Who's Who on Social Media
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Who is Nick Bean?

Nick Bean built a strong online presence with his funny skits and influencer collaborations. Though less active now, he remains a recognizable figure in digital entertainment.

March 5, 2025
Jeremy Boissinot
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Nick Bean: A Social Media Personality Blending Humor and Brand Advocacy

Nick Bean is a social media personality known for his humorous content and engaging collaborations. Born in the United States, he first gained popularity on YouTube before expanding to other platforms. His videos often feature skits, challenges, and lighthearted interactions with other creators. Over the years, his audience has grown to 2.4 million on TikTok and 1.6 million on YouTube.

His presence on TikTok skyrocketed as he became known for his quick-witted humor and relatable videos. He later leveraged his popularity to build his Instagram, where he currently has 785K followers. Despite this, his engagement has significantly dropped, with his activity on TikTok slowing down in the past 6 months. While he still connects with fans on Instagram, his other platforms remain mostly inactive.

Nick Bean's Big Announcement: A New Chapter as a Dad (Source: @nickbean, Instagram, November 2024)

Beyond content creation, Nick has promoted his brand, Never Happy, which reflects his unique style and online persona. His social rankings place him in the Top 18% for video entertainment in the U.S. and Top 14% worldwide. Although his influence score is 6,020, his declining activity has affected his engagement levels. Still, his past success keeps him relevant in the social media space.

Despite a slowdown in posting, Nick remains a well-known digital creator with a strong foundation in online entertainment. He continues to have opportunities for partnerships, especially on Instagram, where he posts at least once a month. If he resumes consistent content, he could regain his spot as a leading creator. His influence and name still hold weight among fans and fellow influencers.

An Influencer Active on Social Media

Nick Bean has built a significant following across multiple social media platforms, including TikTok, YouTube, Instagram, and X (formerly Twitter). However, his engagement and posting frequency have seen a sharp decline over the years, affecting his overall influence score and growth.

Nick’s Social Media Strategy Analysis

TikTok: The Platform with the Largest Audience

Nick Bean built his TikTok presence with humorous skits, lighthearted challenges, and collaborations with other influencers. His content style resonated with millions, earning him a strong following of 2.4 million users. However, his activity has slowed significantly, with only 0.2 posts per month in recent months. This lack of consistency has resulted in an engagement rate of 0%, showing a sharp decline in audience interaction.

His TikTok videos often featured trending topics, relatable humor, and interactive elements that kept viewers entertained. By engaging with other influencers, he expanded his reach and maintained relevance in the digital space. However, his last activity was recorded 6 months ago, leading to a stagnant follower count. Without fresh content, his growth remains at 0%, affecting his overall influence score.

Despite the inactivity, his brand name still carries recognition within the TikTok community. Many longtime followers continue to engage with his older videos, proving that his past content made an impact. If he were to resume consistent posting, he could rebuild his engagement and improve his ranking. With TikTok’s rapid trends, re-entering the space with fresh content could bring him back into the spotlight.

For brands, Nick's TikTok audience is sizable, but his inactivity makes partnerships less effective. Sponsorships and promotions would require him to increase his posting frequency to gain meaningful results. If he becomes more active, he could re-establish his presence as a top creator. His return to consistent content could reignite his influence in video entertainment.

  • Username: @itsnickbean
  • Influence Score: 13.7/100
  • Followers: 2.4M
  • Activity: 0.2 posts/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 2 PM EST

YouTube: A Dormant Platform with a Strong Follower Base

Nick’s YouTube channel was a major part of his early success, with 1.6 million subscribers tuning in for his entertaining content. He gained traction through funny videos, challenges, and collaborations with other well-known influencers. However, his last upload was over 2 years ago, leaving his audience without new material. This inactivity has caused his engagement rate to drop to 0%, showing a complete halt in viewer interaction.

In his prime, Nick’s YouTube content featured a mix of pranks, reaction videos, and comedy skits that appealed to a young audience. His ability to adapt to viral trends helped him maintain a strong subscriber base, keeping viewers engaged. Over time, his focus shifted to other platforms, and his video uploads became less frequent. Now, with no recent posts, his growth is stagnant at 0%, and his influence score has declined.

