Who is Chloé Lukasiak?

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Chloé Lukasiak: Elevating Youthful Fashion with Storytelling and Substance

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Chloé Lukasiak began her public career on reality TV before transitioning into a full-time digital creator based in New York. Her ability to maintain relevance after early fame is rare, and she has intentionally shaped a personal brand rooted in authenticity and youthful introspection. Unlike many peers, Chloé infuses her fashion content with emotional nuance, often reflecting on anxiety, self-growth, and identity through short-form videos.

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She stands out for pairing minimalist aesthetics with high emotional engagement—her TikToks often juxtapose elegant outfits with sharp, introspective captions or dry humor. Rather than relying solely on trends, Chloé leans into vulnerability, a trait that strengthens her bond with followers navigating similar emotional terrain. This balance between stylish presentation and raw commentary defines her cross-platform appeal.

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On Instagram, she presents a curated visual diary that remains distinctly unfiltered in tone. Her posts—ranging from New Orleans street snaps to post-surf reflections—carry a soft, editorial touch while still feeling spontaneous. Collaborations with brands like Lulus and Bloom Nutrition are woven naturally into her content without disrupting the emotional rhythm of her page.

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What makes Chloé unique is her refusal to detach personal voice from aesthetic output. Her presence is not just visual—it’s conversational and emotionally accessible. Whether she’s joking about burnout or styling an OOTD, her posts consistently carry a narrative thread that invites viewers to relate, not just admire. This blend of narrative and nuance sets her apart from trend-dependent creators.

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An Influencer Active on Social Media

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Chloé Lukasiak captivates over 16 million followers across Instagram, TikTok, YouTube, and X, with top-tier performance in fashion and lifestyle content.

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Chloé Lukasiak's Social Media Strategy Analysis

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Instagram Strategy: Soft Editorial Meets Playful Captions

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Chloé’s Instagram strategy emphasizes visual consistency and a distinct tone of voice. Her feed is carefully curated with bright, natural lighting and minimal editing, allowing her personality to lead the content. She integrates fashion and lifestyle themes while keeping captions conversational, often humorous or self-reflective. This pairing of polished visuals with diary-like commentary gives her content an accessible, lived-in feel.

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She typically posts once a week around 5 PM, timing that reflects an understanding of early morning scroll behavior among U.S. users. Her captions avoid traditional influencer clichés, opting instead for lines like “They let me linger,” or short anecdotes that extend the image narrative. Each post feels like a slice of her day rather than a staged ad, which aligns well with brand storytelling that wants to feel organic.

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Chloé tags brands in a way that complements her outfits rather than interrupting the flow. In February 2025, three posts tagged no fewer than four brands yet remained editorial and personal. These subtle brand integrations are a hallmark of her Instagram: branded content without brand overload. That ability to balance partnership and authenticity is key to her campaign success.

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Although her growth is currently static (-0.08%), engagement remains strong with over 48K interactions per post. Her followers respond more to visual aesthetics paired with relatability than to trend-driven content. Her Instagram is best suited for fashion campaigns that emphasize lifestyle over performance metrics—slow, steady brand impressions.

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• ‍Username: @chloelukasiak‍
• Influence Score: 84.1/100‍
• Followers: 8.3M‍
• Activity: 5 posts/month‍
• Engagement Rate: 0.59%‍
• Growth: -0.08%‍
• Average Engagement: 48.4K‍
• Posting Habits: Once a week at 5 PM EST

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TikTok Strategy: Humor, Fashion, and Emotional Candor

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Chloé’s TikTok strategy blends fast-paced edits with emotionally charged scripts and dry humor. Rather than focusing on trending dances or sound bites, she leans into situational storytelling—her most viral clips dissect themes like nervous system responses or everyday dread, often delivered deadpan. This voice has carved out a unique identity on the platform distinct from typical fashion influencers.

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She posts approximately 1.8 times a week, strategically at 7 PM, and maintains a high engagement rate of 1.75%. Recent videos like “Just war flashbacks” and “I’m begging for a single day that doesn’t make me want to get lobotomized” blend vulnerability with sarcasm, hitting over 6M and 4.7M views respectively. These aren’t isolated spikes—they reflect a consistent content tone that resonates deeply with Gen Z.

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Visually, her TikToks are shot in casual settings—bookstores, dance studios, bedrooms—with understated styling that elevates relatability. She rarely overproduces, making the viewer feel like they’re in on an inside joke. Yet even when she jokes, she often leaves room for introspection—making her content linger beyond the scroll.

