Who is Morgan McGuire?

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Morgan McGuire: The Teen Beauty Creator Taking Over Social Media

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Morgan McGuire is a rising beauty and lifestyle influencer known for her engaging makeup tutorials and relatable high school content. With a strong presence on TikTok, YouTube, and Instagram, she shares her makeup routines, product recommendations, and authentic moments from her daily life. Her content resonates particularly with teenage audiences, making her one of the most engaging young influencers in the beauty niche. Her humorous, candid, and unfiltered approach to social media has built a loyal fanbase that follows her for both entertainment and beauty advice.

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Born and raised in the United States, Morgan McGuire has always had a passion for beauty and self-expression. She started experimenting with makeup at an early age and quickly found joy in sharing her looks with friends and family. Her natural talent for storytelling and humor helped her transition seamlessly into content creation, where she effortlessly blends beauty tutorials with personal anecdotes. Her authenticity and ability to connect with her audience have been key factors in her rapid rise as an influencer.

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Morgan's content primarily revolves around teen beauty, makeup routines, and relatable high school experiences. She often incorporates humor into her videos, making her content enjoyable and easy to watch. Whether she's sharing a GRWM (Get Ready With Me) video before school or reviewing a viral mascara, her followers appreciate her honest opinions and engaging personality. Her audience feels like they are part of her everyday life, which strengthens her connection with them.

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Beyond beauty, Morgan McGuire also uses her platform to highlight self-confidence and body positivity. She encourages her followers to embrace their natural beauty while experimenting with makeup as a form of creative expression. By sharing her personal struggles and triumphs, she creates a safe and supportive space for her audience. This openness and relatability have solidified her status as a beloved creator in the beauty and lifestyle community.

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An Influencer Active on Social Media

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Morgan McGuire dominates on TikTok, followed by YouTube Shorts and Instagram Reels. Her primary audience consists of teenage girls in the United States, and she has a highly engaged following across all platforms. Her growth rate is impressive, making her an ideal partner for beauty and lifestyle brands targeting Gen Z consumers.

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Morgan McGuire's Social Media Strategy Analysis

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TikTok: Morgan's Primary Platform for Viral Content

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Morgan McGuire’s TikTok (@morganmcguirept2) is where she has gained the most traction, with 1.2 million followers and an engagement rate of 10.05%. Her content is a mix of "Get Ready With Me" (GRWM) videos, makeup tutorials, and high school-themed skits, often infused with humor that resonates with her audience. Her average video reaches over 1 million views, with some of her most viral content exceeding 26 million views.

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Morgan posts frequently, with an average of 9 posts per month, ensuring her audience stays engaged. Her growth rate of 15.71% over the past 30 days highlights her ability to attract new followers consistently. This consistent growth, paired with high engagement, reinforces her status as one of the most influential beauty content creators among Gen Z audiences.

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Her TikTok content often balances casual, fun moments with structured beauty tutorials, making it both relatable and informative. This mix of entertainment and education makes her a standout influencer in the beauty niche, ensuring her videos resonate with a broad audience. Her videos frequently go viral, further strengthening her visibility in the space.

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Morgan maintains a very safe brand image, making her an attractive choice for beauty and lifestyle brands looking to target young consumers. Her personality-driven content style ensures that any sponsored post she creates feels authentic, increasing brand trust and engagement.

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• Username: @morganmcguirept2
• Influence Score: 94.3/100
• Followers: 1.2M
• Activity: 9 posts/month
• Engagement Rate: 10.05%
• Growth: +15.71%
• Average Engagement: 120.6K
• Posting Habits: Everyday at 2 PM EST

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Instagram: Engaging Beauty and Lifestyle Fans

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Morgan McGuire’s Instagram (@morganmcguire) is another stronghold of her influence, where she shares beauty tutorials, lifestyle content, and relatable high school moments. With 103.9K followers, she maintains a 3.23% engagement rate, which is solid for an influencer of her size. Her Reels frequently go viral, with some posts garnering over 1.3 million views.

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Her Instagram content is curated to show a more polished, behind-the-scenes look at her life. Whether she’s sharing beauty tips, collaborations, or personal moments, her audience connects with her authenticity. With 3 posts per month, she is less active here compared to TikTok, but her content still performs well and adds to her overall influence.

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Her growth rate of 78.19% over the past 30 days highlights her increasing popularity. Even with a slightly lower posting frequency, her engaged audience ensures consistent interaction on her content. This makes her Instagram profile a valuable platform for brands looking to connect with beauty and lifestyle enthusiasts.

