Who's Who on Social Media
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Who is Mira Szalma?

Mira Szalma is a prominent social media influencer and brand ambassador, with a growing influence across multiple platforms like Instagram, TikTok, YouTube, Twitch, and Twitter. With over 7M followers across her channels, she is celebrated for her relatable humor, fitness content, and collaborations with top-tier brands like SHEIN, Glowmode, and Manscaped.

January 5, 2025
Jeremy Boissinot
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Mira Szalma: A Leading Voice in Social Media and Digital Branding

Mira Szalma is a 21-year-old social media influencer and brand ambassador based in the United Kingdom. Known for her engaging and relatable content, she has quickly risen to prominence across multiple platforms, including Instagram, TikTok, Twitch, YouTube, and Twitter. With a keen focus on video entertainment and lifestyle, Mira has built a loyal audience by sharing her daily life, humor, and brand collaborations. Her ability to balance authenticity with professional partnerships sets her apart in the competitive influencer space.

On Instagram, Mira’s account, @mira.004, serves as a hub for her 1.1M followers, where she shares a mix of personal updates, humorous posts, and branded content. She is widely recognized for her collaborations with major brands like SHEIN, Glowmode, and Manscaped, which appeal to her audience of young, trend-conscious individuals. Mira's posting schedule and storytelling approach make her a trusted voice in lifestyle and entertainment niches.

Mira Szalma: From Law Graduate to Social Media Star (Source: @mira.004, Instagram, September 2023)

Beyond Instagram, Mira’s TikTok and Twitch accounts demonstrate her versatility as a creator. On TikTok, she captivates her 5M followers with relatable, short-form content featuring humor, gym anecdotes, and trends. On Twitch, Mira connects with her audience through interactive live streams, discussing fitness, gaming, and daily topics. Her ability to engage live audiences highlights her strong interpersonal skills and adaptability.

Mira's influence also extends to YouTube and Twitter, where she shares vlogs, personal insights, and updates on her projects. Her long-form YouTube videos attract an engaged audience, while her conversational Twitter presence strengthens her personal connection with followers. Mira’s multi-platform strategy ensures she remains visible, relevant, and impactful, making her a sought-after partner for global brands.

An Influencer Active on Social Media

With over 7M followers across TikTok, Instagram, YouTube, Twitch, and Twitter, Mira Szalma is a leading influencer in video entertainment, engaging millions with her dynamic content.

Mira's Social Media Strategy Analysis

TikTok: The Core of Her Popularity

Mira’s TikTok account, @mirrormirror.004, with 5M followers, is her most successful platform, known for its short, relatable videos. Her content revolves around funny gym anecdotes, trending challenges, and lighthearted humor, which resonate with her youthful audience. By adapting to TikTok’s trends, Mira ensures her content remains fresh and engaging.

Her videos consistently receive 119M total likes, showcasing her ability to connect with her audience on a large scale. Mira’s strategic use of hashtags and trending audio boosts her visibility and reach. She is also adept at crafting content that is both authentic and brand-friendly, a key to her sustained growth.

While her engagement rate is modest at 0.02%, her large follower base ensures she remains highly visible. Mira posts once a week at 10 AM EST, targeting peak activity times for her audience. This calculated timing enhances her content's chances of trending and reaching new viewers.

Mira’s TikTok strategy focuses on creating bite-sized, shareable content that drives audience interaction. Her ability to mix personal anecdotes with promotional content makes TikTok a powerful tool for both audience engagement and brand partnerships.

  • Username: @mirrormirror.004
  • Influence Score: 78.3/100
  • Followers: 5M
  • Activity: 1 video/week
  • Engagement Rate: 0.02%
  • Growth: Stable
  • Average Engagement: 931
  • Posting Habits: Weekly at 10 AM EST

Instagram: Visual Branding Hub

Mira’s Instagram account, @mira.004, with 1.1M followers, serves as her primary platform for showcasing her lifestyle and brand collaborations. Known for her aesthetically curated content, she shares a mix of personal updates, product endorsements, and humorous posts that captivate her audience.

Her average engagement rate of 2.64% highlights the strong connection she has with her followers. Mira collaborates with top brands like Glowmode and MyProtein, using Instagram Stories to share behind-the-scenes insights, Q&As, and product demos. This interactive approach helps her maintain high levels of audience trust and interest.

By posting three times a week at midnight, Mira optimizes her content for maximum visibility among her primarily UK-based audience. Her consistent posting schedule ensures her audience is regularly engaged, fostering loyalty and long-term growth. This strategic approach has contributed to her 16.8K follower growth over the last month.

Mira’s Instagram is more than just a platform for sharing content—it’s a community. Through relatable captions and frequent interaction in the comments section, she builds personal connections with her audience, making her a highly effective influencer for both engagement and sales-driven campaigns.

  • Username: @mira.004
  • Influence Score: 91.7/100
  • Followers: 1.1M
  • Activity: 12 posts/month
  • Engagement Rate: 2.64%
  • Growth: +1.49% (16.8K new followers)
  • Average Engagement: 30.2K
  • Posting Habits: 3x/week at 11 AM EST

Twitter: Bite-Sized Engagement

Mira’s Twitter account, @itsmira004, with 97.6K followers, is her platform for sharing personal thoughts, quick updates, and promotions. Her tweets often feature fitness tips, brand collaborations, and trending topics, keeping her audience informed and entertained.

Despite being one of her smaller platforms, Mira’s engagement rate of 3.97% on Twitter reflects the strong connection she maintains with her followers. By posting twice a week at 10 AM EST, she ensures her content reaches her audience during peak hours, maximizing visibility and interaction.

