Who is Ramli John? | B2B Influencer

Ramil John is a prominent figure in the world of product-led growth and digital marketing, using his extensive knowledge to empower businesses and individuals. He has carved a unique space for himself as a content director, author, and founder. Through his new venture, Delight Path, he continues to share actionable insights into user onboarding, helping companies convert users into loyal customers. Known for his data-driven methodologies and strategic content, Ramil leverages multiple platforms to connect with his audience and grow his influence. With a solid following on LinkedIn and X, he effectively balances professional updates, educational posts, and personal stories. His engaging communication style makes even complex ideas accessible to his audience. As a published author and course creator, Ramil has also used his expertise to develop frameworks for optimizing the customer experience. This analysis delves into his social media presence, content strategy, and impact on the digital marketing industry.

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Ramil John: Redefining Product-Led Growth and Onboarding Mastery

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Ramil John’s career is a powerful example of dedication, innovation, and thought leadership in the ever-evolving field of product-led growth. With a background deeply rooted in strategy development, marketing, and user experience design, Ramil has reshaped how businesses approach user onboarding to ensure long-term customer loyalty. As the Content Director at Appcues, he played a critical role in building innovative frameworks that helped B2B SaaS companies transform the way they guide users through their onboarding journey, delivering seamless and delightful experiences that foster retention. Among his many accomplishments, one of the most notable was his leadership of the Appcues Product Adoption Academy, a program that achieved over 3,000 course completions and attracted 5,000+ attendees to workshops focused on enhancing product adoption strategies. His work at Appcues positioned him as a go-to expert in user engagement, equipping marketing and product teams with the tools and insights necessary to thrive in an increasingly competitive industry. His ability to analyze customer journeys and pinpoint key engagement metrics set a new standard for SaaS companies seeking to improve their onboarding processes.

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Building on his success at Appcues, Ramil has since embarked on an exciting new chapter of his career by founding Delight Path, a consulting and education brand aimed at helping companies deliver customer-centric onboarding experiences. Through Delight Path, Ramil continues his mission of empowering businesses to maximize user activation and retention by leveraging proven strategies and frameworks. His bestselling book, Product-Led Onboarding, has become a cornerstone resource for companies in the SaaS space, offering a comprehensive guide on how to improve onboarding processes to drive growth and engagement. Beyond his corporate achievements, Ramil has established himself as a thought leader through his extensive contributions to the marketing community. He regularly shares his expertise via newsletters, podcasts, and public speaking engagements, delivering actionable insights to audiences worldwide. His approachable yet deeply informed style allows him to break down complex strategies into easy-to-follow steps, making him a trusted mentor for both startups and established businesses.

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Ramil’s impact transcends traditional marketing tactics. He emphasizes the psychological principles behind user behavior, helping businesses understand the deeper motivations that drive customer engagement. This holistic approach has made him a sought-after strategist who combines practical advice with a deep understanding of user psychology, creating onboarding experiences that resonate on a personal level. Whether he’s working with startups to refine their customer acquisition funnels or coaching established businesses on retention strategies, Ramil has become a trusted name in the SaaS industry. His ability to merge theory with practice, providing frameworks that are both insightful and easy to implement, continues to set him apart in a highly competitive field. Through his work, Ramil has not only helped businesses achieve measurable success but has also raised the bar for excellence in user onboarding and engagement. His career stands as a testament to the power of innovation, education, and customer-first thinking in driving meaningful growth.

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Social Coverage: A Multi-Platform Thought Leader

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Ramil John leverages LinkedIn as his primary platform to share professional insights, complemented by his presence on X for personal updates and reflections, showcasing his versatility as a content creator and industry expert.

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Ramil John's Social Media Strategy

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LinkedIn: The Hub of Professional Influence

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Ramil’s LinkedIn profile is undeniably his most active and influential platform, serving as a hub for his professional content and insights. On LinkedIn, Ramil consistently shares high-value posts aimed at professionals, businesses, and marketers seeking to improve their onboarding strategies and customer experiences. His content reflects his deep expertise in product-led growth, with posts that are not only educational but also actionable, providing his audience with practical frameworks and solutions to common challenges. For example, his recent post on onboarding mistakes captivated attention by addressing critical errors businesses make, accompanied by clear steps for avoiding them. Additionally, his 73-point optimization checklist, shared as a visual aid, showcased his ability to present complex ideas in an accessible format, ensuring his audience could implement the tips directly. Through these posts, Ramil establishes himself as a thought leader, driving meaningful discussions around onboarding optimization while encouraging marketers and product teams to rethink their approach.

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Beyond educational content, Ramil uses LinkedIn to share updates about Delight Path, his consulting and education brand, giving followers a behind-the-scenes look at his entrepreneurial journey. This blend of personal storytelling and professional insights creates a genuine connection with his audience, allowing him to resonate with both industry veterans and newcomers alike. His posts often include eye-catching visuals, such as mind maps, flowcharts, and checklists, which enhance engagement and make his content more shareable. Ramil’s consistency in posting daily at 8 PM ensures that his content reaches his audience at peak times, further amplifying his impact. With an engagement rate of 0.59%, Ramil’s LinkedIn strategy demonstrates his ability to drive meaningful interactions, solidifying his position as a key influencer in the marketing and SaaS community. By focusing on insightful, actionable, and visually engaging content, Ramil has made LinkedIn the cornerstone of his personal brand and professional outreach.