  • Username: @itsNickBean
  • Influence Score: 21.1/100
  • Followers: 1.6M
  • Activity: 0 posts/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Instagram: The Most Active Platform

Among all platforms, Instagram is where Nick Bean remains the most active, with 785K followers. He posts about once per month, sharing updates about his life, collaborations, and promotions. His engagement rate stands at 4.48%, showing that his audience still interacts with his posts. Despite a -0.4% decrease in followers over the past month, he continues to maintain a dedicated fan base.

Nick’s Instagram strategy focuses on a mix of personal updates and brand collaborations. His photo and video content is well-received, often featuring lifestyle moments and casual interactions. Compared to his other platforms, his Instagram audience remains more engaged, contributing to his higher influence score. This makes Instagram his most effective space for brand partnerships and promotional content.

Unlike TikTok and YouTube, Nick’s Instagram presence is consistent enough to keep his audience engaged. His posting habits, averaging twice a week at 4 PM EST, suggest that he has maintained some level of digital activity. With the right content strategy, he could increase his engagement rate even further. By leveraging Instagram’s Reels feature, he could reach a broader audience and improve his growth rate.

For brands, Instagram is the best platform to collaborate with Nick, given his active engagement. Sponsorships, promotions, and partnerships would have the most impact here, as his followers still interact with his content. If he increases his posting frequency, his growth potential could improve significantly. For now, Instagram remains his strongest platform for influencer marketing.

  • Username: @nickbean
  • Influence Score: 61.7/100
  • Followers: 785K
  • Activity: 1 post/month
  • Engagement Rate: 4.48%
  • Growth: -0.4%
  • Average Engagement: 35.2K
  • Posting Habits: Twice a week at 4 PM EST

X (Twitter): An Almost Abandoned Account

Nick Bean’s presence on X (formerly Twitter) has faded significantly, with 167.6K followers but no recent activity. His last post was 3 years ago, meaning his engagement rate is now 0%. While he once used the platform for casual interactions, updates, and collaborations, he has since abandoned it. With no new tweets, his follower count has started to decline slightly, showing a -0.29% drop.

In the past, Nick’s Twitter activity allowed him to connect directly with fans and other influencers. His ability to create engaging conversations helped boost his brand awareness across multiple platforms. However, with no recent tweets, his audience has shifted focus to other creators who are more active. Without posting, his influence score on X remains extremely low.

  • Username: @itsnickbean
  • Influence Score: 7.5/100
  • Followers: 167.6K
  • Activity: 0 posts/month
  • Engagement Rate: 0%
  • Growth: -0.29%
  • Average Engagement: 0
  • Posting Habits: Once a year at 5 PM EST

Nick Bean’s Social Media Influence Summary

Nick Bean’s Favikon Influence Score is 6,020 points, indicating a once-strong presence now impacted by inactivity. His Instagram rankings place him at #282,560 in the U.S. and #1,439,255 worldwide, positioning him in the top 70%. In video entertainment, he ranks #7,193 in the U.S. (Top 18%) and #92,090 worldwide (Top 14%), showing he still holds some influence despite a decline in engagement.

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Content Strategy: Humor, Skits, and Collaborations

Nick Bean’s content has always revolved around humor, skits, and collaborations with fellow influencers. His TikTok and YouTube channels initially gained traction due to his lighthearted, comedic style and interactive challenges. His Instagram, while still active, focuses more on personal updates and brand promotions.

Reachability and Partnerships

Nick Bean’s social media presence makes him a recognizable figure, but his inactivity limits his accessibility for potential collaborations. While he has a large audience, his declining engagement on platforms like TikTok and YouTube reduces his appeal for high-impact campaigns. His best-performing platform is Instagram, where his engagement rate is still 4.48%, making it the most viable option for partnerships. Brands looking to work with him should focus on this platform to ensure the best results.

Despite his lower activity levels, Nick remains a well-known digital creator with an established online community. His Instagram content includes personal updates and brand-related posts, making it a strong channel for marketing. Although his influence score is 6,020, inactivity on platforms like TikTok and YouTube has contributed to a decline in his overall impact. To maximize reach, he would need to post more frequently and interact more with his audience.

Conclusion: A Recognizable Name with Untapped Potential

Nick Bean was once a highly active social media influencer with a strong presence in the entertainment space. While he still holds a considerable following, his lack of consistent activity on TikTok, YouTube, and X has led to declining engagement and growth. His best-performing platform is Instagram, where he still maintains a solid engagement rate.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.