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Her growth rate is strong at +1.57% over the past month, and her average views per video surpass 720K. TikTok isn’t just a visibility tool for her—it’s a space where she actively shapes her public narrative. Brands that fit this format—ones open to non-linear storytelling—will find TikTok her most potent platform.

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• ‍Username: @chloelukasiak25‍
• Influence Score: 91.8/100‍
• Followers: 4.3M‍
• Activity: 1.8 videos/week‍
• Engagement Rate: 1.75%‍
• Growth: +1.57%‍‍
• ‍Average Engagement: 75.1K‍
• Posting Habits: Twice a week at 7 PM EST

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YouTube Strategy: Dormant but Personalized and Intimate

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Chloé’s YouTube channel is currently dormant in frequency but active in emotional tone. With only 1.7 videos/month and her last upload a month ago, it’s clear this is not a daily driver of her content strategy. However, her YouTube offers a slower, more vulnerable space where viewers hear her voice and see her process without the rapid-fire pacing of TikTok.

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Her uploads in early 2025 included vlogs like “Day 2 of the Scotland Trip” and “Casual OOTD,” shot in natural light and often from her bedroom or hotel room. The style is lo-fi but intentional—she speaks to the camera as if to a friend, giving updates, explaining style choices, or sharing quiet moments. Even a 42K-view video titled “OUR SURPRISE” feels intimate, not performative.

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Engagement here is modest (0.11%), but average views hover around 52K—a clear sign her loyal audience follows her between platforms. Unlike YouTube creators who rely on tutorials or high-production storytelling, Chloé’s videos are more like digital journals. That’s her edge: simplicity with sincerity.

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Despite a low posting frequency, the platform could be revitalized with repurposed TikToks, Q&As, or mental health updates. It’s not optimized yet, but it holds value as a long-form canvas—especially for partnerships seeking deeper brand narratives or campaign storytelling beyond the grid.

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• ‍Username: @ChloeLukasiak‍
• Influence Score: 70.4/100‍‍
• ‍Followers: 2.5M‍
• Activity: 1.7 videos/month‍
• Engagement Rate: 0.11%‍‍
• ‍Growth: +0.27%‍
• Average Engagement: 2.7K‍
• Posting Habits: Once a year at 8 PM EST

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X (Twitter): Legacy Account with Minimal Activity

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Chloé’s X profile (@ChloeLukasiak) remains largely inactive, with her last tweet posted two years ago. The platform has 677.4K followers but a low influence score of 8/100. With no recent tweets and 0% engagement, this channel currently serves as a legacy presence rather than an active marketing tool.

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While X may not contribute to her present strategy, it retains a sizeable follower base and could be reactivated for community Q&As or campaign reposts. However, without updates, it remains a dormant platform with limited value for brand activation.

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• ‍Username: @ChloeLukasiak‍
• Influence Score: 8/100‍‍
• ‍Followers: 677.4K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.24%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 4 PM EST

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Chloé Lukasiak's Social Media Influence Summary

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Chloé Lukasiak ranks in the top 1% for both TikTok and Outfits & Styling in the United States, securing standout positions like #16 in fashion styling and #1,053 on TikTok US.

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Learn more about the Favikon Methodology here

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Content Strategy: Emotive Fashion, Youth Appeal, and Relatable Humor

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Chloé’s content strategy is defined by three pillars: expressive fashion, emotionally aware storytelling, and relatability. Each platform plays a distinct role—TikTok captures her humorous introspections and daily fits; Instagram highlights her visual polish; YouTube offers space for deeper dives.

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Reachability and Partnerships

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Chloé is notably open to brand partnerships, having tagged companies like Bloom Nutrition, Lulus, and L'Occitane en Provence multiple times. Her price point for collaborations ranges between $30K–$60K per post, signaling a premium position in the influencer market.

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Her network graph includes diverse partners from Maybelline and Sephora to Levi’s, Too Faced, and Abercrombie & Fitch. This makes her highly adaptable across industries—from fashion and wellness to skincare and youth culture campaigns.

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Concluison: Chloé Lukasiak’s Strategy Is Poised, Personal, and Powerful

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Chloé Lukasiak has evolved into a dynamic force in lifestyle and fashion content, translating her early media fame into a thoughtful, multi-platform career. Her mix of vulnerability, visual storytelling, and brand alignment gives her high influence authority in the U.S. market.

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