Who is Pamela Segura?

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Pamela Segura: Elevating Beauty Content with Professional Expertise

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Pamela Segura is a professional makeup artist and beauty content creator based in Mexico City. She has built a strong reputation by sharing her expert knowledge, product reviews, and industry insights on social media. Her content focuses on educational tutorials, trend analysis, and honest beauty recommendations, making her a trusted voice in the beauty space. With an engaged audience, she bridges the gap between professional artistry and everyday makeup lovers.

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Her content style is a blend of detailed tutorials, interactive Q&A sessions, and trend-driven beauty discussions. She frequently shares personal experiences and expert opinions, helping her followers make informed beauty choices. Her ability to explain complex makeup techniques in a simple and engaging way makes her highly relatable. This mix of expertise and authenticity has helped her grow a loyal community.

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Pamela has worked with luxury beauty brands such as Dior Beauty, Bioderma México, and Lancôme, further solidifying her credibility. She seamlessly integrates sponsored content into her posts, ensuring that product promotions feel natural and valuable. Her deep understanding of beauty trends and product formulations allows her to provide genuine recommendations. With an estimated $10K–$20K per sponsored post, she is a valuable partner for beauty brands.

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Her growth across YouTube, TikTok, and Instagram has positioned her among the top influencers in the beauty industry. She continues to expand her reach through consistent posting, brand collaborations, and expert beauty insights. Her ability to create high-quality, engaging content keeps her audience coming back. With a bright future ahead, Pamela remains a rising star in the beauty and makeup community.

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An Influencer Active on Social Media

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Pamela has established a strong presence across YouTube, TikTok, and Instagram, reaching a broad audience. Her content is both educational and engaging, allowing her to connect with beauty enthusiasts and professionals alike.

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Pamela’s Social Media Strategy Analysis

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YouTube: Pamela’s Primary Platform for Beauty Education

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Pamela’s YouTube channel is her largest platform, with 704K subscribers who rely on her expert beauty insights. Her content includes makeup tutorials, product reviews, and in-depth discussions on beauty trends, making her an authority in the field. With 1.5 videos per month, she maintains a steady presence, ensuring high-quality content for her audience. Her consistent uploads at 7 PM EST, three times a week, help maintain engagement.

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Her engagement rate stands at 2.86%, generating 20.2K interactions per video, with an average of 237.1K views. Over the last 30 days, she has grown by 1.34%, adding 9.3K new subscribers. Pamela’s YouTube channel serves as an educational hub for beauty lovers, blending professional expertise with accessible tutorials. This balance between education and entertainment makes her a trusted source in the beauty space.

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Pamela’s YouTube content focuses on detailed beauty tutorials, honest reviews, and reactions to trending products. Her professional background allows her to provide expert opinions, giving followers insights they can trust. Her ability to break down makeup techniques in a clear and engaging way makes her content widely appreciated. This has made her one of the go-to YouTubers in the beauty community.

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For brands, Pamela’s YouTube is ideal for sponsored reviews and product launches. She has collaborated with Dior Beauty, Bioderma México, and Lancôme, integrating their products into her content seamlessly. Her detailed approach to reviewing beauty products ensures brands receive credible and well-explained exposure. With a high engagement rate, her YouTube platform remains a valuable asset for advertisers.

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• Username: @PameSegura
• Influence Score: 86.1/100
• Followers: 704K
• Activity: 1.5 videos/month
• Engagement Rate: 2.86%
• Growth: +1.34%
• Average Engagement: 20.2K
• Average Views: 237.1K
• Posting Habits: 3 times a week at 7 PM EST

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TikTok: A Platform for Quick and Engaging Beauty Content

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Pamela’s TikTok presence continues to grow, with 481.4K followers engaging with her short-form beauty content. She shares quick tutorials, product swatches, and industry reactions, making her posts highly engaging. With an activity rate of 1.7 videos per week, she maintains a regular content flow while ensuring variety. She posts at 10 AM EST twice a week, aligning with peak audience hours.

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Her engagement rate of 15.06% demonstrates her strong connection with her TikTok audience. On average, each post receives 72.5K interactions, with an impressive 1.2 million views per video. Over the past 30 days, she has grown by 1.74%, gaining 8.2K new followers, reinforcing her steady audience growth. Her TikTok content’s fast-paced and interactive style keeps her followers highly engaged.

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Pamela’s TikTok videos are a mix of beauty hacks, professional tips, and viral beauty trends, making her content widely shareable. She often interacts with her followers through Q&As, challenges, and live sessions, keeping engagement levels high. Her ability to blend professional expertise with casual, fun content makes her TikTok account unique. This helps her reach both professional makeup artists and beauty enthusiasts.

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For brands, Pamela’s TikTok is an excellent space for product demonstrations and trend-based campaigns. She has worked with luxury and skincare brands like Dior Beauty, Bioderma México, and Lancôme, integrating their products into her short-form content. Her ability to create engaging and informative videos makes her an ideal partner for brands looking to reach a young, beauty-savvy audience.

