Who is Océane Amsler?

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Océane Amsler: A Dynamic Voice in Fashion, Humor, and Digital Creativity

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Océane Amsler is a French content creator, entrepreneur, and founder of Maison Bagarre, a brand that blends fashion, music, and creative storytelling. Known for her bold and unique aesthetic, she has built a strong presence on social media, especially on TikTok, YouTube, and Instagram. Her content is a mix of humor, lifestyle, and fashion, making her one of the most engaging influencers in her niche. With a growing digital presence, Océane has established herself as a trendsetter in online fashion and entertainment.

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Her journey began with a passion for fashion and self-expression, which she turned into a full-fledged career through content creation. Over the years, she has collaborated with high-end brands like Vivienne Westwood and Sandro Paris Officiel, reinforcing her status as a style icon. Maison Bagarre, her personal brand, showcases her creativity and vision, merging elements of streetwear, luxury, and pop culture. By integrating fashion with relatable storytelling, she has developed a distinct and recognizable digital identity.

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Beyond fashion, Océane’s content often includes comedic takes on relationships, personal experiences, and beauty trends, making her highly relatable to her audience. Her ability to blend entertainment with aesthetics has led to high engagement, with her followers appreciating her authenticity and originality. Whether she’s creating viral fashion challenges, humorous sketches, or beauty transformations, her content consistently resonates with a diverse and engaged community.

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Océane’s multi-platform influence extends beyond just visual content—she actively engages in brand partnerships and community interactions. With high engagement rates and steady audience growth, she continues to push creative boundaries while maintaining a genuine connection with her followers. As she expands her brand and creative endeavors, Océane remains a key figure in the world of digital fashion and lifestyle content, inspiring a new generation of creators.

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An Influencer Active on Social Media

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Océane Amsler’s influence spans multiple platforms, with a combined following of over 5 million. She is most active on TikTok, YouTube, and Instagram, with additional visibility on Twitch. Her engagement rates remain high across platforms, making her a valuable digital personality for brands looking to reach young, fashion-conscious, and trend-driven audiences.

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Océane's Social Media Strategy Analysis

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TikTok: The Hub of Creativity and Humor

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TikTok is Océane Amsler’s largest and most dynamic platform, with 1.8 million followers and a strong engagement rate of 5.34%. Her content blends fashion, humor, and lifestyle storytelling, making her a standout in the Outfits & Styling category. She frequently posts fashion challenges, comedic skits, and trend-based videos, keeping her audience entertained. With an average engagement of 96.2K per post, her TikTok presence is highly interactive and continuously growing.

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Her signature style on TikTok involves using relatable humor to discuss relationships, fashion trends, and personal experiences. She seamlessly integrates brand partnerships, ensuring they feel natural rather than promotional. Her use of popular sounds, viral challenges, and interactive duets allows her to stay relevant within the platform’s fast-moving algorithm. This strategy has helped her maintain a consistent and loyal fanbase while attracting new viewers through organic reach.

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One of the key elements of her TikTok growth is her adaptability to trends. Whether it's a popular transition challenge, a dance trend, or a fashion glow-up video, Océane ensures that her content remains fresh. She also engages with her audience through Q&As, comment replies, and live sessions, further strengthening her relationship with followers. Her ability to mix creativity with trend-driven content has been a major driver of her success on the platform.

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Despite her strong performance, her growth has been steady rather than explosive, with her audience count remaining consistent over the last 30 days. However, her engagement remains high, proving that her current audience is highly invested in her content. By increasing her posting frequency and experimenting with new formats, Océane could further accelerate her TikTok growth and solidify her dominance in the fashion and humor niche.

