Who's Who on Social Media
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Who is OTB DaeDae?

Otb Daedae is a rising content creator who shares entertaining and relatable moments across social media. With a focus on humor, lifestyle, and personal storytelling, he has built a strong community of engaged followers.

February 25, 2025
Jeremy Boissinot
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OTB Daedae: Blending Lifestyle and Humor for Engaging Content

Otb Daedae is a United States-based content creator known for his lifestyle, humor, and storytelling. His content primarily focuses on everyday experiences, family moments, and trending challenges that keep his audience engaged. With a unique ability to mix comedy and relatability, he has built a strong digital presence. His success across TikTok, YouTube, and Instagram highlights his ability to connect with a diverse audience.

His TikTok content is particularly popular, where he has amassed 707.5K followers by creating short, humorous videos. Many of his posts include trending hashtags, viral challenges, and interactive skits that spark conversations among his viewers. His engagement-driven strategy allows him to remain relevant in a constantly changing content landscape. With an engagement score of 88/100, he maintains a highly active and loyal following.

OTB Daedae Showcases Bold Streetwear Style in Atlanta (Source: @otbdaedaee, Instagram, July 2024)

On YouTube, Otb Daedae shares longer-form videos, vlogs, and lifestyle discussions, attracting 229K followers. His twice-a-week posting schedule ensures a steady flow of content, catering to viewers who enjoy a deeper dive into his life. His storytelling skills shine through in his vlogs, where he blends comedy, family interactions, and personal experiences. This approach has helped him establish himself as both an entertainer and a relatable influencer.

Beyond individual content creation, Otb Daedae has established strong partnerships with brands and influencers. He has collaborated with Kangol, a well-known fashion brand, and has interacted with creators like Houston Barber and Famous Debo. His ability to balance brand promotions with organic content makes him an ideal partner for businesses looking to reach an engaged audience. With his growing influence, he continues to expand his digital footprint while staying true to his entertaining and relatable style.

An Influencer Active on Social Media

Otb Daedae has built a strong presence across TikTok, YouTube, and Instagram, where he regularly shares content with his audience. His most significant following is on TikTok, with 707.5K followers, followed by YouTube (229K) and Instagram (206.9K). With high engagement rates and frequent posting, he maintains an active and interactive community.

OTB's Social Media Strategy Analysis

TikTok: The Center of Otb Daedae’s Online Success

TikTok is Otb Daedae’s strongest platform, where he has built an impressive audience of 707.5K followers. His content focuses on humor, lifestyle, and trending challenges, making his videos highly shareable and engaging. His ability to keep up with viral trends and incorporate family-oriented storytelling has helped him maintain a loyal community. With an engagement score of 88/100, he ranks among the top creators in the Rap & R&B category.

His posting schedule is daily at 5 PM EST, ensuring that his audience consistently has new content to interact with. His engagement rate of 6.79% is impressive, showing that his followers are highly active in liking, commenting, and sharing his videos. His average engagement per post is 48.1K, while his videos receive 390.7K views on average, reinforcing his strong visibility on the platform. Despite a 0% growth rate, his audience remains highly interactive, making TikTok his most valuable social media asset.

The content strategy on TikTok revolves around trending hashtags, interactive challenges, and humor-driven storytelling. Otb Daedae frequently includes his wife and personal experiences, creating content that resonates with his audience on a personal level. His use of relatable, everyday moments combined with high-energy performances keeps his content fresh and engaging. This strategy has helped him become a top 4% TikTok creator in the U.S. and top 3% worldwide.

To further enhance his TikTok growth, he could collaborate with other influencers in the lifestyle and entertainment niche. Partnering with brands that align with his humor and personality-driven content could also help expand his reach. Engaging more in duets, live sessions, and interactive Q&A videos could boost his audience connection. Despite the 0% growth rate, his high engagement ensures that his content remains relevant and widely seen.

  • Username: @otb.daedae__
  • Influence Score: 88/100
  • Followers: 707.5K
  • Activity: 4.3 posts per month
  • Engagement Rate: 6.79%
  • Growth: 0%
  • Average Engagement: 48.1K
  • Posting Habits: Every day at 5 PM EST

YouTube: A Strong Platform for Long-Form Content

On YouTube, Otb Daedae has established a strong presence with 229K followers, focusing on long-form storytelling, vlogs, and entertainment-driven content. His YouTube videos allow him to share more in-depth experiences, providing his audience with a deeper look into his personal and family life. His engagement score of 81.8/100 shows that his content performs well despite the shift from short-form to long-form videos. This platform serves as a great complement to his fast-paced TikTok content.

His posting schedule is twice a week at 7 PM EST, ensuring a steady flow of content while keeping his audience engaged. His average engagement per post is 1.8K, with his videos receiving 46.9K views on average. His growth rate remains at 0%, indicating that while his audience is stable, expansion efforts could help him gain new subscribers. With more frequent uploads and collaborations, he could increase his channel’s reach.

Otb Daedae’s YouTube content strategy revolves around comedic storytelling, personal vlogs, and trending topics. He frequently incorporates family moments, challenges, and discussions on lifestyle topics, making his channel a mix of humor and real-life experiences. His ability to connect emotionally with his audience through long-form content adds depth to his digital presence. This allows him to maintain a dedicated subscriber base even in a highly competitive space.