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• Username: @pamela__segura
• Influence Score: 90.9/100
• Followers: 481.4K
• Activity: 1.7 videos/week
• Engagement Rate: 15.06%
• Growth: +1.74%
• Average Engagement: 72.5K
• Average Views: 1.2M
• Posting Habits: Twice a week at 10 AM EST

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Instagram: A Curated Hub for Beauty Enthusiasts

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Pamela’s Instagram account has a growing audience of 352.8K followers, offering a more curated beauty experience. She shares makeup transformations, product reviews, and brand collaborations, combining professional aesthetics with engaging storytelling. With seven posts per month, she maintains a strong connection with her followers. Posting at 2 PM EST twice a week, she aligns her schedule with early-morning engagement trends.

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Her Instagram engagement rate is 2.5%, with each post receiving an average of 8.8K interactions. Her content reaches a broad audience, averaging 306.9K views per post. Over the last 30 days, she has grown by 0.79%, gaining 2.8K new followers. This steady increase highlights her continued relevance in the beauty influencer space.

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Instagram serves as Pamela’s platform for in-depth beauty discussions, collaborations, and exclusive content. She frequently partners with major brands, sharing product-focused reels and detailed posts about makeup techniques. Her Instagram Stories offer a behind-the-scenes look at her creative process, adding a personal touch to her content. This approach makes her profile both educational and visually appealing.

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For brands, Pamela’s Instagram is an ideal space for high-quality campaigns, product showcases, and collaborations with luxury beauty companies. She has successfully partnered with Dior Beauty, Bioderma México, and Lancôme, proving her credibility. Her curated aesthetic and detailed reviews make her a trusted source for beauty lovers. With a well-structured Instagram strategy, she continues to build her influence in the industry.

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• Username: @pametp
• Influence Score: 87.5/100
• Followers: 352.8K
• Activity: 7 posts/month
• Engagement Rate: 2.5%
• Growth: +0.79%
• Average Engagement: 8.8K
• Average Views: 306.9K
• Posting Habits: Twice a week at 2 PM EST

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Pamela Segura’s Social Media Influence Summary

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Pamela Segura holds an 8,998 Favikon Influence Score, placing her among the top beauty creators in Mexico and the international makeup industry. Her content reaches a wide audience across YouTube, TikTok, and Instagram, where she shares expert tutorials, product reviews, and industry insights. Her ability to engage with both beauty enthusiasts and professionals has solidified her status as a leading influencer.

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Learn more about the Favikon Methodology here

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Content Strategy: Expertise Meets Engagement

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Pamela Segura’s content strategy is built on a strong foundation of education, engagement, and authenticity. As a professional makeup artist, she creates high-quality tutorials, product reviews, and beauty trend analyses, making her a trusted source for both beginners and professionals. Her ability to break down complex beauty techniques into simple, easy-to-follow content makes her highly relatable. By mixing expert insights with engaging visuals, she keeps her audience both entertained and informed.

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Reachability and Partnerships

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Pamela Segura is a sought-after beauty content creator, making her an ideal partner for makeup, skincare, and cosmetic brands. Her audience consists of beauty enthusiasts, aspiring makeup artists, and industry professionals, allowing brands to reach a highly engaged market. With a presence in Mexico and Latin America, she provides a valuable platform for brands looking to expand their visibility. Her ability to create expert-driven and engaging content makes her a top choice for sponsorships.

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Her brand collaborations with Dior Beauty, Bioderma México, and Lancôme showcase her credibility in the luxury beauty space. She integrates sponsored products seamlessly into her tutorials, reviews, and social media content, ensuring an organic and engaging presentation. Her followers trust her expert opinions and product recommendations, increasing brand credibility. Pamela’s track record of successful partnerships proves her ability to drive engagement and conversions.

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Pamela’s high engagement rates across YouTube, TikTok, and Instagram make her a valuable influencer for advertisers. Her TikTok engagement rate of 15.06% highlights strong audience interaction. On YouTube, she maintains an engagement rate of 2.86%, with 20.2K interactions per video, while her Instagram has an engagement rate of 2.5% with 8.8K interactions per post. With consistent audience activity, her influence ensures effective brand visibility.

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Her estimated $10K–$20K per sponsored post reflects her strong value to advertisers in the beauty and cosmetics industry. Pamela is open to long-term collaborations, product launches, and brand ambassadorships, making her a versatile marketing partner. Her content remains brand-safe, educational, and highly engaging, ensuring successful campaign results. With continuous growth and high audience trust, she remains an excellent choice for beauty-focused partnerships.

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Conclusion: Pamela Segura’s Growing Influence in the Beauty Industry

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Pamela Segura has positioned herself as a trusted beauty expert and content creator, blending professional artistry with engaging digital content. Her ability to educate, entertain, and collaborate with top brands makes her an asset in the beauty and makeup industry. With a dedicated following and strong engagement across YouTube, TikTok, and Instagram, she continues to grow as a leading beauty influencer.

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View the AI-powered profile

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