Who's Who on Social Media
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Who is Odalys Velasco?

Odalys Velasco brings a mix of beauty, fashion, and personal insights to her growing audience on TikTok and Instagram. Her content blends style, confidence, and engagement, making her a standout in the beauty and lifestyle space.

March 19, 2025
Jeremy Boissinot
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Odalys Velasco: Redefining Fashion and Beauty with Creativity

Odalys Velasco is a content creator known for her vibrant presence in the beauty and fashion industries. With her growing TikTok and Instagram following, she shares a mix of trendy looks and empowering messages. Her content often includes makeup tutorials, fashion tips, and personal reflections that resonate with young audiences. She has built a loyal community by promoting self-confidence and creativity through her unique style.

Her TikTok account has become a hub for fast-paced fashion and beauty videos, drawing in millions of views. She embraces trends while adding her signature personality, making each post engaging. Through fun challenges, outfit showcases, and makeup transformations, she connects with her audience in an authentic way. Her ability to merge entertainment with style has contributed to her rapid success on social media.

Odalys Velasco’s Birthday Glow: A Special Celebration Captured in Elegance (Source: @odalyvelasco_, Instagram, March 2025)

On Instagram, Odalys curates a mix of polished photos, beauty inspiration, and interactive stories. Her engagement levels remain high as she actively interacts with her followers. Whether sharing behind-the-scenes moments or highlighting new fashion collaborations, she keeps her content fresh and engaging. Her confidence and natural charisma make her a standout figure in the lifestyle space.

Beyond her social media presence, Odalys has collaborated with major brands like Saint Laurent and Maestros Joyeros. Her influence in the beauty industry has opened doors to exciting partnerships with top fashion houses. She continues to grow her platform by focusing on positivity, individuality, and self-expression. With her strong audience connection, Odalys is set to become an even bigger name in the fashion and beauty industries.

An Influencer Active on Social Media

Odalys dominates TikTok and Instagram, where she shares an engaging mix of fashion trends, beauty tips, and personal experiences. Her audience appreciates her bold personality, creativity, and empowering messages, making her a standout in the beauty space.

Odalys’ Social Media Strategy Analysis

TikTok: Fast-Paced Beauty and Fashion Inspiration

Odalys Velasco has cemented herself as a leading TikTok creator, attracting a rapidly expanding audience of 4.1 million followers. Her content is dynamic, offering a mix of fast-paced beauty tutorials, fashion showcases, and engaging lifestyle videos. She consistently adapts to the latest trends, ensuring her content remains relevant and eye-catching. With a strong personal brand, she connects with viewers through her signature style and authentic interactions.

Her success on TikTok is driven by her impressive posting frequency, maintaining 18.4 videos per week to keep her followers engaged. This high level of activity ensures she remains a consistent presence in her audience’s feeds, strengthening her visibility on the platform. Whether sharing a makeup transformation, a fashion haul, or a playful lip-sync challenge, she keeps her content diverse and exciting. Her ability to produce engaging videos at such a high rate contributes to her consistent growth.

Odalys’ engagement rate of 1.43% highlights the strong connection she has built with her audience. Her posts generate an average engagement of 58.6K per video, proving that her content resonates with a vast community of viewers. Her 460.2K average views per post further demonstrate her widespread influence, reaching thousands of users daily. With a growth rate of +2.51% in just 30 days, her influence on the platform continues to rise, making her a key figure in the beauty and fashion niche.

Beyond her organic content, Odalys skillfully integrates brand collaborations while maintaining her authenticity. She works with leading beauty and fashion companies, effectively turning viral trends into marketing opportunities. Her ability to blend sponsored content seamlessly into her TikTok videos makes her a valuable partner for brands looking to reach a younger, fashion-conscious demographic. With her increasing influence, she continues to expand her presence, proving that TikTok remains a powerful platform for both entertainment and marketing.

  • Username: @odalysve
  • Influence Score: 93.3/100
  • Followers: 4.1M
  • Activity: 18.4 videos/week
  • Engagement Rate: 1.43%
  • Growth: +2.51%
  • Average Engagement: 58.6K
  • Average Views: 460.2K
  • Posting Habits: 3 times a day at 8 PM EST

Instagram: Aesthetic Beauty and Fashion Showcase

Odalys Velasco has carved out a distinctive presence on Instagram, captivating a steadily growing audience of 163K followers. Her feed is a carefully curated mix of beauty tutorials, fashion inspirations, and personal moments that reflect her unique style. Whether she’s showcasing the latest makeup trends or sharing her favorite outfits, her content resonates with followers who admire her aesthetic. By balancing polished, editorial-style posts with candid, behind-the-scenes stories, she maintains an authentic connection with her community.

Her posting consistency plays a crucial role in keeping her engagement high, with 23 posts per month ensuring she remains visible in her audience’s feeds. This frequent content strategy allows her to share real-time updates, brand collaborations, and personal highlights, fostering a sense of connection with her followers. Through outfit inspirations, makeup transformations, and daily lifestyle snapshots, she establishes herself as a trend-conscious influencer in the beauty and fashion space. Her ability to blend aspirational yet relatable content makes her Instagram feed both engaging and influential.