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• Username: @oceaneamsler
• Influence Score: 89.5/100
• Followers: 1.8M
• Activity: 2.3 posts per week
• Engagement Rate: 5.34%
• Growth: 0% (Stable)
• Average Engagement: 96.2K
• Posting Habits: Twice a week at 1 PM EST

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YouTube: Long-Form Storytelling and Engagement

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With 1.9 million subscribers, YouTube is another key platform for Océane, where she expands on the topics she covers on TikTok. Unlike the short-form and fast-paced nature of TikTok, her YouTube content allows for longer storytelling, detailed fashion breakdowns, and lifestyle vlogs. She frequently shares behind-the-scenes moments, fashion transformations, and creative projects, making her channel a go-to for fashion and entertainment enthusiasts. Her engagement rate of 2.6% showcases an active and interested audience.

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One of her most successful YouTube content strategies is blending humor with personal experiences, often using a documentary-style approach. Whether she’s reviewing fashion collections, experimenting with new styles, or reacting to trends, her authentic personality shines through. Her ability to mix fashion insights with storytelling makes her content more than just aesthetically appealing—it also feels personal and relatable.

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She has also been effective in leveraging brand partnerships on YouTube, collaborating with major fashion and beauty brands. These partnerships are well-integrated, with Océane ensuring they align with her personal style and audience interests. Rather than making sponsorships feel overly commercial, she presents them in a way that feels organic and informative, which has helped her maintain trust and credibility with her audience.

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Despite positive engagement and steady subscriber growth, her upload frequency is lower than her TikTok activity, with an average of 1.8 posts per month. By increasing her posting schedule and experimenting with YouTube Shorts, Océane could enhance her channel’s growth and visibility. With YouTube’s growing push for short-form content, she has an opportunity to repurpose her TikTok content for even greater reach and engagement.

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• Username: @Oceane
• Influence Score: 90.9/100
• Subscribers: 1.9M
• Activity: 1.8 posts per week
• Engagement Rate: 2.6%
• Growth: +1.07%
• Average Engagement: 48.9K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Aesthetic Appeal and Brand Collaborations

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Instagram remains a powerful platform for Océane, where she has amassed 1.2 million followers and maintains a high engagement rate of 4.69%. Her content is heavily centered around fashion, styling inspiration, and event highlights, making her profile a visual showcase of her personal brand. She frequently collaborates with brands such as Vivienne Westwood and Sandro Paris Officiel, reinforcing her authority in high-fashion and streetwear aesthetics.

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Her Instagram strategy focuses on curated visuals, high-quality photography, and engaging captions that often spark conversations. She mixes lifestyle moments with fashion-forward content, ensuring her feed remains both aspirational and relatable. Her Instagram Stories play a major role in engagement, where she shares daily updates, brand collaborations, and interactive Q&As. This allows her to stay connected with her audience in real-time, strengthening her relationship with followers.

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One of her key strengths is her ability to integrate Instagram Reels into her strategy, capitalizing on the platform’s push for short-form video content. By repurposing her TikTok videos and adapting them for Reels, she maximizes her content visibility and engagement. This cross-platform strategy has helped her maintain steady growth and ensure her content reaches a wider audience.

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However, her activity on Instagram has slightly decreased, with only four posts in the last month. Despite maintaining a strong engagement rate, she could further boost her audience interaction by increasing her posting frequency. Expanding her content beyond static posts, such as more live sessions and IGTV content, could help her further strengthen her presence on the platform.

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• Username: @oceaneamsler
• Influence Score: 91.2/100
• Followers: 1.2M
• Activity: 4 posts per month
• Engagement Rate: 4.69%
• Growth: +0.2%
• Average Engagement: 57K
• Posting Habits: Once a week at 1 PM EST

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Twitch: Untapped Potential for Live Interaction

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Océane has 390.6K followers on Twitch, but her activity is extremely limited, with only one post per year. While her Twitch audience remains relatively stable, this platform is currently underutilized in her content strategy. Given her engaging personality and strong fashion insights, Twitch could serve as a valuable space for live styling sessions, fashion breakdowns, and direct audience interactions.

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One of the key advantages of Twitch is its real-time engagement, allowing influencers to connect with their audience instantly. Many content creators in fashion and beauty have successfully used Twitch for live Q&As, styling tutorials, and fashion discussions. Océane could capitalize on this format to bring her audience into the creative process of Maison Bagarre, discuss fashion trends, or even share behind-the-scenes content from brand collaborations.

