Who's Who on Social Media
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Who is Paisley Raine?

Paisley Raine brings energy and creativity to her content, sharing lifestyle, fashion, and entertainment videos. Her engaging style keeps her audience coming back for more.

March 4, 2025
Jeremy Boissinot
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Paisley Raine: Inspiring Beauty Enthusiasts with Creativity and Color

Paisley Raine is a makeup artist and content creator known for her bold and colorful beauty tutorials. With a passion for creative expression, she shares makeup techniques, product reviews, and live streams that inspire beauty lovers. Her tutorials range from everyday looks to intricate artistic designs, showcasing her versatility. She connects with her audience through engaging content that makes beauty fun and accessible.

Her presence across YouTube, TikTok, and Instagram allows her to reach a diverse audience interested in beauty and self-expression. With 266K YouTube subscribers, 13.6K TikTok followers, and 10.2K Instagram followers, she has built a dedicated fanbase. Her content combines education and entertainment, making makeup tutorials easy to follow for viewers of all skill levels. By sharing her own beauty journey, she fosters a supportive and inclusive community.

Paisley Raine Celebrates 10K Followers: A Special Birthday Milestone (Source: @paisleyraineglam, Instagram, March 2025)

Paisley’s content strategy is engagement-driven, encouraging audience participation through polls, Q&As, and tutorial requests. Her high TikTok engagement rate of 33.6% proves that her audience is actively involved in her content. On Instagram, she shares behind-the-scenes content and beauty transformations, keeping her followers engaged. Her ability to interact with her audience strengthens her influence in the beauty industry.

She has worked with beauty and lifestyle brands, showcasing products in a way that feels natural and authentic. Her brand-safe and creative image makes her an attractive partner for makeup collaborations. With consistent Instagram activity and high TikTok engagement, she has strong potential for future partnerships. As she continues to grow, her influence in the beauty community is set to expand further.

An Influencer Active on Social Media

Paisley Raine has built an audience across multiple platforms, with a focus on YouTube, TikTok, and Instagram. Her engagement-driven content has made her a recognizable name in the beauty community. Through tutorials, live streams, and interactive videos, she keeps her audience connected and involved in her creative journey.

Paisley's Social Media Strategy Analysis

YouTube: The Center of Her Beauty Tutorials

Paisley Raine’s YouTube channel serves as her main platform for detailed beauty tutorials, product reviews, and live makeup sessions. With 266K subscribers, she has built a dedicated audience interested in her creative approach to makeup. Her content includes step-by-step guides, transformation looks, and in-depth product testing, making her a go-to creator for beauty enthusiasts. Her ability to combine education with entertainment keeps viewers engaged.

Despite her strong subscriber base, her posting frequency is relatively low, averaging only 1.6 videos per month. This has resulted in 0% growth over the last 30 days, indicating that increased content output could help drive engagement. Her engagement rate on YouTube is 0.12%, with an average of 318 interactions per video. By posting more frequently and incorporating interactive elements, she could strengthen her presence.

Her average views per video stand at 5.7K, showing a steady but slow growth pattern. Many beauty creators leverage trending topics, challenges, and collaborations to expand their reach, something Paisley could incorporate more. YouTube remains a long-form content powerhouse, and by increasing her activity, she can attract more consistent viewership. Live tutorials and subscriber-driven content could also help boost engagement.

YouTube is also a key platform for monetization, with opportunities for ad revenue, sponsorships, and brand partnerships. Her ability to showcase beauty products in an engaging way makes her a strong candidate for makeup brand collaborations. As her presence grows, expanding into personal beauty product launches or masterclasses could be a long-term opportunity. With more frequent content, her influence in the beauty space can continue to expand.

  • Username: @PaisleyRaineGlam
  • Influence Score: 77.4/100
  • Followers: 266K
  • Activity: 1.6 posts last month
  • Engagement Rate: 0.12%
  • Growth: 0%
  • Average Engagement: 318 per video
  • Posting Habits: Once a week at 7 PM EST

TikTok: A Hub for Quick Beauty Trends and Engagement

Paisley Raine’s TikTok account is her most engaging platform, allowing her to share quick makeup tutorials, product swatches, and beauty trends. With 13.6K followers, she uses this space to experiment with short-form content that caters to fast-moving trends. Her TikTok videos include transformation looks, before-and-after reveals, and makeup hacks, which perform well in the beauty space. This format helps her reach an audience that enjoys visually engaging and easy-to-follow content.

Her engagement rate on TikTok is an impressive 33.6%, showing that her audience actively interacts with her posts. Despite this, her growth rate has stalled at 0%, suggesting that she may need to increase her content frequency. She currently posts 8.8 videos per month, a relatively decent number, but in the fast-paced world of TikTok, more frequent posting could be beneficial. Capitalizing on viral trends, duets, and collaborations could also help her audience grow.

Paisley’s average engagement per post is 4.6K interactions, and her videos receive an average of 36.1K views. These numbers indicate that her content resonates with viewers, making TikTok a key platform for potential brand deals and partnerships. If she continues creating high-quality, engaging videos and experimenting with new formats, her visibility could expand significantly. Her ability to connect with her audience through interactive content is a major strength.

