Who is Philipp Kloeckner?

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Philipp Kloeckner: A Digital Marketing and Growth Strategy Expert

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Philipp Kloeckner is a Berlin-based digital marketing investor, advisor, and thought leader specializing in organic growth strategies. With a deep understanding of SEO, pay-per-click advertising, and eCommerce trends, Philipp has carved a niche for himself as a trusted expert in the tech and marketing industries. His professional journey includes working with global companies like $RKET and $KKR, where he applied innovative strategies to drive growth and optimize performance.

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Philipp’s career is marked by his role as a consultant and angel investor, guiding startups across various industries. He provides funding and strategic advice to companies in eCommerce, marketplaces, and travel, helping them scale sustainably in highly competitive markets. His reach extends globally, with consultancy engagements in regions such as Russia, Poland, and Southeast Asia, solidifying his reputation as an international growth expert.

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In addition to his consulting work, Philipp is the co-host of the Doppelgänger Tech Talk Podcast, one of Germany’s leading tech podcasts. Through engaging discussions and expert analysis, he breaks down complex topics, including market trends, technological advancements, and startup dynamics. His podcast serves as a valuable resource for professionals and enthusiasts seeking insights into the rapidly evolving tech landscape.

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Beyond his professional expertise, Philipp is a prominent voice on social media, where he shares his knowledge with a growing audience. His posts and podcasts not only educate but also inspire, making him a key figure in the tech and marketing communities. By balancing his roles as an advisor, investor, and content creator, Philipp continues to influence the industry and shape conversations on the future of digital marketing.

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Exploring Multi-Platform Influence

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Philipp Kloeckner has a strong presence across three major platforms: LinkedIn, X, and Instagram. Each platform serves a distinct purpose in his strategy, contributing to a well-rounded digital persona.

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Social Media Strategy Analysis

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LinkedIn: Professional Insights and Industry Expertise

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LinkedIn is Philipp's most powerful platform, with over 66.3K followers and an excellent influence score of 87.7/100. His content primarily focuses on professional insights into digital marketing, startup trends, and industry analysis. Recent posts highlight key topics like market performance, eCommerce acquisitions, and political influences on the German startup scene.

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Philipp's LinkedIn content is engaging, receiving an average of 1.6K interactions per post. He maintains a consistent posting schedule with three posts a week, leveraging LinkedIn's algorithm to maximize visibility. His audience primarily comprises marketing professionals, entrepreneurs, and tech enthusiasts, ensuring a high engagement rate of 2.37%.

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• Username: @kloeckner
• Influence Score: 87.7/100
• Followers: 66.3K
• Activity: 3 posts/week
• Engagement Rate: 2.37%
• Growth: +1.78% (+1.2K followers in 30 days)
• Average Engagement: 1.6K
• Posting Habits: Weekly professional updates and thought leadership posts

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X (formerly Twitter): Micro-Insights and Engagement

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On X, Philipp boasts 31.5K followers, leveraging the platform for quick, impactful updates and thought-provoking insights. His influence score of 79.7/100 reflects his strong presence, though his engagement rate of 0.58% is relatively lower than on LinkedIn. He tweets five times a week, sharing content ranging from podcast episodes to tech industry commentary.

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X serves as a hub for concise discussions and audience interaction. Philipp’s tweets often direct followers to his podcast or blog, enhancing cross-platform synergy.

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• Username: @pip_net
• Influence Score: 79.7/100
• Followers: 31.5K
• Activity: 5 tweets/week
• Engagement Rate: 0.58%
• Growth: 0%
• Average Engagement: 183
• Posting Habits: Frequent tweets on tech and marketing trends

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Instagram: Visual Branding and Personal Highlights

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Instagram, while smaller in scale with 12.K followers, plays an important role in Philipp's strategy by offering a visual insight into his professional and personal life. His posts and reels cover a range of topics, including podcast highlights, underrated/overrated discussions, and tech updates. His influence score of 68.7/100 and engagement rate of 1.72% indicate a moderately active and engaged audience.

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Philipp’s content strategy on Instagram focuses on creating visually appealing and informative posts that align with his professional brand. With an average of 208 engagements per post and an average of 12.5K views per reel, the platform effectively supplements his presence on LinkedIn and X.

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• Username: @pip_1980
• Influence Score: 68.7/100
• Followers: 12.K
• Activity: 9 posts/month
• Engagement Rate: 1.72%
• Growth: 0%
• Average Engagement: 208
• Posting Habits: Monthly reels and posts highlighting professional milestones

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Newsletter: Doppelgänger Update

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The Doppelgänger Update newsletter, with over 50,000 subscribers, delivers weekly insights into the latest tech and business news. Published every Monday, it curates highlights from the Doppelgänger Podcast and provides actionable takeaways for professionals and enthusiasts alike. This newsletter reinforces Philipp Kloeckner's role as a thought leader by offering his audience a direct channel for staying updated on industry trends.

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The Doppelgänger Tech Talk Podcast

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The Doppelgänger Tech Talk Podcast, co-hosted by Philipp Kloeckner and Philipp Glöckler, has over 50,000 regular listeners tuning in twice weekly. The podcast delves into innovation, marketing, and technology trends, offering expert analysis of global developments. Its success underscores Philipp’s expertise and ability to connect with a broad professional audience.

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Philipp's Influence Through Rankings and Authority

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Philipp Kloeckner's Favikon authority score of 8,059 places him among the top influencers in Germany's marketing and sales industry. His LinkedIn rank (#66 in Germany) and Marketing & Sales rank (#18 in Germany) underscore his significant impact. With high engagement rates and consistent growth, Philipp remains a leading figure in digital marketing.

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Content Strategy: Driving Engagement Through Expertise and Insights

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Philipp's content strategy is built on thought leadership, professional engagement, and cross-platform synergy. His posts resonate with a professional audience, while his podcast extends his reach to tech enthusiasts globally. Visual storytelling on Instagram and concise insights on X round out a well-executed multi-platform approach.

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Reachability and Partnerships

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Philipp's estimated sponsored post cost of $875 highlights his value for brand collaborations. With a normal reachability score and a professional audience, he is well-suited for partnerships in the tech, marketing, and consulting industries.

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Philipp Kloeckner’s creator network features collaborations and connections with some of the most influential brands and individuals in the tech and business sectors. He is closely associated with OMR and Google and interacts with prominent figures like Holger Zschäpitz and Elisabeth L’Orange. This network amplifies his reach and positions him as a key voice in marketing and tech innovation.

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Conclusion: Lasting Impact on Tech and Marketing

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Philipp Kloeckner exemplifies the power of a multi-platform approach to digital influence. With a strong presence on LinkedIn, X, and Instagram, he balances professional insights with engaging content, making him a leading voice in digital marketing. His consistent growth and robust authority score underscore his enduring impact and potential for future collaborations.

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