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Morgan’s Instagram is brand-friendly, visually appealing, and engaging, making it a great place for long-term brand collaborations. Her mix of beauty tutorials and casual high school content keeps her followers interested while offering potential partners a strong platform for promotion.

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• Username: @morganmcguire
• Influence Score: 85.2/100
• Followers: 103.9K
• Activity: 3 posts/month
• Engagement Rate: 3.23%
• Growth: +78.19%
• Average Engagement: 3.4K
• Posting Habits: 3 times a day at 5 PM EST

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YouTube: Building a Loyal Subscriber Base

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Morgan McGuire’s YouTube channel (Morgan McGuire) has grown rapidly, with 143K subscribers and a staggering 163.45% growth in the last 30 days. Despite only posting sporadically, her highly engaging short-form content has helped her gain over 70.9K new subscribers in one month. Her YouTube Shorts, often repurposed from TikTok, perform exceptionally well, with some videos reaching over 5 million views.

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Her channel primarily features short-form beauty and lifestyle videos, allowing her to capitalize on the rise of YouTube Shorts. While her engagement rate is lower at 0.82%, the platform provides long-term value as a space where she can expand her content beyond TikTok-style videos. If she increases her posting frequency, she could establish YouTube as another dominant platform for her brand.

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Her most popular videos tend to be relatable, funny, and casual, making them easily shareable. This, combined with her growing subscriber count, positions her as a creator to watch on YouTube. Given her recent growth, it wouldn’t be surprising to see her transition into longer-form content in the future.

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YouTube remains a secondary platform for Morgan, but one with significant growth potential. By leveraging Shorts and increasing her content output, she could further solidify her influence in the beauty and lifestyle space.

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• Username: Morgan McGuire
• Influence Score: 91.4/100
• Followers: 143K
• Activity: 0.3 posts/month
• Engagement Rate: 0.82%
• Growth: +163.45%
• Average Engagement: 1.2K
• Posting Habits: Once a year at 8 PM EST

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Morgan McGuire’s Social Media Influence Summary

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Morgan’s Favikon Influence Score of 9,137 points places her among the top influencers in beauty and lifestyle. She ranks #491 in the U.S. TikTok rankings and #35 in the U.S. makeup influencer rankings, highlighting her credibility in the beauty niche. Her content is authentic, fun, and engaging, making her a standout creator in her category.

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Learn more about the Favikon Methodology here

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Content Strategy: A Winning Formula

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Morgan has built her brand by combining authenticity, humor, and beauty expertise. Her high school-centered content makes her extremely relatable to Gen Z audiences, allowing her to establish a strong personal connection with her followers. Her makeup tutorials feel effortless yet informative, making beauty accessible to a younger audience.

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Reachability and Partnership

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Morgan McGuire is highly approachable for brand collaborations, making her a sought-after influencer in the beauty and lifestyle space. With a 7.5K$ per post rate, she is open to sponsored content, product promotions, and long-term brand ambassadorships. Her previous partnerships with Bloom Nutrition, Ulta Beauty, and Grande Cosmetics have shown her ability to seamlessly integrate branded content into her posts without losing authenticity.

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Her audience engagement plays a significant role in her reachability and brand influence. She has built a community that trusts her opinions, which results in higher conversion rates for brands she collaborates with. The casual and relatable tone she brings to brand partnerships ensures that her promotions feel organic rather than forced, making her a great choice for brands looking for genuine representation.

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Morgan is also highly responsive and professional, making her an ideal partner for brands looking for a reliable influencer. She maintains a structured content calendar and ensures that brand partnerships align with her personal brand and audience preferences. She provides detailed insights and performance metrics to her partners, helping them assess the impact of their collaborations with her.

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With her growing presence across multiple platforms, Morgan McGuire is well-positioned to expand her brand collaborations further. As her social media accounts continue to grow, brands can expect a high return on investment (ROI) when working with her, especially in the teen beauty and lifestyle sectors. Her ability to drive engagement and deliver authentic content makes her a top-tier influencer for brand partnerships.

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Conclusion: A Rising Beauty Star

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Morgan McGuire is one of the fastest-growing beauty influencers in the Gen Z space. With strong engagement across multiple platforms, viral content, and an approachable brand image, she is a prime choice for beauty brands looking for effective influencer collaborations. As she continues to grow, her ability to dominate both short-form and long-form content will only strengthen her position in the industry.

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View the AI-powered profile

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