Who is Mili Gesualdo?

TikTok: The Hub of Her Gaming and Lifestyle Content

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Mili’s TikTok presence is her most powerful tool, boasting 1.6M followers who engage with her fast-paced and humorous content. She shares a mix of gaming highlights, personal moments, and interactive challenges that keep her audience entertained. By using trending sounds and collaborating with other influencers, she maintains strong visibility. Her casual and engaging approach allows her to reach a wide demographic of gaming enthusiasts.

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Despite a 0% growth rate, Mili sustains a 0.29% engagement rate, translating to 4.6K average engagements per post. While her engagement is lower compared to other platforms, her videos still receive an average of 60.4K views. She posts three times a week at 7 PM EST, ensuring a consistent stream of fresh content. This regular schedule helps her maintain relevance and audience interest.

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Mili’s TikTok strategy focuses on blending gaming culture with relatable humor, making her content highly shareable. She frequently interacts with comments, responding to fan engagement in creative ways. By integrating gaming trends, memes, and challenges, she keeps her content dynamic and engaging. Her ability to adapt to new formats ensures her longevity on the platform.

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Brand collaborations on TikTok are a strong aspect of her content monetization. She has worked with gaming brands, lifestyle products, and entertainment companies, leveraging her influence for sponsorships. Her ability to promote products naturally makes her a desirable partner for advertisers. As she continues growing her audience, TikTok remains a central platform in her digital strategy.

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• Username: @miligesualdo7
• Influence Score: 80.7/100
• Followers: 1.6M
• Activity: 3 videos per week
• Engagement Rate: 0.29%
• Growth: 0% in the past month
• Average Engagement: 4.6K
• Average Views: 60.4K
• Posting Habits: Three times a week at 7 PM EST

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Instagram: A Window Into Her Daily Life and Brand Partnerships

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Mili’s Instagram account provides her 212.7K followers with a mix of gaming, lifestyle, and personal moments. Unlike TikTok’s fast-paced content, Instagram allows her to share curated posts, behind-the-scenes glimpses, and brand collaborations. Her visual storytelling creates a strong bond with her audience, making her content feel more personal. Through a combination of photo posts and reels, she diversifies her content strategy.

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Her engagement remains strong at 5.4%, with an average of 11.5K interactions per post. Even though her growth rate has declined by -0.6%, her posts still reach a broad audience. With 276.4K average views per post, her content generates high visibility. She posts twice a week at 7 PM EST, keeping a steady flow of content for her followers.

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Mili’s Instagram serves as a key platform for brand collaborations, where she promotes fashion, gaming, and lifestyle products. She works with brands like 47 Street and Empire Hotel, seamlessly incorporating promotions into her feed. Her content feels authentic, making her a reliable influencer for sponsored content. By maintaining a professional aesthetic while staying relatable, she appeals to both brands and fans.

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The future of her Instagram strategy involves further engagement with her community through live Q&As, interactive stories, and giveaways. She has room to increase her reel production, as short-form video content is key for maximizing reach. By improving her engagement tactics, she can sustain long-term audience retention. As one of her strongest platforms, Instagram remains vital for her brand and sponsorship potential.

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• Username: @miligesualdo
• Influence Score: 80.3/100
• Followers: 212.7K
• Activity: 7 posts per month
• Engagement Rate: 5.4%
• Growth: -0.6% in the past month (-1.3K followers)
• Average Engagement: 11.5K
• Average Views: 276.4K
• Posting Habits: Twice a week at 7 PM EST

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YouTube: Long-Form Gaming and Lifestyle Content

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Mili’s YouTube channel has 89.8K followers, where she shares a mix of gaming highlights, vlogs, and challenges. Unlike her fast-paced TikTok and Instagram content, YouTube allows her to produce longer, more detailed videos. Her content often includes gameplays, collaborations with other creators, and behind-the-scenes clips from her daily life. This platform serves as a space where she can showcase more in-depth content that resonates with her dedicated audience.

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Her videos explore various topics, from engaging gameplay sessions to lifestyle-oriented vlogs. Collaborations with fellow streamers and interactive challenges keep her content dynamic and appealing. YouTube allows her to build a stronger connection with her audience by providing longer-form storytelling and detailed discussions. While her uploads have slowed, the platform still holds significant potential for future growth.

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Despite a -0.15% growth decline, Mili maintains a solid engagement rate of 1.03%, with an average of 924 engagements per post. While her posting frequency has decreased, her content still performs well among her loyal followers. She currently posts once a month at 7 PM EST, making her uploads less frequent but still relevant. Increasing her activity could help her expand her reach and strengthen audience retention.

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YouTube remains a valuable platform for expanding her storytelling, growing her community, and deepening audience connections. By incorporating more frequent uploads, interactive content, and live streams, she could increase engagement. Mili’s ability to balance gaming content with lifestyle moments makes her a strong candidate for future growth on YouTube. If she invests more time into the platform, she has the potential to become a leading gaming and lifestyle creator in Argentina.