Odalys boasts an impressive Instagram engagement rate of 8.04%, proving the effectiveness of her content strategy. On average, each of her posts receives 13.1K engagements, demonstrating her ability to spark interactions and conversations. Meanwhile, her reels and stories reach an outstanding 384.3K average views, showing the impact of her dynamic, visually compelling videos. With a growth rate of 13.3% in just 30 days, her Instagram presence continues to expand, solidifying her position as a rising social media figure in the beauty and lifestyle industry.

By integrating both luxury and trendy brands into her Instagram feed, Odalys creates the perfect space for fashion and beauty partnerships. She collaborates with high-end brands, seamlessly incorporating sponsored products into her content without losing authenticity. Her ability to produce visually striking yet approachable content ensures that brands receive strong audience interaction. Whether she’s sharing a high-fashion look or a step-by-step makeup tutorial, Odalys’ keen sense of style and engagement power make her a valuable influencer for partnerships.

  • Username: @odalysvelasc
  • Influence Score: 90.1/100
  • Followers: 163K
  • Activity: 23 posts/month
  • Engagement Rate: 8.04%
  • Growth: +13.3%
  • Average Engagement: 13.1K
  • Average Views: 384.3K
  • Posting Habits: Everyday at 2 AM EST

Twitter: Minimal Activity but Strong Recognition

While Odalys Velasco has a Twitter account (@odalysvelaaa) with 4.4K followers, she remains largely inactive on the platform. Her last post was made over five years ago, and she has not maintained any regular activity since. With an engagement rate of 0%, her presence on Twitter does not contribute significantly to her overall social media influence. However, her profile still exists, allowing fans to recognize her across different platforms.

Despite her lack of activity, her Twitter profile serves as a digital footprint that connects back to her brand. While she thrives on TikTok and Instagram, an active Twitter presence could provide another avenue for engagement and real-time interactions. If she were to revive her account, she could use it for brand updates, casual conversations, or expanding her reach into trending discussions. However, for now, her focus remains on the more visual-heavy platforms, where she continues to grow her influence.

  • Username: @odalysvelaaa
  • Influence Score: 7.3/100
  • Followers: 4.4K
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Average Views: 0
  • Posting Habits: Once a year at 9 PM EST (inactive)

Odalys Velasco’s Social Media Influence Summary

Odalys Velasco holds a 9,091 Favikon Influence Score, placing her among the top fashion and beauty influencers in Mexico. She ranks #219 on TikTok Mexico, #3,041 worldwide, #15 in Makeup Mexico, and #165 in Makeup worldwide, solidifying her status in the top 1% of TikTok creators in her niche. These rankings showcase her growing influence, making her a highly valuable partner for brand collaborations in the beauty and fashion industry.

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Content Strategy: Empowerment Through Fashion and Beauty

Odalys Velasco’s content strategy focuses on self-expression, creativity, and engagement, blending beauty tutorials, fashion tips, and empowering messages to connect with her audience. Her content pillars include fashion and beauty, where she shares makeup transformations and styling tips, engagement through Q&As and challenges, and empowerment by promoting self-confidence and individuality. By balancing aesthetic visuals with meaningful content, she has rapidly grown her influence in the fashion and beauty space.

Reachability and Partnerships

Odalys Velasco is highly reachable for brands looking to engage with a young, fashion-forward audience. Her high engagement rates across TikTok and Instagram make her a valuable partner for campaigns. She is open to sponsored collaborations, product reviews, and interactive brand integrations. With her TikTok activity at 18.4 videos per week, she ensures maximum exposure for partners.

Her Instagram presence allows for more curated content, making it ideal for luxury fashion brands and beauty partnerships. She maintains a posting frequency of 23 times per month, ensuring her followers stay engaged with her latest projects. She often features branded content in a way that feels organic and relatable to her community. With an average of 384.3K views per reel, her reach is undeniable.

An overview of Odalys’s top influential connections across key industries. (Source: Favikon)

Despite her inactive Twitter, Odalys’ presence on visual platforms makes her a top choice for collaborations. She can leverage her existing audience for product launches, brand awareness, and interactive campaigns. Her 4.1M TikTok followers and 163K Instagram followers give her a broad demographic reach. She is particularly effective for beauty and fashion brands looking to target Gen Z and Millennials.

Her strong engagement and positive brand image make her a reliable choice for long-term ambassadorships. She has worked with major names like Saint Laurent and Maestros Joyeros, proving her ability to drive interest in high-end brands. By integrating brands into her content seamlessly, she maintains her authenticity while promoting products. Her consistent growth rate of +2.88% in 30 days signals continued success for future partnerships.

Conclusion: A Rising Star in Beauty and Fashion Influencing

Odalys Velasco’s ability to blend style, creativity, and engagement has established her as a leading beauty and fashion influencer. Her strong presence on TikTok and Instagram, along with her growing follower base, makes her a valuable asset for brands. With her positive energy and trend-savvy content, she continues to inspire and influence a new generation of beauty lovers.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.