Who is Rafael Kiso?

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Rafael Kiso: A Visionary Leader in Digital Marketing

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Rafael Kiso is a renowned digital marketing expert and the founder and CMO of mLabs, one of Brazil’s leading social media management platforms. With over 22 years of experience in the industry, he has played a pivotal role in transforming how businesses approach social media strategies. Rafael’s ability to blend data-driven insights with innovative content creation has earned him recognition as one of the most influential figures in the Brazilian marketing landscape.

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As a thought leader, Rafael combines academic rigor with real-world expertise. He holds an MBA in Marketing from HSM and has specialized in innovation management at ESPM. His education has provided him with a strong foundation to navigate the fast-evolving world of digital marketing. Additionally, he has co-authored the best-selling book "Marketing in the Digital Era," which underscores the importance of leveraging analytics and creativity to drive results.

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Under his leadership, mLabs has grown into a trusted tool for thousands of businesses looking to optimize their social media presence. The platform simplifies content planning, scheduling, and analytics, making it accessible to both small enterprises and large corporations. Rafael's vision has been instrumental in positioning mLabs as a market leader, offering marketers an all-in-one solution for managing their digital strategies effectively.

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Beyond his entrepreneurial ventures, Rafael is deeply committed to education and sharing his expertise. Through his podcast, newsletter, and active social media presence, he provides actionable insights and practical advice for businesses and marketers. His dedication to empowering others reflects his passion for fostering a collaborative and innovative digital marketing ecosystem. This holistic approach to leadership and content creation has cemented Rafael Kiso's reputation as a driving force in the industry.

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Establishing Authority Across Platforms

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Rafael Kiso maintains an impressive presence on multiple social media platforms, utilizing each to engage with diverse audiences. His strategic use of content and consistent posting habits reflect his deep understanding of platform-specific dynamics.

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Social Media Strategy: Platform-by-Platform Analysis

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LinkedIn: Professional Network Insights

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With 72K followers and an impressive Influence Score of 86.6/100, Rafael Kiso’s LinkedIn account has grown by 2.43% in the last 30 days. His audience includes marketing professionals and business leaders seeking expert insights into digital strategies.

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Rafael’s LinkedIn posts emphasize professional infographics, data-driven insights, and actionable advice tailored to marketing professionals. Content often includes industry reports, thought-provoking analyses, and updates on the latest trends, making his profile a hub for intellectual engagement.

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• Username: @rafaelkiso
• Influence Score: 86.6/100
• Followers: 72K
• Activity: 25 posts last month
• Engagement Rate: 0.2%
• Growth: +2.43%
• Average Engagement: 146
• Posting Habits: Daily at 6 PM

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Instagram: Visual Engagement Hub

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Rafael boasts a strong following of 414K on Instagram with an Influence Score of 85/100, demonstrating 1.29% growth over the past month. This platform is ideal for Rafael’s engaging and dynamic presence, connecting him with a broad and diverse audience.

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On Instagram, Rafael uses a mix of carousel posts, visually appealing infographics, and short-form videos. His content often simplifies complex marketing concepts, making them digestible and visually engaging for his audience.

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• Username: @rafaelkiso
• Influence Score: 85/100
• Followers: 414K
• Activity: 16 posts last month
• Engagement Rate: 0.26%
• Growth: +1.29%
• Average Engagement: 1.1K
• Posting Habits: Daily at 5 AM

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TikTok: Quick Marketing Tips

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Rafael’s TikTok profile has attracted 118.8K followers and holds an Influence Score of 73.5/100, showing a 1.61% growth rate in recent months. His TikTok audience is younger and eager for quick, digestible content.

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On TikTok, Rafael shares concise videos packed with actionable marketing strategies, practical tips, and creative solutions. His style leverages the platform’s fast-paced nature, making his expertise accessible in a matter of seconds.

