Who is Kelly Wakasa?

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Kelly Wakasa: Elevating Lifestyle and Adventure Content Through Bold Optimism

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Kelly Wakasa is a New York–based lifestyle creator who built his platform around spontaneity, fitness, and community connection. Originally gaining traction through skateboarding videos, he rebranded into a broader “Do What Excites” movement, promoting bold decisions and positive routines. His YouTube videos are a mix of travel diaries, transformation series, and deep dives into personal goals. He often features his friends and followers, making content feel participatory, not performative.

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What sets Kelly apart is how his personal brand is deeply integrated into his content. “Do What Excites” isn’t just a motto—it’s a YouTube series, a merch line, and a call-to-action that drives challenges like running a marathon with no training or building a studio in 24 hours. Each episode is built on a narrative arc that includes struggle, reflection, and execution, often ending with viewer shoutouts or direct engagement. His storytelling is fast, dynamic, and always grounded in effort.

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Unlike influencers who focus on aesthetics, Kelly’s appeal is movement-focused—jumping into a cold ocean, setting up pop-up events, or renovating physical spaces. This makes him a strong fit for activewear, tech, and youth-oriented campaigns that benefit from motion-heavy storytelling. He also collaborates regularly with creators like Luke Eich and Ashley Alexander, expanding his community beyond content to real-life meetups and creator retreats.

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He has partnered with brands like Adobe Video & Motion, DICK'S Sporting Goods, and The North Face, always integrating the brand into the action rather than a separate segment. Whether editing a video mid-hike or wearing branded gear in a high-stakes challenge, his integrations maintain authenticity. The brand never interrupts the story—it becomes part of it.

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An Influencer Active on Social Media

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Kelly Wakasa is a top 1% creator in the U.S. for YouTube lifestyle content, with over 3.2M total followers and strong engagement across platforms.

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Kelly’s Social Media Strategy Analysis

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YouTube: The Core of the "Do What Excites" Movement

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Kelly Wakasa’s YouTube strategy is built around episodic storytelling, where each video functions like a mini documentary with a challenge, a lesson, and a win. He avoids “daily life” vlogging and instead crafts intentional narratives—like running a marathon with no training, or building a production studio from scratch. These stories are cinematic, using drone shots, travel transitions, and custom music to set the tone. Every episode ends with a reflection or a question to the viewer.

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He posts 2.3 videos per month, focusing on quality and narrative arc over volume. His average video hits 396K views, and even older uploads see recurring engagement due to the evergreen nature of the content. Kelly’s fans don’t just watch—they wait, knowing each video will bring something new. This cadence has built deep loyalty and high replayability.

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The series structure of “Do What Excites” encourages return visits and multi-video consumption. Whether it's a personal fitness arc or a global trip, every video builds into the larger story of Kelly pushing his limits and encouraging fans to do the same. He often includes clips of fan meetups or viewer-submitted challenges, making the series community-backed, not just creator-led.

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Kelly’s Influence Score of 88.2/100 confirms YouTube as his power platform, generating the majority of his visibility and sponsorship value. His long-form edits, branded seamlessly with Adobe or The North Face integrations, create storytelling opportunities far beyond typical YouTuber vlogs. For Kelly, YouTube is his main stage—everything else is a portal into it.

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• ‍Username: @KellyWakasa‍
• Influence Score: 88.2/100‍
• Followers: 1.7M‍
• Activity: 2.3 videos/month‍
• Engagement Rate: 0.9%‍
• Growth: +1.15%‍
• Average Engagement: 15.3K
• Posting Habits: Once a week at 7 PM EST

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TikTok: Highlights and Challenges with Youthful Energy

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On TikTok, Kelly (@kelwak) uses his platform to condense larger stories into 30-second kinetic moments. His clips often show key scenes from YouTube episodes—cliff diving, meetups, rooftop builds—designed to generate curiosity, not explain the whole story. The purpose is to drive users to full-length content, with an energy-first delivery that focuses on visuals over dialogue. He rarely uses voiceovers or text unless it adds humor or dramatic irony.

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He posts about 1.2 videos per week, a light rhythm that mirrors his emphasis on quality and platform synergy. His Engagement Rate is 0.25%, with an average of 31.6K views per clip, supporting a low-effort, high-intent posting strategy. Rather than follow trends or audio formats, Kelly stays visually distinct: real-life environments, bold movements, and natural audio dominate his feed.

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What’s unique about Kelly’s TikTok is that it doesn’t dilute his brand message. There are no lip-syncs or scripted bits—just raw, energetic footage from real challenges, including bloopers or behind-the-scenes travel cuts. This keeps the vibe authentic and in sync with his “Do What Excites” identity. The clips are accessible but still feel premium due to their camera work and motion.

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With a solid Influence Score of 80.8/100, TikTok acts as his highlight reel, pulling in new followers who prefer short-form media. It’s not the home base—but it’s the front door to his larger universe. Kelly uses the platform to reinforce the idea that his brand is action-first, not algorithm-first.

