Who is Ricardo Amorim? | B2B Influencer

Ricardo Amorim stands as a prominent figure in the world of economics and public policy, with a substantial social media presence that reflects his influence and thought leadership. Recognized as Brazil's most influential economist by Forbes, Ricardo uses his platforms to share insights on economic trends, politics, and the impact of global changes on Brazil. His audience spans millions, with active followers across multiple channels, making him a key voice for both the business and general public.

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Ricardo Amorim: A Leading Voice in Economics and Public Policy

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Ricardo Amorim is a renowned economist, entrepreneur, and keynote speaker. Over the years, he has solidified his reputation as an expert in economics, with a career highlighted by his influence on economic discourse within Latin America. Amorim is a co-founder of Smartrips, AAA Inovação, and Mentoria Ricardo Amorim, emphasizing his commitment to fostering innovation and thought leadership. His insights are highly sought after, especially on platforms like LinkedIn, where he regularly shares his analyses and predictions.

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Social Coverage Summary

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With a combined follower count in the millions, Ricardo Amorim's social media strategy reaches a vast audience, making him a key economic influencer.

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LinkedIn: Connecting with Economic Leaders

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Ricardo’s LinkedIn presence is a testament to his influence among professionals. With 3 million followers, he utilizes this platform to engage in in-depth discussions about economic trends, share data-driven insights, and participate in relevant debates.

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LinkedIn is where Ricardo’s professional audience gathers to read his insights, with posts often sparking discussions around Brazilian and global economic issues. Although the engagement rate appears low due to the high volume of followers, his audience includes top-level professionals and industry leaders, amplifying his influence within the field.

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• Username: @ricardoamorimricam

• Influence Score: 96.4/100

• Followers: 3M

• Activity: 75 posts last month

• Engagement Rate: 0.1%

• Growth: +0.36% (+10.6K followers last 30 days)

• Average Engagement: 2.9K

• Posting Habits: Twice daily at 10 PM

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Instagram: Visual Economics for the General Audience

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On Instagram, where Ricardo has 1.7 million followers, he adopts a more accessible approach, blending economic insights with visually engaging content, reaching a wider audience beyond industry professionals.

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Instagram is an essential channel for Ricardo to connect with a broader demographic, including younger followers. Here, he simplifies complex topics, making economic insights accessible and relatable, thus enhancing public understanding of economic principles.

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• Username: @ricamorim

• Influence Score: 89.5/100

• Followers: 1.7M

• Activity: 15 posts last month

• Engagement Rate: 0.96%

• Growth: +1.24% (+20.4K followers last 30 days)

• Average Engagement: 15.9K

• Posting Habits: Twice daily at 2 PM

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Twitter (X): Quick Takes on Current Events

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Ricardo uses Twitter to share quick opinions on current events, economic policies, and political shifts, aligning with the platform’s fast-paced environment.

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With 1.5 million followers, Twitter is a crucial part of Ricardo’s strategy, allowing him to provide rapid commentary on developing economic events. His tweets often act as conversation starters, influencing public opinion and sparking debates.

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• Username: @ricamconsult

• Influence Score: 89.1/100

• Followers: 1.5M

• Activity: 18.7 tweets per week

• Engagement Rate: 0.07%

• Growth: +0.04% (+553 followers last 30 days)

• Average Engagement: 15.1K

• Posting Habits: Three times daily at 2 PM

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YouTube: Deep Dives and Explainer Videos

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YouTube is Ricardo’s platform for detailed video content, where he provides thorough analyses on economic trends and policies. With over 76.6K subscribers, he posts monthly videos that receive high engagement.

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YouTube is an ideal space for Ricardo to share in-depth economic analyses, and his content here resonates well with audiences looking for comprehensive explanations. Although his YouTube following is smaller, the high engagement rate indicates strong viewer loyalty.

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• Username: @ricamorim

• Influence Score: 54.2/100

• Followers: 76.6K

• Activity: 31.4 videos per month

• Engagement Rate: 16.14%

• Growth: +0.52% (+399 followers last 30 days)

• Average Engagement: 157

• Posting Habits: Daily at 1 AM

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Newsletter : Fronteconômico

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Ricardo’s newsletter is an extension of his social media presence, where he provides subscribers with exclusive insights and detailed analyses. His newsletter caters to a dedicated audience interested in deeper dives into economic trends and predictions, often including proprietary data and forecasts not found on his public platforms. This strategy allows Ricardo to maintain close connections with his most engaged followers, offering value that goes beyond social media sound bites.

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Subscribers to his newsletter benefit from a curated selection of content, highlighting global economic shifts, political changes, and practical advice for professionals. The newsletter serves as a powerful tool to consolidate his influence by fostering a loyal community of readers who look to him for reliable economic guidance.

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Social Media Influence: Authority Score and Rankings

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Ricardo Amorim’s authority score on Favikon is 9,188 points, solidifying his position as a leading voice in economics on social media. Ranked as #1 in his category, he dominates platforms like LinkedIn and Instagram, showcasing his broad influence in the fields of economics, media, and politics. His top rankings in Brazil reinforce his status as a trusted source of economic insight.

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Brand Partnerships and Reachability

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Ricardo’s reachability score is categorized as “Very Difficult,” with an estimated sponsored post cost of $15.8K. This status underscores the exclusivity of potential partnerships with him, positioning his profile as highly valuable to brands seeking to engage with a trusted economic voice. His audience’s loyalty and the caliber of his content make him an attractive choice for collaborations, especially with brands aligned with finance, business, and innovation.

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Content Strategy: Engaging and Provocative

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Ricardo’s content strategy is built on a blend of educational and insightful content, presented in a way that is both informative and engaging. His LinkedIn posts provide deep analysis for a professional audience, while his Instagram and Twitter presence focuses on making economic insights accessible to the general public. He frequently incorporates visual elements and trending topics to boost engagement, especially on Instagram.

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On YouTube, Ricardo provides extended content, perfect for those who seek a comprehensive understanding of complex topics. His strategy across all platforms revolves around presenting economic data in an understandable format, ensuring that he reaches a wide array of demographics.

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Ricardo Amorim exemplifies the impact a thought leader can have on social media when using a strategic, audience-focused approach. His commitment to accessible, high-quality content on economics and policy has solidified his reputation as Brazil's most influential economist. Through consistent engagement and valuable insights, Ricardo has established himself as a credible source in both the economic and public domains. As he continues to grow his influence, his platforms remain essential resources for followers eager to stay informed on economic developments.

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