Mira uses Twitter as a space for casual conversations, often replying to fans and sharing moments from her daily life. This platform helps humanize her brand and strengthens her bond with her community. Her conversational tone makes Twitter a vital part of her overall strategy.

Through strategic use of hashtags and trending topics, Mira amplifies her reach and keeps her content relevant. Twitter allows her to showcase her personality and engage directly with her audience, complementing her visual and interactive content on other platforms.

  • Username: @itsmira004
  • Influence Score: 84.1/100
  • Followers: 97.6K
  • Activity: 2.4 tweets/week
  • Engagement Rate: 3.97%
  • Growth: Stable
  • Average Engagement: 3.9K
  • Posting Habits: Twice a week at 10 AM EST

YouTube: Long-Form Video Excellence

Mira’s YouTube channel, @Mira004, with 367K subscribers, is her go-to platform for sharing long-form content like vlogs, lifestyle updates, and brand collaborations. Her videos often feature personal stories and insights, which resonate deeply with her audience.

With an average video view count of 128K, Mira has mastered the art of balancing quality over quantity. Her YouTube content is less frequent but highly polished, ensuring each upload leaves a lasting impression. This strategy allows her to retain a loyal and engaged subscriber base.

Mira posts twice a month, often at 7 PM EST, aligning with her audience’s viewing habits. Her YouTube strategy emphasizes storytelling, allowing her to showcase her personality and expertise. This platform is also a key space for her collaborations with beauty and lifestyle brands like SheGlam.

By sharing authentic, long-form content, Mira deepens her connection with her followers while also showcasing her creativity. Her YouTube channel is an essential part of her multi-platform strategy, complementing her shorter-form content on TikTok and Instagram.

  • Username: @Mira004
  • Influence Score: 81.1/100
  • Followers: 367K
  • Activity: 2.4 videos/month
  • Engagement Rate: 1.11%
  • Growth: +0.49%
  • Average Engagement: 4.1K
  • Posting Habits: Weekly at 7 PM EST

Twitch: A Hub for Interaction

Mira’s Twitch channel, @mira004, with 251K followers, allows her to connect with her audience in real-time through interactive live streams. Her content focuses on fitness, gaming, and casual conversations, creating an engaging and intimate space for her fans.

Her Twitch streams often include real-time Q&A sessions and product showcases, making it a valuable platform for her brand collaborations. Mira’s ability to respond directly to her audience fosters a deeper connection and loyalty. This interactivity distinguishes Twitch from her other platforms.

With a weekly streaming schedule at 7 AM EST, Mira ensures consistent engagement with her audience, resulting in a growth rate of 3.23% over the past month. Her streams are also highly interactive, with followers participating through chat, creating a vibrant and inclusive community.

Mira leverages Twitch to complement her other platforms, offering an unfiltered glimpse into her life and personality. This approach enhances her relatability and strengthens her overall influence, making her a well-rounded digital creator.

  • Username: @mira004
  • Influence Score: Not available
  • Followers: 251K
  • Activity: Weekly
  • Engagement Rate: Not available
  • Growth: +3.23% (7.8K new followers)
  • Posting Habits: Weekly at 7 AM EST

Mira Szalma's Social Media Influence Summary

Mira Szalma’s Authority Score of 9,042 places her among the top influencers in the UK, particularly in the video entertainment niche. Her multi-platform strategy ensures she reaches diverse audiences, securing her position as a trusted content creator.

Content Strategy: Winning Blend of Authenticity and Strategic Branding

Mira’s content blends authenticity with strategic branding, focusing on fitness, humor, and lifestyle. By maintaining a balance between personal anecdotes and sponsored posts, she ensures her audience remains engaged and connected. Her adaptability across platforms enables her to cater to a variety of demographics, ensuring steady growth and long-term relevance.

Reachability and Partnerships

Mira Szalma’s reachability is a key factor in her success as a social media influencer. With over 7M followers across platforms, she offers brands a unique opportunity to connect with a highly engaged and diverse audience. Her ability to maintain strong engagement rates on platforms like Instagram (2.64%) and Twitter (3.97%) ensures that her collaborations drive real results. Mira’s multi-platform presence makes her a versatile and valuable partner for global brands.

One of Mira’s standout qualities is her consistent posting schedule, which ensures her audience remains engaged and primed for branded content. By posting at strategic times across platforms, she maximizes the visibility of her collaborations, from product promotions to sponsored posts. Her $15.8K estimated sponsored post cost on Instagram highlights her value in the influencer marketing space, especially in the lifestyle, fitness, and beauty niches.

An overview of Mira’s top influential connections across key industries. (Source: Favikon)

Mira’s partnerships with leading brands like SHEIN, Glowmode, Manscaped, and MyProtein reflect her ability to build meaningful and impactful collaborations. She seamlessly integrates promotions into her content, ensuring they resonate naturally with her audience. This approach not only drives engagement but also fosters trust between her followers and the brands she represents, making her an ideal ambassador for products targeting younger, trend-conscious demographics.

Additionally, Mira’s live interactions on Twitch and personal engagement on Twitter make her highly approachable for both fans and brands. Her ability to directly communicate with her audience through Q&As, live streams, and casual tweets enhances her relatability and influence. This accessibility allows her to create authentic connections, which translate into stronger partnerships and more effective marketing campaigns.

Conclusion: Redefining Influence with Authenticity and Impact

Mira Szalma is a trailblazer in social media influence, leveraging her authenticity and strategic collaborations to build a loyal following across platforms. Her ability to engage millions while partnering with top brands solidifies her as a rising star in the digital world.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.