Who is Miniminter?

Miniminter is a highly influential British YouTuber and member of the Sidemen, a popular YouTube group known for their entertaining content around gaming, challenges, and lifestyle vlogs. With a dynamic approach to social media, Simon has become a favorite among fans of gaming and sports, leveraging his platform to reach millions across multiple channels. Known for his humor, wit, and engaging personality, Miniminter has successfully cultivated a loyal following that eagerly anticipates his collaborations, vlogs, and updates on both his solo ventures and Sidemen activities.

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Miniminter: A Leading Personality in Gaming and Sports Content Creation

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Simon Minter, known to millions of fans worldwide as Miniminter, has established himself as one of the most influential figures in the YouTube gaming and entertainment world. Originally from the United Kingdom, Simon began his journey on YouTube with a focus on gaming content, leveraging his love for games like FIFA to connect with audiences. Over time, his engaging personality and unique sense of humor quickly drew in a dedicated fanbase, setting him apart from other gaming creators. As a founding member of the Sidemen, a group that has become one of the most recognizable collectives in social media, Simon’s career took on a whole new dimension. His collaborative work with fellow Sidemen members, including major online personalities like KSI, allowed him to reach new heights, as the Sidemen’s videos featuring challenges, pranks, and comedic skits resonated with audiences around the world. Together, the Sidemen have built a global empire, with Simon’s role as Miniminter serving as a cornerstone of this success.

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Miniminter’s content strategy has evolved significantly throughout his career, adapting to shifts in audience preferences and social media trends. While his early YouTube videos primarily centered around gaming, particularly FIFA gameplay and commentary, he has since diversified his content to include a mix of creative challenges, reaction videos, and personal vlogs. This shift has not only broadened his appeal but also showcased his versatility as a content creator. Simon’s YouTube videos are known for their high energy, often featuring humorous commentary, unique challenges, and interactions with other popular creators. Beyond YouTube, he has successfully built a multi-platform presence, engaging with his followers on Instagram, TikTok, and X (formerly Twitter). On these platforms, Simon offers fans a more personal glimpse into his life, sharing behind-the-scenes moments, candid snapshots, and insights into his daily routines. This multi-platform approach allows him to connect with his audience on various levels, catering to fans who appreciate both his polished YouTube productions and his more casual, relatable posts.

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A natural entertainer, Simon’s success extends far beyond traditional content creation. He is also a co-owner of Talon Esports, a professional esports organization, highlighting his dedication to the gaming industry and his ambition to influence the space from both a content and business perspective. His entrepreneurial spirit is further evident in his involvement with the Sidemen’s clothing line and book, ventures that showcase his commitment to building a multifaceted brand. These endeavors reflect his broader ambition to create a lasting impact, not only as a YouTube personality but as a brand builder and industry influencer. Through his distinct humor, authenticity, and ability to adapt to an ever-evolving social media landscape, Miniminter continues to be a pivotal figure, inspiring countless fans and aspiring creators alike. Simon’s journey from a gaming enthusiast to a powerhouse in the digital entertainment world is a testament to his hard work, creativity, and enduring appeal, making him a true icon in the industry.

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Social Coverage: Expanding Across Multiple Platforms

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Miniminter’s social media presence spans across YouTube, Instagram, TikTok, X, and Twitch, where he engages millions of fans through diverse content, including gaming, sports, and lifestyle insights.

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Miniminter's Social Media Strategy

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YouTube: The Main Hub for High-Quality, Engaging Content

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‍YouTube is Miniminter’s primary platform, where he boasts an impressive 10.4 million followers. Here, Simon posts a mix of gaming videos, challenges, vlogs, and Sidemen collaborations. His content often features popular gaming titles, entertaining pranks, and various challenges that showcase his humor and creativity. One of his recent videos, titled “Guess the Millionaire,” exemplifies his knack for blending entertainment with intriguing concepts, consistently drawing high views and engagement. Miniminter’s YouTube content strategy revolves around creating high-energy videos with meticulous editing and engaging formats that cater to fans looking for both entertainment and personality-driven content.

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With a consistent posting frequency of 1.7 videos per month and a posting habit of once a week at 8 AM, Miniminter ensures that his videos reach his audience at peak times. His engagement rate of 4.11% and average view count of 1.7 million underscore his ability to maintain a dedicated fanbase on this platform. His influence score of 90.3 further highlights his position as a top creator in the industry, with videos consistently garnering high engagement and viewership. Although his growth rate is currently stable, the loyalty and enthusiasm of his YouTube audience remain strong, keeping him at the forefront of gaming and entertainment content.

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• Username: @Miniminter
• Influence Score: 90.3/100
• Followers: 10.4 million
• Activity: 1.7 Video / month
• Engagement Rate: 4.11%
• Growth: 0%
• Average Engagement: 68.4K
• Posting Habits: Once a week at 8 AM

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Instagram: Personal Insights and Engaging Reels

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Miniminter’s Instagram account provides a more personal and behind-the-scenes view of his life, connecting him with 6.3 million followers who enjoy seeing a different side of him outside of YouTube. His Instagram feed includes a mix of personal photos, event highlights, and collaborative posts that showcase his lifestyle and relationships. Whether he’s sharing moments with his Sidemen teammates, participating in special events, or offering fans a look into his day-to-day life, Instagram serves as a platform for Simon to deepen his connection with his audience. This platform is particularly effective for highlighting milestones and promoting events related to the Sidemen and his other ventures, allowing fans to engage with his journey beyond his video content.

