B2B Influencer Marketing
5 min to read

Who is Raj Shamani | B2B Influencer?

Raj Shamani is a multifaceted entrepreneur, bestselling author, and content creator based in India. Known for his influential podcast FiguringOut.Co, Raj has carved a niche for himself in the realms of business and personal development.

November 6, 2024
Capucine Munuera

Raj Shamani is a multifaceted entrepreneur, bestselling author, and content creator based in India. Known for his influential podcast FiguringOut.Co, Raj has carved a niche for himself in the realms of business and personal development. His influence is bolstered by his achievements, including a Forbes 30 Under 30 recognition and his role as the founder of @ifeelblanko. Raj leverages his extensive knowledge of branding and growth to create impactful content across various platforms, targeting individuals and businesses interested in entrepreneurship, mental health, and brand advocacy. With a focus on delivering value, Raj combines business insights with relatable life advice, establishing himself as an authority on social media.

Raj Shamani: A Leading Voice in Business, Branding, and Personal Development

Raj Shamani is an accomplished entrepreneur, bestselling author, and influential content creator from India. Recognized as a Forbes 30 Under 30 honoree, Raj has made a name for himself in the world of business and personal development, gaining a loyal following through his insightful podcast, FiguringOut.Co. His journey into entrepreneurship began at a young age, and he quickly established himself as a leader in the startup ecosystem. Raj’s content resonates with aspiring entrepreneurs and professionals worldwide, as he shares valuable knowledge on topics such as branding, leadership, and growth.

In addition to his work as a content creator, Raj is a keynote speaker and marketing consultant with a focus on brand advocacy and customer acquisition. His expertise spans various industries, where he has worked with startups to improve their branding strategies and reduce acquisition costs. Raj’s straightforward and relatable approach has made him a sought-after speaker at business conferences and events, where he captivates audiences with stories of his experiences and actionable advice on entrepreneurship. His ability to blend business insights with motivational themes has earned him a unique position as both an educator and an inspirer.

Raj’s influence is particularly strong across social media platforms, including LinkedIn, Instagram, YouTube, and X. With millions of followers, he has built a digital community that values his blend of professional guidance and personal development tips. Raj’s content is known for its authenticity and depth, as he covers a wide range of topics from mental health to productivity hacks. Through his content, Raj aims to empower his audience to pursue their goals and embrace personal growth, making him one of the leading voices in business and self-improvement on social media today.

Raj Shamani's Social Coverage Summary

Raj Shamani maintains a robust social media presence across LinkedIn, Instagram, YouTube, and X, with a total following that spans millions. His content resonates across demographics, offering insights on business, leadership, and personal growth.

LinkedIn: A Professional Hub for Business Insights

LinkedIn is one of Raj’s most influential platforms, where he engages with his 437.9K followers by sharing professional advice, motivational posts, and insights into his business philosophy. Raj’s consistent activity on LinkedIn, with 41 posts last month, demonstrates his dedication to maintaining a strong presence in the professional community. His content often includes inspirational quotes, reflections on entrepreneurship, and key takeaways from his journey, appealing to a business-oriented audience. LinkedIn serves as a space where Raj can discuss complex business topics, foster engagement with industry professionals, and position himself as a thought leader in the startup ecosystem.

  • Username: @rajshamani
  • Influence Score: 96.3/100
  • Followers: 437.9K
  • Activity: This week (41 posts last month)
  • Engagement Rate: 0.73%
  • Growth: +7.41% (+30.2K)
  • Average Engagement: 3.2K
  • Posting Habits: Everyday at 2PM

Instagram: The Heart of Visual Storytelling and Reach

On Instagram, Raj engages a wider audience with 2.8M followers, showcasing a more personal side through well-curated Reels and photos. His content varies from sharing professional insights to featuring notable guests and discussing life lessons, which resonates well with a diverse audience. With an engagement rate of 1.71%, Raj’s Instagram posts, like “How Anger Affects Your Body” (23.1M views), reveal his unique ability to address mental health, business, and daily life topics in a relatable manner. Raj's 15 posts last month reflect his dedication to high-quality content, strategically posted every day at 8 PM for maximum visibility.

