts as his endorsement space, not just a performance log. His most commented posts feature heartfelt captions or viral wins, fueling further traction. This platform balances his entertainment persona with creator credibility.

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• ‍Username: @rickylimon99‍
• Influence Score: 95.6/100
• Followers: 5.3M
• Activity: 12 posts/month
• Engagement Rate: 2.23%
• Growth: +1.91%
• Average Engagement: 118.6K
• Posting Habits: Every day at 8 PM EST

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Ricky Limon’s Social Media Influence Summary

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With a total Influence Score of 9,810 points, Ricky Limon ranks #1 in YouTube Mexico and #1 in Video Entertainment Mexico. He also holds the #24 spot on YouTube Worldwide and #18 in Video Entertainment Worldwide. These top-tier positions place him firmly in the global Top 1%, solidifying his dominance across Latin America’s digital entertainment scene.

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Learn more about the Favikon Methodology here

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Content Strategy: High-Stakes Humor and Viral Challenges that Dominate Latin America

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Ricky’s content thrives on group dynamics, shock humor, and public dares, built to captivate younger viewers who crave spontaneity. His use of transitions, dramatic voiceovers, and split-screen interactions keeps content visually intense and attention-grabbing. He regularly reinvents formats without changing his tone, which keeps longtime fans engaged while still attracting new ones. On TikTok, he plays the role of an unfiltered prankster; on YouTube, a stunt show host; and on Instagram, a trend-conscious celebrity. Each platform serves a different side of his brand, but all orbit around the same high-energy humor and mass entertainment style.

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Reachability and Partnerships

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Ricky Limon has collaborated with Prime Video LATAM, H-E-B México, and Bubbaloo, consistently tagging these brands across high-performing content. His integration style blends product placement with challenge-based formats, making sponsored content feel like part of the entertainment. With an average of 1.9M views per YouTube video and 3M per Instagram reel, his platforms offer wide brand exposure. His fast growth of +2.04% monthly amplifies launch campaigns for entertainment and youth-oriented products.

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His audience is primarily Spanish-speaking and Gen Z-focused, giving brands immediate access to Latin America’s digital youth. Ricky’s engagement metrics—138.9K average on TikTok and 118.6K on Instagram—prove his fans don’t just scroll, they interact. He is known to deliver multiple post types for a single campaign: from skits to shoutouts and grid features. His consistent 8 PM EST posting habit across platforms ensures predictability for time-sensitive promotions.

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Conclusion: Mexico’s Digital Powerhouse Redefining Viral Entertainment at Scale

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Ricky Limon is a high-impact creator dominating Latin America's entertainment space through clever formats and relentless energy. His cross-platform success isn’t just about follower count—it’s about knowing exactly how to engage and retain attention across different content ecosystems. Whether through a YouTube challenge, a viral TikTok, or a casual Instagram post, Ricky proves that humor and hustle are a powerful mix in the digital age.

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View the AI-powered profile

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