Who is Rafaella Justus?

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Rafaella Justus: Turning Family Life into Inspiring Lifestyle Content

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Rafaella Justus is a rising influencer from Brazil who captures hearts with her celebration of family life. With over 2.7 million followers on Instagram, she shares joyful snippets of her world. Her posts often highlight special events like birthdays and travel. Each moment is styled with love and captured with purpose.

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She reflects a youthful spirit through consistent content that blends creativity and emotional connection. At just 14 years old, Rafaella is already establishing a meaningful digital footprint. Her community resonates with her reflections, expressions, and bright visuals. This relatability gives her audience a sense of personal closeness.

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Through lifestyle storytelling, Rafaella brings together beauty and milestones that appeal to a wide demographic. With a steady engagement rate of 2.26%, she proves that connection matters more than numbers. Her presence isn’t just visual—it’s emotional and celebratory. Every post is a tribute to life’s happy highlights.

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Her evolution into a prominent digital figure is backed by a supportive network of family creators. Ranked in the top 1% for Family Life in Brazil, she continues to inspire with authenticity. Rafaella is not just growing—she’s growing with intention. Her influence is only just beginning.

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An Influencer Active on Social Media

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Rafaella Justus engages a combined audience of over 3 million followers on Instagram and TikTok, where her storytelling blends joy, emotion, and lifestyle charm.

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Rafaella Justus' Social Media Strategy Analysis

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Instagram Strategy: Lifestyle First, Always Bright

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Rafaella’s Instagram is where her community thrives, showcasing her colorful life through personal moments and celebrations. With 2.7 million followers, it’s her most impactful platform. Her posts center around family, fashion, and emotional reflection. Every image highlights a milestone or happy scene.

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Her visuals are bright, youthful, and highly stylized, often featuring coordinated outfits, detailed captions, and friends or relatives. She posts about 6 times per month, balancing quality and consistency. The strategy here is emotional storytelling. Audiences engage deeply with her positivity.

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She maintains an engagement rate of 2.26%, far above the average for creators in her bracket. This is powered by real-life moments, heartfelt messages, and playful interactions. Reels perform particularly well, often reaching over 1.7 million views. Her style is casual, yet curated with care.

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Her content leans into celebration—birthdays, vacations, and events—making her a standout for brands in lifestyle, beauty, and experience sectors. She's already worked with JW Marriott and family-oriented businesses. Her growth is steady despite the slight -0.08% dip. The strategy prioritizes longevity, not virality.

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• ‍Username: @rafapinheirojustus
• ‍Influence Score: 84.5/100
• ‍Followers: 2.7M
• ‍Activity: 6 posts/month
• ‍Engagement Rate: 2.26%
• ‍Growth: -0.08%
• ‍Avg. Engagement: 59.9K
• ‍Posting Habits: Twice a week at 6 PM EST

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TikTok Strategy: Short-Form Fun Meets Family Flair

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Rafaella uses TikTok to showcase another side of her creativity: dancing, lip-syncs, and funny takes. With 371.3K followers and consistent posting, she maintains a youthful, fun vibe. Her content often features friends or sisterly duos. There’s a vibrant, spontaneous energy to every clip.

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She averages 2.7 videos per week, combining personal expression with relevant trends and challenges. Her top-performing videos include casual hangouts and fashion transitions. These short bursts of video gain up to 213.2K views each. Her engagement feels organic, not forced.

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What sets her apart is her ability to balance family-oriented moments with platform-native humor. Her engagement rate of 1.6% is solid for her size and niche. This demonstrates strong emotional connection even on a trend-heavy platform. Fans relate more to her authenticity than performance.

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Although her growth is currently flat at 0%, her active TikTok presence builds long-term relevance. This platform acts as a mirror to her Instagram—less polished but equally engaging. Her use of trends is well-calibrated to her brand. She’s not trying to go viral—she’s building familiarity.

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• ‍Username: @rafaellajustuss
• ‍Influence Score: 84.3/100
• Followers: 371.3K
• Activity: 2.7 videos/week
• Engagement Rate: 1.6%
• Growth: 0%
• Avg. Engagement: 5.9K
• Posting Habits: 3 times/week at 3 PM EST

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Rafaella Justus' Social Media Influence Summary

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Rafaella Justus holds a strong Favikon Influence Score of 8,999, placing her in the top 1% in the Family Life - Brazil category (#18). On Instagram - Brazil, she’s ranked in the top 4%, reflecting her high engagement despite the platform’s saturated landscape.

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Learn more about the Favikon Methodology here

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Content Strategy: Family, Joy & Meaningful Aesthetics

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Rafaella’s content strategy is rooted in authentic joy. From her fashion-forward posts with matching looks to emotional reflections in captions, she creates a visual journal of her journey. Her use of high-quality imagery, heartfelt text, and celebratory moments sets her apart from trend-driven creators.

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Reachability and Partnerships

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Rafaella’s audience spans across Brazil, with the strongest presence on Instagram where she connects with 2.7 million followers. Her youthful tone and lifestyle-focused posts resonate with teens and family-oriented viewers. With a growth rate of -0.08%, she still sustains high reach. Her storytelling appeals to both Gen Z and millennial audiences.

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She maintains consistent visibility through frequent posting, averaging 6 posts per month on Instagram and 2.7 videos weekly on TikTok. Her content style is vibrant, relatable, and full of emotional moments. With an average of 1.7M views per month on Instagram, her reach remains powerful. This frequency boosts her algorithmic performance.

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Her engagement is backed by strong community interaction, with an average of 59.9K likes and 1.6% engagement rate on TikTok. Her reach is not just numeric—it’s emotional. She often replies to comments, amplifying loyalty among followers. This keeps her highly accessible for future campaigns.

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She’s already partnered with brands like JW Marriott and Sobremesas e Presentes, reflecting her appeal in lifestyle and celebration-based niches. Her relatable content style makes her ideal for collaborations focused on family, beauty, or events. With a consistent presence and bright tone, she’s perfect for sponsored storytelling.

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Conclusion: Capturing Hearts Through Joyful Moments and Authentic Storytelling

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Rafaella Justus is more than a lifestyle influencer—she's a storyteller, a memory maker, and a breath of positivity in the digital world. Through joyful celebrations, fashion expression, and family warmth, she has built an online presence that is both vibrant and deeply human.

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View the AI-powered profile

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