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• Username: @rafael.kiso
• Influence Score: 73.5/100
• Followers: 118.8K
• Activity: 6.2 videos per week
• Engagement Rate: 0.1%
• Growth: +1.61%
• Average Engagement: 120
• Posting Habits: Daily at 5 AM

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YouTube: In-Depth Tutorials and Insights

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With 34.7K subscribers and an Influence Score of 61.3/100, Rafael’s YouTube channel has experienced a 2.76% growth rate over the past month. The platform is home to his more extensive and detailed content.

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Rafael uses YouTube to share long-form content, including tutorials, interviews, and deep dives into marketing trends. His videos provide comprehensive insights and serve as a valuable resource for businesses and professionals aiming to refine their digital strategies.

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• Username: @RafaelKiso
• Influence Score: 61.3/100
• Followers: 34.7K
• Activity: 2.1 videos per month
• Engagement Rate: 0.11%
• Growth: +2.76%
• Average Engagement: 37
• Posting Habits: Twice a month at 8 AM

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Newsletter: Kiso Insights

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Rafael Kiso’s newsletter, "Kiso Insights," is a cornerstone of his content strategy. Published weekly, it boasts over 27,730 subscribers and provides readers with actionable tips, social media trends, and marketing strategies. The newsletter is a well-structured resource for professionals who want to stay updated with industry developments. Rafael’s ability to curate relevant topics and offer concise insights has made "Kiso Insights" a trusted source in the marketing community.

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Subscribers appreciate its clarity and relevance, with topics ranging from consumer behavior trends to the latest platform updates. The newsletter's success further amplifies Rafael’s influence, bridging the gap between his social media presence and his audience’s need for detailed, reliable information.

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mLabs' Podcast: Papo Social Media

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mLabs' Papo Social Media Podcast is a dedicated platform for exploring the latest trends and strategies in social media marketing. Hosted by industry leaders, it provides actionable insights and expert advice tailored to marketers and business professionals. The podcast covers a wide range of topics, from content creation to data-driven strategies, helping listeners stay ahead in the fast-paced digital landscape. With practical tips and engaging discussions, it’s a valuable resource for anyone looking to enhance their social media expertise.

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Rafael's Influence Through Rankings and Authority

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Rafael Kiso holds an impressive Favikon rank of #11, earning 8,431 points which places him among the top 1% of digital marketing professionals in Brazil. His exceptional expertise, consistent growth, and high engagement levels underscore his standing as a leading figure in the industry.

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Content Strategy: Delivering Value Through Educational and Actionable Insights

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Rafael Kiso’s content strategy focuses on delivering value through educational, actionable, and visually appealing posts. He skillfully tailors his content to the strengths of each platform, from professional insights on LinkedIn to dynamic, bite-sized tips on TikTok. His use of carousels, infographics, and short videos ensures accessibility while maintaining a high standard of quality.

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Reachability and Partnerships

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Rafael Kiso’s reachability score indicates strong potential for partnerships. With an estimated sponsored post cost of $625, he offers businesses access to a highly engaged and targeted audience. His collaborations align with his core values of education, innovation, and authenticity, making him a reliable partner for brands in the digital marketing space.

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Rafael’s creator network includes partnerships and associations with prominent brands like Hotmart Brasil and Sebrae Nacional, as well as collaborations with influential professionals such as Flávio Augusto da Silva and Paula Tebett. This extensive network highlights Rafael’s remarkable influence and impact in Brazil’s digital marketing and entrepreneurial community.

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Conclusion: Pioneering Excellence in Digital Marketing
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Rafael Kiso exemplifies leadership and innovation in digital marketing. Through his multi-platform strategy, insightful newsletter, and consistent engagement, he has built a strong, trusted presence in the industry. Whether through his educational content or collaborative partnerships, Rafael continues to set benchmarks for excellence in social media marketing.

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You might also find interesting:

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✨ Amanda Graciano - Complete Social Media Analysis

✨ Mat Silva  - Complete Social Media Analysis

✨ Dimitri Vieira  - Complete Social Media Analysis

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