Who is Natalie Violette?

‍

‍

Natalie Violette: The Rising Beauty Influencer Dominating Social Media

‍

‍

Natalie Violette is a New York City-based makeup artist and beauty content creator who has built a massive presence on social media through her expertise in cosmetics. Her passion for beauty started at a young age, leading her to experiment with different makeup techniques and styles. Over time, she turned her love for beauty into a full-time career, creating engaging tutorials, product reviews, and trend-driven content. With a natural ability to connect with her audience, she has become a trusted voice in the beauty industry.

‍

Her content is a mix of professional expertise and lighthearted, engaging storytelling, making her approachable to both beauty enthusiasts and beginners. Whether she’s reviewing new beauty products, testing viral makeup hacks, or sharing personal beauty tips, Natalie ensures that her content remains fresh and exciting. Her relatable and interactive style has helped her build a loyal community of followers across platforms like TikTok, Instagram, and YouTube.

‍

‍

Beyond just makeup tutorials, Natalie collaborates with major beauty brands, helping to introduce her audience to new and innovative products. Brands like Huda Beauty, Rare Beauty, and Laura Mercier frequently appear in her content, as she provides honest and detailed reviews. Her ability to organically incorporate brand partnerships into her content has made her a sought-after influencer in the beauty industry.

‍

As her social media presence continues to grow, Natalie remains dedicated to inspiring and educating her followers about the latest beauty trends. Her ability to combine creativity with authenticity sets her apart from many influencers in the space. Whether she’s showcasing intricate makeup looks or simplifying beauty routines, she ensures that her content is both informative and entertaining. With a strong and engaged audience, Natalie Violette continues to be a leading force in the digital beauty world.

‍

‍

An Influencer Active on Social Media

‍

‍

With a total following exceeding 4.2 million, Natalie Violette has made her mark as a top-tier beauty influencer. Her content resonates most on TikTok and Instagram, where she enjoys high engagement and steady growth. She posts consistently, with her TikTok content being her primary driver of visibility.

‍

‍

Natalie Violette's Social Media Strategy Analysis

‍

‍

TikTok: Natalie Violette’s Largest Platform for Engagement

‍

‍

TikTok is the core of Natalie Violette’s social media empire, where she boasts an impressive 3.8 million followers and a high engagement rate of 2.97%. Her TikTok content is highly dynamic, fast-paced, and visually engaging, making it perfect for the platform’s short-form video format. She focuses on makeup tutorials, beauty hacks, product reviews, and trend-based content, ensuring that each video is both educational and entertaining. Her content often goes viral, with some videos reaching millions of views and driving substantial engagement.

‍

One of her key strategies is replying to follower comments with creative videos, which helps her build strong audience relationships and increase engagement. This interactive approach makes her followers feel involved, increasing their likelihood of engaging with her content. She also capitalizes on trending sounds and beauty challenges, ensuring her content stays relevant and appears on the "For You" page. By keeping up with viral trends, she continuously attracts new followers while maintaining interest among her existing audience.

‍

‍

Natalie’s TikTok feed is a mix of polished tutorials and casual, behind-the-scenes moments, making her content feel authentic and relatable. She doesn’t just showcase perfect makeup looks—she also experiments with bold beauty trends, fun challenges, and humorous takes on viral moments. This balance between professionalism and playfulness helps her stand out in a highly competitive beauty space. Brands recognize this and frequently collaborate with her for product launches and promotions, knowing her audience trusts her recommendations.

‍

She maintains a consistent posting schedule, averaging 7.6 posts per month, with most content dropping in the early morning hours. This consistency helps her keep engagement levels high and ensures that her content reaches a global audience. Her steady growth (+2.62% in the last 30 days) shows that her TikTok strategy is effective and sustainable. By blending creativity, interaction, and industry expertise, Natalie has turned her TikTok account into a powerful beauty hub.

‍

• Username: @nativiolette
• Influence Score: 94.3/100
• Followers: 3.8M
• Activity: 7.6 posts/month
• Engagement Rate: 2.97%
• Growth: +2.62% (last 30 days)
• Average Engagement: 112.9K
• Posting Habits: Everyday at 5 PM EST

‍

‍

Instagram: Aesthetic Beauty Content and Brand Collaborations

‍

‍

Instagram is Natalie Violette’s second-largest platform, where she has 309.5K followers and a highly curated beauty-focused feed. Her content on Instagram is a mix of makeup tutorials, lifestyle posts, and brand collaborations, allowing her to showcase her artistry in a polished way. Unlike TikTok, where her content is fast-paced, her Instagram feed is more refined and professional, featuring high-quality images and videos. She maintains a strong brand identity, with a cohesive aesthetic that aligns with top beauty influencers.

‍

One of Natalie’s strengths on Instagram is her ability to build long-term partnerships with beauty brands. She has worked with Huda Beauty, Rare Beauty, and elf Cosmetics, frequently featuring their products in her posts. Her Instagram collaborations blend seamlessly into her content, making them feel organic rather than overly promotional. This approach has made her a trusted voice in beauty recommendations, leading to high engagement on sponsored posts.

‍

‍

Her engagement rate on Instagram is 0.34%, which, while lower than TikTok, is still strong for a beauty influencer. Her audience actively interacts with her reels, stories, and carousel posts, with some of her top-performing content being giveaways and product review reels. She consistently posts 11 times per month, maintaining a steady stream of fresh content. Her growth rate of 7.14% in the last 30 days indicates that her Instagram audience is steadily expanding.

