Who is Nicole Cuenod?

‍

‍

Coco Cuenod: Redefining Artistic Expression with DIY Joy and Cultural Resonance

‍

‍

Coco Cuenod is a Venezuelan content creator and illustrator living in Switzerland. Known for her spontaneous art updates and nature-rich lifestyle posts, she brings warmth and relatability to her digital presence. She shares her artistic journey in real-time—whether sketching in the studio or vlogging from mountain towns. Her bilingual fluency allows her to reach both Spanish- and English-speaking audiences.

‍

Her TikTok videos feature a mix of humorous takes, expressive monologues, and behind-the-scenes clips from her art process. Meanwhile, Instagram acts as a personal scrapbook, where she posts curated snapshots and seasonal reflections. Though her follower counts are more modest compared to major influencers, her creative edge and charm make her content uniquely memorable.

‍

‍

Coco also highlights Swiss culture, integrating snow landscapes, alpine routines, and local food and drink into her personal brand. This fusion of identity—South American heart meets Swiss routine—gives her content multicultural texture. Her collaboration history with Faber-Castell, Salewa, and Salomon reflects a growing presence in the art and adventure sectors.

‍

Her brand voice is light, friendly, and sincere. She does not push perfection but encourages fun in expression. Her motto—“Art is FUN, and it doesn’t have to be perfect”—echoes throughout her content strategy, resonating with a young, wellness-driven audience.

‍

‍

An Influencer Active on Social Media

‍

‍

Coco Cuenod connects with a cheerful, multicultural audience across TikTok, Instagram, and YouTube through spontaneous DIY storytelling and scenic lifestyle content.

‍

‍

Nicole Cuenod's Social Media Strategy Analysis

‍

‍

TikTok Strategy: A Soft-Spoken Space for Artistic Identity

‍

‍

Coco’s TikTok content blends art, casual conversation, and day-in-the-life formats with a distinctly serene energy. Her videos often begin in natural light, capturing her in the studio, at home, or outside. Themes include commentary on favorite songs, minimalist painting, and gentle humor. Her video “Please tag @Sam Barber” reached 21K views, signaling creative virality.

‍

With 1.6M followers, her potential reach is massive, yet her activity is currently underwhelming. She posts only once per month, leading to an influence score of 55.2 and a growth rate of -0.02%. Most videos fall below 6K views despite high relatability. These gaps suggest a need for more structured posting and targeted series.

‍

‍

TikTok’s algorithm favors consistency, and Coco could boost visibility by introducing weekly art prompts, studio updates, or creator collaborations. Her soothing tone is suited to voiceovers, behind-the-scenes sketches, or slow-art content. Partnering with art supply brands like Faber-Castell for live demos would increase her niche appeal. Her content aligns with educational and lifestyle verticals.

‍

Currently, comments highlight empathy, authenticity, and appreciation for her vibe rather than tutorial requests. This reflects her brand’s focus on mood and presence over technique. While performance fluctuates, her aesthetic remains distinct, and with modest reformatting, Coco could unlock a more stable engagement rate.

‍

• Username: @cococuenod
• Influence Score: 55.2 / 100
• Followers: 1.6M
• Activity: 1 post/month
• Engagement Rate: Moderate
• Growth: -0.02%
• Average Engagement: 1.8K
• Posting Habits: 1 PM EST

‍

‍

Instagram Strategy: Visual Poetry Through Seasons and Studio Life

‍

‍

Coco’s Instagram feels like a lifestyle journal curated by a painter. She shares photos of alpine life, creative drinks, art supplies, and cozy corners, leaning heavily into visual storytelling. Posts are well-lit, minimally edited, and have high natural light, often emphasizing her surroundings over herself. Her Reel about Kinley and spring gained 2.1K views.

‍

Her 43.2K followers engage steadily, but she posts infrequently—roughly 1 post per month. With a score of 54.2/100, Instagram is more of a brand identity anchor than a growth engine. Still, it serves as a portfolio, especially valuable for attracting partnerships. Brands like Salewa or Salomon would align with her nature-friendly tone.

‍

‍

She does not use heavy captioning or hashtags, instead opting for emotionally warm, often reflective phrases. Instagram is her platform for soft branding, with ambient colors and spontaneous composition. The vibe appeals to wellness, stationery, and ethical fashion brands. Her posts often feature analog moments like sipping tea or painting with friends.

‍

To improve performance, Coco could introduce mini-series like "Things I drew this week" or "Swiss nature journal." Using Reels to showcase brushwork or workspace setups would boost discoverability. Despite low frequency, the visual integrity of her feed keeps her top-of-mind for niche campaigns.

‍

• Username: @cococuenod
• Influence Score: 54.2 / 100
• Followers: 43.2K
• Activity: 1 post/month
• Engagement Rate: Moderate
• Growth: —
• Average Engagement: ~200–300
• Posting Habits: 11 PM EST

‍

‍

YouTube: A Passive but Branded Space

‍

‍

Coco’s YouTube account has 1.23K subscribers and 11 total videos. While currently inactive, the platform remains visually aligned with her Instagram: vibrant, seasonal, and heartfelt. Her banner photo and video thumbnails reflect the same cozy, artistic charm.

‍

Given her content’s naturally relaxed tone, this platform could evolve into long-form series such as art time-lapses, vlogs, or studio talk-throughs. Her brand of authenticity would translate well into low-edit, high-vibe content. The channel currently does not contribute to growth, scoring 6.7/100, but holds untapped potential.

‍

• Username: @cococuenod3267
• Influence Score: 6.7 / 100
• Followers: 1.23K
• Activity: Inactive
• Engagement Rate: —
• Growth: —
• Average Engagement: Low
• Posting Habits: Dormant

‍

‍

Nicole Cuenod's Social Media Influence Summary

‍

‍

Coco holds a Favikon Score of 6,168 pts, reflecting moderate authority with room for scalability. On TikTok Venezuela, she ranks in the Top 5% (#1414) and places Top 4% in Arts & Culture locally. Internationally, she ranks in the Top 16% for Drawing & Illustration (#4834), validating her position in the creative niche.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Creative Realism and DIY Authenticity

‍

Coco’s content strategy is rooted in approachability, casual creativity, and emotional resonance. She does not position herself as an expert, but rather as a creative peer documenting joy in small things—be it a brush stroke or a bottle of ginger beer. Her use of minimal edits and bright natural light evokes a warm, unfiltered aesthetic.

‍

‍

Reachability and Partnerships

‍

‍

Coco is well-positioned for brand partnerships in art, nature, and wellness. She has tagged Salomon, Faber-Castell, and Salewa in authentic posts that match her voice. Her profile is listed as safe, cheerful, and non-political, increasing her reliability for international collaborations.

‍

‍

Her estimated cost per post ranges from $1.5K–$3K, making her an affordable, creative partner for values-based campaigns. Her network map reveals strong alignment with creatives, indie brands, and outdoor enthusiasts.

‍

‍

Conclusion: Coco Cuenod Builds Community Through Artful Simplicity

‍

Coco Cuenod stands out as an artistic voice of calm and joy, offering audiences an alternative to performance-driven social media. With heartfelt storytelling, multicultural representation, and a visual style rooted in authenticity, she is primed for deeper partnerships and long-term growth in the art and lifestyle space.

‍

‍

View the AI-powered profile