Since TikTok is a trend-driven platform, she could focus on collaborations with other beauty influencers, using duets and response videos to engage with other creators’ content. This would not only help her grow her following but also increase her credibility in the makeup community. As one of her highest-engagement platforms, TikTok remains an essential part of her beauty content strategy.

  • Username: @paisleyraine7
  • Influence Score: 77.2/100
  • Followers: 13.6K
  • Activity: 8.8 posts last month
  • Engagement Rate: 33.6%
  • Growth: 0%
  • Average Engagement: 4.6K per post
  • Posting Habits: Every day at 8 AM EST

Instagram: A Space for Lifestyle and Beauty Inspiration

Paisley Raine’s Instagram is a well-curated space for showcasing beauty transformations, lifestyle updates, and product recommendations. With 10.2K followers, she uses the platform to share high-quality photos, reels, and interactive stories. Instagram serves as an extension of her brand, allowing her to connect with her audience through behind-the-scenes content and collaborations. This platform is key for maintaining her professional and personal brand.

Her engagement rate is 2.49%, making Instagram a valuable tool for sponsorships and beauty brand partnerships. She currently posts 13 times per month, ensuring that she maintains a consistent presence. While her growth rate is 0%, her steady activity ensures that she remains visible to her audience. If she increases her use of reels and interactive features, she could boost engagement and potential follower growth.

Paisley’s Instagram reels and stories highlight her daily beauty routine, favorite makeup products, and collaborations with other influencers. This content helps her audience stay connected beyond YouTube and TikTok. By using Instagram’s built-in engagement tools such as polls, Q&As, and interactive stickers, she fosters stronger community engagement. A more strategic approach to Instagram stories could help drive more traffic to her other platforms.

Her Instagram is also a key platform for brand sponsorships, allowing her to integrate product promotions naturally into her content. Since visual storytelling is essential for beauty influencers, she could enhance her content by focusing on aesthetic themes, consistent branding, and influencer collaborations. With a stronger focus on cross-platform promotion, Instagram can continue to be a vital part of her beauty content strategy.

  • Username: @paisleyraineglam
  • Influence Score: 69.8/100
  • Followers: 10.2K
  • Activity: 13 posts last month
  • Engagement Rate: 2.49%
  • Growth: 0%
  • Average Engagement: 255 per post
  • Posting Habits: Every day at 12 PM EST

Paisley Raine's Social Media Influence Summary

Paisley Raine has made a strong impact in the beauty industry, with an Influence Score of 8,483 points, positioning her among top makeup creators. She has built an engaged community across YouTube, TikTok, and Instagram, focusing on creative makeup tutorials, product reviews, and interactive beauty content. Her engagement-driven strategy has earned her a top-ranking position in the makeup niche, making her a rising influencer in digital beauty content.

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Content Strategy: Creativity, Engagement, and Beauty Expertise

Paisley Raine’s content strategy is centered on makeup tutorials, product reviews, and interactive beauty content that encourages engagement. Her approach blends creativity with education, making her content both entertaining and informative for makeup lovers. She incorporates trending beauty techniques, bold color palettes, and product recommendations to keep her audience engaged. Her ability to balance artistry with accessible beauty tips makes her a go-to creator for both beginners and experienced makeup enthusiasts.

Reachability and Partnerships

Paisley Raine is a highly reachable influencer, making her an ideal choice for beauty brands and makeup collaborations. With a strong presence across YouTube, TikTok, and Instagram, she maintains a steady flow of content that keeps her audience engaged. Her interactive content style, including polls, Q&A sessions, and tutorial requests, allows brands to connect with an active beauty community. Her ability to create authentic and engaging sponsored content makes her a valuable digital creator.

Her engagement rates on TikTok and Instagram demonstrate her ability to connect with her followers effectively. With a TikTok engagement rate of 33.6% and an Instagram engagement rate of 2.49%, she ensures that her content remains interactive. Her consistent posting schedule of 24 posts per month across platforms increases her visibility for partnerships. Since beauty brands look for high engagement and relatability, Paisley is well-positioned for sponsorship opportunities.

An overview of Paisley’s top influential connections across key industries. (Source: Favikon)

Paisley has a growing network of beauty influencers, including Lola Winters, Rylee Michele Drew, and Alyssa Joy, expanding her audience reach. Collaborating with fellow creators allows her to access new followers who are already interested in makeup and beauty content. Her ability to work with other influencers strengthens her brand and credibility. As she continues to build connections, her influence in the beauty space will continue to rise.

Her brand-friendly reputation and visually engaging content make her a strong candidate for long-term beauty partnerships. She has the potential to collaborate with makeup, skincare, and fashion brands that align with her aesthetic and audience interests. With high TikTok engagement and consistent Instagram activity, she is well-equipped to secure future brand deals and product sponsorships. By continuing to expand her reach and refine her content, she can grow her impact in the beauty industry.

Conclusion: A Rising Star in Beauty Content Creation

Paisley Raine has built a colorful and engaging beauty brand, using YouTube, TikTok, and Instagram to share her passion for makeup. Her strong engagement on TikTok and consistent Instagram presence highlight her potential for growth in the beauty industry. While her YouTube channel remains her biggest platform, increasing her posting frequency could help drive further engagement and growth.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.