Who is Mohamed El Ghaissani?

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Mohamed El Ghaissani, an entrepreneur and CEO of YouCan.shop, has established himself as a prominent figure in the MENA region's business and startup ecosystem. With a strong online presence, Mohamed leverages platforms like LinkedIn and Instagram to share insights, achievements, and professional milestones. His influence in the industry is evident through his growing audience and his thought leadership in e-commerce and entrepreneurship.

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Mohamed El Ghaissani: A Visionary Entrepreneur Leading the MENA E-commerce Landscape

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Mohamed El Ghaissani is the co-founder and CEO of YouCan.shop, the largest e-commerce platform in the MENA region, which he launched in 2020 with a mission to transform the digital commerce landscape. His leadership at YouCan.shop has been instrumental in redefining how businesses in the region operate, offering a groundbreaking platform that enables entrepreneurs to create, scale, and manage their online ventures with ease. The platform’s innovative tools have not only helped small and medium enterprises establish a foothold in the online market but have also democratized access to e-commerce for businesses of all sizes. Under Mohamed’s vision, YouCan.shop has emerged as a catalyst for digital transformation in the MENA region, fostering economic growth, creating opportunities, and positioning itself as a global leader in online commerce. Mohamed’s forward-thinking approach has garnered recognition for YouCan.shop as a pivotal force in modernizing traditional business practices and empowering the next wave of digital entrepreneurs.

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Mohamed’s illustrious career spans multiple industries, where he has held key leadership roles that highlight his versatility and expertise in driving growth and innovation. Prior to founding YouCan.shop, he served as the CEO and Advertising Director at Sultana, where he was instrumental in reshaping the company’s strategies to align with emerging trends in digital advertising. As a co-founder of AlloMyStar, he brought to life a platform that connected audiences in innovative ways, showcasing his ability to identify market needs and create solutions that resonate. His work at VayaStudio and Alyaoum24 further solidified his reputation as a leader capable of managing complex operations while delivering measurable results. Across his career, Mohamed has demonstrated an unparalleled ability to adapt to evolving markets, build robust ecosystems, and champion new technologies that propel industries forward. These roles have not only contributed to his professional growth but have also made him a trusted advisor and a respected name in the MENA startup ecosystem.

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At the heart of Mohamed’s professional journey is a deeply rooted commitment to empowering the next generation of entrepreneurs. He strongly believes in collaboration and innovation as the foundations of sustainable business growth, and this philosophy is evident in both his professional endeavors and his active presence on social media. Through platforms like LinkedIn and Instagram, Mohamed shares valuable insights into the world of e-commerce, entrepreneurship, and leadership. His posts, which range from thought-provoking commentary on market trends to personal reflections on his journey, offer a unique blend of inspiration and practical advice. By engaging directly with his audience, he creates meaningful conversations around the challenges and opportunities in business, positioning himself as both a mentor and a role model for aspiring leaders. This approach has allowed Mohamed to foster a community of like-minded professionals, amplifying his influence and solidifying his status as a thought leader in the MENA region’s business landscape. Through his work and his active communication, Mohamed continues to inspire others to pursue their entrepreneurial dreams and contribute to the region’s ongoing economic transformation.

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A Leading Voice Across Social Platforms

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Mohamed's social media strategy is centered on LinkedIn and Instagram, platforms that highlight his professional achievements and engage audiences through business-focused content. His influence score positions him as a thought leader, particularly on LinkedIn, where he ranks among the top 1% in Morocco.

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Mohamed El Ghaissani's Social Media Strategy

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LinkedIn: Mohamed’s Hub for Professional Insights

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Mohamed’s LinkedIn profile stands out as his strongest platform, offering a space where he effectively connects with a professional audience through thoughtful and engaging content. His posts are a mix of business insights, achievements, and leadership philosophies, which resonate with professionals and entrepreneurs alike. As the CEO of YouCan.shop, Mohamed uses LinkedIn to share updates on his company’s milestones, offering valuable lessons from his journey in the e-commerce industry. His content is highly curated to reflect his expertise in entrepreneurship and business innovation, making him a trusted voice in the MENA region’s startup ecosystem. By sharing his experiences and insights, Mohamed not only positions himself as a thought leader but also creates content that inspires and educates his audience.

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In the past 30 days, Mohamed’s growth on LinkedIn has been remarkable, with his follower count surging by 44.76%, adding 8.5K new followers to his audience. This impressive growth highlights the increasing relevance and impact of his content among LinkedIn users. His engagement rate of 4.7% further underscores his ability to connect meaningfully with his audience. Each post sparks active discussions, with followers engaging through comments, likes, and shares, which amplifies his reach and influence. By regularly addressing topics such as entrepreneurship, business strategies, and leadership, Mohamed keeps his audience informed and inspired, further reinforcing his authority in the business community.

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A key factor in Mohamed’s success on LinkedIn is his consistent posting schedule, with 19 posts in the past month, ensuring his content remains relevant and visible. This disciplined approach allows him to stay top-of-mind for his audience, who look forward to his updates and insights. His posts are often thought-provoking, encouraging his followers to reflect on the challenges and opportunities in their professional journeys. This proactive engagement strategy not only helps him build a loyal follower base but also establishes him as a catalyst for meaningful conversations in the professional space.

