Who's Who on Social Media
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Who is Rafael Juan?

Rafael Juan, the CEO of Vicky Foods, has established himself as a prominent figure in the Spanish food industry. With his leadership, Vicky Foods has expanded both domestically and internationally, earning recognition for its brands such as Dulcesol, Horno Hermanos Juan, and Be Plus. Rafael’s social media presence reflects his dedication to sustainability, innovation, and the values he upholds in his professional life. His influence extends across multiple platforms, showcasing a balanced approach to engaging both corporate and personal followers.

November 12, 2024
Natália Duarte
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Rafael Juan, the CEO of Vicky Foods, has established himself as a prominent figure in the Spanish food industry. With his leadership, Vicky Foods has expanded both domestically and internationally, earning recognition for its brands such as Dulcesol, Horno Hermanos Juan, and Be Plus. Rafael’s social media presence reflects his dedication to sustainability, innovation, and the values he upholds in his professional life. His influence extends across multiple platforms, showcasing a balanced approach to engaging both corporate and personal followers.

Rafael Juan: A Visionary Leader in the Food Industry

Rafael Juan brings over 60 years of expertise to the table, leading a workforce of more than 2,400 employees at Vicky Foods. Known for his commitment to growth and innovation, Rafael has been instrumental in positioning Vicky Foods as a key player in the Spanish and international food markets. Under his guidance, the company has diversified its offerings and embraced sustainability by investing in renewable energy and reducing its environmental impact. Rafael's leadership style embodies a balance of strategic vision and a deep respect for family values, which he emphasizes as core to Vicky Foods' success.

Social Coverage Summary

Rafael Juan engages with his audience on topics related to business leadership, personal development, and the food industry, reinforcing his image as a knowledgeable and influential CEO.

LinkedIn: Rafael Juan's Professional Hub

For Rafael Juan, the primary social media platform is LinkedIn, where he has established a substantial presence with over 84.6K followers. His influence score of 91.1/100 on this platform underscores his impact in the business and entrepreneurial community. Rafael uses LinkedIn as a channel to share insights into leadership, innovation, and the food industry, focusing on sustainable practices and corporate responsibility. His posts are a blend of company updates, thought leadership, and reflections on his journey as CEO of Vicky Foods. Through engaging and well-structured posts, he positions himself not only as a business leader but also as a mentor figure, providing guidance and inspiration for aspiring entrepreneurs and industry peers alike. His content resonates with professionals interested in growth strategies, sustainable practices, and industry trends, adding a significant voice to discussions on the future of the food industry.

Rafael's approach on LinkedIn emphasizes consistent posting habits, averaging around 19 posts per month, which enables him to maintain a steady connection with his audience. His engagement rate of 2.32% highlights the quality of interactions he receives, showing that his followers are actively interested in his insights and company updates. Posting at optimal times, typically around 1 PM, he leverages peak engagement windows to maximize reach. Rafael's content often celebrates Vicky Foods' achievements, highlights new sustainability initiatives, and encourages dialogues on corporate social responsibility. This strategic content mix not only reinforces his professional brand but also strengthens the public image of Vicky Foods as a forward-thinking, responsible company in the food sector. By utilizing LinkedIn’s platform to its fullest potential, Rafael demonstrates how executives can build personal influence while promoting their organizations' values and missions effectively.

Username: @rafaeljuan

Influence Score: 91.1/100

Followers: 84.6K

Activity: 19 posts per month

Engagement Rate: 2.32%

Growth: +3.5% (+2.9K followers)

Average Engagement: 2K

Posting Habits: Every day at 1 PM

X (Twitter): A Platform for Quick Insights

On X, Rafael Juan shares bite-sized insights related to personal development, business strategy, and motivational content. Although his audience is smaller compared to LinkedIn, Rafael uses X to engage followers with visual content and concise messages. This platform allows him to connect on a more informal level, sharing moments that inspire personal and professional growth.

Username:  @rafjuan

Influence Score: 81/100

Followers: 18.2K

Activity: 20.8 tweets per week

Engagement Rate: 0.27%

Growth:+0.51% (+92 followers)49

Average Engagement: 1K

Posting Habits: Twice a day at 11 AM

Instagram: Personal and Professional Highlights

Rafael Juan’s Instagram profile gives followers a glimpse into his life beyond the boardroom, blending family values with professional achievements. His posts often highlight personal moments, family gatherings, and corporate events, fostering a deeper connection with his audience. Rafael’s Instagram presence underscores the importance he places on family, tradition, and community, values that are deeply embedded in the culture of Vicky Foods.

Username: @rafjuan

Influence Score: 70.9/100

Followers: 6K

Activity: 5 posts per month

Engagement Rate: 4.58%

Growth: +0.3% (+17 followers)

Average Engagement: 276

Posting Habits:Twice a week at 5 PM

Social Media Influence: Authority Score and Rankings

Rafael Juan’s social media presence demonstrates his effectiveness as a leader and a voice in the food industry. His Authority Score of 8,388 points places him among the top industry leaders, ranking #10 in Business & Startups in Spain. His influence on LinkedIn stands out, positioning him in the top 1% of creators in Spain. This authority score and ranking reflect Rafael’s dedication to using social media as a tool for thought leadership and brand development.

Brand Partnerships and Reachability

With a reachability rating of “Normal” and an estimated sponsored post cost of $6.8K, Rafael Juan is accessible for brands interested in partnering with a respected CEO in the food industry. His strong standing in both professional and personal spheres makes him an appealing collaborator for brands focused on leadership, sustainability, and corporate growth. Rafael's influence offers potential partners a connection to a well-regarded figure with deep industry knowledge and a genuine commitment to his values.

Content Strategy: Engaging and Provocative

Rafael Juan’s content strategy focuses on themes of leadership, personal growth, and corporate responsibility. By sharing his insights on these topics, Rafael not only positions himself as a thought leader but also strengthens Vicky Foods' brand image. His posts blend professional achievements with personal values, resonating well with an audience that values authenticity and transparency. Whether discussing employee retention on LinkedIn or sharing family moments on Instagram, Rafael crafts his content to emphasize his holistic approach to leadership and life.

Rafael Juan exemplifies leadership rooted in values and sustained by innovation. His social media presence reflects the depth of his expertise in the food industry, as well as his personal commitment to family and community. Through engaging and value-driven content, Rafael has solidified his position as a prominent figure on platforms like LinkedIn, X, and Instagram. His approach to social media, underpinned by authenticity and a clear sense of purpose, offers a blueprint for professionals aiming to make a meaningful impact online. As Rafael continues to lead Vicky Foods into the future, his digital influence will undoubtedly play a key role in shaping perceptions and fostering connections within and beyond his industry.

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About the author

Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.