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• Username: @MiliGesualdo
• Influence Score: 70/100
• Followers: 89.8K
• Activity: 1 video per month
• Engagement Rate: 1.03%
• Growth: -0.15% in the past month (-136 followers)
• Average Engagement: 924
• Average Views: 8.5K
• Posting Habits: Once a month at 7 PM EST

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Twitch: Engaging Live Streaming for Interactive Audiences

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Mili’s Twitch audience consists of 51.8K followers who tune in for her live-streamed gaming sessions, Q&As, and interactive content. Unlike her pre-recorded content on TikTok and YouTube, Twitch offers her the opportunity to engage with her community in real time. Her ability to interact instantly with fans allows for deeper audience connections. This platform creates a dynamic environment where viewers can directly participate in her content.

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Although her Twitch activity has been limited, the platform remains an essential space for gaming creators. Live streaming gives her the ability to share uncut gaming moments, spontaneous reactions, and behind-the-scenes experiences. Her followers appreciate the authentic and unfiltered format that Twitch provides. As she continues to expand her presence, Twitch could become a more significant part of her digital strategy.

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Her real-time gaming sessions make Twitch a unique content space, different from her other platforms. Through chat engagement, subscriber perks, and community polls, she keeps her audience involved. These live interactions create a more personal connection between Mili and her followers, leading to higher loyalty and retention. With more frequent and structured streams, she could further increase her audience engagement.

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If Mili commits to a more consistent Twitch schedule, she has the potential to grow her influence in the streaming world. Expanding her live-streaming hours, hosting collaborative events, and offering exclusive subscriber content could attract more viewers. Her charismatic personality and gaming expertise make her well-suited for success on Twitch. With a stronger focus on this platform, she could build an even larger dedicated gaming community.

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• Username: @miligesualdo7
• Followers: 51.8K
• Activity: Inactive
• Posting Habits: Once a year at 7 PM EST

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X (Twitter): Real-Time Engagement and Community Interaction

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Mili actively uses X (formerly Twitter) to engage in real-time discussions with her 20.2K followers. Unlike her visual-heavy platforms, X allows her to share thoughts, updates, and gaming opinions. She interacts directly with her fans, commenting on trending topics and responding to tweets. This platform adds a more personal and casual side to her brand.

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Her engagement rate is 0.55%, with 112 average engagements per post, indicating a more passive but dedicated audience. She tweets an average of 15.1 times per week, maintaining a high level of activity. While her growth has declined by -0.14%, she remains active in gaming discussions. Posting twice a day at 11 AM helps her maintain steady interaction with followers.

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Mili’s Twitter content consists of memes, gaming reactions, and streaming updates. She uses this space to announce collaborations, partnerships, and new projects. Her authentic and humorous style keeps her fans engaged despite lower engagement rates compared to TikTok and Instagram. By participating in gaming industry trends, she stays relevant in the community.

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To improve her Twitter strategy, she could implement interactive polls, Q&A sessions, and live-tweeting gaming events. This would encourage more engagement from her followers, making the platform more impactful. While X may not be her most powerful platform, it remains an important part of her social media ecosystem.

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• Username: @miligesualdo
• Influence Score: 77/100
• Followers: 20.2K
• Activity: 15.1 tweets per week
• Engagement Rate: 0.55%
• Growth: -0.14% in the past month (-28 followers)
• Average Engagement: 112
• Posting Habits: Twice a day at 10 PM EST

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Gaming, Humor, and Engagement Across Platforms

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Mili’s content revolves around gaming, lifestyle, and humor, blending relatable moments with high-energy entertainment. Her brand-safe approach ensures a wide appeal, making her a preferred partner for sponsorships. With a cheerful and engaging personality, she consistently creates content that resonates with her audience.

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Reachability and Partnerships

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Mili Gesualdo is an accessible influencer for collaborations in the gaming, lifestyle, and entertainment industries. She has worked with major brands such as 47 Street, Empire Hotel, and SKY Airline Argentina, integrating promotions naturally into her content. Her ability to create engaging sponsored posts makes her an ideal partner for digital campaigns. With a well-established audience, she provides a strong return on investment for advertisers.

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Her estimated sponsorship rate ranges from $5K–$10K per post, depending on the platform and campaign type. Given her high engagement rates on TikTok and Instagram, brands receive strong visibility when partnering with her. She has successfully promoted gaming products, fashion brands, and entertainment services, showing her versatility. Mili's ability to maintain authenticity while promoting products enhances brand trust.

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Mili frequently interacts with fans, ensuring a direct connection between followers and sponsors. She engages with her audience through Q&A sessions, comment replies, and live interactions, which strengthen her credibility. By actively involving her community, she boosts engagement rates on sponsored content. This approach makes her a preferred choice for brands seeking genuine interaction.

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As her social presence continues to expand, Mili remains open to new partnerships and collaborations. She is an ideal candidate for gaming events, lifestyle promotions, and entertainment sponsorships. Her reachability across multiple platforms ensures brands can connect with different audience segments. Whether through TikTok, Instagram, or X, Mili continues to be a highly valuable influencer in the digital space.

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