Who is Monserrat Limongi aka Monse Limongi?

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Montserrat Limongi: Fusing Pop Emotion and Digital Beauty with Relatable Storytelling

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Originally from Mexico and now based in the United States, Montserrat Limongi has grown into a prominent figure among Gen Z audiences, particularly for her blend of beauty, lifestyle, and musical content. She posts in Spanish and speaks directly to themes of friendship, vulnerability, and romantic expression—using vibrant filters and close-up visuals to highlight her emotions.

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Her social rise is rooted in consistency and intimacy. Montse often shares content in bed, singing softly or speaking directly to camera, giving followers a sense of closeness rarely seen in curated influencer feeds. This raw approach has allowed her to foster high engagement and emotional loyalty.

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In addition to personal storytelling, Limongi brings strong aesthetic cues into her brand. Whether sipping Starbucks in matching outfits with a friend or sharing beach moments in glam fashion, her posts are styled but never distant. She balances relatability and aspiration with precision.

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Her rising presence has led to partnerships with major beauty and lifestyle brands such as SHEIN Mexico, La Roche-Posay, and Stori. Montserrat uses these collaborations to naturally integrate products into her aesthetic world while maintaining her conversational tone and playful energy.

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An Influencer Active on Social Media

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Strong TikTok-first presence, complemented by emotional Instagram storytelling and minimal activity on YouTube.

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Monse Limongi's Social Media Strategy Analysis

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TikTok – Where Emotions and Nostalgia Drive Viral Connection

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TikTok is Montserrat Limongi’s strongest platform and the beating heart of her digital strategy. With 1.2M followers, she posts daily with high visual consistency—often from her room, in cozy settings, or while interacting with trending audio. Her videos center on self-love, friendship, and dreamy pop moments, which deeply resonate with her core audience.

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January and February 2025 videos showcase her strongest content: emotional expressions of love, quirky affirmations, and playful facial cues accompanied by stylized captions. Her post from Jan 22, “i’m just a girlll,” reached 1M views and 141.5K likes, while others like the Justin Bieber duet hit 757K+ views, showing her ability to channel music-based virality with minimal editing.

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She maintains a strong average viewership of 119.3K per post and an average engagement of 13.6K, with a consistent 1.13% engagement rate, fueled by her conversational tone and fan interaction in comments. Her visual identity is soft, warm, and feminine—pastel backgrounds, lip gloss, lashes, and realness without overproduction.

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Montserrat’s TikTok is a daily outlet for expression and brand intimacy. She is well-suited for campaigns in music, beauty, and youth-focused retail. Her posting rhythm (nearly 8 videos/week) ensures consistent reach and visibility, which brands like Stori and SHEIN have leveraged in sponsored posts.

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• Username: @monselimongi
• Influence Score: 86.6/100
• Followers: 1.2M
• Activity: 7.7 videos/week
• Engagement Rate: 1.13%
• Growth: 0%
• Average Engagement: 13.6K
• Posting Habits: Every day at 9 PM EST

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Instagram – A Soft-Focus Diary of Friendship, Beauty, and Lifestyle

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Montserrat's Instagram presence, while secondary to her TikTok, offers curated highlights from her personal life and branded collaborations. With 103.7K followers, her posts strike a balance between glamor and warmth—often featuring candid beach photos, Starbucks selfies, or friendship moments with soft lighting and pastel tones.

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Her April 14 Reel, captioned “eso sí que no jajajajaj,” drew 270.4K views and 5.8K likes, outperforming other content and demonstrating the power of emotionally resonant, low-effort content. She averages 4K engagements per post, with an engagement rate of 3.89%, well above standard for lifestyle creators.

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Posting 5 times per month, her Instagram posts are less frequent but more stylized. Montserrat’s visuals lean into a summery, youthful aesthetic, with breezy outfits, sunlit filters, and captions in casual Spanish. She communicates like a close friend, using emojis and slang that mirror her audience’s voice.

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Instagram is her go-to for beauty campaigns and product placement. Collaborations with La Roche-Posay and SHEIN Mexico are seamlessly integrated into her feed, affirming her status as a valuable partner for skincare and Gen Z fashion brands.

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• Username: @monselimongi
• Influence Score: 77.7/100
• Followers: 103.7K
• Activity: 5 posts/month
• Engagement Rate: 3.89%
• Growth: –0.85%
• Average Engagement: 4K
• Posting Habits: Twice a week at 3 PM EST

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YouTube – Archived Channel with Dormant Activity

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Montserrat’s YouTube presence is nearly inactive, with 8.7K subscribers and no recent uploads in the last six years. The channel hosts only 5 videos, none of which have shown visible growth or engagement. Her activity on this platform is effectively paused.

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Though her influence thrives on TikTok and Instagram, YouTube remains an untapped opportunity. With her vocal talent and storytelling strengths, she could potentially launch covers, mini vlogs, or lifestyle series that align with her TikTok personality and serve long-form engagement.

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• Username: @monselimongi
• Influence Score: 14.6/100
• Followers: 8.7K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Monse Limongi's Social Media Influence Summary

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Montserrat Limongi holds a Tier 3 Influence Score with 8,721 points, placing her in the top 3% of Beauty Bloggers both in the U.S. (#83) and globally (#534). She also ranks in the top 5% on TikTok (US) and top 3% worldwide for general content. Despite limited YouTube activity and a slight follower decline on Instagram, her consistent TikTok performance and brand engagement make her a highly influential digital voice among Gen Z Latina audiences. Her strong engagement metrics and TikTok dominance are key strengths.

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Learn more about the Favikon Methodology here

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Content Strategy – Pop Vibes and Pure Emotion

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Montserrat’s content style is cheerful, safe, and relatable, appealing strongly to young adults navigating identity, relationships, and self-esteem. Her most successful posts blend humor with heartfelt captions, often written in lowercase for a casual, intimate tone.

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Reachability & Partnerships

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Montserrat is highly reachable for collaborations, especially on TikTok and Instagram, where she frequently tags partners and integrates sponsored content naturally. She’s previously worked with Stori, SHEIN Mexico, and La Roche-Posay, showcasing beauty, fashion, and financial tools with equal ease.

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Her strong presence in the Mexican influencer network is reflected in her proximity to creators like Kenia OS, Brenda Garza, and Nando, which further amplifies her visibility. She's ideal for both direct-to-consumer activations and brand storytelling with emotional depth.

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Conclusion: Blending Music, Emotion, and Beauty to Inspire a Generation

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Montserrat Limongi embodies a rare blend of emotional clarity, visual softness, and consistent performance across key Gen Z platforms. With daily activity on TikTok and strong Instagram appeal, she delivers value through trust, community, and relatability. Her digital storytelling style—equal parts dreamy and grounded—makes her one of the most emotionally compelling lifestyle creators to watch in Mexico’s beauty and music scene.

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