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• ‍Username: @kelwak‍
• Influence Score: 80.8/100‍
• Followers: 1.2M‍
• Activity: 1.2 videos/week‍
• Engagement Rate: 0.25%‍
• Growth: 0%‍
• Average Engagement: 3.1K‍
• Posting Habits: Once a week at 10 AM EST

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Instagram: Visual Storytelling and Brand Integration

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Kelly’s Instagram is the visual distillation of his brand—offering curated snapshots and short-form edits from longer projects. His Reels echo his YouTube format but are trimmed for faster storytelling, often opening with a visual hook or impactful quote. His feed includes travel shots, studio builds, and group challenges, all photographed with natural light and saturated tones that reflect his energetic aesthetic.

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He posts about 4 times a month, and despite having a smaller audience compared to YouTube or TikTok, his Engagement Rate sits at 4.48%, with 14.1K average interactions per post. This is fueled by a loyal following that sees Instagram as Kelly’s brand hub—home to announcements, launches, and IRL updates. He doesn’t post filler or selfies; every post has a tie-in to a project, product, or moment.

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Instagram is where Kelly makes his brand integrations visually visible. Partnerships with Adobe, DICK’S Sporting Goods, and The North Face are featured through gear-in-action shots or editing montages. He doesn’t tag brands casually; each post is positioned to show how the product helps him execute his goal. This narrative-based advertising earns stronger trust and product recall.

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With an Influence Score of 88/100, Instagram serves as the digital storefront for the "Do What Excites" lifestyle. Fans scroll here to catch up, support launches, and share inspiration. It’s not his most viral platform—but it’s where his brand identity is cleanest and most commercially aligned.

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• ‍Username: @kellywakasa‍
• Influence Score: 88/100‍
• Followers: 314.4K‍
• Activity: 4 posts/month‍
• Engagement Rate: 4.48%‍
• Growth: +4.07%‍
• Average Engagement: 14.1K‍
• Posting Habits: Once a week at 3 PM EST

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X (Twitter): Dormant Voice of a Visual Creator

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Kelly Wakasa’s presence on X (@kellywakasa) has remained dormant for over 9 months, with no tweets or reposts during that period. Despite a modest following of 13.1K, his account was once used for brief updates tied to YouTube uploads or community shoutouts. Today, the account serves more as a placeholder, with zero interaction and no recent growth.

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Previously, Kelly used Twitter to retweet fan posts, link to video drops, and share one-liner reflections. His tone was upbeat and mission-aligned, often echoing “Do What Excites” phrasing in response to fan questions. However, the lack of current activity signals a clear shift toward visual-first platforms where his energy and storytelling have more impact.

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• ‍Username: @kellywakasa‍
• Influence Score: 8.3/100‍
• Followers: 13.1K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.28%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 12 PM EST

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Kelly Wakasa’s Social Media Influence Summary

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Kelly Wakasa holds an Favikon Influence Score of 8,880 points, ranking in the top 1% of creators in the U.S. for YouTube and top 2% for video entertainment. His performance is built around consistent storytelling, high-quality production, and a clear mission that translates across formats. YouTube is his core, but Instagram adds visual legitimacy while TikTok keeps his reach young and spontaneous. His brand value comes from multi-platform synergy—viewers follow across apps because the content never repeats; it expands.

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Learn more about the Favikon Methodology here

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Content Strategy: Movement, Mission, and Meaning

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Kelly Wakasa’s strategy isn’t about showing off—it’s about showing up. His adventures have narrative, his vlogs have arcs, and his fans feel included. His tone is always bright, casual, and mission-driven, aimed at viewers ready to chase goals, not trends. He relies on small teams and high-output environments. Whether filming in Central Park or mid-desert, he delivers clean visuals with emotional connection. He often addresses the viewer directly, reinforcing community language like “Let’s go!” or “Do What Excites!” to create brand cohesion.

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Reachability and Partnerships

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Kelly Wakasa partners with brands that allow him to integrate products into physical storytelling, not just static visuals. His campaigns with Adobe, DICK’S Sporting Goods, and The North Face appear in motion—editing software used during vlogs, gear worn mid-hike, or branded clothing in challenge videos. These are never standalone ads; they’re framed as tools that help him complete a personal mission. That seamless integration makes him ideal for action-oriented campaigns with a youth focus.

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His estimated rate ranges from $15K to $30K per post, reflecting the cinematic quality and repeat viewership of his content. Brands reach him through agency-managed campaigns tied to the “Do What Excites” ethos—he prioritizes creative freedom and audience relevance over high volume. He rarely accepts one-off posts; instead, he prefers multi-post arcs or series where the product becomes part of the story. His collabs are built to live inside the challenge, not outside the content.

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Conclusion: Kelly Wakasa Is Doing What Excites—And Building a Movement

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Kelly Wakasa is more than a content creator—he’s a brand in motion. With a top-tier YouTube presence, visually clean Instagram, and active TikTok profile, he turns lifestyle content into community action. Whether running marathons or launching meetups, he’s showing what’s possible when content meets conviction. For brands, he offers value beyond numbers—he offers momentum. And for viewers? He’s proof that showing up, trying hard, and doing what excites is still the most powerful story worth telling.

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