Who is Rachael Higgins?

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Rachael Higgins: A Rising Authority in Marketing Strategies and Campaigns

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Rachael Higgins is a dynamic entrepreneur and thought leader in the marketing industry. She graduated with an Honours Degree in International Business Management and Marketing from Heriot Watt University, laying the foundation for her expertise in strategy and campaign development. With a passion for creativity and innovation, she channeled her skills into building a career that combines education, insights, and community-building within the marketing world.

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In 2020, Rachael founded Because of Marketing, a platform designed to share and discuss the latest trends, strategies, and case studies in the marketing industry. Under her leadership, the platform has grown exponentially, creating a dedicated community of over 130,000 followers and achieving 25 million annual impressions. Her work goes beyond just creating content—she uses her platform to foster meaningful conversations about the evolving nature of marketing and the power of impactful campaigns.

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Rachael’s innovative spirit is further exemplified by her launch of the popular series “Creator Behind The Campaign,” which provides a unique behind-the-scenes look into the creative minds shaping some of the world’s most iconic campaigns. This series has positioned her as an authority in the marketing space, offering insights that resonate with professionals and enthusiasts alike. In addition to her creative ventures, she collaborates with renowned brands and provides advisory services, showcasing her versatility and expertise.

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Beyond her professional endeavors, Rachael is an active philanthropist, supporting causes like Alzheimer’s Scotland. Her ability to balance entrepreneurial success with a commitment to giving back highlights her multidimensional approach to leadership. As a creator, mentor, and advocate, Rachael Higgins is not only shaping the future of marketing but also setting an example for aspiring professionals in the industry.

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Expanding Social Media Influence Through Strategic Insights

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Rachael Higgins demonstrates exceptional influence on LinkedIn and Instagram. She uses these platforms effectively to engage her audience with educational, relatable, and visually appealing content. While LinkedIn serves as her primary channel for professional thought leadership, Instagram complements it with more personal and lifestyle-driven posts.

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Social Media Strategy Analysis

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LinkedIn: Professional Marketing Leadership

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With an impressive 89K followers, Rachael Higgins has established herself as a leading voice in the professional marketing space. Her follower base has experienced steady growth of +1.98% in the last 30 days, showcasing her ability to consistently attract and engage her target audience. She posts actively, with 9 posts in the past month, reflecting her commitment to maintaining a strong presence on this platform.

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Rachael’s content on LinkedIn revolves around thought leadership, where she shares in-depth marketing insights, career milestones, and discussions about industry trends. Her posts often highlight key takeaways from events and marketing campaigns, making them highly relevant and educational for her professional audience.

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• Username: @rachael-higgins-becauseofmarketing
• Influence Score: 87.9/100
• Followers: 89K
• Activity: Recent (9 posts in the last month)
• Engagement Rate: 0.62%
• Growth: +1.98% (1.7K followers in the last 30 days)
• Average Engagement: 556
• Posting Habits: Twice a week, typically at 3 PM

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Instagram: Personal Connection with a Marketing Edge

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Rachael's 1.8K followers on Instagram may reflect a smaller audience compared to LinkedIn, but her follower count continues to grow at a rate of +0.64% over the past month. With two posts last month, she maintains a presence, focusing on fostering engagement and connecting with her audience more personally.

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On Instagram, her content takes on a more casual and personal tone, focusing on behind-the-scenes glimpses of her life, events she attends, and moments that inspire her professional journey. Her posts are designed to humanize her brand while maintaining alignment with her professional values.

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• Username: @rachaelhigginsx
• Influence Score: 41.8/100
• Followers: 1.8K
• Activity: 2 posts in the last month
• Engagement Rate: 0.54%
• Growth: +0.64% (11 followers in the last 30 days)
• Average Engagement: 10
• Posting Habits: Twice a month, usually at 1 AM

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Because of Marketing Newsletter: The Latest Marketing Campaigns

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Rachael’s newsletter, Because of Marketing, is a pivotal extension of her brand. It provides subscribers with updates on marketing trends, campaign analyses, and insider insights. The newsletter format allows her to deliver high-value content directly to her audience’s inboxes, fostering a more intimate connection The newsletter has been praised for its readability and depth, offering professionals a curated selection of the most impactful campaigns and strategies. With sections like “Latest Campaigns” and “Industry Trends,” they align seamlessly with her mission to educate and inspire.

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This addition also bolsters her authority as a content creator, offering exclusive insights that her audience wouldn’t find on social media alone. The newsletter positions her as a trusted resource in the marketing space.

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Rachael’s Influence Through Rankings and Authority

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Rachael Higgins holds an impressive Favikon rank of #63 in the United Kingdom within the marketing and sales niche, supported by an authority score of 7,806 points. Her ranking positions her among the top 1% of creators in her field, highlighting her influence and reach in the industry. With a steady growth rate of +1.95% in followers and a robust network, her presence continues to gain recognition, reflecting her exceptional contributions to marketing strategy and thought leadership.

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Content Strategy: Building Community and Authority

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Rachael’s content strategy is centered on delivering educational and inspirational marketing content. On LinkedIn, she leverages her knowledge to engage professionals with thought-provoking posts, creative campaign analyses, and relatable career advice. This approach attracts a dedicated audience eager to learn from her expertise.

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Her Instagram strategy is more casual, offering followers a behind-the-scenes look at her life and professional events. The combination of personal and professional content helps humanize her brand, making her relatable while maintaining authority.

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Reachability and Partnerships

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Rachael’s reachability score indicates she is easy to collaborate with, with an estimated sponsored post cost of $875. Her network includes notable industry figures and brands, such as Virgin Startup and Because of Marketing, positioning her as a valuable partner for campaigns aimed at marketing professionals.

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Rachael Higgins' creator network is a dynamic mix of prominent individuals and brands in the marketing and sales niche. She collaborates with well-known names such as Semrush, Roxie Nafousi, and Amelia Sordell, alongside influential figures like Karla McNeilage and Sarah Carr. This network showcases a balance of marketing strategists, copywriting experts, and branding authorities, solidifying her presence within a community dedicated to innovation and thought leadership in the industry.

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Conclusion: A Visionary Leader in Marketing Excellence

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Rachael Higgins stands out as a dynamic voice in the marketing world. Her ability to merge professional insights with personal authenticity has earned her a loyal and growing following. Whether through LinkedIn, Instagram, or her newsletter, Rachael consistently delivers value, making her a top choice for brands seeking to connect with a marketing-savvy audience. With her innovative approach and growing influence, she is undoubtedly one to watch in the marketing and sales space.

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