Who is Olivia Jade Giannulli?

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Olivia Jade Giannulli: Wellness, Beauty, and Digital Rebuilding

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Olivia Jade Giannulli rose to prominence as a lifestyle content creator with a unique blend of vlogs centered on beauty, skincare, and wellness. Her early YouTube videos gained traction by offering relatable morning routines and beauty product hauls. Olivia distinguished herself with polished aesthetics and a consistent “get ready with me” format. Her early fanbase leaned heavily into beauty-curious Gen Z viewers.

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She leveraged her platform to work with leading beauty brands like Sephora, Milk Makeup, and Summer Fridays, integrating product reviews with personal storytelling. Her partnerships were often woven into her everyday life content, rather than through scripted ads. Olivia’s credibility in the beauty space grew from her long-form YouTube presence. These collaborations highlighted her role as both influencer and customer.

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After a high-profile hiatus, Olivia returned to digital media with renewed focus on wellness, home decor, and emotional well-being. Her newer content includes cooking videos, self-care tips, and routines designed to promote calm and balance. This shift allowed her to connect with audiences seeking more than beauty tutorials. Her tone matured but retained the same intimate, direct-to-camera feel.

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Olivia’s audience remains deeply engaged through her consistent multi-platform posting and vulnerable content. She regularly shares life updates and personal growth reflections, especially on YouTube and TikTok. Despite past controversies, she reestablished a brand-safe image with minimal political involvement. Today, she’s recognized as a wellness-forward lifestyle creator appealing to young, style-conscious American women.

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An Influencer Active on Social Media

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Olivia Jade balances a multi-platform presence led by YouTube, Instagram, and TikTok, delivering beauty and wellness-focused content through a consistent and soft-spoken personal brand.

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Olivia Jade’s Social Media Strategy Analysis

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YouTube: Her Primary Hub for Wellness Vlogging

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Olivia Jade built her YouTube audience around highly stylized beauty tutorials, GRWMs, and product reviews, often filmed in natural lighting with minimal edits. Her videos frequently feature brands like Sephora, Milk Makeup, and Summer Fridays, with integration that mirrors casual conversation. She leans into titles like “My Everyday Makeup Routine” or “What I Eat in a Day,” which blend lifestyle with subtle brand exposure. The pacing and structure of her content reflect a preference for calm, uninterrupted viewing experiences.

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In recent uploads, she’s shifted towards wellness routines, incorporating cooking, journaling, and skincare habits, targeting viewers interested in mental clarity and self-care. Her visual tone has moved away from polished perfection toward intentional vulnerability—sometimes filming makeup-free or in casual home settings. Comments are often turned on to boost safe interaction, and pinned comments signal her curation efforts. This platform showcases her most emotionally transparent content, reinforcing trust with returning subscribers.

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Her upload schedule averages 2.5 videos per month, typically released on weekday mornings at 7 PM EST, optimized for Gen Z and Millennial viewers starting their day. Though not high in frequency, each video gains 167.9K+ average views, showing strong holdover power. Despite YouTube’s slower growth pace, her audience here is her most invested. Average engagement is 5.6K, driven largely by long-time followers commenting on personal updates.

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Unlike other platforms, Olivia does not rely on trend-chasing here; instead, she reuses core video structures—like “Night Routine” or “Beauty Favorites”—for familiarity. With an 84.2/100 influence score on YouTube, she maintains authority through aesthetic consistency and lifestyle depth. This platform remains her most reliable base for evergreen brand content. Her wellness-centered shift has opened opportunities for kitchenware, decor, and supplement brand sponsorships.

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• ‍Username: @oliviajadebeauty‍
• Influence Score: 84.2/100‍
• Followers: 1.8M‍
• Activity: 2.5 videos/month‍
• Engagement Rate: 0.31%‍
• Growth: 0%‍
• Average Engagement: 5.6K‍
• Posting Habits: Once a week at 7 PM EST

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Instagram: Visual Storytelling for Beauty and Brand Presence

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On Instagram, Olivia shares a mix of polished brand shoots and iPhone-snapped casual moments, keeping a curated yet accessible presence. Her feed alternates between sponsored looks for Milk Makeup and unfiltered stories with friends, blending commercial appeal with personal intimacy. She often tags brands in carousels and reels, while using captions to expand on product use or context. Campaign posts typically match Sephora and ColourPop’s preferred soft-focus, natural lighting style.

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Olivia maintains a twice-weekly posting habit, usually around 2 PM EST, reaching audiences early in the day or late at night across time zones. With 1.3M followers, her engagement rate is modest at 0.12%, but strategic use of IG Stories boosts visibility during active campaigns. Her top-performing posts often involve GRWM reels or swipe-through product shots paired with direct facial expressions. Olivia occasionally hosts “wellness Q&A” in her Stories, drawing real-time feedback.

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Unlike TikTok, her Instagram isn’t used for experimentation—it’s more like a personal brand lookbook, showcasing her lifestyle in tightly framed aesthetics. Olivia’s profile is structured to favor partnerships: links in bio direct to campaign sites, and her highlights are segmented by topic (“Skincare,” “Getaways,” “Collabs”). Her captions avoid hashtags, suggesting an audience-first approach over algorithm gaming. Her visual storytelling draws comparisons to digital magazine editorials.

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With an 84.4/100 score, Olivia ranks in the top 1% of lifestyle creators on Instagram in the U.S. Her content is brand-safe and resonates with wellness and skincare communities. Instagram remains the best showcase for high-end beauty campaigns that require consistent tone. While not growth-driven, it solidifies her niche as a wellness advocate with visual precision.