To improve his YouTube growth, he could experiment with collaborations, challenge videos, and audience Q&A sessions. Expanding into behind-the-scenes content and exclusive vlogs could provide his followers with additional reasons to stay engaged. Leveraging YouTube Shorts to repurpose content from TikTok could help him attract new subscribers. Despite a 0% growth rate, his high engagement and consistent uploads indicate strong potential for future expansion.

  • Username: @otb.daedae__
  • Influence Score: 81.8/100
  • Followers: 229K
  • Activity: 12.6 posts per month
  • Engagement Rate: 0.8%
  • Growth: 0%
  • Average Engagement: 1.8K
  • Posting Habits: Twice a week at 7 PM EST

Instagram: A Space for Community Engagement

With 206.9K followers, Instagram serves as a secondary platform where Otb Daedae shares personal moments, brand collaborations, and entertainment-driven content. His engagement score of 84.6/100 is a testament to his ability to connect with his audience through visually engaging posts. While Instagram is not his primary content hub, it still plays a crucial role in maintaining his brand presence. His Instagram feed offers a mix of curated lifestyle posts, promotional content, and updates from his other platforms.

His posting frequency is once a week at 5 PM EST, ensuring that his feed remains active without overwhelming his audience. His engagement rate is 9.6%, which is significantly higher than on his other platforms. His average engagement per post is 20K, while his posts receive 601.3K views on average, making Instagram one of his highest-reaching platforms. However, his growth rate remains at 0%, indicating that he could benefit from expanding his reach.

Otb Daedae’s Instagram strategy includes a balance of personal storytelling, humor, and promotional content. He frequently engages with his followers through Instagram Stories, polls, and Q&A sessions, making them feel involved in his content. His ability to showcase both his personal life and brand partnerships allows him to monetize his presence effectively. By maintaining a conversational and interactive approach, he keeps his audience engaged.

To enhance his Instagram growth, he could focus on collaborations with influencers and brands that align with his content. Increasing the use of Reels and IGTV videos could also improve engagement and visibility. More frequent live sessions and interactive challenges could help attract new followers and boost interaction. Despite a 0% growth rate, his strong engagement score suggests that he has a dedicated and interactive audience.

  • Username: @otbdaedaee
  • Influence Score: 84.6/100
  • Followers: 206.9K
  • Activity: 3 posts per month
  • Engagement Rate: 9.6%
  • Growth: 0%
  • Average Engagement: 20K
  • Posting Habits: Once a week at 5 PM EST

OTB DaeDae's Social Media Influence Summary

Otb Daedae ranks #5101 on TikTok (US) and #32821 worldwide, placing him in the top 4% of creators in the US. His influence in the Rap & R&B category is particularly strong, with rankings of #272 in the US and #592 worldwide, placing him in the top 1% globally. His high engagement rates indicate a strong connection with his audience, particularly through humor and lifestyle content.

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Content Strategy: Humor, Lifestyle, and Engagement

Otb Daedae’s content strategy revolves around humor, personal storytelling, and trending challenges, making his posts highly engaging and relatable. He blends family interactions, lifestyle moments, and viral trends to keep his audience entertained across TikTok, YouTube, and Instagram. By maintaining a consistent posting schedule and high engagement rates, he ensures steady interaction with his followers while continuously expanding his reach.

Reachability and Partnerships

Otb Daedae has positioned himself as a highly reachable and brand-friendly influencer, making him a strong candidate for brand collaborations and sponsorships. His TikTok, YouTube, and Instagram presence provides brands with multiple avenues to connect with his audience. His ability to blend humor, lifestyle, and storytelling makes his promotions feel natural and engaging. With high engagement scores across all platforms, brands can expect strong visibility and audience interaction.

He has already partnered with Kangol, a well-known fashion brand, showcasing his potential as a fashion and lifestyle influencer. His content style aligns well with brands looking to target a young, diverse, and entertainment-driven audience. His success in blending branded content with organic storytelling makes him an effective ambassador for fashion, entertainment, and lifestyle brands. Expanding into sponsored challenges, brand giveaways, and affiliate marketing could further monetize his platform.

An overview of OTB DaeDae’s top influential connections across key industries. (Source: Favikon)

Beyond brands, Otb Daedae has built valuable connections with top influencers such as Houston Barber, RnsTrayyy, and Famous Debo. These collaborations help strengthen his presence in the TV, movies, and entertainment industries. Partnering with creators in similar niches could expand his audience and introduce new followers to his content. Engaging in collaborative videos, cross-promotions, and influencer events would help solidify his standing in the social media space.

For brands and influencers looking to collaborate, Otb Daedae offers a highly engaged and loyal audience across multiple platforms. His ability to create authentic, entertaining, and relatable content makes him an attractive partner for companies in the fashion, music, lifestyle, and entertainment sectors. With a consistent posting schedule and strong engagement rates, he ensures high visibility for promotional campaigns. Strengthening his brand deals and influencer partnerships could elevate his status as a top-tier digital creator.

Conclusion: Blending Humor and Lifestyle for Lasting Digital Influence

Otb Daedae has successfully built a multi-platform social media presence, with TikTok, YouTube, and Instagram as his primary content hubs. His ability to create humorous, relatable, and trend-driven content keeps his audience highly engaged. While his growth rate is currently stagnant, his high engagement rates ensure a loyal and interactive community.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.