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• Username: @ramiljohn
• Influence Score: 84.5/100
• Followers: 19.5K
• Activity: 21 posts in the last month
• Engagement Rate: 0.59%
• Growth: +2.5% (486 new followers)
• Average Engagement: 114 likes/comments per post
• Posting Habits: Daily at 8 PM

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Ramil excels at delivering educational graphics and informative videos tailored to his audience. His consistency in posting and the relevance of his topics contribute to his steady growth and reach. LinkedIn has proven to be his primary stage, where he showcases his expertise while connecting with like-minded professionals.

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X (formerly Twitter): A Personal and Professional Blend

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Ramil’s presence on X (formerly Twitter) provides a more informal and personal counterpart to his highly professional LinkedIn activity. On this platform, Ramil engages with his audience by sharing personal updates, reflections on his entrepreneurial journey, and occasional insights into his thought process as a content creator and strategist. This approach allows him to connect with followers on a more relatable level, showcasing the human side of his career. For example, he recently shared reflections on leaving his role at Appcues and starting his new venture, Delight Path, giving his audience a glimpse into his transitional phase as an entrepreneur. By discussing the challenges and milestones of his journey, Ramil fosters a sense of authenticity and builds a deeper connection with his followers. His posts on X often emphasize life lessons, professional growth, and moments of personal reflection, which resonate with his audience and complement the more structured, professional insights he shares on LinkedIn.

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However, compared to his LinkedIn activity, Ramil’s presence on X is more sporadic, with a posting frequency of just 0.7 tweets per week, and his engagement rate is relatively low at 0.09%. This indicates that X serves as a secondary platform for Ramil’s professional reach, rather than a primary driver of his online influence. While his informal tone and casual updates appeal to a niche audience, his content on X is less optimized for broad engagement or growth-focused strategies. Despite this, his followers still appreciate the behind-the-scenes glimpses and occasional updates about his work and personal life, offering a more well-rounded view of his journey. For Ramil, X functions as a complementary channel, allowing him to engage a smaller, more intimate audience while focusing his major efforts on platforms like LinkedIn, where his professional insights gain significantly more traction.

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• Username: @ramiljohn
• Influence Score: 56.4/100
• Followers: 8.4K
• Activity: 0.7 tweets per week
• Engagement Rate: 0.09%
• Growth: -1.06% (loss of 89 followers)
• Average Engagement: 8 likes/comments per tweet
• Posting Habits: Weekly at 8 PM

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Despite the relatively lower engagement, Ramil’s content on X still resonates with a niche audience, especially those interested in personal stories and the behind-the-scenes process of his ventures.

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Newsletter: A Guide to Better Customer Onboarding and Retention

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Ramli John's newsletter, Delight Path, provides actionable insights into customer onboarding and retention strategies, catering to professionals in SaaS and beyond. With over 6,000 subscribers, it offers practical frameworks and tactics to help businesses convert users into loyal, long-term customers.

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As the bestselling author of Product-Led Onboarding, Ramli shares proven methodologies like the EUREKA framework. Through the newsletter and services like the Onboarding Growth Sprint, he empowers companies to enhance customer engagement and streamline the onboarding process. Delight Path is an essential resource for those aiming to refine their strategies and achieve sustained growth.

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Ramil John's Authority and Rankings: A Rising Star

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Ramil’s Favikon authority score of 6,746 positions him as a leading voice in product-led growth. His strong performance on LinkedIn ranks him in the top 3% in Canada for marketing and sales, a reflection of his influence and consistent activity. While X demonstrates moderate influence, his overall rankings underscore his growing reach in the industry.

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Content Strategy: Expertise Delivered with Clarity

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Ramil’s content strategy is anchored in educating his audience through bite-sized, actionable insights. By focusing on professional topics like onboarding optimization and SaaS growth tactics, he attracts an audience of marketers, business leaders, and product managers. His posts are often accompanied by visual aids, such as checklists and flowcharts, making them easy to digest and share.

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He also taps into personal storytelling, blending his professional updates with reflections on his entrepreneurial journey. This approach creates a genuine connection with his audience, differentiating him from other creators in the marketing space.

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Reachability and Partnerships

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Ramil’s reachability score is classified as “Very Easy,” with an estimated sponsored post cost of $175. This accessibility makes him an attractive partner for brands seeking to engage with marketers and SaaS professionals. His collaborations and partnerships align well with his niche, adding credibility to his personal brand.

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Ramil John is a trailblazer in the product-led growth space, with a social media strategy that balances education, engagement, and personal connection. From his LinkedIn dominance to his thought-provoking newsletter, Ramil leverages every platform to amplify his expertise. His journey exemplifies the power of strategic content and community building, making him a trusted name in SaaS marketing and onboarding. As his ventures grow, Ramil’s influence is poised to expand, setting a new standard for digital marketers and educators.

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