Who is Murilo Moreno?

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Murilo Moreno: A Leading Voice in Marketing and Brand Activation

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Murilo Moreno is a marketing consultant, author, and educator who has contributed significantly to Brazil's marketing and sales industry. He has collaborated with prominent brands, including Nissan do Brasil and Fiat Automóveis, offering his expertise in brand activation, product development, and consumer behavior.

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His journey began with a passion for understanding consumer needs, which later evolved into a career dedicated to helping brands craft compelling narratives. In addition to working with agencies like Ogilvy and Mather and Neogama/BBH, Murilo has become a prominent voice in marketing education, teaching at institutions such as Fundação Getúlio Vargas and ESPM.

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Murilo's literary contributions include books such as Inquietos por Natureza and Fora do Automático, which provide fresh insights into marketing practices and human behavior. His thought leadership extends to his role as a columnist for Automotive Business and his appearances as a TEDx speaker.

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Currently, Murilo utilizes his vast experience to consult for Sequoia Estratégia e Marketing and host engaging content on his YouTube channel, Markket. His holistic approach to marketing, combined with a profound understanding of consumer behavior, has cemented his status as a marketing thought leader.

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Social Coverage Summary

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Murilo Moreno's social media reach spans across LinkedIn, Instagram, and YouTube, with LinkedIn being his most influential platform. His presence is characterized by consistent posting, thought-provoking content, and strong audience engagement.

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Social Media Strategy Analysis

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LinkedIn: A Hub for Marketing Insights

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With 53,438 followers and a growth rate of +2.11% (1.1K new followers) over the past month, LinkedIn is Murilo Moreno's most influential platform. His consistent activity—31 posts in the last month—ensures his professional insights reach a large and engaged audience.

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Murilo uses LinkedIn to share thought-provoking content centered on marketing trends, consumer behavior, and strategic business insights. His posts often include case studies, professional observations, and analyses, which resonate with his audience of industry professionals.

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• Username: @murilomoreno
• Influence Score: 88/100
• Followers: 53.4K
• Activity: This week (31 posts last month)
• Engagement Rate: 0.74%
• Growth: +2.11% (1.1K followers)
• Average Engagement: 387
• Posting Habits: Everyday at 6 PM

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Instagram: Visual Storytelling for Professionals

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Murilo's Instagram account boasts 4,002 followers and a modest growth rate of +0.75% (29 new followers). With 12 posts last month, he maintains an active presence, focusing on delivering relatable and visually engaging content.

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Instagram serves as Murilo’s creative outlet, where he shares short-form videos (Reels) and carousel posts. His content often tackles contemporary business topics and incorporates a mix of humor and personal commentary.

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• Username: @morenomurilo
• Influence Score: 53.6/100
• Followers: 4K
• Activity: This week (12 posts last month)
• Engagement Rate: 0.87%
• Growth: +0.75% (29 followers)
• Average Engagement: 35
• Posting Habits: 3 times a week at 6 AM

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YouTube: A Growing Platform for Marketing Enthusiasts

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On YouTube, Murilo has 2.86K subscribers with a higher growth rate of +4.61% (124 new subscribers). He posted 8.9 videos in the past month, maintaining a consistent presence to cater to his growing audience.

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Murilo’s YouTube channel features long-form content, including in-depth discussions on marketing strategies, brand case studies, and trending business topics. His videos appeal to marketing enthusiasts seeking detailed and actionable insights.

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• Username: @murilo.moreno
• Influence Score: 31.2/100
• Followers: 2.8K
• Activity: This week (8.9 videos/month)
• Engagement Rate: 0.45%
• Growth: +4.61% (124 subscribers)
• Average Engagement: 12
• Posting Habits: Twice a week at 8 AM

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Murilo's Influence Through Rankings and Authority

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Murilo Moreno holds an impressive Favikon rank of #54, with a total of 7,868 points, positioning him as a top-tier authority in digital marketing within Brazil. His rank places him in the top 2% of professionals in the Marketing & Sales category, showcasing his influence and expertise in the field. This ranking underscores his ability to connect with audiences and consistently deliver impactful content across his platforms.

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Content Strategy: A Holistic Approach to Marketing Influence

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Murilo Moreno’s content strategy is built on a foundation of education, engagement, and relatability, seamlessly tailored to each platform’s strengths. On LinkedIn, his focus is on professional insights, offering deep dives into marketing trends, consumer behavior, and strategic business applications. His Instagram, by contrast, leverages short-form video content like reels, bringing complex marketing topics to life in an approachable and visually engaging way. Finally, his YouTube channel provides a space for long-form analysis, where he delves into case studies, brand strategies, and emerging industry trends.

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By diversifying his content across platforms, Murilo effectively reaches a wide audience while maintaining his core focus on thought leadership and value-driven content.

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Reachability and Partnerships

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Murilo's approachable content style and consistent posting schedule make him a valuable partner for brands seeking to reach a professional audience. With an estimated cost of $875 per sponsored post, he offers a cost-effective opportunity for high-impact collaborations.

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Murilo Moreno’s creator network includes a diverse group of prominent professionals and brands spanning industries like marketing, business, and technology. His connections feature influential figures such as João Branco, a marketing expert and author, and Luciana Bülau, a branding strategist, as well as key automotive and retail leaders like Cris Aragoni and Milad Kalume Neto. This network enhances his credibility, allowing collaboration and cross-industry insights with experts who are leaders in their respective domains. These partnerships highlight Murilo's standing as a respected voice in marketing and business strategy.

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Conclusion: Enduring Impact on Marketing and Business Strategy

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Murilo Moreno's dynamic social media presence, bolstered by his expertise in marketing and brand activation, positions him as a leading voice in the industry. By leveraging his platforms effectively, Murilo continues to educate, engage, and inspire his audience while solidifying his influence as a trusted thought leader.

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