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Her Twitch presence could also complement her TikTok and YouTube strategy. By streaming exclusive content, such as reacting to fashion shows, discussing industry trends, or sharing unfiltered thoughts, she could build a deeper connection with her community. Additionally, Twitch’s monetization opportunities, including subscriptions and brand-sponsored streams, could provide another revenue stream.

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Although Océane’s Twitch following is impressive, her lack of activity means she’s not maximizing its potential. By developing a structured streaming schedule, even if it’s just once a month, she could significantly increase engagement and create more meaningful interactions with her followers. As live streaming continues to grow, integrating Twitch into her overall social media strategy could enhance her brand’s reach and audience loyalty.

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• Username: @OceaneAmsler
• Followers: 390.6K
• Activity: Minimal (once a year)
• Engagement Rate: N/A
• Growth: 0%

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Océane Amsler's Social Media Influence Summary

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Océane Amsler holds a Favikon influence score of 9,237 points, ranking her as one of the top lifestyle influencers in France. Her ability to engage audiences across TikTok, YouTube, and Instagram has solidified her authority in the fashion and digital entertainment industry. With high engagement rates and a growing follower base, she stands out as a versatile creator who successfully blends humor, fashion, and storytelling.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Fashion, and Digital Influence

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Océane’s content thrives on a blend of humor, fashion insights, and lifestyle storytelling. Unlike many influencers who take a polished approach, she embraces authenticity by infusing satire and humor into the world of fashion and beauty. Her unique style makes her content highly shareable, leading to consistently high engagement. She frequently collaborates with major brands, integrating their products into her content in a way that remains organic and engaging. Her brand collaborations include Maison Bagarre, Vivienne Westwood, and Sandro Paris Officiel, reflecting her ability to merge high-end fashion with digital humor.

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Reachability and Brand Partnerships

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Océane Amsler is highly accessible and engaged across multiple platforms, making her an ideal partner for brands. With a presence on TikTok, YouTube, Instagram, and Twitch, she offers a multi-platform approach that reaches a diverse audience. Her content seamlessly integrates humor, fashion, and lifestyle, allowing brands to connect with audiences in an authentic way. This ability to blend entertainment with brand storytelling makes her a valuable collaborator for fashion, beauty, and lifestyle companies.

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One of Océane’s strengths is her consistent engagement with her followers, making her highly approachable for collaborations and brand deals. Her TikTok and Instagram engagement rates remain high, ensuring that sponsored content receives strong interaction and visibility. She frequently partners with brands such as Vivienne Westwood, Maison Bagarre, and Sandro Paris Officiel, showcasing her ability to deliver high-quality, stylish content. Her audience trusts her recommendations, making her a key influencer in the fashion and beauty industry.

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Her relatability and humor-driven approach make her an excellent partner for brands looking to create engaging campaigns. Instead of focusing solely on traditional advertisements, Océane incorporates storytelling and trends, ensuring that brand integrations feel natural. This organic approach to partnerships allows brands to connect with her dedicated audience without feeling overly promotional. Whether through short-form TikTok videos, Instagram Reels, or long-form YouTube collaborations, she tailors brand messaging to fit her unique style.

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Although Océane is already a strong force in digital media, she has room to expand her professional outreach further. By leveraging her Twitch platform, she could introduce live Q&A sessions, fashion collaborations, and direct audience interactions, providing brands with real-time exposure. Additionally, increasing her activity on LinkedIn could position her as an industry thought leader, attracting more high-profile collaborations. With her rising influence and growing audience, Océane is well-positioned to expand her partnerships and solidify her brand presence.

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Conclusion: Redefining Digital Fashion with Humor

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Océane Amsler stands out as one of the most dynamic content creators in France, blending humor, fashion, and digital storytelling effortlessly. With a strong presence across TikTok, YouTube, and Instagram, she continues to captivate audiences while securing major brand partnerships. As she expands her influence, her unique voice in the fashion and digital entertainment space will remain a driving force in online culture.

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