  • Username: @rajshamani
  • Influence Score: 92.9/100
  • Followers: 2.8M
  • Activity: This week (15 posts last month)
  • Engagement Rate: 1.71%
  • Growth: +1.82% (+49.8K)
  • Average Engagement: 47.7K
  • Posting Habits: Everyday at 8PM

YouTube: In-Depth Content and High Engagement

YouTube, with 4.4M followers, is Raj’s primary platform for long-form content, where he dives deep into topics like leadership, business strategies, and personal development. His YouTube videos, like “Most Dangerous Army Unit in India” (8.9M views), provide followers with in-depth knowledge and captivating stories. Raj’s channel maintains an impressive engagement rate of 2.48%, with an average of 12.3 videos per month. YouTube allows him to reach a broader audience, providing a platform for extended discussions and interviews with experts, establishing Raj as a credible voice in the business community.

  • Username: @rajshamani
  • Influence Score: 90.2/100
  • Followers: 4.4M
  • Activity: This week (12.3 videos/month)
  • Engagement Rate: 2.48%
  • Growth: +3.53% (+150K)
  • Average Engagement: 14.9K
  • Posting Habits: 3 times a week at 8AM

X (formerly Twitter): Short-Form Reflections and Motivational Thoughts

On X, Raj shares quick thoughts, motivational quotes, and reflections with 344K followers. His posts, like “Having a routine is the most underrated hack for physical and mental health,” often garner high engagement, resonating with his audience through concise, thought-provoking content. Despite a lower engagement rate of 0.26% and an activity rate of 1.8 tweets per week, X allows Raj to maintain visibility and provide his followers with snippets of his perspective on productivity and personal growth.

  • Username: @rajshamani
  • Influence Score: 86.5/100
  • Followers: 344K
  • Activity: This week (1.8 tweets/week)
  • Engagement Rate: 0.26%
  • Growth: +0.78% (+2.7K)
  • Average Engagement: 889
  • Posting Habits: Twice a week at 2PM

Raj Shamani's Favikon Authority Score and Rankings Summary

Raj’s Favikon Authority Score stands at 9,399 points, placing him as a leading voice on social media. Ranked #2 in the Startups & Entrepreneurship category in India, Raj’s influence within the business sector is significant. He also ranks #7 on LinkedIn within India, solidifying his position as an authoritative figure. His high authority score reflects his consistent engagement, content quality, and relevance to his audience across multiple platforms.

Content Strategy: Building Influence through Value-Driven Content

Raj’s content strategy focuses on value-driven insights, where he blends professional knowledge with relatable, personal experiences. His content across all platforms is curated to inspire, educate, and engage, addressing topics ranging from entrepreneurship to mental health. By including guest interviews and addressing trending issues, Raj creates a well-rounded digital persona that resonates with a broad audience. His posting habits are consistent, with strategic timing tailored for optimal engagement, ensuring his followers remain engaged and informed.

Reachability and Partnerships

Raj’s reachability is classified as "Very Difficult," with an estimated sponsored post cost of $45K, positioning him as a premium influencer. His high influence scores and extensive follower base make him a valuable partner for brands in the business and startup sectors. Raj’s content aligns with brands that target young entrepreneurs, professionals, and individuals interested in self-growth. His past partnerships reflect his credibility, making him a sought-after influencer for strategic brand collaborations.

Raj Shamani has established himself as a thought leader in the business and personal development space. Through his engaging and informative content, he continues to inspire a wide audience, positioning himself as a valuable voice across LinkedIn, Instagram, YouTube, and X. His authority score, rankings, and engagement rates underscore his influence and dedication to creating impactful content. Raj’s journey highlights the power of consistent, value-driven content, making him a prominent figure for both his followers and brands seeking genuine engagement in the entrepreneurial landscape.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.