Who is Naomi Asensi?

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Naomi Asensi: A Beauty and Lifestyle Star with a Personal Touch

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Naomi Asensi is a content creator based in Madrid, known for her engaging and authentic online presence. She shares a mix of beauty, lifestyle, and humor, making her one of Spain’s most relatable influencers. With a focus on real-life experiences, she connects deeply with her audience, building trust through personal storytelling. Her ability to blend casual and promotional content has helped her grow across multiple platforms, amassing over 906K followers.

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Her TikTok platform is her biggest, with 504.8K followers consuming her humorous takes on beauty and lifestyle. She posts 10.5 videos per week, keeping her content fresh and interactive. Her engagement rate of 6.54% shows that her followers actively participate in her content. Through product reviews, challenges, and collaborations, she effectively maintains high audience retention and interaction.

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On Instagram, Naomi has built a visually appealing feed with 380.9K followers. She uploads 9 posts per month, focusing on fashion inspiration, makeup tutorials, and daily life. Her 7.07% engagement rate highlights the strong relationship she has with her community. With an average of 938.2K views per post, she delivers high visibility for both personal and sponsored content.

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Beyond visual platforms, Naomi extends her presence to Twitter and YouTube, engaging in direct conversations with her followers. With 18.2K followers on Twitter, she tweets 38.8 times per week, sharing insights and humorous takes. Her YouTube channel, though smaller, has 2.4K subscribers and focuses on long-form beauty content. Across all her platforms, Naomi continues to expand her reach while maintaining her signature authentic and interactive style.

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An Influencer Active on Social Media

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Naomi Asensi has built an impressive online presence with a combined follower count exceeding 906K across multiple platforms. She is particularly strong on TikTok and Instagram, where her engaging content drives high interaction rates.

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Naomi’s Social Media Strategy Analysis

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TikTok: High Engagement with Lifestyle and Beauty Content

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Naomi Asensi has built a strong presence on TikTok, where she has 504.8K followers. Her content combines beauty, humor, and lifestyle, making her videos highly shareable. She posts 10.5 videos per week, ensuring her audience always has fresh content to engage with. Her authenticity and ability to make sponsored content feel organic have contributed to her rapid growth.

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Her engagement rate is an impressive 6.54%, with an average of 33K interactions per video. In the past 30 days, she has gained 2.29% more followers, showing steady growth. Her videos attract 612.2K average views, demonstrating her wide-reaching influence. With a mix of tutorials, comedic skits, and personal moments, she keeps her audience entertained.

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Naomi posts daily at 10 AM EST, a schedule that aligns with peak engagement times. She frequently interacts with her followers, responding to comments and encouraging participation. Her approach includes trending challenges, Q&A videos, and brand collaborations that feel natural. This interactive style helps maintain strong audience retention and loyalty.

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Her ability to create viral content makes her an ideal partner for beauty and lifestyle brands. She has collaborated with SHEGLAM and AliExpress España, promoting products in a fun and engaging way. Naomi’s consistent growth and high engagement rate make her a valuable influencer in the beauty space. TikTok remains her strongest platform, providing massive reach for her content.

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• Username: @naomisuperasensi
• Influence Score: 91.4/100
• Followers: 504.8K
• Activity: 10.5 videos/week
• Engagement Rate: 6.54%
• Growth (30 days): +2.29%
• Average Engagement: 33K
• Average Views: 612.2K
• Posting Habits: Every day at 10 AM EST

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Instagram: Aesthetic and Engaging Visual Content

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Naomi’s Instagram account has grown to 380.9K followers, making it her second-largest platform. She posts a mix of beauty, lifestyle, and fashion content, carefully curating her feed for a visually appealing aesthetic. With 9 posts per month, she maintains consistency while ensuring each upload is high-quality. Her approach balances personal moments with brand collaborations, making her content both relatable and promotional.

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Her engagement rate on Instagram is 7.07%, proving that her audience is highly interactive. Over the last 30 days, her follower count has increased by 1.22%, adding 4.6K new followers. Her posts receive 938.2K average views, showing the impact of her content. Despite posting less frequently than on TikTok, her Instagram remains an essential platform for brand visibility.

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Naomi follows a posting schedule of twice a week at 2 PM EST, ensuring maximum reach. She engages her audience through interactive stories, Q&As, and product showcases. Her Instagram highlights include tutorials, fashion inspirations, and travel experiences. These features help build a deeper connection with her followers beyond standard feed posts.

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She has successfully partnered with brands like SHEGLAM and Maybelline, integrating them seamlessly into her content. Her storytelling approach makes her brand collaborations feel natural and engaging. With high-quality visuals and strong audience engagement, Instagram remains a key space for her influencer strategy. This platform continues to be a major driver for beauty and lifestyle promotions.

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• Username: @naomiasensi
• Influence Score: 90.4/100
• Followers: 380.9K
• Activity: 9 posts/month
• Engagement Rate: 7.07%
• Growth (30 days): +1.22%
• Average Engagement: 26.9K
• Average Views: 938.2K
• Posting Habits: Twice a week at 2 PM EST

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Twitter: A Fast-Paced and Interactive Space

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Naomi’s Twitter profile has 18.2K followers, where she shares her thoughts and interacts with fans. She is highly active, posting 38.8 tweets per week, covering beauty trends, personal anecdotes, and lifestyle updates. Her humor and relatable tweets help strengthen her bond with her audience. This fast-paced platform allows her to engage in real-time conversations, boosting her digital presence.