‍

Natalie’s posting habits on Instagram are highly strategic, with content going live three times a week at 6 PM. This schedule ensures that she remains consistent and visible to her followers while avoiding content oversaturation. Her balance between aesthetic appeal and engagement-driven content makes her Instagram account a go-to space for beauty inspiration. As she continues growing, her potential for brand collaborations and product launches remains strong.

‍

• Username: @natalieviolette
• Influence Score: 84.3/100
• Followers: 309.5K
• Activity: 11 posts/month
• Engagement Rate: 0.34%
• Growth: +7.14% (last 30 days)
• Average Engagement: 1K
• Posting Habits: 3 times a week at 6 PM EST

‍

‍

YouTube: A Growing Space for Short-Form Beauty Content

‍

‍

Though Natalie Violette’s YouTube presence is smaller compared to TikTok and Instagram, she still commands a dedicated audience of 128K subscribers. Her YouTube content is primarily focused on Shorts, which align with her strength in short-form video creation. She occasionally posts longer, in-depth beauty tutorials, but her activity on the platform is minimal. Despite this, her YouTube channel serves as an additional space for engagement and content repurposing.

‍

Unlike TikTok and Instagram, where she posts frequently, Natalie’s YouTube activity is much lower, with only one post per year. This inactivity affects her engagement rate and visibility, making it a platform with potential for growth rather than a current strength. However, when she does post, her short-form content performs well, with views reaching 113.5K on some Shorts. This suggests that her audience is willing to engage, but she needs to increase her posting frequency.

‍

‍

Her content strategy on YouTube mirrors her TikTok and Instagram approach, focusing on product reviews, makeup transformations, and interactive beauty content. The platform gives her the opportunity to create longer and more detailed tutorials, which many of her followers would appreciate. Expanding her presence on YouTube could help her diversify her audience and attract more brand partnership opportunities.

‍

With a steady growth rate of 2.33% in the last 30 days, her YouTube subscriber count is gradually increasing. However, without consistent content, she risks losing engagement over time. If she commits to a more frequent posting schedule, she has the potential to grow significantly on the platform. As short-form video continues to dominate YouTube, Natalie is well-positioned to leverage her skills and expand her influence here.

‍

• Username: @NatalieV
• Influence Score: 82.6/100
• Followers: 128K
• Activity: 1 post/year
• Engagement Rate: 0% (due to inactivity)
• Growth: +2.33% (last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Natalie Violette's Social Media Influence Summary

‍

‍

With a Favikon Influence Score of 9,153 points, Natalie Violette ranks among the top beauty influencers. She ranks #29 in the Makeup category in the U.S., placing her among the top 1% of beauty creators on TikTok.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Engaging, Informative, and Trend-Driven

‍

Natalie’s content blends professional makeup expertise with entertaining and relatable storytelling. Her content style is categorized as "cheerful" and "very safe" for brands, making her a strong candidate for collaborations.

‍

‍

Reachability and Partnerships

‍

‍

Natalie Violette is highly sought after by beauty brands due to her strong engagement rates and proven influence in the makeup community. With a dedicated audience of over 4.2 million followers, she has positioned herself as a trusted voice in beauty recommendations. Her content is brand-safe, cheerful, and highly engaging, making her an ideal partner for companies looking to reach beauty enthusiasts. Brands recognize that her authentic product reviews and tutorials drive real audience interest and conversions.

‍

She has already collaborated with major beauty brands such as Huda Beauty, Rare Beauty, Laura Mercier, and elf Cosmetics, tagging them frequently in her content. These partnerships showcase her ability to integrate sponsored content seamlessly into her posts, ensuring that promotions feel genuine rather than overly commercial. Her followers trust her recommendations, making her a valuable asset for brands looking to build credibility and drive sales. This trust translates into high engagement rates, particularly on TikTok and Instagram, where her beauty tutorials consistently go viral.

‍

‍

One of Natalie’s key strengths is her approachability and responsiveness to brand collaborations. She is likely to accept brand deals, especially for sponsored posts, product reviews, and collaborations with beauty companies. Unlike many influencers who focus solely on high-budget campaigns, Natalie remains open to working with a variety of beauty brands, from luxury cosmetics to affordable drugstore makeup. Her ability to adapt her content to different brand identities makes her an ideal influencer for both high-end and mass-market beauty products.

‍

Her consistent posting schedule and high activity levels ensure that brands partnering with her get maximum exposure. She posts daily on TikTok, multiple times a week on Instagram, and occasionally on YouTube, giving brands multiple platforms to reach her audience. Her casual yet professional content style makes her relatable while maintaining a high level of production quality. As she continues to grow, her influence in the beauty industry will only strengthen, making her an essential partner for any beauty brand looking to connect with a highly engaged audience.

‍

‍

Conclusion: A Powerhouse in the Beauty Space

‍

With a dedicated following, high engagement, and an established reputation in the beauty industry, Natalie Violette stands out as a leading beauty content creator. Her influence is strongest on TikTok and Instagram, where she maintains consistent engagement and audience growth.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Elise Ecklund - Complete Social Media Analysis‍

✨ Eden Rees - Complete Social Media Analysis

✨ Karina Garcia - Complete Social Media Analysis