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Simon’s Instagram posting schedule is minimal but impactful, with an average of one post last month. This infrequent posting helps to maintain a high engagement rate of 4.16% and an impressive average view count of 2.2 million per post, indicating strong support from his followers despite a lower frequency of uploads. His influence score of 86.1 on Instagram reflects his popularity and effectiveness in using this platform as a tool for connecting with his fanbase. Although there was a slight decline in growth, with a -0.2% change in followers, Simon’s loyal audience remains highly engaged, demonstrating his ability to keep followers interested with quality over quantity.

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• Username: @miniminter
• Influence Score: 86.1/100
• Followers: 6.3 million
• Activity: 1 Post last month
• Engagement Rate: 4.16%
• Growth: -0.2%
• Average Engagement: 262.7K
• Posting Habits: Twice a month at 2 AM

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TikTok: Quick, Entertaining Clips for Maximum Reach

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TikTok allows Miniminter to reach a younger, dynamic audience with quick, engaging clips that showcase his humor and creativity. With 2.2 million followers and an impressive engagement rate of 11.45%, TikTok is a significant part of his social media strategy, allowing him to post content that is quick, digestible, and highly shareable. His videos on TikTok range from fun challenges to humorous moments with friends, and these bite-sized snippets have proven to be effective in captivating his audience. His high average engagement of 83.9K and average views of 732.8K indicate that TikTok is one of his most engaging platforms, with each post consistently drawing a significant response.

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Miniminter posts around 0.4 videos per week, which translates to a monthly posting frequency that aligns well with TikTok’s fast-paced environment. This strategy allows him to maintain a presence on the platform without needing to invest excessive time in content production. TikTok complements his YouTube and Instagram by offering short-form content that appeals to fans looking for quick laughs and engaging moments.

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• Username: @miniminter
• Influence Score: 83.2/100
• Followers: 2.2 million
• Activity: 0.4 Video / week
• Engagement Rate: 11.45%
• Growth: 0%
• Average Engagement: 83.9K
• Posting Habits: Once a month at 2 AM

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X (formerly Twitter): Updates and Real-Time Engagement

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Miniminter’s presence on X (formerly Twitter) allows him to maintain direct communication with his 3.3 million followers, where he shares casual updates, thoughts, and real-time interactions with fans. Although his activity on X is minimal, with 0 tweets per week, this platform provides a space for Simon to connect with his audience in a more conversational and laid-back format. His tweets often include updates on Sidemen projects, casual questions, and humorous remarks, offering fans a chance to engage with him in a more intimate, unfiltered manner.

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Despite limited activity, Simon’s engagement rate of 0.33% and average views of 690.7K per post demonstrate that his tweets still draw significant attention when he does post. His influence score of 10.9 is lower compared to his other platforms, but the platform serves as a valuable supplementary channel for reaching fans who enjoy his candid thoughts and real-time interactions. X adds a personal dimension to his brand, where followers can connect with him on a day-to-day basis, making it an ideal platform for brief, direct engagement.

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• Username: @Wedgeman Simon
• Influence Score: 10.9/100
• Followers: 3.3 million
• Activity: 0 Tweet / week
• Engagement Rate: 0.33%
• Growth: -0.12%
• Average Engagement: 10.9K
• Posting Habits: Minimal

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Miniminter's Social Media Influence Summary

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Miniminter’s authority score ranks him #1 among Football Fans & Creators in the United Kingdom, positioning him as a social media elite within his niche. His YouTube influence places him in the top 1% of UK creators, reflecting his significant impact in the online space. These rankings emphasize his reach and credibility in both sports and entertainment, establishing him as a prominent figure in both the gaming and football communities.

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Content Strategy: Approach to Multi-Platform Content Creation

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Miniminter’s content strategy is centered around creating entertaining, versatile content that appeals to both gaming enthusiasts and sports fans. His YouTube videos focus on high-energy challenges, creative collaborations, and gaming sessions, which are enhanced by his humorous personality and charisma. On Instagram, Simon shares personal updates and milestone moments, giving fans a more personal look into his life. TikTok allows him to engage a younger audience with short, viral clips, while X provides a platform for direct, casual interaction with fans. This multi-platform approach enables him to build a comprehensive and engaging presence that caters to various interests and preferences.

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Miniminter has established himself as a pioneering figure in the realms of gaming and sports content creation. His multi-platform strategy, loyal fanbase, and ability to evolve with the changing dynamics of social media have cemented his position as a key influencer. Through a blend of humor, authenticity, and strategic content creation, Simon Minter continues to engage and inspire millions, leaving a lasting impact on the world of digital entertainment. His success as a member of the Sidemen and as a solo creator ensures his continued relevance and influence across the digital landscape.

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