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Her engagement rate on Twitter is 9.48%, significantly higher than many influencers. Though her growth rate is currently 0%, she maintains consistent interaction with her followers. Each of her tweets garners an average of 1.7K interactions, keeping her community engaged. With 107.4K average views per post, she reaches a wide audience beyond her immediate follower count.

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Naomi tweets around 5 times a day at 6 PM EST, ensuring she stays visible on her followers' feeds. She often replies to comments, participates in trending discussions, and shares behind-the-scenes moments. This conversational approach makes her audience feel more connected to her. She also uses Twitter to share quick beauty tips and updates on new content.

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Her Twitter presence adds a personal touch to her influencer brand. While her larger platforms focus on visuals, Twitter allows her to express her personality through words. She shares product recommendations, discusses collaborations, and builds anticipation for upcoming projects. Though not her primary platform, Twitter remains an important part of her digital influence.

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• Username: @naomisuperasens
• Influence Score: 84.9/100
• Followers: 18.2K
• Activity: 38.8 tweets/week
• Engagement Rate: 9.48%
• Growth (30 days): 0%
• Average Engagement: 1.7K
• Average Views: 107.4K
• Posting Habits: 5 times a day at 6 PM EST

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YouTube: A Growing Platform for In-Depth Content

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Naomi’s YouTube channel, though smaller, provides a space for long-form content. With 2.4K subscribers, she focuses on beauty tutorials, product reviews, and lifestyle vlogs. She uploads 3 videos per month, ensuring her content remains consistent. Unlike her short-form content on TikTok, YouTube allows her to dive deeper into beauty and skincare routines.

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Her engagement rate on YouTube is 14.9%, reflecting strong viewer interaction. Although her growth rate is currently 0%, her videos still receive engagement from dedicated followers. She averages 364 engagements per video, showing that her audience is actively involved. With 7K average views per video, she is slowly expanding her reach on the platform.

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Naomi follows a posting schedule of once a week at 7 PM EST, ensuring she maintains consistency. Her YouTube content complements her other platforms by providing in-depth tutorials and reviews. She often features brands she works with, giving them extended exposure. This allows her to provide more detailed recommendations compared to her short-form content.

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Though YouTube is not her largest platform, it presents a growth opportunity for Naomi. As she continues to expand her audience, this platform could become an essential space for beauty and lifestyle content. With the rising popularity of long-form content, her detailed reviews and tutorials could attract a larger subscriber base. Her ability to educate and entertain makes YouTube a valuable extension of her brand.

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• Username: @naomiasensi
• Influence Score: 45.7/100
• Followers: 2.4K
• Activity: 3 videos/month
• Engagement Rate: 14.9%
• Growth (30 days): 0%
• Average Engagement: 364
• Average Views: 7K
• Posting Habits: Once a week at 7 PM EST

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Naomi Asensi’s Social Media Influence Summary

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Naomi Asensi holds a Favikon Influence Score of 8,969, positioning her among Spain’s top influencers. She ranks in the top 1% for Outfits & Styling in Spain and top 2% on TikTok within the country. Her steady growth and high engagement make her an ideal choice for beauty and lifestyle brands.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Beauty, Lifestyle, and Authentic Engagement

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Naomi’s content thrives on authenticity and audience interaction, blending beauty tutorials, lifestyle tips, and personal experiences to create engaging and relatable posts. Her mix of humor and informative content keeps her followers entertained while seamlessly integrating sponsored products, fashion inspiration, and interactive elements like Q&As and challenges. This balance allows her to stand out in a competitive industry, making her a trusted voice in beauty and lifestyle influencing.

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Reachability and Partnerships

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Naomi Asensi is highly accessible for brand collaborations, particularly in the beauty, fashion, and lifestyle industries. With a strong presence across TikTok, Instagram, Twitter, and YouTube, she offers brands multiple engagement opportunities. Her influence score of 8,969 places her among the top influencers in Spain. This makes her a highly desirable partner for companies seeking a strong digital presence.

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Her TikTok platform, with 504.8K followers, provides brands with a broad reach and high engagement. With an average of 612.2K views per video, she ensures that promotional content gets widespread visibility. Naomi's 6.54% engagement rate allows her to drive effective brand campaigns. Her ability to make sponsored content feel authentic makes her a valuable partner for companies in the beauty industry.

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On Instagram, where she has 380.9K followers, Naomi delivers aesthetically appealing and interactive content. Each post garners an average of 938.2K views, increasing brand exposure significantly. With a 7.07% engagement rate, her audience actively engages with both personal and promotional content. Her collaborations with SHEGLAM, Maybelline, and AliExpress España demonstrate her influence in the beauty and lifestyle sectors.

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Naomi's Twitter and YouTube accounts further extend her reach, offering brands additional promotion channels. With 18.2K Twitter followers and 2.4K YouTube subscribers, she engages audiences beyond visual platforms. Her 9.48% engagement rate on Twitter and 14.9% engagement rate on YouTube highlight her audience’s loyalty. Naomi’s ability to maintain high interaction across multiple platforms makes her an ideal partner for companies looking for genuine engagement.

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Conclusion: A Rising Force in Beauty and Lifestyle Influencing

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Naomi Asensi has established herself as a leading beauty and lifestyle influencer with a strong presence on TikTok and Instagram. Her ability to create authentic and engaging content makes her a valuable partner for brands looking to connect with Spanish-speaking audiences. With her high engagement rates, strong visual storytelling, and humorous personality, Naomi continues to grow her influence in the digital space. As she expands her partnerships and content reach, she is set to remain a key player in the beauty and lifestyle industry.

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View the AI-powered profile

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