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Through LinkedIn, Mohamed has cultivated a dynamic platform for professional engagement, where he shares valuable insights into the evolving e-commerce industry while fostering a sense of community among his followers. His ability to communicate complex ideas in an accessible and relatable manner makes his content widely appreciated. By leveraging LinkedIn as a space for professional storytelling and thought leadership, Mohamed continues to expand his influence and inspire a generation of business leaders in the MENA region and beyond.

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• Username: @lmodirdotcom
• Influence Score: 91.5/100
• Followers: 27.8K
• Activity: 19 posts last month
• Engagement Rate: 4.7%
• Growth: +44.76% (8.5K new followers in 30 days)
• Average Engagement: 1.3K
• Posting Habits: Daily at 4 PM

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Instagram: A Visual Showcase of Leadership

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While Mohamed's Instagram account boasts an impressive following of 126.9K, his activity on this platform has notably declined, with no new posts in the last five months. This period of inactivity has caused a visible dip in both engagement and follower growth, with his growth rate at -0.17%, equating to a loss of 215 followers in the last month. Despite this, the content he previously shared showcased his professional accomplishments, personal milestones, and key moments from his entrepreneurial journey. His audience connected with these posts, which combined visually appealing storytelling with a focus on leadership, innovation, and success. This blend of professional and personal content helped him establish a loyal following on Instagram.

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Historically, Mohamed’s Instagram strategy revolved around visual storytelling, offering his followers a glimpse into his life as a leader and entrepreneur. Posts often featured milestones for YouCan.shop, professional achievements, and moments of celebration, allowing his audience to engage with the human side of his brand. This approach resonated well, as it blended relatability with aspiration, encouraging his audience to see him not only as a successful CEO but also as a mentor and role model. His Instagram served as a dynamic platform to amplify his influence and connect with a broader demographic, particularly younger followers interested in entrepreneurship and startups.

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Instagram continues to present a unique opportunity for Mohamed to reconnect with his audience. By reviving his presence on this platform, he could leverage Instagram’s visual nature to share behind-the-scenes updates from his entrepreneurial journey, giving followers an insider’s view into the day-to-day operations of YouCan.shop or insights into the startup culture in the MENA region. Posts featuring events, collaborations, or even candid moments from his professional life could create a stronger connection with his audience and reignite their interest in his brand. Stories and Reels, in particular, offer the potential to deliver short-form, engaging content that aligns with Instagram’s current trends and user preferences.

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A revitalized Instagram strategy could also help Mohamed tap into the influencer marketing potential of the platform. By collaborating with other entrepreneurs, sharing thought leadership through captions, and highlighting key moments from industry events, he could create a cohesive multi-platform presence that bridges the professional tone of LinkedIn with the more personal, visual appeal of Instagram. This renewed focus could not only drive higher engagement rates but also attract a fresh audience interested in his expertise and insights. For Mohamed, Instagram remains an underutilized platform with immense potential to amplify his personal brand and strengthen his influence as a thought leader and innovator in the e-commerce space.

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• Username: @lmodirdotcom
• Influence Score: 9.9/100
• Followers: 126.9K
• Activity: 0 posts in the last 5 months
• Engagement Rate: 0%
• Growth: -0.17% (215 followers lost in 30 days)
• Average Engagement: 0
• Posting Habits: Inactive

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Mohamed El Ghaissani's Social Media Influence Summary

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With an authority score of 8,269 points and a #3 ranking on LinkedIn in Morocco, Mohamed stands out as a leading figure in entrepreneurship and startups. His influence on LinkedIn places him among the top 1%, underscoring his role as a trusted voice in the business community. However, reactivating his Instagram presence could strengthen his overall influence and expand his reach.

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Content Strategy: Building Influence Through Professional Insights and Visual Storytelling

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Mohamed’s content strategy on LinkedIn revolves around:

• Professional Updates: Insights into YouCan.shop and its milestones.
• Thought Leadership: Sharing his perspectives on entrepreneurship and business innovation.
• Community Engagement: Responding to comments and initiating discussions to build a loyal follower base.

On Instagram, his strategy has historically focused on visual storytelling, showcasing events and professional achievements. By revitalizing this platform, he could create a cohesive multi-platform strategy that maximizes his impact.

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Reachability and Partnerships

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Mohamed’s reachability is rated as easy, with an estimated sponsored post cost of $1.8K. His active presence on LinkedIn makes him an attractive partner for brands and organizations targeting entrepreneurs and business professionals in the MENA region. Partnerships aligned with e-commerce, digital transformation, or startup ecosystems would align well with his brand.

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Mohamed El Ghaissani’s social media presence reflects his dedication to fostering innovation and leadership in the MENA region. While his LinkedIn profile showcases his professional insights and achievements, re-engaging his Instagram audience could further amplify his influence. By introducing a newsletter and revitalizing inactive platforms, Mohamed can expand his reach, strengthen his authority, and continue inspiring the next generation of entrepreneurs.

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