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• ‍Username: @oliviajade‍
• Influence Score: 84.4/100‍
• Followers: 1.3M‍
• Activity: 5 posts/month‍
• Engagement Rate: 0.12%‍
• Growth: +0.15%‍
• Average Engagement: 1.5K‍
• Posting Habits: Twice a week at 2 PM EST

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TikTok: Growth-Focused Microcontent

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Olivia’s TikTok feed is driven by daily self-care vlogs, beauty demos, and aesthetic snapshots from her life in motion. She often shoots in ambient lighting, speaks directly to the camera, and shares bite-sized content like “morning reset” clips or “3-product skincare” demos. Her format includes text overlays, calming music, and minimal edits, positioning her closer to lifestyle than humor or trends. Brand tags for ZenWTR or EVRY Jewels often appear in subtle integrations.

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She posts around 2.8 videos per week, typically around 2 PM EST, capitalizing on early scroll time. Her 679.5K followers are largely drawn to her calm energy and wellness positioning. Her average views sit at 1.9M, with an above-average 7.65% engagement rate, a key sign of platform-aligned content. Her captions are minimal—often lowercase, casual, and emoji-free—which aligns with TikTok’s low-key style.

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Olivia avoids dancing or skit trends, instead favoring routine formats: “Sunday reset,” “what I eat,” and “skincare restock” are frequent templates. She consistently uses neutral-toned filters and slow-paced music, creating an instantly recognizable aesthetic. Her most popular videos include face-to-camera reflections and peaceful routines filmed in her home or car. These content choices align with TikTok’s growing wellness subcommunity.

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Her 92.6/100 score marks TikTok as her highest-ranking platform. It delivers real-time brand reachability for newer partnerships like ZenWTR and Summer Fridays. TikTok is where she sees the strongest return on emotional and visual consistency. The short-form format allows her to stay culturally relevant while reinforcing her wellness-first identity.

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• ‍Username: @oliviajadeg‍
• Influence Score: 92.6/100‍
• Followers: 679.5K‍
• Activity: 2.8 videos/week‍
• Engagement Rate: 7.65%‍
• Growth: +3.4%‍
• Average Engagement: 52K‍
• Posting Habits: 3 times a week at 2 PM EST

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Twitter: Dormant Yet Archived Presence for Past Branding Efforts

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‍Olivia Jade’s Twitter account (@oliviajadee) has remained inactive for over two years, with no recent tweets or engagement. While her follower base stands at 131.9K, there’s a total halt in content output—suggesting either a platform shift or deliberate disengagement. The profile still links to her previous brand partnerships and serves as a residual archive of past wellness-related posts. Notably, she hasn’t removed or rebranded older content, keeping it accessible to long-time followers or curious audiences.

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Unlike her visually rich Instagram and curated YouTube, her Twitter offered shorter, less-polished updates—mostly lifestyle thoughts, promotional links, or campaign retweets. There’s no visible use of media-rich tweets or threads, and interaction with fans was minimal even during peak activity. Its inactivity may reflect a strategic exit due to shifting platform priorities, or a choice to streamline brand voice elsewhere.

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• ‍Username: @oliviajadee‍
• Influence Score: 7.4/100‍
• Followers: 131.9K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.38%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 5 PM EST

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Olivia Jade Giannulli’s Social Media Influence Summary

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Olivia Jade ranks in the Top 1% of TikTok and Lifestyle & Reality TV creators in the U.S., with global placements in the top 25–50% depending on the platform. She holds a strong Favikon Influence Score of 92.6/100 on TikTok and over 84/100 on both Instagram and YouTube. Her platform consistency and low-political engagement profile enhance her brand safety for commercial use.

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Learn more about the Favikon Methodology here

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Content Strategy: Consistency in Wellness and Brand Value

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Olivia's strategy revolves around clear, calm, and consistent lifestyle visuals, supported by beauty routines and wellness-based content. She rarely leans into trend-chasing, instead anchoring her appeal on tone and presentation. Product integration remains smooth and visually embedded, with sponsored tags appearing across Instagram and YouTube especially. Her voice and filming style resonate with viewers looking for structure, aesthetics, and casual self-care, positioning her as a reliable figure in the beauty and wellness space. She uses platform-specific strengths effectively—long-form intimacy on YouTube, clean product storytelling on Instagram, and growth-oriented short clips on TikTok.

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Reachability and Partnerships

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Olivia Jade collaborates consistently with high-profile beauty brands like Sephora, Milk Makeup, and Summer Fridays, tagging them across multiple platforms. She maintains structured partnerships—nine Sephora tags, seven Milk Makeup tags—signaling campaign depth rather than one-off mentions. Her network graph shows direct proximity to top-tier wellness and beauty entities, including ColourPop, ZenWTR, and EVRY Jewels. These collaborations often appear in carousel posts, TikTok voiceovers, and vlog-style YouTube videos, blending product placement with routine.

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She is highly reachable through Instagram DMs and tagged brand content, which frequently leads to audience commentary and follow-up engagement. Olivia’s average engagement on YouTube (5.6K) and TikTok (52K) makes her suitable for low-friction, high-impact product demos. Her post timing (early mornings) aligns with U.S. east-coast audiences and suggests automated scheduling—ideal for brand sync-ups. Her profile structure and consistent audience interest in beauty routines and wellness trends make her a strong candidate for long-term brand ambassadorships.

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Conclusion: Reclaiming Influence Through Wellness, Aesthetics, and Authentic Growth

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Olivia Jade has successfully shifted her content to reflect self-growth, wellness, and aesthetic appeal. With high brand safety, platform consistency, and an upward trend in TikTok performance, she stands out as a revitalized lifestyle creator capable of leading beauty and wellness campaigns for a Gen Z audience seeking authenticity and soft-sell storytelling.

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